A P R I L 2 0 1 2

ExpErts ArE Doing it For thEmsElvEs!The Rise and Rise of Expert Hardware

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Official journal of the Irish Hardware & Building

Materials Association

ISSN 0790-276X

Letter from the editor...

c O N t e N t S

P.31

P.34

P.4

Welcome to this month’s issue of Irish Hardware. It is at this time of year

that the trade comes into its own in many ways. A riot of colour is experienced as traders put their best foot forward in the hope of a good summer season.

So far this year, the weather has been mixed, to say the least. Indeed, we are experiencing a rather cold snap as we put this issue together. As a result, fingers are crossed right around the country as long-range forecasts are consulted in the hope of finding some good news.

This is much needed as general reports from the trade are down-beat. Many have spoken of a hope-ful start to the year followed by a disappointing period. There are many issues that continue to be of concern to retailers as we see once again from our news pages in this issue.

On a positive note – and there are some positives – the momentum has started to build as we count down towards next year’s Hardware/DIY, Home Garden Show at Citywest.

Meanwhile, we have seen store openings – in both the National Hardware and Connacht Gold organisations, for example. This follows a very successful conference last month which was organised by United Hardware.

Also, Expert Hardware continues to grow in terms of numbers. This organisation is the subject of our cover story this month.

It is joined here by all our regu-lar items including, News, Product News, IHBMA News and Gardening with Kevin Waters.

We hope you enjoy this issue.

Talk to you soon,

Volume 73 • Number 08 - April 2012

News . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4What’s going on out there?

Cover Story . . . . . . . . . . . . . . . . . . . . . . . . . . 13expert Hardware tells its own story

IHBMA News . . . . . . . . . . . . . . . . . . . . . . . .20the latest from the Association

Decking and Fencing . . . . . . . . . . . . . . .23It’s that time of year again!

Product News . . . . . . . . . . . . . . . . . . . . . . .31the shape of things to come

Trade Counter . . . . . . . . . . . . . . . . . . . . . . .34Reports from the ‘heavy’ end

Gardening . . . . . . . . . . . . . . . . . . . . . . . . . . .36With Kevin Waters

Last Posts . . . . . . . . . . . . . . . . . . . . . . . . . . . .38Rounding it all off

EDITOR: Martin Foran COMMERCIAL MANAGER: Dermot casey DESIGN AND LAYOUT: Jim Heron CIRCULATION ExECUTIvE: Josie Keane ADMINISTRATION: Josie Keane and Marian Donohoe

PRODUCTION MANAGER: Jim Heron MANAGING DIRECTOR: Simon Grennan CHAIRMAN: Frank Grennan

Printed by SPS Wicklow Published by Jemma Publications Ltd, Broom House, 65 Mulgrave St ., Dun Laoghaire, co Dublin

Tel: +353 1 214 7920 Fax: +353 1 214 7950

Subscriptions Order Line: tel: +353 1 214 7920 . Order Online: www .irishhardware .com

Jemma Publications publishes the following titles: Irish Hardware, Hotel & catering Review, Licensing World, Irish Printer, Off Licence .

A P R I L 2 0 1 2

EXPERTS ARE DOING IT FOR THEMSELVES!The Rise and Rise of Expert Hardware

Front Cover:the directors of the expert Hardware Group

News

4 | April 2012

‘BLOOM BANk HOLIDAY wEEkEND’ RETURNS TO PHOENIx PARk IN JUNEBord Bia was recently ‘delighted’ to announce the return of Bloom – ‘Ireland’s leading flower, food and family festival’ – this June bank holiday weekend. Bloom is always a huge attraction for those in the trade – particularly those involved in horticulture – and the 2012 event will take place from Thursday, May 31 to Monday June 4 at the Phoenix Park, Dublin.

RECORD Last year’s event was a huge success with a record 90,000 visitors over the five-day period. To accommodate the increased numbers, this year’s event will offer expanded walking space in which to enjoy the spec-tacular show gardens and other features.

Bloom show manager and occasional Irish Hardware con-tributor, Gary Graham, tells us: ‘It is exciting to be preparing for our sixth annual Bloom this June Bank holiday weekend.

‘We have 28 outstanding and unique gardens in the pipeline for the event. This year our designers have been inspired by sustainability, the micro economy, education, nature, art and popular culture to create a wonderland of inspiration and beauty for visitors.’

kEY FEATURES Key features for Bloom 2012 include the return of the Food Village, which was a hugely

successful new feature in Bloom 2011. This year’s Food Village will be even bigger and visi-tors will have the opportunity to consume the best of Irish food and drink and purchase top quality Irish-produced food from within the market area.

Among other features, it will host Ireland’s largest food mar-ket with over 60 artisan food stalls, the Bloom Inn and the Chef’s Summer Kitchen Stage where some of Ireland’s favorite and best known chefs will dem-onstrate throughout the week-end.

Bloom is a family-friendly event, boasting many children’s interactive features, and best of all, children can enter for free. This year’s children’s attractions

include a dedicated children’s play zone, a family farm area, music and crafts.

The Craft Council of Ireland will engage children and adults alike showcasing the best of Irish craft talent.

SPECTACULAR The Show gardens will once again be complemented by a spectacular floral pavilion fea-turing displays and the best of Irish plants and flowers. The Garden Expert Stage will also host a comprehensive range of leading experts in horticulture, gardening and floristry.

Gary Graham added: ‘The “concept gardens” section has grown in popularity as it allows designers to stretch the bounda-

ries of more traditional garden design principles in order to embrace important messaging around social issues.

‘The involvement of organi-sations such as Rehab and the National Council of the Blind with show gardens ensures that Bloom is used, as it should be, to fully engage with the public and to challenge and to bring important issues to their atten-tion.’

New and returning sponsors for this year’s event include Fáilte Ireland, Love Irish Food, Bord Na Móna, Irish Times, OPW, Woodies, Nissan Leaf, Viking, Robert Roberts, Atlan-tis, Popcorn Ireland, Irish Grey-hound Board, Bewleys Hotel, Rehab, Lyric FM and Glenisk.

CONSUMER SENTIMENT INCREASES IN MARCHThe overall KBC Bank Ireland/ESRI Consumer Sentiment Index increased to 60.6 in March from 57.0 in February. The 3-month moving average rose to 58.1. The Index for March 2011 was 59.5.

CAUTIOUS Commenting on the results, Cormac O’Sullivan, ESRI, said: ‘Consumer Sentiment, although remaining cautious, has been steadily increasing so far this year, with less pessimism regarding employment prospects and the outlook for the economy driving the improvement.

‘While their outlook for the future has improved, consumers have become more worried about

their present conditions since the start of the year.

‘There has been a marked decrease in the volatility of the Index over recent months, which is likely a reflection of the greater stability in Europe.’

In addition, Austin Hughes, KBC Bank Ireland, noted: ‘The small improvement in consumer sentiment in March suggests that, although conditions remain very difficult, there are tentative signs of improvement in some areas of the Irish economy.

‘It also seems that an easing in concerns about a meltdown in the Euro area is also helping.

‘The general tone of the survey remains fairly downbeat as might be expected but it does seem con-

sumers feel the prospects for the Irish economy and for jobs are not quite as bad as they had feared.

IMPORTANT ‘There is an important but not entirely surprising disconnect between consumers’ assessment of the macro outlook and their own personal circumstances. While they sense some improvement in the general economic outlook, household finances remain under severe pressure.

‘This means that the buying cli-mate remains poor. With incomes continuing to be squeezed, it is difficult to see consumer confi-dence boosting domestic spending anytime soon.’

News

April 2012 | �

NEw ARRO STORE FOR SANTRY, DUBLIN.EEC ARRO Hardware, Balbrig-gan opened its new store on 31 March 2012 in Santry, Dublin. The new store, which consists of 12,000 square feet of retail space, is in a prime location on the main Swords Road, next to the Omniplex Shopping Centre.

SUCCESS The official opening which fea-tured a weekend sale and family fun day proved to be a great suc-cess and attracted over 500 peo-ple. This was helped by a guest

appearance from the Dulux dog who provided ample entertain-ment for all the family.

Commenting on the opening of the store, Richard Taylor, manager of EEC ARRO Hard-ware Santry, said: ‘We were delighted by the reaction of the local residents to the new DIY store.

‘It’s in an excellent location and offers customers a huge variety of hardware and DIY products. Not to mention our excellent customer service and

expertise.’

BALBRIGGANEEC ARRO Hardware Balbrig-gan operates from a 25,000 square feet premises at Stephen-sonstown Business Park, Bal-briggan, County Dublin. It has been part of their expansion plan to open a DIY and hard-ware store nearer to Dublin City Centre.

‘Working with United Hard-ware has enabled us to expand our operations to Santry. Our

colleagues within United Hard-ware and ARRO have offered us great support and this enables us to deliver competitive prices and great deals to our custom-ers,’ comments Seamus Ennis, Director of EEC ARRO Hard-ware Balbriggan.

According to Emer O’Donnell, marketng executive for ARRO Home and Garden, further expansion of the ARRO network is planned with the re-branding of a number of hardware stores throughout the country.

DEMAND FOR STRONGER MEASURES TO COMBAT BLACk MARkET AS RETAIL TRADE SUFFERS‘Disappointing Retail figures a clear indication of threat to 50,000 jobs in Sector’

There has been a demand for stronger government action to stamp out the black economy and the rogue traders involved.

FIGURES Reacting to recent retail sales fig-ures issued by the CSO, ISME, the Irish Small & Medium Enterprises Association, point-ed to ‘the continuing decline in legitimate sales contrasted to the surge in black market activity across a range of products’.

The Retail Sales figures showed a 0.3% drop in sales in February, continuing the down-

ward trend now stretching back over four years, with no sign of abating.

Commenting, ISME chief executive, Mark Fielding, stated: ‘The effect of illicit trade has a much broader impact on the smaller retail outlets, with less footfall, loss of sales and margin threatening their very existence and the jobs involved.

