Magdalena festival may_2013_where_does_design_thinking_begin_edited
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WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013 WHERE DOES DESIGN THINKING START ARSENYEV RODION RED KEDS ANATOMY OF DESIGN THINKER POWER OF GOOD
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Родион Арсеньев — арт-директор Red Keds
Transcript of Magdalena festival may_2013_where_does_design_thinking_begin_edited
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
WHERE DOESDESIGN THINKINGSTART
ARSENYEV RODIONRED KEDS
ANATOMYOF DESIGNTHINKER
POWEROF GOOD
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
PLEASED TO MEET YOU
DESIGN DIRECTOR
ART DIRECTOR
TEACHER
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
THIS IS OBVIOUS!ORLY?
ATTENTION! TRIVIALITY DETECTED!
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
PEOPLE ARE REAL We do things for people. They exist.
They are real!
FOUNDATIONS
EVERYONE IS A HAPPINESS SEEKEREveryone wants to be happy. Even you!
PEOPLE HAVE MANY NEEDS TO BE FULFILLED
Food, sleep and … those aren’t the only ones. There’s lots of them.
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
OUR LITTLE BIG SECRET
CHAPTER NUMBER ONE
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
IT’S SIMPLE AND CLEAR
BIGBADABOOM
WE CARE
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
DESIGN THINKING IS WHEN YOU’RE TRULY CONCERNED WITH THE SUBJECT
THE MOST POWERFUL WEAPON OF DESIGN THINKER: THE ABILITY TO CARE
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
BIGBADABOOM
М
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V SТ
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P
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О
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S
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IT’S SIMPLE AND CLEAR
TC
A S
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D
O
WE CARE
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
WE CAREABOUT PEOPLE
BIGBADABOOM
М
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V SТ
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P
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IT’S SIMPLE AND CLEAR
TC
A S
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D
O
WE CARE
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
WE CAREABOUT PEOPLE
WE CAREABOUT PEOPLE’SNEEDS AND EXPERIENCE
BIGBADABOOM
М
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V SТ
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P
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S
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IT’S SIMPLE AND CLEAR
TC
A S
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D
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WE CARE
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
WE CAREABOUT PEOPLE
WE CAREABOUT PEOPLE’SNEEDS AND EXPERIENCE
BIGBADABOOM
М
ОI
V SТ
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IT’S SIMPLE AND CLEAR
TC
A S
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WE CARE ABOUT DESIGN PRODUCTS
D
O
WE CARE
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
WE CAREABOUT PEOPLE
WE CAREABOUT PEOPLE’SNEEDS AND EXPERIENCE
WE CAREABOUT BUSINESSGOALS
BIGBADABOOM
М
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V SТ
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IT’S SIMPLE AND CLEAR
TC
A S
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WE CARE ABOUT DESIGN PRODUCTS
D
O
WE CARE
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
THE BIG IDEA
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
THE BIG IDEA
FOR ME DESIGN THINKING IS THE SKILL OF EMPATHY
The naked truth is that we sell our caring.
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
THE BIG IDEA
FOR ME DESIGN THINKING IS THE SKILL OF EMPATHY
The naked truth is that we sell our caring.
People don’t want brands.
They want good and experience.
DESIGN IS NOT FORTHE BRANDS.IT’S FOR PEOPLE!
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
DESIGNER IS NOTTHE KEY PERSONIN DESIGN PROCESS
PEOPLE WHO USEDESIGN PRODUCTS ARE THE KEYS
SIGNIFICANT STATEMENTS
Design in notan art. It’s a tool that we
use to make people happier. To design things driven by selfish reasons
is the professional deadlock.
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
THINK WITH YOUR HEARTFEEL WITH YOUR BRAIN
CHAPTER NUMBER TWO
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
LOST IN TRANSLATION
HOWDO WE UNDERSTANDDESIGN?
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
WORLD OF WORDSDETERMINATION
Design is the creation of a plan or convention for the construction of an object or a system (as in architectural blueprints, engineering drawing,business process, circuit diagrams and sewing patterns). Design has different connotations in different fields (see design disciplines below). In some cases the direct construction of an object (as in pottery, engineering, management, cowboy coding and graphic design) is also considered to be design.
VISUAL DESIGN
URBAN DESIGN
WEB DESIGN
SOFTWARE DESIGNSERVICE DESIGN
PROCESS DESIGN
PRODUCT DESIGN
PRODUCT DESIGN
LIGHTING DESIGN
INTERIOR DESIGN
INTERACTION DESIGNINSTRUCTIONAL DESIGN
INDUSTRIAL DESIGN
GRAPHIC DESIGN
FASHION DESIGN
GAME DESIGN
ENGINEERING DESIGN
COMMUNICATION DESIGN
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
WORLD OF WORDSDETERMINATION
Design is the creation of a plan or convention for the construction of an object or a system (as in architectural blueprints, engineering drawing,business process, circuit diagrams and sewing patterns). Design has different connotations in different fields (see design disciplines below). In some cases the direct construction of an object (as in pottery, engineering, management, cowboy coding and graphic design) is also considered to be design.
