MAGRINO PRC L I E N T H I G H L I G H T S

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WHY MAGRINO

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At Magrino, we put over 25 years of strategic insight and intelligence into everything we do. Employing our 360° lifestyle approach to brand building and public relations, our campaigns are focused, strategic and assembled to balance cost-effectiveness with positive results. We believe in the power of meaningful storytelling, and creating a unique point of view in marketing our clients to consumers.

That is the reason some of the world’s most revered lifestyle brands turn to us— and return to us. Magrino is proud to have a 92% client retention rate.

Categories of expertise that Magrino is known for are Consumer & Lifestyle, Travel & Real Estate, Home & Design, Food, Wine & Spirits, Health & Wellness, and Beauty & Fashion.

In the pages that follow are some of the highlights from our 2019 work at Magrino.

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2019 Magrino Client HighlightsQ1 & Q2

The Ranch Malibu

Darlington Mansion @melaniesutra

DIGITAL

Christie's International Real Estate NYC Brokerage2019Increased Instagram following by 85.2% and Facebook following by 130.2% over 6 months through unique content production & targeted ad strategy

James Beard Foundation AwardsJan-June 2019Developed multifaceted influencer campaign for 2019 James Beard Awards. Resulted in 147% increase in following over a two-week period.

Kips Bay February – May 2019 | NYCAchieved a 42% growth on Instagram over a 4-month period, provided live Instagram Story coverage for 12 events, hosted 15 influencers on-site for a pre-opening walkthrough.

Magrino Influencer DatabaseMay 2019 Built the ‘Become a Magrino Influencer’ function in to the agency’s website. More than 100 influencers have been added to our database in a period of four months.

The Ranch MalibuMay 2019Visited property for four-day social media shoot. Delivered 250 edited still photographs and 23 one-minute informational videos.

CuisinartApril – July 2019Secured 6 influencer partnerships yielding 203.5K+ impressions & 3.36% average engagement rate

Christie's International Real Estate Darlington MansionJune 2019Secured 8 unpaid influencers to attend Darlington Mansion spa day event with partner Natura Bissé, resulting in 951.8K+ impressions & 2.4% average engagement rate

Christie’s International Real Estate

Cuisinart@athomewithhaley

Kips Bay Decorator Show House

The James Beard Foundation Awards@briancantstopeating

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The Martha Manual: How To Do (Almost) Everything Book LaunchJanuary 2019 | NYCMagrino secured top-tier media placements and organized various book signings surrounding the launch of Martha’s 93rd book. Press highlights include Today Show, The Tonight Show, Los Angeles Times, The Dr. Oz Show

The Gallery at 200 Lex Powered by InCollect LaunchJanuary 2019 | NYCPress highlights include Gotham, People, Guest of a Guest, OK!

Literacy Partners Evening of Readings and Gala Dinner DanceMarch 2019 | NYCMagrino secured over 128 million media impressions. The impactful post-event coverage of the gala, which also highlighted the organization and its mission included the New York Times, People, the New York Post, Daily Mail, Quest and Gotham.

Martha Stewart’s Four Lifestyles LaunchMarch 2019 | NYCMartha announced the launch of her Four Lifestyles derived from her four homes as a means of articulating to her consumers new ways of connecting to the brand. Magrino secured media to attend Martha’s Four Lifestyles Launch Event. Press highlights include Architectural Digest, ELLE Décor, Daily Mail TV and Good Day New York

Willem New York Spring/Summer 2019 Collection LaunchApril 2019 | NYCPress highlights include Women’s Wear Daily, Forbes, Hamptons Magazine, Guest of a Guest

2019 James Beard Foundation AwardsMay 2019 | ChicagoPress highlights include The New York Times, The Hollywood Reporter, Food & Wine, The Washington Post, People Magazine, and more

Celebration of Hästens x Lars Nilsson Collaboration Hosted by ELLE Editor in Chief Nina GarciaMay 2019 | NYCPress highlights include Architectural Digest, OK!, Yahoo

Kips Bay Decorator Show House OpeningMay 2019 | NYCOver 600 million media impressions including The New York Times, Architectural Digest, Good Day New York, CBS New York, The Washington Post, Town & Country