‘The Government’s Action Plan for Jobs will be a total waste if immediate action is not taken to stop the increase in ille-gitimate trade. We have already lost 50,000 jobs in the retail sector and a further 40,000 are currently in jeopardy as a result of the twin threats of reduced

consumer spending and shadow economy activities.’

The Association called for: •The introduction of an aware-ness campaign to communicate the issues and highlight the nega-tive effect of black market activ-ity on legitimate business, the economy, jobs and society.•An increase in judicial penalties on conviction of illegal trading.

‘Small and medium, owner managed, retailers and wholesal-ers must be protected, promoted and prioritised in the fight to save their 260,000 jobs. The immediate introduction of the long awaited Retail Strategy Group would show some real action,’ concluded Fielding.

Mark Fielding

cOSt OF SIcK PAy cHANGe equIvALeNt tO 2,500 JOBSIBEC has published new analy-sis of the government’s statu-tory sick pay proposals, which says the cost of ‘shifting mas-sive additional liabilities onto employers’ would equate to the cost of employing 2,500 people.

STRUGGLING The group said the proposals, put forward by the Minister for Social Protection Joan Burton, would put struggling firms out of business, cost jobs and force many companies to reduce pay and benefits.

The IBEC analysis entitled Sustaining employment and the implications of Statutory Sick

Pay for Ireland says: •Forcing employers to pay

additional employment costs to cover the cost of statutory sick pay would equate to the cost of employing 2,500 people

•For over 40% of employ-ers in Ireland – mainly smaller employers who currently have no sick pay costs – statutory sick pay would represent a sig-nificant additional cost. For all employers, large and small, this new cost burden will be seen as a tax on jobs and will particu-larly hit smaller, more vulner-able employers, operating in low-margin businesses.

•IBEC does not believe that the proposed change would

result in any reduction in absen-teeism or long-term illness rates. Private sector employers do not need any additional incentive to manage the cost of absence, with about 60% of companies already paying some element of sick pay. Absence already costs Irish business €1.5 billion per annum.

CONTRIBUTIONS IBEC Director Brendan McGinty said: ‘Employees and employers already make obligatory PRSI contributions to support social welfare provi-sion. Any move to increase this already substantial contribu-tion will come at a serious cost

and would force all employers to reassess their sick pay poli-cies.

‘Small companies, many operating in a depressed domestic economy, would be hit the hardest. The sick leave proposal is at odds with the Action Plan for Jobs, which committed the Government to reducing red tape and making Ireland more competitive so that successful businesses and entrepreneurs can create jobs.

‘The government needs to start coming up with sensi-ble and economically sound ways of reducing expenditure, instead of just shifting costs to employers.’

News

� | April 2012

The Irish Hardware & Building Materials Association has joined with 11 other trade groupings including Retail Excellence Ire-land, Convenience Stores and Newsagents Association, Book-sellers Association, Independent Sports Retailers Alliance, Irish Pharmacy Union, ISME and oth-ers, to highlight the issues that are facing retailers throughout the country.

ATTENTION All of these groupings have long felt that retail does not get the attention and spotlight it deserves, as a major contributor to our domestic economy, notes the IHBMA.

‘This grouping came together due to the current distressed domestic trading conditions and the short to medium-term outlook,’ says the Association, ‘to effectively communicate the needs of what is one of Ireland’s largest industries, to Govern-ment and the media.’

This grouping represents over 17,500 retail stores nationwide, employing over 200,000 people. The group, The National Retail Industry Alliance, will identify ‘an urgent need for Government to focus on the needs of the domestic retail economy’.

Following four years of nega-tive growth and further forecasts of contraction of the domestic economy in 2012, the group will call on the Irish Government to implement measures to underpin the hundreds of thousands of

jobs in the Irish retail industry.The group will ‘highlight to

Government recent advice from the Troika to revise planned aus-terity measures’ that negatively impact on growth projections.

‘The Department of Finance and Central Bank are fore-casting negative growth in the domestic economy in 2012, and support for a re-evaluation of the planned austerity measures will allow for a more expedient return to a domestic market recovery,’ says the Association.

THE THREE AREAS wHICH wILL INITIALLY BE HIGH-LIGHTED ARE:VAT Increase. ‘The group will call on the Government to review the VAT rate increase

from 21% to 23%. A 10% increase in VAT at this time of weakened consumer spending is detrimental and will negatively impact on demand. This group will call for the Government to review retail VAT take on a quarterly basis, and engage with retailers to rectify the situ-ation.’

Local Authority Rates. ‘The group will also ask Government to mandate local authorities to reduce the commercial rates burden on businesses. Retail sale values have declined by, on average, over 30% in the last four years, while commercial rates have remained static. This group will ask for, at the very least, an economic appeals proc-ess, for a reduction in commer-

cial rates, which currently does not exist. The only argument that can be made currently is where there is a material change to the building.’

Budget Scheduling. ‘Schedul-ing of the budget in Decem-ber is damaging to consumer demand and sentiment, at a time when most retailers trade up to one-third of their annual sales volume. The announcement of austerity budgets and the asso-ciated media commentary and kite flying, impacts detrimen-tally on retail sales volumes. The proposed solution to this matter is to schedule clear and unam-biguous budget announcements in November, or reschedule the budget to February of each fis-cal cycle.’

IHBMA JOINS OTHER TRADE GROUPINGS TO HIGHLIGHT ‘RETAIL’

Formica Group is pleased to announce that Marga-ret Armstrong has been appointed as the Axiom by Formica® Coordinator for the UK and Ireland. In this newly-created role Marga-ret will provide support to UK and Ireland customers including kitchen studios and will report to Richard Crisp, Axiom by Formica sales manager.

ExPERIENCE Margaret has been with the Formica Group for over 26 years and has worked in

departments ranging from Credit Control to Samples, where she has spent the last six years. Margaret brings a wealth of experience to the position of Axiom by Formica Coordinator with a complete understanding of the products, and the entire sales process.

‘Axiom by Formica con-tinues its role to be a major brand in the UK and Ire-land kitchen worktops mar-ket and it is vital to keep supporting our customers,’ comments Richard Crisp.

‘The Coordinator’s role

ensures efficient and imme-diate response to our cus-tomers’ needs. This is impor-tant for our customers and in supporting Axiom by Formica with exciting plans to develop the range over the coming months.’

PREMIUM Axiom by Formica we are told, ‘is the leading premium kitchen worktop collection in the UK and Ireland, and has established itself as the top choice for kitchen designers, specifiers and developers, and home renovators’.

Formica limited appoints new axiom by Formica® coordinator

Margaret Armstrong

News

April 2012 | �

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The CEO of Repak Ireland has welcomed the findings on packaging recycling contained in Environmental Indicators Ire-land 2012. The report, published by the CSO, highlights Ireland’s ever-improving approach to the recycling of packaging.

DETAILED It is part of a detailed piece of research, by the CSO, based around environmental data.

Dr Andrew Hetherington, commented: ‘This National Survey clearly demonstrates the success of Ireland’s packaging recycling model with key targets for recovery all being exceeded.

‘The statistics contained in the report, when analysed, con-firm Ireland’s progressive per-formance in packaging recov-ery and recycling over the past decade and our steady ascent up the league table of European Member State performance in this area.

‘Specifically, it shows that Ireland’s 2011 recovery target of 60% under the EC Packag-ing Directive (94/62/EC) was achieved and surpassed by 2008 and I can now confirm that we have achieved a 74% recovery rate for 2010.

‘In addition the statistics show that by 2009 Ireland was recovering 152kgs per capita of packaging waste, the third high-est in the EC behind Germany and Luxembourg.

FALLEN ‘It is also very encouraging to note that the amount of Munici-pal waste sent to landfill had fallen to just below 1.5 million tonnes in 2010, down from some two million tonnes in 2007.

‘While a significant portion of this can be attributed to the decline in economic con-ditions, the increase in recov-ery of packaging waste, which now accounts for some 59% of

municipal waste, had a signifi-cant impact here also.

‘Repak’s Packaging Preven-tion Programme was a further factor in the decline of pack-aging waste generation, as it saw the total level of packaging waste decrease by some 18% between 2007 and 2010.

‘This initiative, which receives financial support from the EPA, involves Repak working with industry to optimise all packag-ing placed on the Irish market.

‘Repak’s funders, from throughout Irish Business, and all householders can take great credit from this outstanding achievement, demonstrating yet again the success of the Repak model, which has always been based on a partnership approach.’

GROwING Since its inception, Repak has helped to divert in excess of 5.7 million tons of used packag-

ing from landfill sites and has invested over €225 million in packaging recycling, growing it from under 15% in 1998.

REPAk wELCOMES STRONG PACkAGING RECYCLING TRENDS

‘This National Survey clearly demonstrates the success of Ireland’s packaging recycling model with key targets for recovery all being exceeded.’

News

� | April 2012

wORkPLACE ‘NOT PREPARED’ FOR CHANGES TO STATE PENSION AGEWorkplaces are not prepared for changes to State pension age rules, which will see the State pension age increase from 65 to 66 in 2014. That’s according to IBEC which says that government should take the opportu-nity to address the practical implementation issues ‘to minimise the potential for difficul-ties arising for employers and workers’.

UNAvOIDABLE Addressing a conference at Croke Park on pensions, IBEC director Brendan McGinty said: ‘An increase in the average retirement age is unavoidable for a number of reasons, including to ensure that workers can expect an appropriate level of income in retirement and to contribute to the sustainability of pensions.

‘To simply abolish the State pension for

65 year olds from 2014 does not meet that objective and may have unintended conse-quences for up to 14,000 people who would be expected to retire.

‘It also leaves employers open to potential litigation and industrial relations difficulties as well as having to deal with defined ben-efit pension schemes which are in deficit.

‘The simple reality is that employers and employees are not prepared for the situation facing them from 2014. Some employees still believe they are entitled to a State pension at 65. Others may expect their employers to keep them in employment beyond 65.

RESPONSE ‘A recent Mercer survey indicated that up to 60% of employers have not yet considered their response to the planned increase in the

State pension age. Some 29% of respond-ents indicated that they intended to retain the current contractual retirement age at which employment terminates.

