Mailman Chinese Social Media Case Study: Discover America
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www.kawo.com Bridging Chinese Social Media CASE STUDY Discover America Powered by www.mailmangroup.com
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With the help of Mailman (mailmangroup.com), GoUSA gets on Chinese social media, allowing them to communicate with fans, drive traffic to their website, and promote tourism to the USA for Chinese tourists.
Transcript of Mailman Chinese Social Media Case Study: Discover America
www.kawo.com
Bridging Chinese Social Media CASE STUDY Discover America
Powered bywww.mailmangroup.com
www.kawo.com
Discover America is the official tourism
marketing program of the USA
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With 100m+ tourists expected to spend
over $100bn+ abroad next year,
China is a huge market.
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The USA is #popular on
social media, where most
Chinese tourists go to plan
trips.
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...but with & blocked,
& no Chinese social media accounts,
how could Discover America reach
China’s tech-savvy tourists?
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That’s where came in
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In only 180 days...
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+1m fans across social
media
40average number of
reposts per post
+250Kvisitors to their new,
Chinese website
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How we did it...
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Content
pulled, translated, & posted existing content
Design
designed profileson Sina & Tencent
Contests
engaged fans & connected social media
to website
to drive and grow social engagement
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Discover America’s Facebook page is full of rich & engaging content, which
KAWO’s platform was able to repurpose for Chinese social media
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We also designed profile and background images to maximize local appeal
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Using the new Chinese language website that Mailman
Group launched for inspiration
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Fans could use their social media accounts to
create trips
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Which they shared on social media,
Which they shared
on social media...
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...creating
organic buzz
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driving even more engagement to Discover
America’s own accounts & website
comments & shares in the past 30 days
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By bridging the Chinese social media gap,
KAWO allowed Discover America to
promote tourism and give fans a way to
communicate with them!
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Discover if your brand is popular in China,
get a FREE personalised report:
kawo.com/free-report
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Brought to you by Mailman Group
Socializing Business
www.mailmangroup.com