Baccarat and Lady M Luxury Cake Truck LaunchJuly 2019 | NYCPress highlights include Women’s Wear Daily, Architectural Digest, Yahoo,

Kips Bay Decorator Show House

Baccarat and Lady M Luxury Cake Truck Launch

The Gallery at 200 Lex

The James Beard Awards

Hästens x Lars Nilsson Collaboration

Martha Stewart’s Four Lifestyles Launch

CONSUMER, LIFESTYLE AND EVENTS

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Hendrick’s Gin Midsummer Solstice

The Little Nell in NYC January 2019 | NYC Magrino brought Aspen’s ultimate Apres Ski destination to life in NYC with a who’s who event at the Lambs Club with the world class sommelier team. Secured coverage in outlets such as Good Day New York and Gotham and meeting with Travel + Leisure and The New York Times.

Chateau d’Esclans San Francisco Decorator Show House, Rose by the Bay May 2019 | San Francisco Whispering Angel took over the West Coast in May 2019 with events and tastings culminating in a high-profile sponsorship of the San Francisco Decorator Showcase and a Rose bash for the ages at the stunning St. Joseph’s Arts Society hosted by founder Sacha Lichine and Ken Fulk. Secured coverage in outlets such as Page Six, Architectural Digest, San Francisco Examiner, and more.

Champagne Nicolas Feuillatte – Cirque du Soleil New York Premiere May 2019 | New York Champagne Nicolas Feuillatte continued its partnership with Cirque du Soleil with the premiere of the latest touring show, Luzia in New York City. Magrino created an intimate pre-show experience catered by Laduree for top-tier media including Newsweek, Fortune, Modern Luxury, Bella Magazine, Gothamist and The New York Post as well as exclusive lounge access to the premiere.

Chandon Summer Garden Party June 2019 | NYC Chandon hosted an exclusive garden party to celebrate the launch of the 8th Annual Chandon American Summer Bottle Range and newest winery experiences in the heart of New York City. Hosted at GallowGreen, the space was transformed with vibrant greenery and florals. Guests in attendance included: New York Times, Fortune, Town & Country, ABC News, Wine Enthusiast, Forbes, Wall Street Journal and others.

Hendrick’s Gin Midsummer Solstice Launch June 2019 | NYC & Los AngelesThe limited edition floral gin launched with awe-inspiring floral installation pop-ups at Pershing Square outside NYC’s Grand Central Terminal and Century City in LA. Secured coverage in The Daily Beast, Esquire, Maxim, Forbes, LA Weekly and more.

The Balvenie Single Malt Scotch Whisky Stories LaunchJune 2019 | NYC To celebrate the release of The Balvenie Stories – a collection of three expressions that each tell a story about the distillery’s craftspeople, Magrino partnered The Balvenie with hotel client Lotte New York Palace to create the “Stories Suite”, a three-story penthouse with whisky touches that consumers had an opportunity to book. Secured coverage in outlets such as Food & Wine, Elite Traveler, Departures, Bloomberg, Cheddar TV, and more.

FOOD, WINE & SPIRITS

The Little Nell in NYC Pop-Up

The Balvenie Stories Range

Chateau d’EsclansChampagne Nicolas Feuillatteand Cirque du Soleil

Chandon Summer Party

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Aston Martin and Waldorf Astoria: Where Sports Car Performance Meets Service and Style | January 2019 | GlobalWaldorf Astoria Hotels & Resorts announced a new, four-year, global partnership, bringing two enduring icons of global luxury together to launch a new era of performance and hospitality. The partnership announcement and first racing event at Le Mans have garnered 71 million impressions to date.

Grand Opening of Conrad Washington, DC | April 2019 | Washington D.C. Conrad Washington, DC was one of the most anticipated openings in 2019 serving as the new US flagship for the luxury Hilton brand. With a combined 105 million impressions from in person media tours, local broadcast segments, and a seven journalist media FAM, Conrad Washington DC continues to be one of the hottest new places in the DC metro area.