‘These figures are broadly consistent with feedback from IBEC members.’

IBec HAS PROPOSeD A PAcKAGe OF LeGISLAtIve ReFORM WHIcH It SAyS WOuLD: • Give employers certainty that they can rely on contractual retirement ages • Give workers the maximum opportunity to achieve an appropriate level of retirement income including a lower State pension at 65 • Allow workers to receive a higher State pension where an employer is willing to accom-modate later retirement by agreement • Allow workers who have insufficient contributions to receive full State benefits to make up those contributions by working later in life.

HOGAN ANNOUNCES REvIEw AND PUBLIC CONSULTATION OF THE ‘SMOkY COAL BAN’The minister for the Environ-ment, Community and Local Government, Phil Hogan, has announced a review and pub-lic consultation of the ‘smoky coal ban’ regulations.

HEATING The ban on the marketing, sale and distribution of bitu-minous fuel – or ‘smoky coal ban’ – was first introduced in Dublin in 1990 in response to severe episodes of winter smog that resulted from the widespread use of smoky coal for residential heating.

The ban proved effective in reducing smoke and sulphur dioxide levels and was sub-sequently extended to other areas.

The ban now applies in 20 cities and towns. Air qual-ity monitoring by the Envi-ronmental Protection Agency (EPA) has shown levels of particulate matter (PM10) are lower in these areas than

in towns where the ban does not apply.

Research indicated that the ban in Dublin resulted in over 350 fewer annual deaths. An estimate of these benefits in monetary terms put the value at over €20 million.

BENEFITS Additional benefits of the regulations have also been identified through the stim-ulation for householders to switch from using solid fuels, which generally are less effi-cient and more polluting, to more efficient and less pollut-ing gas and oil.

The associated reduced fuel costs to consumers were estimated at €184 million per year.

The purpose of the con-sultation paper is to ‘inform and assist a review of the smoky coal ban regulations to ensure that they remain fit for purpose in safeguarding

air quality by limiting harm-ful emissions of air pollut-ants arising from the use of residential fuels’.

The consultation paper reviews the regulations to date and identifies relevant considerations relating to their effective implementa-tion in the context of devel-opments over the 20 years since their introduction.

EFFECTIvE Minister Hogan said: ‘The smoky coal ban has been effective in reducing air pol-lution with proven benefits for human health.

‘This has led to improved quality of life in cities and towns where the ban applies. It is now time to review and modernise the main provi-sions of the ban to ensure its continued effectiveness.’

The consultation paper can be viewed on the Depart-ment’s website.

‘Workplaces are not prepared for changes to State pension age rules’

Live your garden

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Original GARDENA SystemFlexible and reliable

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10 | April 2012

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Consumer Prices in March, as measured by the CPI, increased by 1.0% in the month. This compares to an increase of 0.9% recorded in March of last year. Prices on average, as measured by the CPI, were 2.2% higher in March compared withMarch 2011.

CHANGES The most notable changes in the year were increases in Education (+9.4%), Transport (+7.6%), Alcoholic Beverages & Tobacco (+3.9%) and MiscellaneousGoods & Services (+3.7%).

Notable for the Hardware and Homestore area, there were decreases in Furnishings, Household Equipment & Rou-tine Household Maintenance (-2.1%).

The most significant monthly price changes were increases in Transport (+4.0%), Clothing & Footwear (+2.7%) and Mis-cellaneous Goods & Services (+1.7%).

The main factors contributing to the monthly change were as

follows:•Transport rose due to an increase in airfares and higher petrol and diesel prices.•Clothing & Footwear increased due to a further recovery from sales.•Miscellaneous Goods & Serv-ices rose due to increases in health insurance premiums.

CPI SUB-INDICESThe annual rate of inflation for Services was 3.3% in the year to March, while goods increased by 1.0%. Services, excluding mortgage interest repayments, increased by 3.7% in the year since March 2011.

The CPI excluding tobacco for March increased by 1.1% in the month and was up by 2.1% in the year.

The CPI excluding energy products was up by 1.0% in the month and increased by 1.5% in the year.

The CPI excluding mortgage interest increased by 1.1% in the month and rose by 2.4% in the year.

PRICES RISE BY 2.2% IN THE YEAR TO MARCH

Decreases in Furnishings, Household Equipment & Routine Household Maintenance

News

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12 | April 2012

DULUx ANNOUNCES ‘ExCITING PLANS TO STIMULATE THE PAINT CATEGORY’Dulux are excited to announce the launch of their new TV campaign, commencing at the start of May. The high impact ads, with a touch of humour, are designed ‘to highlight the positive change that paint and colour can make to our home lives, and ultimately to stimu-late the paint category,’ it is explained.

ATMOSPHERE In one execution we see a young wife paint her bedroom in a racy red colour to create a seductive atmosphere. This proves to be the catalyst to starting a family.

A couple of years later, with a fully formed family, the parents are happy to change the colour back to a pale blue shade.

The humorous ads are full of positivity, and highlight the difference a fresh lick of paint can make to our home lives, says Dulux.

Memorable and tongue-in-cheek, they are set to get home-owners thinking about how they too can use colourful paint to make a positive change to their

home lives.

POSITIvE Dulux tells us: ‘painting a wall can do so much more than make your home look a bit fresher. Colour can be used to help us use our homes in a different and more positive, way.

‘For example, colour can be used to transform a “forgotten room” in the house into a break-fast room where the family can

spend some quality time together each day.

‘Equally, as one of our ads shows, by painting a fun design on the walls of a child’s bedroom, parents might be able to create a space that children can play harmoniously in – and get them-selves an extra hour or two in bed at the weekend, as a result!

‘Ultimately, we are demon-strating that paint is so much more than a coating for a wall.

It is the means to transform our surroundings and how we feel about them.’

PROMOTIONAL PLANDulux will also be supporting this activity with online ads, and indeed, through the line. Their strong promotional plan will ‘incentivise consumers to make a positive change in their own home and help stimulate the paint market’.

wOGANS TO CONTINUE wITH SEADEC RANGE Wogan Distributors are very pleased to announce that they have taken over the assets of SeaDec Ireland and SeaDec UK.

wAREHOUSES The business will continue to be run from the SeaDec warehouses in Ferbane Co Offaly and will be managed by Declan Gorman.

As most people in the trade are aware, SeaDec doors are noted for their extra quality such as 44mm thickness and all their doors have 14mm lippings. Most other doors on the Irish market are from 40mm to 42mm thick and lippings as low as 5mm, say Wogans.

Apart from doors, SeaDec carry a full range of Adjust-able Door Frames, Skirt-ings and Architraves. The doors and skirtings etc are all manufactured in the same factory which means that doors and skirtings match well together.

Bernard Wogan from Wogan Distributors states that it makes a lot of sense for Wogans to become involved with doors as ‘about 75% of our existing flooring cus-tomers are already selling doors – our aim is provide a complete interior solution for Floors and Doors’.

TOP 30 LINESWogans intend to keep a stock of their 30 top flooring lines in the Ferbane ware-house allowing customers to mix floor and door orders together.

For deliveries, Wogans will continue to use John-ston Logistics to look after the deliveries of doors which means customers should receive orders within three working days

For more information please contact your local sales rep or Declan on 0906 454544 or 086-3834243 and email Seadec@wogan-distributors.ie

Irish workers feel better informed of workplace health and safety risks than their European counterparts, according to a pan-European opinion poll.

wELL-INFORMED The poll, which was carried out on behalf of the European Agency for Safety and Health at Work, stated that 88% of Irish workers surveyed feel well-informed about health and safety risks at work, topping the poll ahead of the UK and Finland.

Ireland also scored highly, and second to the UK, when 89% of Irish workers responded that they were confident that if they raised a health and safety problem with their supervisor it would be addressed.

A total of 83% of Irish workers felt good health and safety practices should be followed in order to remain economically competitive. This was broadly in line with the European average.

STRESS Many workers across Europe, particularly in Greece (93%) and Bulgaria (87%), believe that job-related stress will increase over the next five years. In Ireland 69% of workers believe that job-related stress will increase.

WORKeRS ‘cONFIDeNt’ HeALtH AND SAFety ISSueS WILL Be ADDReSSeD IN WORKPLAceS

COMPANY News

COVeR sTORY ®

April 2012 | 13

Grant has worked in the

retail trade his entire career.

Throughout college, he

worked in Argos where

he gained invaluable cus-

tomer service skills and a

love for all things retail. He

then took the decision to go

into the family business, JG

Engineering, and after a cou-

ple of years under his belt,

established a second busi-

ness for the family, a hardware store. Grant recognised that there was

little support for the local independent hardware store and, following

a meeting with four like-minded individuals, formed Expert Hardware.

Grant’s main contribution to the organisation is marketing and all things

digital. He is constantly looking to his European counterparts and inter-

nationally, researching new technologies and how best to utilise these

to grow and develop the organisation.

If you want something done well, then do it yourself. You hear this adage often enough but it is not so often that you come across such a good example of what it really means.

FASTEST GROwINGTake Expert Hardware, the fast-est growing retailing organisa-tion in the country in terms of numbers right now. It all started because a group of hardware store operators noticed ‘a real requirement in terms of a group that catered for the needs of small and medium-sized busi-nesses’.

Quite simply what they were looking for didn’t exist, so, they decided to set it up themselves. It’s no surprise that many of these people are involved in DIY!

All joking aside, the resultant organisation, Expert Hardware, still holds true to its original ethos. It is run by the members for the members and a five-strong board of directors steer the operation.

The directors take no salaries. There is a skeleton staff and there is a small admin office which is well run and highly efficient. And that’s it really. All costs are kept to a minimum and all revenue raised is put back into the group for the benefit of the members.

And yet they have managed to have an impact on the trade throughout the country in their size category. They are growing in numbers all the time. And they didn’t even exist a few years

ago.

UNDERSTANDABLE If this is starting to sound like a magic trick, well, that’s under-standable. But it’s not. It is all true, even if people find it hard to believe sometimes.

For example, the financial side is something that surprises many people, says chairman David Baker.

