Company Overview

CONFIDENTIAL

Mobile and Magazine Media 2.0: Exploiting Capability to

Build Audience & Community

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Core Business: Mobile Content Services Founded: January 2003

Full Operator Integrations: 30+Commercial Mobile Sites: 70Countries With Official Sites: 25Staff: 22

HQ: Amsterdam, NetherlandsJapan Branch: TokyoU.S. Rep: L.A.

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About Us: Taking Media Brands to Mobile

Leveraging Mobile for Media 1.0 and Beyond

Extend your core product with mobile functionality

• Anytime, anyplace access by audience

• Transactions and micropayment via phone bills

• Real Identification - mobile numbers/handsets are personal identifiers

• 1-to-1 marketing & advertising power

Case Study: Global Brand Extension & Downloads

• Mobile editorial service• All manners of downloads• 20+ Countries, 12 languages• Premium subscriptions & pay-per-event• Advertising with mobile data capture• Subscribe to print magazine via mobile

• Latest news, reviews, top 10s• Downloadable videos and podcasts• Mobile advertising campaigns / microsites• Purchase of electronics products via mobile

2.0 Functionality: Mobile Commerce

Full-on Media 2.0: Social Networking & User Generated Content

• Leverage power of mobile social networking and user generated content publishing to build/strengthen magazines communities

• Translate editorial style and brand to define look, feel, tone, scope of the community

• Enable audience to blog, create, publish, share, chat, network, interact and communicate with editors and other readers

2.0 Case Study: Vodafone Mobile Community

Community fully developed and managed by Mowave

2.0 Case Study: Cosmopolitan Mobile Community

Advertising, sponsorship & subscriptions

2.0 Case Study: Daily Mirror UK Mobile Community

Security, Vetting, Rights Management

2.0 Case Study: Maxim Mobile Community

Advertising, sponsorship & subscriptions

2.0 Case Study: Kingpin, Surf, Cooler Magazines

2.0 Case Study: Sony Ericsson & Haymarket Network

Pure sponsorship model

Conclusions: Harnessing Media 2.0 Power

• Incorporate mobile and 2.0 platforms to proactively build magazine communities

• Exploit editorial expertise to define, cultivate and retain focused demographics/targets

• Monetize through advertising, sponsorship

and subscriptions

Mowave Contact

USA (L.A.)Andy Schachtel schachtel@mowave.com

Europe (Amsterdam, HQ.Giles Richterrichter@mowave.com

HQ: Amsterdam, NetherlandsSingel 125-1, AmsterdamNetherlands 1012 VH+31 (0)20 422 0607

Thank you!