Tidal Cove Opening at JW Marriott Miami Turnberry Resort & Spa | May 2019 | Aventura, FloridaThe iconic Aventura resort announced the opening of Tidal Cove Waterpark featuring a 60-foot tower with seven water slides, a 4,000-square-foot kids pool with an aquatic play structure, the first-ever FlowRider® Triple surf simulation pool in the nation and an additional VIP pool area for adults.

Christie’s International Real Estate – Listing of Red Gate Farm, Jacqueline Kennedy Onassis’ Martha’s Vineyard Estate | June 2019 | Martha’s Vineyard, Massachusetts

Following major exclusives with the Wall Street Journal and Vineyard Gazette, Magrino secured over 1.7 billion impressions on the listing in publications such as Bloomberg, Vanity Fair, Robb Report, Architectural Digest, Town & Country, CNN, Financial Times, The Associated Press and NBC among many others.

Opening of The Gold Room at Lotte New York Palace | April 2019 | New York, New York The reopening of The Gold Room at Lotte New York Palace celebrates New York City’s storied history within the landmarked Villard Mansion, inviting guests to experience modern interpretations of classic, hand-crafted cocktails and elevated, yet approachable cuisine. The media launch event brought together 23 top-tier print and online journalists. Impressions total over 33 million, including The New York Times, Robb Report, AM New York, Cool Hunting and more.

Grace Bay Resorts’ Acquisition and Redesign of Point Grace | April 2019 | Turks and Caicos Grace Bay Resorts assumed ownership and management of Point Grace; the pristine boutique resort located less than a mile from Grace Bay Club on the award-winning Grace Bay Beach. Young Huh Interior Design will bring a sophisticated new design perspective to the storied property including guestrooms, public spaces and a restaurant redesign for Grace’s Cottage. The press announcement was recognized by top tier publications such as LUXURY Magazine, Maxim and Travel Weekly among others.

SHA Wellness Clinic 10 Year Anniversary | January 2019 | Alicante, Spain As part of SHA Wellness Clinic’s 10 Year anniversary, Magrino was tasked with introducing the brand to the US media. In 6 months, Magrino has secured 25 media placements in top tier outlets including Travel + Leisure, Marie Claire, Goop, Robb Report, Worth, CNN and more resulting in $1,730,493 of ad value.

Aston Martin and Waldorf Astoria

Conrad Washington DC

Point Grace, Turks & Caicos

Tidal Cove at JW Marriott Miami TurnberryResort & Spa, Aventura, FL

SHA Wellness Clinic, Spain

Red Gate Farm, Martha’s Vineyard

TRAVEL & REAL ESTATE

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In July 2019, Magrino hosted its annual First Look event. Taking place over three days, the event is a celebration of our client’s fourth quarter offerings. The Magrino team had live client activations ranging from a photo booth and an iconic New York City food vendor, to appliance demos and full bars serving all of our wines and spirits. This year was our most successful and best-attended First Look event yet!

Magrino kicked off First Look with a cocktail party, which was attended by over 150+ VIP friends of the agency, industry influencers and clients.

Over the course of the three day event, Magrino had record attendance, hosting over 120 top media and editors from outlets including Good Morning America, TODAY, Bridal Guide, Cool Hunting, Entertainment Tonight, Harper’s Bazaar, InStyle, Martha Stewart Living, New York Times, O, The Oprah Magazine, Robb Report, The Financial Times, and USA Today. These appointments resulted in strong press leads and interest in our clients. In addition, Magrino hosted over 30 influencers from all lifestyle areas who visited our office and engaged with our clients, leading to amazing social coverage.

Magrino also produces a First Look book featuring all of our clients along with a description and photos. Each media and influencer who attends the event at our offices is given a gift bag containing our client’s products, valued at more than $500.

MAGRINO FIRST LOOK

Drew Barrymore Flower Kids

Magrino’s First Look Book

Martha Stewart

Miami Cocktail Co.