‘When someone says that any money goes straight to support-ing the members, that can be hard for some people to believe,’ adds David. ‘But that’s the truth. All of it goes back in.’

And what they manage to do with their resources is startling.

But this is in large part due to that spirit of cooperation which defines the Group. There is a recognition that, by contribut-ing to the Group in a variety of different ways, according to their abilities and their strengths, members are in turn strengthen-ing their own positions, their own businesses, their own liveli-hoods.

A NEED ‘This never existed before in terms of what we do now,’ continues David Baker. ‘Expert Hardware is a real need in our industry.’

Is that need bigger now than before? ‘Perhaps,’ says David. ‘But the need has been there for a long, long time.’

David can clearly remember thinking that there was a need for a group like this around 15

years ago. Back then the country was in the first flush of the eco-nomic boom.

Yet even then, David recalls being concerned over the fact that there was no group that – in his and his colleagues’ opinions – suited businesses the size of his own Dublin-based store.

‘We created Expert Hardware because of what we saw as a real gap in our industry,’ he adds.

‘It was required and now it’s available,’ he says

Despite the matter-of-fact

description, the setting up of Expert Hardware made history says David. And history is still being made with the Group.

REALISED THE vISION ‘Eight years down the line we have certainly realised the vision that we had,’ adds David. Indeed this is true. Each year Irish Hardware has reported on what the targets were and they do seem to have met them and often exceeded them.

Even members are somewhat

expert Hardware is the fastest growing retail group in this country in terms of member numbers . yet it is also one of the newest, and, what’s more, most of its members never belonged to a group before . So what’s brought about this change and just why are so many small to medium-

sized stores now looking to join?

ExpErts ArE Doing it For thEmsElvEs

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COVeR sTORY ®

April 2012 | 1�

Beegan spent a large part of his career working

in IT within the banking industry before a change

of career came about in 2005. Being a DIY

enthusiast, Beegan purchased a hardware store

in Ranelagh in 2006. He understood he had

a lot to learn about the retail sector and hard-

ware in particular. Having received great advice

and invaluable assistance from a likeminded

individual, David Baker, Beegan bought into the

vision to establish the group along with the other

founders. Each director brings a unique skill set to

the group, which when brought together provides

the full complement to running the successful

organisation.

WHeN ALL ROADS LeD tO AtHLONePotential members may be beating a path to

Expert Hardware’s door now but that doesn’t

mean that this group sits backs and waits for

the phone to ring. In fact it is quite the opposite.

Recently the organisation held a special recruit-

ment event in the Midlands town of Athlone

where they outlined the services that they have

on offer. A professional presentation combined

with a down-to-earth no-nonsense attitude left

little doubt in attendees’ minds as to the rea-

sons for the group’s success.

OUTLINED As Irish Hardware observed: ‘The plain and

simple approach represented the customary

style of this organisation.’

It is an approach that clearly works for the

group. There are now over 40 stores in Expert

Hardware and this number may be about to

take another jump forward as many more are

involved at various stages of talks with the

organisation.

At the Athlone event attendees got to hear

first hand from traders whose membership had

benefited them immensely, often in unfore-

seen ways. Members explained how the buying

and other marketing functions of the Group had

all worked in their favour making them more

viable and profitable than if they had stayed

outside of the group structure.

COMMUNICATIONS One of the strongest points to emerge con-

cerned communications between members.

The Expert panel explained how, from their

own experience, the Group acted as a forum

and a constant source of advice and informa-

tion where members could turn at any time for

suggestions or indeed help of a more practical

nature.

This supportive role that the Group can play

was cited as being one of the biggest ben-

efits of membership yet one which was often

unseen at the outset.

After the presentations a question and

answer session saw a lively participation from

the floor with many practical questions being

ably dealt with by the team on hand.

SUCCESS

Staff has grown too albe-

it in a small way. Before

coming on board recently

Gerry Fallon was a trader

in Glenamaddy. This under-

lines the fact that Expert

Hardware members have

walked the walk when it

comes to their hands-on

experience.

As was pointed out at

the recent Athlone event:

‘We are asking people to

join a group that is run by people exactly like them.’ And

that, one imagines, is surely one of the secrets of their

success.

surprised that they have grown so quickly however. They are now over 40 strong with a few more stores in negotiations. In other words they will be approaching 50 soon.

‘Independent hardware store owners are more open to making the decision to join now, compared with a few years ago, when they might have taken longer to convince,’ says David. ‘Independent hardware operators come to us now and ask about membership.

‘Of course we hold events such as the recent recruitment day in Athlone which saw a number of interested parties in attend-ance.’

Naturally, membership is never guaranteed to an applicant. There are guidelines in place

which need to be met such as being bona fide traders and having a good credit history for example.

If an applicant is too close to a member in geographical terms that can create a problem too.

CONTACTMeanwhile, communications are very impor-tant within the group. There are ongoing contacts, both formal and informal.

On the formal side, there are meetings on the first Tuesday of every month at Dublin’s Citywest Hotel.

However one of the things that often comes as a surprise to new

members is the fact that there is constant communication between members which can be of immense benefit. Often in unforeseen ways.

For example, one email address gets eve-ryone in the group and this facility has grown into an important networking func-tion which is used everyday for questions, queries and advice.

‘Any questions will be immediately responded to,’ says David. ‘These can cover any area. Recently a customer had a question regarding ride-on-mowers in my store. I sent

StAFF APPOINtMeNt – GeRRy FALLON

Expert Hardware Man with director Alan Grant at the Athlone event

Brian Beegan - director

Gerry Fallon brand development manager

1� | April 2012

COVeR sTORY®

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David Baker has been involved in the hardware

retail sector for over 30 years. He says that he

long understood and was conscious of the fact

that the industry lacked an organisation that

extolled the virtues of shopping in a small to

medium-sized independent hardware store.

Other sectors were thinking ahead and coming

together i.e. the grocery sector, and if action was

not taken, Baker says there was a real concern

for the future of the independent hardware

store. Having approached organisations with a

view to building a strategy for the hardware

stores in question ‘and being knocked back,’ Baker took the decision to meet with

like-minded individuals and establish their own group to support the local hardware/

DIY store, he says. Hence, Expert Hardware was born.

RETAIL THERAPY PROGRAMMeFEARGAL QUINN OFFICIAL OPENING

Well-known Retail Guru

Feargal Quinn performed

the official opening of Expert

Hardware Rathfarnham.

Over 500 people attended

the event.

PROGRAMME

The ceremony formed part

of the popular RTE Retail

Therapy programme where

Feargal takes an existing

retail store and introduces

best practice retail practices

culminating in an official re-

launch of the business.

During his address Mr

Quinn paid tribute to the

two owners Patrick and Tony Quinlan for the enthusiastic approach they

had adopted during the whole project which took place over almost six

months.

out a mail and three responses came back immediately.’

Other areas can include prac-tical DIY and product-related information coming from custom-ers and also questions regarding how to carry out RMI (Repair, Maintenance and Improvement) tasks. The list of potential areas where the network can help is, quite honestly, endless.

‘It’s great to have over 40other points of view and sources of information from others who are not in competition with you,’ says David. ‘The information that can be shared is overwhelming.

‘No matter what the query is, you can be guaranteed that some-one in the group will have a solu-tion. By accessing the network we can share this information in real-time.

‘Time and again this has prov-en to be the case. It really is about providing expert knowledge to our customers no matter what the topic. All Expert Hardware customers have access to the expertise in this vast network through the various members.’

Every day there are members using this networking facil-ity and receiving quick practical answers.

OFFERING And here we begin to realise – if we hadn’t already – that the, ‘Expert’ title is no accident. Cus-tomers of the stores have access to the combined expertise of all of these traders through their system of contacts. It is all at the disposal of their customers from the moment they walk through the doors.

‘This is very important now,’ says David. ‘People who are liv-ing in apartments and houses and who were young during Celtic Tiger years don’t always have the knowledge that is needed to carry out repairs to their properties as tradespersons were so often used during these times.

‘Now, it is very much a DIY culture.

‘The good news is that you can walk into any of our stores and know that you are going to get the help you need and the

Best Wishes and Continued Success To Expert Hardware.

TEL 1850 812 450

David Baker - director

Feargal Quinn with the Quinlan Brothers

COVeR sTORY ®

April 2012 | 1�

Best wishes & continued success to

New TV advert continues into May and June

Gearóid Boland started in retail in Ballyfermot in 1983 when he inherited

a retail outlet offering a number of services, including: a general store with

a post office, a barbers, ladies hairdressers, a drapery, newsagents plus a

very small hardware section. He grew the newsagents and hardware to the

degree that they became two com-

pletely independent retail units. When

approached by Peter Doyle with a view

to joining Expert, Boland immediately

saw the potential ‘as he could identify

with what happened to the CTN trade

and the risks to the hardware trade’. His

background is in accountancy and he

brings a wealth of experience in finance

and of course, retail. His position is to

manage the finances and ensure that

every member gains the benefits of

products you need and all at the right price.’

BEST PRACTICE Services and savings are not just product-based with Expert Hardware. There are many other areas where members benefit according to David Baker. These include the ongoing promotion of best practice retailing, help with store layouts and advice in a range of other areas such as dress codes, hygiene etc. Some of the main areas, which have been addressed and continue to be addressed by the Group include:

Health and Safety. ‘We have done a lot of work in the area of Health and Safety. We have been able to put members in a position where they can avail of best practice services. Partnering with experts in this field made this feasible.’

Insurance. ‘We have partnered with the right people here too and with the provider that we now have everyone has savings of between 20 and 60 per cent.’

I.T.. ‘Brian Beegan is vice chairman and secretary. He has been working on an EPOS sys-tem for small to medium outlets.

We started out with 12 compa-nies who seemed to be offering what we wanted. We narrowed it down to two companies and selected one and we are roll-ing that out to five members of Expert Hardware, in phase one.’

Web-texting. ‘This is some-thing that our members do successfully. We have a service whereby you build up customer mobile numbers and can send them all a text with just one click on the computer. All it costs is 3.7 cent per text. The whole area of telephones is another place where we have made progress on cost.’

