1

A Driver Welfare Initiative by MLL

Project Samantar

2

About Project Samantar

At MLL, our drivers are the backbone of our company. We realize that the drivers, in general, have to face innumerable difficulties Hence, with a revolutionary approach to improve the living and working

conditions of the driver community, MLL initiated the ‘Driver Welfare’ initiative

Start date of the Project:

April 2013Location:PAN India

Name of Sector: Partner

Category In ESOPs Awards: Non-

factory

NON-FACTORY LOCATION: Mahindra Logistics Limited -

Mumbai

3

Location Details Esops Leader: Mr. Pirojshaw Sarkari Esops Champion: Dr. Vijay Pawar Total number of Employees at the location

(permanent and temporary):

Locations Pan India

i. Permanent Employees: 2165

ii. Contract / Outsourced Employees:

8449

4

Implementation PlanMLL conducted a survey amongst the target group to gain first-hand knowledge and identify challenges

they encounter

MLL formed Drivers Welfare Forum comprising of Business Associates

(BAs), NGOs and field experts.

They came out with the action plan

MLL’s DRIVER WELFARE INITIATIVE

5

Key Issues Faced by Drivers

LACK OF

Basic sanitation facilitiesMedical facilities

Safety

InsuranceRespectOn Road Security

Regular IncomeFood and water

Family Time Health care benefits

Rest Room facilities enroute

6

Initiatives Undertaken Brainstorming for Challenges faced by Drivers

– We conduct brainstorming sessions and meetings so that the

stakeholders can be aware about this issues (if any) and invite

their cumulative support & action for effective implementation

Driver Safety – Seat Belt Campaign– This campaign involves employees, especially at the plan site,

to crosscheck if the safety belt is installed in the vehicles and

accordingly communicate with the BAs to make it mandatory

and also ensure that the drivers wear those

Driver Relationship Management – Dignity of Labour – Cup of Tea– As a part of this initiative, drivers are invited to have a

conversation with the senior management and other

employees over a cup of tea. This puts a smile on their faces

and they feel a part of the employees.

7

Initiatives Undertaken (contd.) Infrastructure at Sites – Restrooms (Portable Cabins)

– As per the result of the survey, the drivers face difficulty in resting,

taking bath and sanitation, etc. while they wait during unloading

and uploading of goods at the site. Considering this, MLL has

started installing “Porta Cabins” at the halt point for the driver’s

rest room facility Enroute Facilities

– The Indian Oil Company Ltd. has installed around 650 restroom

facilities for drivers. MLL has tied up with IOCL to make these

accessible for its drivers. Recently, MLL inaugurated a rest room

facility for its drivers at the Dolvi plant. Personal Hygiene Awareness and Health Checkup Camps

– MLL along with KRK Foundation has started the initiative - “Ache

dikne mein bura kya hai?” wherein it conducts road shows on

health, safety and personal hygiene. Free haircut/ shaving facility

is provided to drivers at transport hubs, parking lots, as MLL

believes that dressing well improves an individual’s self

confidence and self-esteem.

8

Initiatives Undertaken (contd.) Health & Accident Insurance to the drivers

– MLL tied up with New India Assurance and targets to insure

1500 drivers yearly, premium payment of which will be

done by MLL. Scholarships for Driver’s Children

– We provides scholarships to enable children in driver’s

families to overcome their financial challenge and fulfill

their educational dreams. In some cases, scholarships have

provided students an opportunity to pursue their studies

beyond school. 106 children were benefited in F16. Visit to villages of truck drivers in remote India along with

business partners (3PLs/Transporters):– The senior management right from the CEO to the BAs

visits the villages of the driver community and interacts

with their families through various social initiatives and

charity events.

9

Initiatives Undertaken (contd.) Drivers Day Celebration:

– MLL celebrates 17th September each year as a “Driver’s Day”

with various activities like health check-up and awareness,

sports and quiz competition, yoga and meditation etc. Signage Campaign:

– MLL undertakes regular road trips along with KRK Foundation

and BAs, across India, to educate the drivers on highway

signage for improving their road safety. Sleep Well Drive:

– MLL wishes to fight driver fatigue. For the same, they gifted

soft pillows to the drivers for a relaxing sleep. Eat Well Drive:

– The drive aims to de-addict the drivers of substances such as

Gutka and alternate it with eating scented Elaichi (price for

both is same).

10

IMPACT Statistically, during the last financial year, we were able to serve 8328 truck drivers

across the country. Apart from this, the major impact is that, through these interventions, other logistics

companies, business associates and stakeholders have realized the importance of the targeted community. They have started coming together, collaborating for the same objectives and taking initiatives for the upliftment of the Drivers’ community.

11

Esops Volunteer Details

Our volunteers across locations act as the flag bearers

and run this project successfully at their respective

locations

They plan, organize and conduct the project activities as

per the guidelines and instructions provided to them

We encourage the employee participation through

measures like – Communication from the CEO,

Recognition of the volunteers, periodical meetings to

understand the feedback and so on

No. of Esops Volunteers for this particular Project: 512

Total Esops Volunteering Hours: 4511

12

NGO and Community participation The primary community NGO which is supporting us for the

project is KRK Foundation founded by Mr. Ramesh Kumar who has dedicated his life and his entire time for the welfare of the drivers in India

Apart from this, we also have tie up with Save Life Foundation which provides training and awareness to the drivers on Road Safety and Health.

We have RPG Foundation with us who conducts health check camps for the drivers and also works towards betterment of lady drivers

Moreover, the community volunteers help us to sensitize the drivers, mobilization of the drivers for programs and events, survey and data collection for the project to get it run in proper direction, plans, organize and conducts the programsNo. of Community

Volunteers: 35Total Person Hours from

Community Participation: 699

13

Future / Follow up plan

We are looking forward to creating a common platform where all concern companies, associates, drivers, NGOs, and other stakeholders come together and make efforts towards betterment of drivers so that they proudly encourage their children to select the profession of a driver.

14

A Word From Our Drivers!

15

Annexure Phil hosting the Driver Training

16

THANK YOU!