Magdalena Wenas - AEC2015 PERHUMAS.pdf

"Bringing ASEAN Closer to the

People's Heart and Minds"1

KONVENSI NASIONAL PERHUMAS 2014

Jakarta, 24 Februari 2014

Presented by Magdalena Wenas, CPPR, M.Comm

Reputation Specialist

Communication Auditor, Analyst and Strategist

First Asian Master of Communication

Erasmus University Rotterdam

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University of Indonesia, Bachelor Degree in

Psychology

Erasmus University, Rotterdam, Master Degree, First

Asian Master of Corporate Communication

President PR Society Of Indonesia

Magdalena Magdalena Magdalena Magdalena Wenas,CPPR,M.CommWenas,CPPR,M.CommWenas,CPPR,M.CommWenas,CPPR,M.Comm

President PR Society Of Indonesia

CEO & Founder M-PR Cons Indonesia, Reputation

Specialist

Founder Strategic Reputation Management Center

Indonesia

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Magdalena Wenas-Reputation

Specialist,Communication

Auditor,Analyst&Strategist

Strategic Communication Consultant for KPK (KomisiPemberantasan Korupsi) - BPK RI (Badan PemeriksaKeuangan RI) BPKP RI (Badan Pengawasan Keuangandan Pembangunan & World Bank

Member of The Global Alliance for Public Relations and Communication Management


Communication Management

Member of AMIC Asian Mass Communication and Research

Chairperson, Centre for Strategic Communications and Reputation Management

Chairperson, Excellence PR Management and Good Corporate Governance

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Head of Public Service Committee, Integrated

Marketing Studies

Lecturer at Universitas Indonesia and Universitas

Pelita Harapan

Former Country Coordinator IPRA - International PR


Former Country Coordinator IPRA - International PR

Association and IABC - International Association for

Business Communicators

Former Secretary General of Perhumas

Perhimpunan Hubungan Masyarakat Indonesia and

APRRI - Asosiasi Perusahaan PR Indonesia

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How Communicators Can

Influence ASEAN Economic Influence ASEAN Economic

Community 2015

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WHAT WILL HAPPEN @ ASEAN

ECONOMIC COMMUNITY 2015

A Transformation of A Transformation of

ASEAN Political Security Community

ASEAN Economic Community

ASEAN Socio-Cultural Community

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ASEAN WILL TRANSFORM INTO A

REGION WITH FREE MOVEMENT OF

GOODS-SERVICES-INVESTMENT-GOODS-SERVICES-INVESTMENT-

SKILLED LABOR AND FREE FLOW OF

CAPITAL

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HOW COULD WE COMMUNICATORS

INFLUENCE THE TRANSFORMATION?INFLUENCE THE TRANSFORMATION?

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ANSWER:

AS COMMUNICATORS WE HAVE TO AS COMMUNICATORS WE HAVE TO

TRANSFORM OURSELVES FIRST

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HOW?

1) Change Our Mindset With A Clear 1) Change Our Mindset With A Clear

Behavior Change

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UNDERSTAND THE MATTER

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UNDERSTAND THE MATTER

Skilled, Competent and Sensitive Communicators

*) Communication and Persuasion Concept & Strategies

*) Communication and Public Relations Management

*) Research and Forecasting*) Research and Forecasting

*) Relationship Building Management

*) Societal AEC 2015 Trends

*) Ethical Issues

*) Litigation PR

*) Multicultural and Global Issues

*) Marketing and Financial Knowledge

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2) Change Our Mindset With A

Broad Balance Platform For A Broad Balance Platform For A

Strategic Breakthrough

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COMMUNICATION MANAGEMENT

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3) Strategic Alignment with the

Power of Communication Power of Communication

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THE POWER OF COMMUNICATION

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Communicators to a greater degree

than before need to have a strategy

embed in their technical and

programmatic activities in context of programmatic activities in context of

research, strategic planning and the

overall country and ASEAN branding

- including:

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*)receiving training in the strategy

process

*) education in research and

communication communication

audit, monitoring, counsel and advice

*) adopting a reflective approach

towards communications practice and

its contribution in the 21st century

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THPOWER OF NETWORK OF THPOWER OF NETWORK OF

COMMUNICATION MANAGEMENT COMMUNICATION MANAGEMENT

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4) Manage Belief And Values of The

ASEAN Spirit - Manage Perception

Management Management

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MANAGING BELIEF AND VALUES

IS PERCEPTION MANAGEMENT

ACE 2015

Community

Expectation/

Perception

ACE 2015

Objectives

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MANAGE BELIEF AND VALUES

CLEAR WITH PERCEPTION OF THE

ASEAN SPIRIT

COMPETENT COMMUNICATORS

FAIR COMPETETION

SOUND CORDINATION

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AEC 2015 COMMUNICATIONAEC 2015 COMMUNICATION

MANAGEMENTMANAGEMENT

FORMER

Messages

Static

Saying

Look & Feel

Posing

FUTURE

Conversations

Dynamic

Doing

Experience

Authenticity

About:

Transactions

Branding

Campaigning

About:

Relationships

Bonding

Committing

Posing

Simplicity

Touch points

Audience

Authenticity

Complexity

Engagements

Community

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The Long Tail Impact of The Long Tail Impact of

Communication Communication Management Management

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Thank YouMagdalena Wenas, CPPR,M.Comm - Reputation

Specialist

Communication Auditor, Analyst and StrategistCommunication Auditor, Analyst and Strategist

Phone. 021 71631177-7631199

Fax. 74701880

Hp.0813 1104 2630 0878787 6565 5 08212121 0707

Email: [email protected]

[email protected]

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TERIMA KASIH

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Magdalena Wenas - AEC2015 PERHUMAS.pdf

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