Social media. ‘We also use facebook and twitter to great effect. Leaders of our industry are in awe at the huge impact Expert Hardware has made in this area. This is due to the work of our youngest Director, Alan Grant. Alan has been dynamic here and has a deep understand-ing of the potential and the ben-efits that lie in this area as well as the practical implementation of these in our business. He has kept Expert Hardware at the cutting edge in many ways. We

are therefore combining tradi-tional values with the tools of the future. When you join Expert Hardware you don’t have to worry about a lack of experience in this area.’

Advertisting. ‘We have done Radio and TV and regular Print Media such as Newspapers. We do a minimum of four leaflet drops per year. The flyers are produced in-house and everyone has an input into the content and

gets a quantity for free. They can deliver them to the local areas or hand them out in stores. We have just launched new tem-plates for our flyers and they are cutting edge.’

Prices. ‘Last but not least is the area of prices. All of the other areas are important but pric-ing is a hugely important area at the end of the day. We have deals in place that are as good as anyone has,’ says David. ‘These

Gearóid Boland - director

1� | April 2012

COVeR sTORY®

DONeGAL PeNS: tWO yOuNG eNtRePReNeuRS ReceIve eXPeRt SuPPORt

This is a story that highlights not just Expert

Hardware’s connectedness with local commu-

nities throughout Ireland but also its flexibility

and agility when it comes to moving fast and

getting things done as opportunities present

themselves.

The story provided something of a positive

note on which to start our reportage in the

year 2012. It told how two of Ireland’s young-

est entrepreneurs had succeeded in securing

much-needed funding thanks to the support,

generosity and quick response of the Expert

Hardware group.

The tale went like this: Ronan and Conor

McCarvey set up Donegal Pens in September

2010. They successfully etched out a market for

their hand-crafted wooden products which are

individually turned, polished and waxed in their

workshop at Loughanure..

With plenty of sales they set about expanding

their business, a plan which involved getting

a new shed and laythe. However, they were

unfortunately too young for any state grant sup-

port or bank loans to enable them to upgrade

their equipment and build a new workshop to

continue growing their business.

On hearing the young entrepreneurs’ funding

difficulty on RTE’s Morning Ireland, Alan Grant of

Expert Hardware contacted Eoin McCarvey, the

young brothers’ father to offer financial support.

The team at Expert Hardware not only offered

their funding outright, they also offered to pro-

vide marketing and mentoring support to the

young brothers.

Expert Hardware will of course be stocking

their wonderful and unique, hand-crafted prod-

ucts in stores.

They also say that they will have ‘an annual

focus’ on young entrepreneurs from here on in.

wouldn’t have been ours a few years ago. This is very important to members.

‘Suppliers who never dealt with us before – when we existed as individuals outside of the group structure – are now queuing up to deal with us. We have access to all of these new

sources. People are taking Expert Hardware very seriously now and this is growing.

ADvANTAGESSo, as to why people are flock-ing to the group. That question may already have been well and truly answered above. The list of

advantages and services certainly speaks for itself but David Baker, in customary style, cuts to the chase, summing up what is hap-pening quite neatly:

‘Now, more than ever,’ he says, ‘independent hardware store owners are looking for a way forward.

‘They now can quite clearly see that Expert Hardware offers their business not just a way forward, but an instant transfu-sion of lifeblood that will enable their business to not only survive this recession but prosper into the future.’

Ronan and Conor McCarvey, aged 14 and 11

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COVeR sTORY ®

April 2012 | 19

Peter Doyle has spent his entire career working in the hardware and DIY

sector. His first position was junior sales person at 16, and, within three

years, he was managing a 2,000 sq foot

store with a staff of 6-8 people. After

13 years, Doyle took on a sales posi-

tion within a security company covering

Ireland. Having developed his manage-

ment and sales skills, Doyle then took

the decision to open his own hardware/

DIY store in 1994 which then doubled

its size in 2003. Doyle’s entrepreneurial

side also saw him open and later sell

another DIY store in Dublin. Doyle prides

himself on showcasing excellent custom-

er service and, with this in mind, formed

Expert Hardware along with his peers in 2005. Their vision was to form

a marketing group that supports the small and medium-sized hardware

store throughout Ireland.

AWARDS SucceSS for eXPeRtSuccess in awards

has come too for

Expert Hardware.

Perhaps leading the

way, David Baker of

Decwells has won

the Store of The Year

under 5,000 sq ft title

three years in a row.

This is a remarkable

achievement. But the

Expert involvement in

our awards doesn’t

end there. Many of the other members have also come through strongly.

Last year the title of Store of the Year under 5,000 sq ft was won by

another Expert member Robert McNamara of Baldoyle in Dublin. The

year before that, the Award was won by Henry Vokes of Adare. At a group

level, Expert Hardware has been short-listed as a finalist in this year’s All

Ireland Marketing Awards.

Peter Doyle - director

Expert Hardware’s David Baker receives the award for Store of The Year, under 5,000 sq ft (2011) on behalf of Expert Hardware Bal-doyle, from Gary Hogan of Tucks Fasteners and Fixings, category sponsors.

QUALITIES At the end of the day is there a quality or are there qualities that mark out the individuals in Expert? ‘They are,’ says David Baker, ‘owner-run with all that this entails in so far as they are close to their customers and pas-sionate about what they do.

‘I think anyone who takes the

trouble to join a group is genu-inely driven to be the best at what they do. That is certainly the case with our members.

‘People don’t join because they are lazy and want someone to do things for them. The members all have a huge input. They all want to be the best.’

AwARE And of course the directors of Expert Hardware are acutely aware of the pressures facing traders. They walk the walk and stand in the shoes of their mem-bers each and every day.

This means that they are in tune with the challenges facing traders on a daily basis, as David Baker told the group in Athlone.

As he explained: ‘We are ask-ing people to join a group that is run by people exactly like them.’

20 | April 2012

IHBMA NEWS

‘Next year 2013, your Asso-ciation, the Irish Hardware & Building Materials Association, will have been around for 75 years,’ The IHBMA notes.

‘Some people still ask: What is the IHBMA and what does it do? The Association would like to give you a little background, so that hopefully it will help you understand that YOU are the IHBMA and that the IHBMA is yours to use to make your business stronger and help you communicate better.’

Independent Hardware members started the Irish Hardware AssociationAlmost 75 years ago a small group of independent hardware merchants met in the South East in order to bring together some regional groupings of hardware merchants into a national asso-ciation for their mutual benefit.

They all recognised that there was more power by joining together as a national associa-tion, the Irish Hardware Asso-ciation at the time, than by

being alone. The Irish Hardware Association was formed.

The Irish Hardware Asso-ciation, now IHBMA, is a not-for-profit organisation and was from the very beginning. Its only purpose was to serve its members – in the main inde-pendent hardware shop owners and suppliers, to operate more profitably and help them com-municate with each other.

‘For its entire 75 years, your trade association has been firm-ly guided by its members and represents its members by its National Council and Execu-tive Committee, which is the managing board,’ says the Asso-ciation.

‘The IHBMA is truly all of you, independent merchants and suppliers, joining together to help each other become bet-ter.’

From the earliest days one of the Irish Hardware & Build-ing Materials Association’s most important roles was to serve as a communication hub for mer-chants and suppliers throughout

the country. This proved a challenge at the

time as post was the only meth-od of communication. A Hard-ware Journal started, Hardware & Allied Trader (HAT), the fore runner of the current Irish Hardware Magazine, as another means of members’ communica-tion.

This magazine was later sold and has, as an independent pub-lication, kept members informed on issues and topics of the day.

‘With modern technology the development of websites, email and social media, communica-tion has become a lot easier,’ says the IHBMA. ‘The problem now is that there is so much information, your Association has had to become a funnel to channel, and breakdown into bite size chunks, relevant infor-mation in real time.

‘Today, the IHBMA is still true to its founding roots. Your Association is run by a board of directors who are retailers and suppliers from all over the country, being elected by the

National Council, who in turn are elected by the general mem-bership every two years.’

The Executive Committee or board, meet together monthly, to set the agenda for the IHBMA, oversee finances and ensure that the interests and needs of the independent merchants and sup-pliers throughout the country are recognised and met through the work of the IHBMA.

‘Acting as your representa-tives, the board approves major decisions and discusses long-and medium-term plans. There are only 2½ full-time staff employed at the headquarters in Dun-drum. However, they are there to serve your needs.

‘Your representative board and Council ensures that your voice is heard and your needs are met.’

The point of this little bit of history, according to the Asso-ciation, is that, ‘as a member of the IHBMA, you are part of a long and proud tradition.

‘You are part of a group of people who are committed to

‘IHBMA IS YOUR ASSOCIATION: HERE’S HOw IT wORkS AND wHAT IT DOES’

IHBMA President Brendan Maher

April 2012 | 21

IHBMA NEWShelping each other through their associa-tion. Irrespective of what symbol group you may be a part of, or none, you are eligible for membership of your Association, the Irish Hardware & Building Materials Asso-ciation.

‘We would encourage you to get involved with your fellow hardware merchants and suppliers today. Your business will be stronger, you will help other merchants and you will find great friends. Our strength is in your numbers.’

Prompt payments The European Council has adopted a direc-tive laying down new rules on late pay-ment in commercial transactions, notes the IHBMA.

The directive establishes specific deadlines for the payment of invoices and the right to compensation in cases of late payment in all commercial transactions, irrespective of whether they are carried out between private or public undertakings or between undertakings and public authorities.

‘It will increase the protection of creditors and contribute to the better functioning of the EU’s internal market,’ says the Associa-tion. ‘Thereby fostering the competitiveness of businesses and in particular, of small and medium-sized enterprises (SMEs).’

The directive, 2011/7/EU OF THE EUROPEAN PARLIA-MENT AND OF THE COUNCIL

Of 16th February 2011 on combating late payment in commercial transactions (recast), gives Ireland until March of 2013 to accommodate this into Legislation.