Champagne Nicolas Feuillatte

Media & Influencer Gift Bag

Ala von Auersperg

Everdure by Heston Blumenthal

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2019 Magrino Client HighlightsQ3 & Q4

Martha Stewart@kristywicks

Cuisinart @madelinemhall

The Balvenie@perkensbienaime

L’AtelierContent Creation

Benno Content Creation

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The Lexington Hotel Content Creation

Martha StewartSeptember – December 2019Secured 9 influencers to promote the Martha Stewart Collection harvest and holiday products at Macy’s, resulting in 3.8M impressions, 19.5k website clicks, 141k engagements, and 2.4% average engagement rate

CuisinartMay – December 2019Secured 24 influencer partnerships yielding 780k impressions & 3.75% average engagement rate

The Balvenie Single Malt Scotch Whisky November – December 2019Commissioned five influencers to share between three and four posts about The Balvenie for a holiday campaign. The campaign reached over 150k users and received over 160K impressions, achieving an above average engagement rate of 3%

The Lexington Hotel July – December 2019Increased Instagram follower count by over 30% in 6 months and average Instagram engagement rate by 4% in 6 months through targeted ads, original content, and on-brand influencer partnerships

Benno Restaurant July – December 2019Achieved 38% growth on Instagram in 6 months by increasing the brand’s content cadence, utilizing Instagram Stories, developing unique content pillars, and hosting on-brand influencers for dinner and special events

L'Atelier de Joël Robuchon July – December 2019Increased Instagram likes by 33% and comments by 70% by implementing a more frequent posting cadence and utilizing owned imagery from Magrino shoots

Magrino Client Content CreationJanuary – December 2019Magrino Digital executed more than 35 photo & video content shoots in 2019

DIGITAL

Hunt Slonem Home and Accessories Collection

SCOUT’S Holiday Collection

Launch of Hunt Slonem’s First Home and Accessories CollectionFall 2019 | New York, NYMagrino announced the launch of artist Hunt Slonem’s first home and accessories collection with an exclusive with Women’s Wear Daily. Magrino secured additional coverage of the brand and its products in outlets including InStyle, Robb Report, the New York Post, Guest of a Guest, Modern Luxury Manhattan and Business of Home.

Hunter Douglas x Rebecca Atwood CollectionSeptember 2019 | New York, NYMagrino worked with Hunter Douglas to launch their new Design Studio program, as well as a collaboration with much-anticipated Brooklyn-based artist Rebecca Atwood. Magrino hosted a successful media preview with top editors and secured impactful coverage in LUXE Interiors + Design, Architectural Digest Pro, Interior Design, House Beautiful, Galerie and more.

Gal Meets Glam Collection Coat LaunchOctober 2019 | New York, NYMagrino worked with influencer Julia Engel to launch her first foray into outwear with a new line of coats for her Gal Meets Glam Collection. Magrino secured 87 guests to attend a launch event at the Lotte New York which included top-tier media, influencers and friends of the brand. Magrino garnered 122,549,872 media impressions on the launch across outlets such as InStyle.com, DailyMail, Good Morning American Online, PopSugar, AOL, PureWow and more.

Vaughan’s Art Pottery & Sculptural Collection + 35th AnniversaryNovember 2019 | New York, NYTo celebrate Vaughan’s new Art Pottery & Sculptural Collection, as well as the 35th anniversary of the brand, Magrino organized media appointments at their New York City showroom in the D&D building with top-tier media, as well as a dinner at the Norwood Club with influential media and designers. Over the course of two days, Magrino secured attendance from Architectural Digest, ELLE Décor, Milieu, Galerie, New York Cottages & Gardens, T: The New York Times Magazine and more.

Martha Stewart x Macy’s Collection December 2019 | New York, NYMagrino worked with the Martha Stewart team to organize an interactive Cocktails + Cookies baking event at Macy’s in Herald Square to highlight Martha’s holiday Macy’s collection, as well as her latest book Martha Stewart’s Cookie Perfection. Magrino invited influencers, as well as social media editors, to garner impactful digital coverage on social media. Guests included social media editors from Marie Claire, PureWow, MyDomaine, Martha Stewart Living, HGTV, as well as influencers such as The Fashionable Hostess, Melanie Sutrathada, Hayley Paige, Alicia Quarles and more.