VISUAL DESIGN
URBAN DESIGN
WEB DESIGN
SOFTWARE DESIGNSERVICE DESIGN
PROCESS DESIGN
PRODUCT DESIGN
PRODUCT DESIGN
LIGHTING DESIGN
INTERIOR DESIGN
INTERACTION DESIGNINSTRUCTIONAL DESIGN
INDUSTRIAL DESIGN
GRAPHIC DESIGN
FASHION DESIGN
GAME DESIGN
ENGINEERING DESIGN
COMMUNICATION DESIGN
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
DESIGNIS NOT A SCIENCE
SOME THINGS NEED NO DEFINITION TO BE UNDERSTOOD
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
DESIGN IS BELIEF
YOU NEED TO FEEL TO UNDERSTAND
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
BELIEF IN PEOPLE
DESIGN IS
They exist! They are real!
Belief in their problems.
They are like you.
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
BELIEF IN USEFULNESS
DESIGN IS
People wants to be happy. We can help.
Useless design is absurdness. The deadlock for all.
They are like you.
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
BELIEFIN YOURSELF
DESIGN IS
It’s really hard to believe in yourself until you start to believe in other people. We have to do something for people, but they have no need to say thank you.
You are the same as them.
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
HUMANDESIGNERDESIGN PRODUCT
CHAPTER NUMBER THREE: EXPERIENCE-ORIENTED DESIGN PROCESS SCHEME
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
CLASSIC ARTIFACT-ORIENTEDDESIGN PROCESS SCHEME
IMPULSES
Designer
DESIGNARTIFACT
Design product People who usedesign things
In this case the designer stop caring about the design product after he finishes it.
Designer only thinks about the artifact that he’s creating at the moment: about content and the formal appearance.
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
CLASSIC ARTIFACT-ORIENTEDDESIGN PROCESS SCHEME
IMPULSES
Designer
DESIGNARTIFACT
Design product
Most people think that design happensin this area
People who usedesign things
In this case the designer stop caring about the design product after he finishes it.
Designer only thinks about the artifact that he’s creating at the moment: about content and the formal appearance.
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
We have two impulses. The first one is when designing of an artifact happens. The second is when the design artifact interacts with people.
In this case we have a problem. Both impulses are completely separated from each other.
This is the artifact-oriented design process that lead us to everywhere but usefulness for the people.
CLASSIC ARTIFACT-ORIENTEDDESIGN PROCESS SCHEME
IMPULSES
Designer
DESIGNARTIFACT
Design product People who usedesign things
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
Impulse #1
We have two impulses. The first one is when designing of an artifact happens. The second is when the design artifact interacts with people.
In this case we have a problem. Both impulses are completely separated from each other.
This is the artifact-oriented design process that lead us to everywhere but usefulness for the people.
CLASSIC ARTIFACT-ORIENTEDDESIGN PROCESS SCHEME
IMPULSES
Designer
DESIGNARTIFACT
Design product People who usedesign things
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
Impulse #1 Impulse #2
We have two impulses. The first one is when designing of an artifact happens. The second is when the design artifact interacts with people.
In this case we have a problem. Both impulses are completely separated from each other.
This is the artifact-oriented design process that lead us to everywhere but usefulness for the people.
CLASSIC ARTIFACT-ORIENTEDDESIGN PROCESS SCHEME
IMPULSES
Designer
DESIGNARTIFACT
Design product People who usedesign things
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
Impulse #1 Impulse #2
We have two impulses. The first one is when designing of an artifact happens. The second is when the design artifact interacts with people.
In this case we have a problem. Both impulses are completely separated from each other.
This is the artifact-oriented design process that lead us to everywhere but usefulness for the people.
CLASSIC ARTIFACT-ORIENTEDDESIGN PROCESS SCHEME
IMPULSES
Designer
DESIGNARTIFACT
Design product People who usedesign things
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
IT’S ALL ABOUT THE EXPERIENCE, BABY!
We do not create design things first.
We design the experience which is connected to an artifact that we create.
Design artifact is the result of designing experience scenarios.
EXPERIENCE-ORIENTEDDESIGN PROCESS SCHEME
DESIGNARTIFACT
Designer Design product People who usedesign things
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
IT’S ALL ABOUT THE EXPERIENCE, BABY!
We do not create design things first.
We design the experience which is connected to an artifact that we create.
Design artifact is the result of designing experience scenarios.
For me, the real design area is here
Experience
EXPERIENCE-ORIENTEDDESIGN PROCESS SCHEME
DESIGNARTIFACT
Designer Design product People who usedesign things
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
IT’S ALL ABOUT THE EXPERIENCE, BABY!
We do not create design things first.
We design the experience which is connected to an artifact that we create.
Design artifact is the result of designing experience scenarios.
For me, the real design area is here
Experience
EXPERIENCE-ORIENTEDDESIGN PROCESS SCHEME
DESIGNARTIFACT
Designer Design product People who usedesign things
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
IT’S ALL ABOUT THE EXPERIENCE, BABY!
We do not create design things first.
We design the experience which is connected to an artifact that we create.
Design artifact is the result of designing experience scenarios.