The IHBMA have been lobbying Govern-ment for many years in relation to Prompt Payment of Accounts. As we all know many payments in commercial transactions between companies or between companies and public authorities are made later than agreed in the contract or laid down in gen-eral commercial conditions.

‘Although the goods are delivered or the services performed, many corresponding invoices are paid well after the deadline,’ observes the Association.

‘Such late payment negatively affects liquidity and complicates the financial man-agement of companies. It also affects their competitiveness and profitability when the creditor needs to obtain external financing because of late payment.

‘The risk of such negative effects strongly increases in periods of economic downturn when access to financing is more difficult.’

In an EU Communication of 25 June 2008 entitled: Think Small First — A Small Business Act for Europe, the EU Commis-sion emphasised that small and medium-sized enterprises’ (SMEs) access to finance should be facilitated and that a legal and business environment supportive of timely payments in commercial transactions should be developed.

‘It should be noted that public authorities have a special responsibility in this regard,’ says the IHBMA.

One of the priority actions of a subse-quent Commission Communication of 26 November 2008 entitled European Eco-nomic Recovery Plan is the reduction of administrative burdens and the promotion of entrepreneurship by ensuring that, as a matter of principle, invoices, including those to SMEs, for supplies and services are paid within one month to ease liquidity constraints.

It is the Irish Hardware & Building Mate-rials Association’s contention that late pay-ment is devastating to indigenous businesses in our sector and country as a whole. ‘The current Prompt Payment culture is cur-rently and has been for some time financially attractive to debtors by low or no interest rates being charged on late payments and/or

slow procedures for redress,’ it says.‘There needs to be a decisive shift to a

culture of prompt payment, including one in which the exclusion of the right to charge interest should always be considered to be a grossly unfair contractual term or practice, and is necessary to reverse this trend and to discourage late payment.

‘Such a shift should also include the intro-duction of specific provisions on payment periods and on the compensation of credi-tors for the costs incurred.

‘The exclusion of the right to compen-sation for recovery costs should also be presumed to be grossly unfair. Accordingly, provision should be made for business-to- business contractual payment periods to be limited, as a general rule, to 60 calendar days.

‘Statutory interest due for late payment should be calculated on a daily basis as simple interest, in accordance with existing prompt payment regulations. This Directive should not oblige a creditor to claim interest for late payment.

‘In the event of late payment, this Direc-tive should allow a creditor to charge inter-est for late payment without giving any prior notice of non-performance or other similar notice reminding the debtor of his obligation to pay. The Government should also seek to recover tax if appropriate on this interest.

‘As a general rule, public authorities ben-efit from more secure, predictable and con-tinuous revenue streams than commercial companies. They also depend less than

commercial companies on building stable commercial relationships.

‘So long payment periods and late pay-ment by public authorities for goods and services lead to unjustified costs for SMEs in particular. It is therefore appropriate to introduce specific rules as regards com-mercial transactions for the supply of goods or services by companies to public authori-ties.’

In this regard, the Irish Government through the Minister for Small Business, John Perry TD, has extended the Govern-ment Prompt Payment scheme from Govern-ment Departments to cover the HSE, Local Authorities and all other public sector bod-ies, from 1 July 2011.

This means that Government should pay their bills within a 15 day period, indications for 2011 is that Government departments have paid over 97% of the value of their bills to suppliers within this timeframe, the Minister has also called upon the private sector to pay their bills promptly to SMEs as well.

‘The consequences of late payment can be dissuasive only if they are accompanied by procedures for redress which are rapid, effective and available to all creditors,’ says the IHBMA. ‘In order to facilitate compli-ance with the provisions of this Directive, the Government should encourage recourse to mediation or other means of alternative dispute resolution.’

A recent Dáil parliamentary question below, on this issue, by Sean Kyne TD indi-cates some movement on this issue, says the IHBMA. ‘Your association will continue to press Government in this regard. We will also require your regional and national support.’

QuestionTo ask the Minister for Jobs, Enterprise and Innovation the progress made to date of the transposition of Directive 2011/7/EU regarding the efforts to combat the problems and challenges relating to the late payment in commercial transactions; if he will report on the expected timeframe for the transposition in view of the protection the directive will provide for small to medium-sized enter-prises. - Seán Kyne.

written Answer on wednesday, 1� April, 2012

ReplyMinister for Jobs, Enterprise and Innovation Employment (Mr Bruton)

Member States are required to transpose Directive 2011/7/EU of the European Par-liament and of the Council of 16 February 2011 on combating late payment in com-mercial transactions (Recast) into national law by 16 March 2013.

My Department is currently drafting a Consultation Paper on transposing the Directive. I expect to start this public con-sultation process in the coming weeks, with a view to having the necessary legislation in place by the 16 March 2013 deadline.

The European Council has adopted a direc-tive laying down new rules on late payment in com-mercial transac-tions

‘’

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April 2012 | 23

Special Report DECKING & FENCING @

‘Ronseal launches first ever decking strip-per’. This is the exciting news from a company which is hugely associated with this whole area. Ronseal urges people to ‘restore and transform decking with its new product that strips old, tired, coatings in just two hours.’

Guaranteed to work on all types of deck-ing this removes the old finish so you can start afresh with a brand new deck stain or oil. A viscous gel formula will sit comfort-ably on the decking without dripping, which

makes it suitable to use on balconies as well as in gardens.

‘Simply apply, leave the gel formula to get to work, then reapply, and just two hours after application you will be able to simply brush away the old coating to reveal bare wood, ready to be refinished easily.’

Some other highlights from Ronseal include:

Perfect Finish Decking Stain. Protect with one of five colours in this range. Packs come with a ‘unique Perfect Finish Pad’. Special formula provides protection against weather and foot traffic. UV protection resists colour

fade. Perfect Finish Decking Oil. For a more

natural finish. Four colours to enhance the natural colour of the deck and nourish the wood, providing enriched waterproofing and UV colour fade protection. Packs come with Perfect Finish Pad.

One Coat Sprayable Fencelife. Seven col-ours. Fast-drying formula ready in just 1 to 2 hours. Designed to resist colour fading. For quick application use with Ronseal’s Power Sprayer which clips directly onto the

container. Just switch on and spray for an even, accurate fence coverage.

Other Ronseal products you may want to check out for the exte-rior include: Perfect Finish Gar-den Furniture Oil; Five Year Wood Stain; Knot Block Wood Primer and Undercoat; Five Minute Smooth Finish Filler.

CUPRINOLCuprinol offers products to clean, colour and give all-year-round pro-tection to decking. The message is: ‘Always remember the three simple steps to a great looking deck – clean, treat, maintain.’

Clean. ‘Important to remove mould and algal growth allowing optimal performance of any finish. Recommending Cuprinol Decking Cleaner to your customers ensures

that the correct preparation is completed prior to treatment.’

Treat & maintain. ‘Depending on the fin-ish your customer would like to achieve help them select a decking oil (for natural look) or decking stain (for a richer look). Advise to clean the deck regularly and, depending on the amount of wear and tear, re-treat if necessary to maintain performance.’

Cuprinol Decking Cleaner. Removes dirt, grease and green algae/

Protects against algal re-growth/Effectively prepares decks.

Decking oil and protector. Replaces natural oils and resins lost

through weathering/Water repellent/Lightly tinted finish/Application by brush or any Cuprinol sprayer.

Decking stain. Ultra tough, scuff resistant/Ideal for areas

of heavy use/Rich colour/With Deck-Grip technology for a safe, anti-slip surface.

Cuprinol Ducksback – advanced colour and weather protection for sheds and fences. Garden sheds and fences are continuously exposed to the elements. ‘Cuprinol 5 Year Ducksback is specially formulated to pro-tect rough-sawn timber from the weather, whilst adding rich, long-lasting colour. Wax-enriched formula gives extra water repel-lency and is shower-proof within 1 hour. Available in 6 colours.’

Cuprinol Garden Shades – bringing Col-our into the Garden. Garden colour for wood is a trend that cannot be ignored. The range is ‘the perfect exterior colour for wood range that showcases this latest trend and is the ideal trade up product from standard woodcare products.

‘For 2012, 6 inspirational new colours have joined the Garden Shades family and will allow your customers to inject colour, vibrancy and personality into any exterior space.’

Lasting Colour & Protection. ‘Cuprinol Garden Shades can be used on all types of wood in the garden, including sheds, fences,

FeNcING AND DecKING LOOKS GReAt But WHeN AN IteM IS MADe OF WOOD It WILL ALWAyS NeeD MAINteNANce, eSPecIALLy IN OuR IRISH WeAtHeR . tHIS MONtH We tALK tO A RANGe

OF SuPPLIeRS tO See WHAt IS AvAILABLe Out tHeRe AND StOP OFF tO LOOK At SOMe OtHeR, ReLAteD AReAS ON tHe WAy…

DEcking AnD FEncing AnD bEyonD!

24 | April 2012

Special Report DECKING & FENCING@

Existing importer / distributor interested in acquiring similarly strategically

placed business involved in supplying timber/lifestyle based products into

the builders providers – DIY market.

Replies – in the strictest confidence

to

John O’DonovanOrpen Franks

30 Burlington RoadDublin 4

Commercial Opportunity

summerhouses, pergolas and garden furniture. Also protects the wood from the damaging effects of the weather.’

Fast & Easy. ‘Can be sprayed using both the Cuprinol Fence Sprayer and the Cuprinol Power Sprayer.’

SIkkENS CETOL wOODSTAINS‘Totally committed to provid-ing you with the very best in professional woodcare coating systems,’ is the message. ‘We offer an extensive range of products, designed to enhance and protect the beautiful appearance of wood.

‘Sikkens has built an outstanding reputation for its ranges of profes-sional coating systems. They combine innova-tion and technical excel-lence with quality.

‘First class research and development ensures that Sikkens continues to lead the way. Allied to these high perform-

ance products is comprehensive support on all aspects relating to the selection and use of coat-ings.’