SCOUT’s Holiday CollectionDecember 2019 | New York, NYTo highlight SCOUT’s holiday collection, Magrino organized deskside appointments with Co-Founder and Creative Director Deb Johns so that editors could learn more about the collection, as well as Deb’s holiday gifting and entertaining tips. Magrino secured impactful holiday coverage in House Beautiful, Real Simple, Serendipity, AOL, Martha Stewart Weddings, Epicurious and more.

CONSUMER & LIFESTYLE

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Vaughan Showroom

Gal Meets GlamCollection Coat Launch

Hunter Douglas x Rebecca Atwood Collection

Preet Bharara and Lesley Stahl at the Literacy Partners Gala

Paloma Contreras Room’s at the Kips Bay Decorator Show House

Lady M x Baccarat Luxury Cake Truck

Ernesto llly International Coffee Awards Gala

Jennifer Hudson at Alzheimer’s Fall Benefit

Kips Bay Decorator Show HouseMay 2019 | New York, NYMagrino garnered 645,498,283 media impressions and 136 items of press coverage for the Show House and its related events including

Lady M x Baccarat Luxury Cake Truck LaunchJuly 2019 | New York, NYMagrino secured over 25 million media impressions on the launch of the world’s first luxury cake truck in outlets including Architectural Digest, WWD, Galerie and Robb Report among others.

Ernesto llly International Coffee AwardsOctober 2019 | New York, NYMagrino was tapped as the event production agency to manage all logistics for the 4th annual Ernesto Illy International Coffee Awards in addition to ensuring the event had the right people in the room, from hospitality industry VIPs to the evening’s emcee/host.

Alzheimer’s Association Fall BenefitOctober 2019 | New York, NYMagrino secured over 215,650,902 media impressions in outlets including The New York Times, New York Post, People, Daily Mail, E!, Hamptons.com, Cottages & Gardens and Quest.

Launch of the Hästens Ultimate Sleep Suite at Lotte New York PalaceNovember 2019 | New York, NYMagrino partnered clients Hästens and Lotte New York Palace to create the Hästens Ultimate Sleep Suite, which features Hästens’ flagship $200,000 Vividus bed. Coverage was secured in outlets including Robb Report, Departures, Forbes, House Beautiful and Hotel Business.

CONSUMER EVENTS

Hästens Ultimate Sleep Suite at Lotte New York Palace

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Ao Yun 2015 x Riedel

Chandon 2019 Limited-Edition Harvested Under the Stars Bottle

Miracle Pop-Up Holiday Cocktails

Sherry-Lehman CEO on Fox Business

Glenfiddich Grand Cru

Ao Yun - Moët Hennessy Q3 – Q4 2019 | NationalAs a result of strategic and targeted media outreach surrounding winemaker travel and tastings throughout the year, Ao Yun was featured in top tier luxury, wine and business media outlets including Robb Report, Forbes, Galerie Magazine, Wine Enthusiast, Fortune, Newsweek, CNBC and others.

Chandon Sparkling Wine – Moët HennessyQ3 – Q4 2019 | NationalMagrino coordinated and executed various programs for Chandon throughout the second half of 2019 including American Summer, AluMini Rose launch, and launched the 2019 Holiday Collection, Harvested Under the Stars with a dedicated press trip in September 2019. Programming resulted in nearly 1 billion media impressions across top-tier national and media outlets.

Glenfiddich Launches Grand CruSeptember 2019 | GlobalGlenfiddich, the World’s Most Awarded Single Malt Scotch Whisky, launched an exclusive expression, Grand Cru, which has been matured for 23 years and elegantly finished in rare French cuvée casks. Magrino facilitated top key press including Esquire, Bloomberg, Fortune, Forbes, Robb Report and more, and managed media and VIP attendance at a chic launch party in NYC.

Invest Hospitality Restaurants Earn Combined Four Michelin StarsOctober 2019 | New York, NYInvest Hospitality, a New York based hospitality and management group that specializes in the acquisition, growth and development of brands and top talent, had three restaurants receive Michelin honors in October 2019, including two stars for L’Atelier de Joël Robuchon, one star for Benno, and one star for 2019 newcomer Le Jardinier.