For me, the real design area is here
Experience
EXPERIENCE-ORIENTEDDESIGN PROCESS SCHEME
DESIGNARTIFACT
Designer Design product People who usedesign things
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
IT’S ALL ABOUT THE EXPERIENCE, BABY!
We do not create design things first.
We design the experience which is connected to an artifact that we create.
Design artifact is the result of designing experience scenarios.
For me, the real design area is here
Experience
EXPERIENCE-ORIENTEDDESIGN PROCESS SCHEME
DESIGNARTIFACT
Designer Design product People who usedesign things
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
IT’S ALL ABOUT THE EXPERIENCE, BABY!
We do not create design things first.
We design the experience which is connected to an artifact that we create.
Design artifact is the result of designing experience scenarios.
For me, the real design area is here
Experience
EXPERIENCE-ORIENTEDDESIGN PROCESS SCHEME
DESIGNARTIFACT
Designer Design product People who usedesign things
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
FIRST GOES FIRST
DESIGNING IS A PROCESS OF CREATINGSCENARIOS OF INTERACTIONS
DESIGNARTIFACT
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
WE SHOULD BECOME THE USER OF OUR PRODUCT BEFOREWE CREATE IT
A Curriculum Statement Designing Experiences, Not Objects
Meredith Davis
AIGA Journal of Interaction Design EducationNovember 2000
“THE CONCLUSION REACHED BY THIS GROUP IS THAT DESIGN IS INCREASINGLY LESS ABOUT CREATING OBJECTS AND MORE ABOUT CREATING CONDITIONS THAT SUPPORT USER EXPERIENCES, AND THAT THIS EXPERIENTIAL NATURE OF INTERACTIVE COMMUNICATION AND PRODUCTS WILL ONLY ACCELERATE UNDER RAPID TECHNOLOGICAL DEVELOPMENT THAT REDUCES THE NEED TO BE IN A PARTICULAR PLACE AT A PARTICULAR TIME TO ACCOMPLISH A TASK..”
TIP AND TRICK
DESIGNARTIFACT
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
YOU CAN’TCREATE EXPERIENCEIF YOU DON’TCARE
HERE IS THE EXAMPLE
KEETRA DEAN DIXONANONYMOUS HUGGING, ALASKA, 2008
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
YOU CAN’TCREATE EXPERIENCEIF YOU DON’TCARE
HERE IS THE EXAMPLE
Experience
KEETRA DEAN DIXONANONYMOUS HUGGING, ALASKA, 2008
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
YOU CAN’TCREATE EXPERIENCEIF YOU DON’TCARE
HERE IS THE EXAMPLE
ExperienceIdea
KEETRA DEAN DIXONANONYMOUS HUGGING, ALASKA, 2008
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
YOU CAN’TCREATE EXPERIENCEIF YOU DON’TCARE
HERE IS THE EXAMPLE
Experience
Design artifact
Idea
KEETRA DEAN DIXONANONYMOUS HUGGING, ALASKA, 2008
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
YOU CAN’TCREATE EXPERIENCEIF YOU DON’TCARE
HERE IS THE EXAMPLE
Experience
Designer
Design artifact
Idea
KEETRA DEAN DIXONANONYMOUS HUGGING, ALASKA, 2008
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
THEY AREAS REALAS WE ARE
BULLET PROOF
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
AS REAL AS WE ARE
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
AS REAL AS WE ARE
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
THE CORESOF DESIGNTHINKING
CHAPTER NUMBER FOUR
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
DO CARE6 CORE MUSCLES OF DESIGNER’S HEART
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
HONESTY6 CORE MUSCLES OF DESIGNER’S HEART
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
CONSCIOUSNESS6 CORE MUSCLES OF DESIGNER’S HEART
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
COMMON SENSE6 CORE MUSCLES OF DESIGNER’S HEART
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
DESIGN SKILLS6 CORE MUSCLES OF DESIGNER’S HEART
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
TECHNOLOGY’S LOVER6 CORE MUSCLES OF DESIGNER’S HEART
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
CONCLUSIONLET’S STRESS IT AGAIN
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
3 SIMPLE THINGS TO REMEMBER
ANATOMY OF DESIGN THINKING
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
3 SIMPLE THINGS TO REMEMBER
ANATOMY OF DESIGN THINKING
WHO
People and their needs
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
3 SIMPLE THINGS TO REMEMBER
ANATOMY OF DESIGN THINKING
HOW
Design and technologies
WHO
People and their needs
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
WHAT
Usefulness and experience
3 SIMPLE THINGS TO REMEMBER
ANATOMY OF DESIGN THINKING
HOW
Design and technologies
WHO
People and their needs
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
GRAND MOTIVATION
HOW ABOUT THE MOTIVATION?
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
GRAND MOTIVATION
WE‘RE ALL GONNA
DIE
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
PENULTIMATE SLIDE
“THEY SAY THAT DEATH KILLS YOU,
BUT DEATH DOESN'T KILL YOU. BOREDOM AND INDIFFERENCE
KILL YOU”
WHERE DOES DESIGN THINKING START MAGDALENA FESTIVAL 2013
THANK YOU!