Sikkens Cetol Exterior Wood-stain Systems. ‘Cetol Filter 7 Plus finish coating and Cetol HLS Plus base stain combine to create a high performance system that gives outstanding protection from the damaging effects of sunlight and a mainte-

IRISH MADe quALIty AND vALue PROve A WINNING cOMBINAtION FOR FLeetWOOD WOODcARe

the future looks bright for the recently launched Fleetwood range of garden woodcare products if the first few weeks of sales are anything to go by .

‘Sales of the new range which includes Fleetwood timberguard, Decking Oil and teak Oils have been very strong to date,’ said Steven Mcquillan, marketing manager at Fleetwood .

‘We launched the Fleetwood range of wood-care in the belief that the Irish DIy consumer would support an Irish-manufactured brand that offered both quality and improved value for money . to date the sales generated have been excellent and fully support our decision to launch into this very established market .

‘We have supported the new range with very strik-ing display material which is available to every stockist and these are really helping drive the sales around the country .’

Fleetwood also prom-ised to support the new range with a National Radio campaign . the ‘Fleetwood Woodcare Would’ advert has already been aired, and will be, in the run up to all the Bank Holiday weekends .

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BEST WISHES AND CONTINUED SUCCESS TO EXPERT HARDWARE

We aim to offer all our customers a comprehensive range of quality products at competitive prices backed up by professional customer care, expert product knowledge and after sales service.

Range: Our Tucks Fasteners & Fixings Catalogue 2012 includes over 2,000 products. We represent many of the world’s leading brands of fasteners and fixings in the Irish market.

Pricing: Our prices are always competitive and designed to offer our customers value for money.

Logistics: All orders received before 10.00 are dispatched same day in Dublin and orders received before 4.00pm are dispatched for next-day delivery throughout the 32 counties of Ireland, from our 20,000 sq ft distribution centre located in Finglas, Dublin. We offer 97% stock availability on stock items.

Product & Application Knowledge: Our expert team offers unparalleled product and application knowledge. The team is available to answer any questions that you might have in respect of our products and their application.

Retail Programs: Our staff has a lot of experience in the design and layout of retail space dedicated to the sale of fasteners and fixings. We are available to help our reseller customers to optimize sales and to improve the turn achieved on their retail space.

Merchandising: For our reseller customers, we also offer a high quality merchandising service designed to ensure that retail displays are tidy, consistent, fresh and adequately stocked.

We represent many well-known international suppliers of fasteners and fixings in the Irish market. These suppliers include:

Our Brands

The Tucks Fasteners & Fixings Difference

Tucks Fasteners & FixingsUnit 10 Century Business Park, St. Margaret’s Road, Finglas, Dublin 11

Tel: (01) 884 5100 Fax: (01) 864 8344 www.tucksfasteners.ie

®

Buy 5 Litres of Decking Oil

Get 4 Litres of Decking Cleaner1 price - 2 products

Best Wishes and Continued Success to the Expert Hardware Group

rustins A4.indd 1 08/05/2012 12:28:35

April 2012 | 2�

Special Report DECKING & FENCING @ nance period of 5 years.’

Sikkens Cetol Filter 7 Plus. ‘Providing superior protection from the damaging effects of sunlight in more exposed areas, this is a highly-durable, medium-build, solvent-borne woodstain that provides a translucent semi-gloss finish. Suitable for exterior softwood and hardwood join-ery, doors and windows.’

Highly translucent to bring out the quality of the woodgrain; exceptional durability for a 5 year maintenance cycle; Con-tains UV light absorbers for superior protection from sun-light; Wide colour range.

Sikkens Cetol HLS Plus. ‘Working both as a base stain or a finish coating, this is a low build, solvent borne, translucent semi-gloss finish for excellent wood protection.

‘For use as a finish coating – suitable for use on exterior soft-wood substrates such as clad-ding, facias, soffits and decking. Perfect for use as a base stain on smooth-planed joinery prior to the application of higher build finishes. Should be used as a base stain for hardwoods.’

Provides good adhesion for subsequent coatings/Resistance

to mould and algae/Resistance to UV radiation, cracking and peeling/Microporous and water-repellent.

Sikkens also provides an excellent range of water-based woodstains as well as opaque wood finishes for exterior use.

EvERBUILDLumberjack fence mate. ‘An easy to use, solvent-free fence and shed treatment, designed to provide a safe alternative to creosote. Provides a dura-ble, water-repellent finish to all rough-sawn and planed timber. Harmless to plants and animals. Colour lasts six times longer than creosote. Easy to use/Sol-vent Free/Water Repellent/no VOCs.’

Fence mate colour card. ‘Fence Mate Colour Card / Shelf Strip/ Available in Singles. Contains samples of wood stained with each of the colours in the range. It has double-sided tape on one side to allow it to be attached to a shelf to become a shelf strip.’

Creocote. ‘An oil-based wood treatment, effective when applied to exterior timbers such as garden sheds, fences and trellis work. Properties

provide excellent surface water repellence and restrict weather damage. Improves grain defini-tion and exhibits characteristic odour familiar to traditional Creosote users.’

Lumberjack decking treat-ment. ‘Ready-to-use decking treatment for preserving and restoring timber decking and end grain. The fungicides and pesticides present in the formula are dispersed to provide a greater protection against all types of wood decay, mould and wood staining fungi and wood bor-ing insects. Pigmented Natural Pine shade to help restore weather-worn decking.’

Low Solvent/Low Odour/Low VOC/Micro fine actives penetrate deep into wood.

Lumberjack triple action wood treatment. ‘Takes care of remedial wood treatment and pres-ervation in one can. Deep-ly penetrates all wood and joinery to give lasting pro-tection from damage caused by wet rot, dry rot, fungi and

wood boring insects/larvae. Kills/Protects/Preserves /Micro

Fine Actives penetrate deep into the wood.’

Please Note: Lumberjack Tri-ple Action Wood Treatment is the new name for Universal Treatment.

Lumberjack wood preserver. ‘Low-solvent, low-odour solu-tion that effectively penetrates wood to give long-lasting pro-

WOGANSWhiteriver Composite Decking was introduced by Wogan Distributors a few years ago and is ‘an oppor-tunity for retailers to generate revenue in a new sec-tor’ . Merchants and DIy stores who have taken on this product have seen sales increase substantially over the past three to four years, we hear .

‘It was developed to meet the exceptional high standard required for outdoor living today . the Irish climate can be harsh on traditional wood decks and it is a constant struggle for owners to maintain and treat decking each year .’

Liam Boylan from Wogan Distributors says that in order to change customers over from soft wood or other timber to a composite deck, a good display and sales staff well versed on the product are essential .

Liam adds: ‘We wanted a deck product with a

natural look, one that would hold its colour and would not require the treatment that most conventional decks need . Whiteriver composite Decking is low maintenance and has a long life, which saves time and money, now and in the future .

‘there is a growing demand for low maintenance decking and Whiteriver composite Decking is at the forefront of the market . It boasts a 10 year limited warranty and is manufactured from 60% Wood, 30% Recycled HDPe and 10% Additives .’

Wogan Distributors offer a complete range of handrails and accessories to match the deck and give an overall uniform look and feel .

‘Whiteriver composite Decking is ideal for the construction of boardwalks, commercial and domestic decks, marinas, and swimming pool surrounds . the

solid decking has been used in the manufacture of seating in shopping centres, around swimming pools and it has been used as cladding on several projects .’

You can see several projects and domestic decks by visiting Wogans web site www.wogans.com

Also available from Wogans are composite deck tiles . composite deck tiles can be installed over patios and on top of existing decks . they are simple to install and just simply click in together . ‘they carry all the benefits of composite material and can clean up an area in terms of appearance and living space .

‘Whiteriver decking is extremely durable, splinter-free and has a pleasant and natural feel to the surface . there is no problem with mould or insect infestation . the deck has high anti-slip properties and is weather-proof . For general cleaning, you can use a pressure washer or just a deck scrub .

‘Installation is simple using a handy clip system that creates a smooth, even look to the deck . this system means that you do not have to use unsightly screws or nails and the board spacing is already worked out .’

2� | April 2012

Special Report DECKING & FENCING@

BEST WISHES TO EXPERT HARDWARE FROMEverbuild Building Products

A4 South City Business Park,Tallaght,

Dublin 24P 01-4510700 F 01-4511600

www.everbuild.eu Email: info@everbuild.eu

tection. May be used on most interior and exterior wood and joinery.

Quick drying, lightfast col-ours, non-flammable, even col-our distribution, harmless to plants when dry, low VOC’s, micro fine actives penetrate deep into the wood.

Note: Don’t forget to watch out for a new wood stain range and recently launched new cata-logue from Everbuild.

RUSTINS Says Shay Ryan of Excellence (importers and distributors): ‘This year we are promoting our 3 Decking coloured oils, 5litre (Natural Cedar/Oak & Pine) and 1Clear oil, 5litre, by doing a promotion pack – when you buy one 5litre decking oil you receive a 4 litre decking cleaner free as per ad.’

If we get a good spell of sun-shine in 2012, Shay thinks that this could be a real growth area. ‘As we believe this is a growth area we are launching the Deck-master decking applicator for 2012,’ Shay explains.

‘Using the Deckmaster appli-cator will take the hard work out of oiling or staining your decking.

‘Staining/Oiling the deck sur-face can be done a number of ways. You can use a pressurized sprayer (and deal with wind/staining the side of your house) or you can use a brush (if you like to kneel and bend over for hours at a time) or you can use the applicator to have the per-fect finish every time and take the hard work out.

‘The applicator does a great job in providing a nice, even coating of stain or oil and cov-ers a large area quickly.

‘Other products in our gar-den range are Teak Oil/Garden Furniture Oil/DanishOil/Deck-ing Q/Dry Seal & Stain, 2.5litre (Brown Cedar/English Oak &Antique Pine)/Decking Oil, 5litre (Clear/Oak/Cedar/Pine)/Decking Cleaner/Garden Fur-niture Cleaner/Yacht Varnish/Exterior Woodstains & Patio/Stone Cleaners.

‘We pride ourselves on sup-plying good quality product at very competitive prices.’

