Magazines and Publishers · annotations to drive viewership to more videos and subscriptions Have...
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Transcript of Magazines and Publishers · annotations to drive viewership to more videos and subscriptions Have...
Top 10YouTube Strategies for Magazine & Blog Publishers
Google Confidential and Proprietary
Top Strategies for Magazine (and Blog) PublishersSupport Cover Stories & Photoshoots with Video
● Leverage photoshoots as opportunities to create valuable video content
● Include call-to-actions from hosts or celebrity guests
Cross-promote Print and Video Content● Use video to feature your current article and stories.
Include messaging within the video about articles from your publication.
● Use video descriptions and annotations to link to your off-site brand pages
● Promote video content and series within the pages of your magazine or website
● Organize your channel page’s sections, playlist, and featured videos to emulate your current issue
Strategically Publish Content● Schedule new uploads to avoid large volume of content
being published to subscriber feeds all at once● Set a schedule for specific series or videos and
communicate it to your audience● Produce content such as preview, teasers, or promos
leading up to tent-pole events● Increase upload frequency on channels to build
viewership and subscribers
Google Confidential and ProprietaryGoogle Confidential and Proprietary
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Build Up Content for Tent-pole Opportunities● Publish content leading up to and during key tent-pole
events to capitalize on increased interest and viewership● Produce supplemental content to support core videos for
tent-pole opportunities
Optimize Video for the YouTube Platform● Treat every video thumbnails like its your magazine cover
- select the right image● Produce graphic and dynamic end-cards. Use
annotations to drive viewership to more videos and subscriptions
● Have brand personalities, celebrities and hosts provide CTAs that drive engagement
Adapt & Innovate Formats● Adapt successful sections of your magazine or blog into
video series● Develop creative and innovative formats that cater to
YouTube’s platform and audience behaviors● Re-use and repackage content in new and creative ways
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Interact with Viewers and Readers● Produce content expectating that viewers will want to
share/interact with the video● Engage readers by bringing their questions to life
through video● Hold Google+ Hangouts with popular celebrities and
personalities from your brand● Feature your viewers within the content to build fan
loyalty and engagement● Develop personalities to drive your brand’s channel and
community interaction
Build a Network of Contributors & Collaborators● Collaborate with established YouTube Creators and other
partners to help build audience
Google Confidential and ProprietaryGoogle Confidential and Proprietary
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Effectively Promote Your Content● Use Analytics to identify best videos for potential
promotion● Optimize promoted videos with annotations and CTAs
prior to initiating a paid promotion● Create custom videos that are specifically tailored for
TruView campaigns (or Fan Finder) in order to drive most effective returns
● Link other paid campaigns to specific videos that are optimized for new viewers
Curate Video Around Stories● Use YouTube as a source to curate great videos about
personalities, topics, or events you are featuring in your magazine
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Top Strategies for Magazine (and Blog) Publishers