Miracle Holiday Cocktail Pop-UpQ3 – Q4 2019 | NationalMagrino acted as agency of record for Miracle, the beloved Christmas-inspired cocktail pop-up, for the third year. With over 100 locations in 2019 in addition to 25+ Sippin’ Santa location (the tiki spin-off of Miracle), Magrino secured over 1 Billion impressions and over 750 media placements.

Sherry-Lehman Wine & Spirits Q4 2019 | NationalMagrino positioned Sherry-Lehmann Wine & Spirits as the most recognized and distinguished wine & spirits retailer in NYC. Leveraging Chris Adams, CEO, Magrino captured media attention during the competitive 2019 holiday buying season. Magrino secured more than 100 million media impressions including Barron’s, Forbes, Bloomberg News, Fox Business and others.

FOOD, WINE & SPIRITS

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Invest Hospitality Chefs at Michelin Gala

TRAVEL & REAL ESTATE

Waldorf Astoria Dubai Press Trip

The Cosmopolitan of Las Vegas Conde Nast Traveler VideoOctober 2019 | Las Vegas, Nevada To highlight the unbookable, exclusive Boulevard Penthouses, Magrino secured coverage for Conde Nast Traveler’s online video series which allowed the affluent viewers to gain an inside look at the exclusive penthouses and receive a behind-the-scenes tour from Senior Vice President Resort Operations, Simon Pettigrew.

Grace Bay Resorts Caribbean Food & Wine Festival November 2019 | Providenciales, Turks & CaicosThe 9th Annual Caribbean Food & Wine Festival brought together chefs Atul Kochhar and Ryan McCaskey of Chicago-based Acadia to celebrate local Turks and Caicos cuisine. Magrino secured Forbes, New York Post, Closer Weekly, InTouch, Life & Style, Us Weekly and Honest Cooking (3 pieces) to attend, resulting in 62,169,372 media impressions.

Waldorf Astoria Dubai International Financial Centre Press TripNovember 2019 | Dubai, UAETo amplify the opening of Waldorf Astoria Dubai International Financial Centre, Magrino secured five US media including Travel + Leisure and Forbes to enjoy an itinerary that highlighted True Waldorf Service. The trip garnered a total of 4 placements resulting in 43,361,009 total impressions.

Motto by Hilton Atlanta Old 4th Ward Groundbreaking Event

November 2019 | Atlanta, Georgia

Highlighting Motto by Hilton’s strong development trajectory and to promote Motto by Hilton Atlanta, the brand

and Magrino hosted a groundbreaking event to engage with local and national trade and development audiences,

securing coverage in Hospitality Design, Lodging, Travel Weekly, Atlanta Business Journal and many others.

Palace Invitational at Lotte New York Palace September 2019 | New York, NYThe fifth annual Palace Invitational at Lotte New York Palace brought together some of tennis’ biggest names, including Rafael Nadal, Serena & Venus Williams, Alexander “Sasha” & Mischa Zverev, Cori “Coco” Gauff, Daniil Medvedev and Sam Querrey. Over 79 top-tier media attended and the event garnered over 735 million impressions.

JW Marriott Miami Turnberry Resort & Spa Press TripJuly 2019 | Aventura, FLInvited seven top-tier U.S. media to experience the premier Aventura, FL property and its recent renovations, including world-class waterpark Tidal Cove. As a result of the FAM trip, 7 articles have been published garnering 11,846,992 media impressions garnering 15,047,790 additional impressions.

Grace Bay Resorts Caribbean Food & Wine Festival

Motto by Hilton Atlanta Groundbreaking

Boulevard Penthouses at The Cosmopolitan

JW Marriott Miami Turnberry Resort & Spa Press Trip

Palace Invitational at Lotte New York Palace

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352 PARK AVENUE SOUTH6th FloorNEW YORK, NY10010

Name:Title:Phone: Email: Web:

Leigh Ann AmbrosiEVP, Chief Administrative Officer212.672-0353lambrosi@magrinopr.commagrinopr.com

MAGRINO

Magrino Named One of 50 Most Powerful PR Firms in America by NY Observer