JOHNSTONES wOODCAREDecking oil. ‘A high-performance protective oil formulated with a special blend of waxes that penetrate deep into the wooden decking replacing natural oils lost through weather-ing. The addition of waxes provides a pro-tective barrier against water penetration and UV rays. Decking Oil is a premium alter-native to traditional

teak oil and is ideal for use on all softwood and hardwood decking including tiles and boards. Use on: All soft and hardwood decking.’

Decking stain. ‘This quick-drying wax-enriched formula provides long-lasting colour and protection to all soft and hard-

wood decking and furniture. Johnstone’s Woodcare Decking Stain is protected against mould and fungal growth and resists cracking, peeling and fading resulting in an all year round beautiful finish. Use on: Deck-ing, garden furniture and all soft or hardwood timber.’

One coat shed & fence. ‘An easy-to-apply water-based treatment providing exteri-or timber with long-lasting protection from sun, wind and rain. One Coat Shed & Fence has been specially formulated with added wax for increased protection and it provides excellent resist-ance to extreme weather conditions. It provides long-lasting colour that is guar-anteed to be fade-resistant for 3 years. Use on: Sheds, fences, trellis and all above ground exterior rough sawn timber.’

Shay Ryan, Rustins with Deckmaster

If you have anything you want to share with the trade, get in touch with us via email: m .foran@jemma .ie or telephone: (01) 214 7920 .

FeeDBAcK

April 2012 | 29

PRODUCT News @

IrishHware_APRIL12_Layout 1 26/03/2012 10:56 Page 1

IDEAL STANDARD LAUNCHES ‘SOFTMOOD’ COLLECTIONIdeal Standard has launched its new bathroom collection, SoftMood. ‘Characterized by its soft and rounded design with high tech solu-tions, its reliable product features help to create a warm and comfortable bathroom experience with a personal touch,’ we are told.

ORGANIC ‘SoftMood follows the trend towards organic and round shapes, comprising a selection of basins, furniture units and accessories in a variety of sizes to suit all requirements. ‘SoftMood creates personal solutions with a wide range of products lending itself to integrated design, easy cleaning and storage solutions.’ The ceramic is designed by one of Italy’s most successful designers, Franco Bertoli. The range includes hand wash basins, vanities, pedestal and semi-pedestal basins as well as semi-coun-tertop and vessel versions. There are three WC options, close-coupled, back-to-wall and wall-hung, along with a choice of floor-standing and wall-hung bidets.

DESIGNED The furniture collection is designed by leading design house Artefakt. There are various mod-els of basin, drawer and storage units, all with push to open doors and drawers to eliminate the need for handles ‘for effortless functionality and sleek aesthetics’. Units are available in four finishes including one Walnut finish. The furniture can be per-fectly integrated with the ceramic and acces-sories, we are informed.To complement the furniture and ceramics a comprehensive mirror and accessory range is available.

Key FeAtuReSthe SoftMood collection offers a variety of choices for personalised solutions to optimise style and comfort, these include:

•ceramic combinations with furniturecreating a flexible and complete program offering a full range of options within the collection, with vani-ties, traditional basins, vessels and also semi-counter-top/Wc unit solutions .•variety of finishes Including lacquered matt light brown, glossy light grey, glossy white and melamine walnut veneer .•Design DetailAll fronts and tops and sides have a thickness of 25mm that gives the units a luxury appeal together

with the integrated chrome-plated bar .•Anti-steam / fog systemIncluded in mirrors (not in guest solution) with 25mm total mirror thickness with aluminium colour frame .•Optional LeD lightingIP44 rated with rounded shape to suit standard mir-rors round profile .•Mirror cabinets IP44 LeD lighting, 25mm door fronts and sides and full storage capacity availing of 100% of space use when opening . •Basin Drawer units Push to open and close system – no handles . High-quality chrome trim highlights the furniture’s soft edged design .

The latest BESSEY innovation for the installation of laminated and parquet flooring is the AV2 spacer. This revolutionary aid makes floor installation much easier, even for non-professionals, we are told.

CRITICAL One of the critical points when laying parquet or laminate flooring is keeping a consistent and correct spacing to the wall. A large enough expansion joint should be left, but this should be completely covered

by the floorboards during final installation. This can get tricky with imprecise wedges or blocks

but, with the variable and adjustable BESSEY AV2 spacer, the solution is simple.

Set up is fast and simple. Inserted between the wall and the first row of flooring, the distance to the wall can be set simply by turning the red dial. This means that wall surface irregularities of 5 to 20 mm can be compensated for easily. The exact distance required for spacing can be readily seen on the millimetre scale.

NeW At BeSSey, tHe Av2 SPAceR

Carhardtt.indd 1 03/05/2012 10:11:22

April 2012 | 31

PRODUCT News @

There is something they call the Carhartt Difference, it can’t be wound up into one sentence because it’s in everything they do.

I’ve been 17 years in Work-wear – from the factory floor up to servicing the end users.

I love what I do. Most of all I love talking to the people who use Workwear. They have char-acter and are quick to let you know when you’re wrong or not convincing them.

Last year I decided to set up my own Sales Agency. These are tough economic times but they are also full of opportunity. More than ever people deserve value for money, quality clothing that works for them.

I didn’t want another ‘me too’ product and I didn’t want my retailers to have to compromise based on price. They deserve their margin.

What I found in Carharrt was the biggest American Workwear brand that was built with some very strong and R.E.A.L. princi-ples: Respect, Enduring, Authen-tic, Leadership.

Here was a Heritage brand that built clothing that lasts 100 years. It was 123 years old at the start of April. It has three markets, New, Second Hand and Vintage. There is no other work-wear brand that has a second hand market let alone a Vintage one. The quality is undoubtable. This stuff lasts.

I fell in love with what they do and understood why their fans are crazy about it.

Six months later we are on the cusp of a wave with the brand in Ireland. The Fans have come and found us and they are delighted to spread the word.

The support has been great. The retailers that have come on board are visionaries who are now capitalising on their ini-tiative. Sales are growing every month. Carhartt themselves have a fantastic and efficient team who back us all up.

Customers range from Trades, Outdoor Enthusiasts, Automo-tive, Equestrian and Agricul-ture to the Fishing Industry and recently the Veterinary frater-nity.

As you may have realised Carhartt is a brand with a lot to say. But the best way is to take a garment in hand and feel the material, test those brass zippers

and fixings and, lastly, try it on. That’s the Carhartt difference, and there is no other way to explain it.

‘Unwavering dedication to the quality of material and build of the garments.’ Contact: Dave FallonE-mail: dave@dfallon.comMobile: 00353834255212

cOMMeNtS FROM cARey tOOLS ON cARHARtt‘We chose Carhartt to add on to our Clothing Range for a number of reasons. First, it is dif-ferent to anything currently available here for the workwear market.

‘Carhartt offers our customers real quality and value for money. Their unwavering dedica-tion to the quality of material and build of the garments sets them apart. In times like these our customers need to buy the best they can afford and Carhartt certainly ticks that box.

‘Secondly, the brand stretches across quite a number of disciplines and provides product for all in equal measure. Being in the Tool Hire and Sales business, our customers come from a wide range of industries and Carhartt fits the bill.

‘Thirdly, Carhartt has a great commercial package, and this is backed up by great mar-keting materials and service. Carhartt are very positive about supporting the Irish market, and in these challenging times this is a great support.

‘We have been pleased with the decision to promote Carhartt at our premises in Cork, in fact, having taken our first delivery and stand for Carhartt in November 2011, by January we were so impressed with the response we doubled the size of the stand and stock.’

Debbie Carey, Careys Tool Hire Ltd, City Hall Quay, Albert Quay, Cork

‘THE CARHARRT DIFFERENCE’ by DAve FALLON

32 | April 2012

PRODUCT News

‘Nobody knows more about wooden flooring and how to treat wooden floors than Junck-ers. Therefore, you are sure to get the best results by using floor finishes from Junckers.’

With more than 55 years’ experience as a producer of lacquers and oils, Junckers is a worldwide brand leader and can offer a complete range of products for surface treatment and maintenance to cater for the variation of modern day floor coverings.

vERY PLEASED Now Wogan Distributors are very pleased to announce that they have been appointed dis-tributors in Ireland for the Junckers range of Floor Fin-ishes.

With the amount of natural wood floors sold over the past 20 years, there is still a very good demand and projected growth for floor maintenance

and for quality products to refinish floors.

‘Junckers is a name which is associated with quality and most people in the trade and public would be familiar with the Junckers range of flooring products. The Junckers range of finishes has an excellent repu-tation quality wise within the trade market and are as com-petitive as leading brands in retail markets,’ say Wogans.

‘There are good margins to be had in products like Junck-ers Finishes and there is a great opportunity for merchants and the DIY trade to take advan-tage of promoting re-finishing of floors.’

Wogans will be appoint-ing stores in all major towns throughout Ireland to stock these products.

FULL RANGEWogan’s stock a full range of Junckers finishes to cater for all

floor coverings including prim-ers, water-based lacquers, hard-wax and coloured oils plus a full range of maintenance products.

To introduce some of the most popular Junckers prod-ucts, these include two grades of water-based lacquers.

Junckers Strong is a single pack water-based 100% poly-urethane hard-wearing lac-quer for residential and light commercial use, available in a number of gloss levels and suit-able for all kinds of interior woodwork.

Junckers HP Commercial is a two-pack water-based 100% polyurethane lacquer. HP Com-mercial is suitable for high traf-fic areas, provides high durabil-ity and is available in a number of gloss levels.

For further information on these products contact Wogan Distributors on 041-686 100 or Liam Boylan on 087-067 1000. Email liam@wogandistributors.ie

wOGAN DISTRIBUTORS APPOINTED DISTRIBUTORS IN IRELAND FOR JUNCkERS RANGE OF FLOOR FINISHES

DULUx HIGH GLOSSDulux High Gloss, is ‘the perfect choice to add some colour to exterior wood’. The colour range is available in 15 ready-mixed shades and over 12,000 colours on the Dulux Colour Mixing System.

It is also available in Pure Brilliant White and Black.

‘Colour for front doors remains an ever popular trend throughout Ireland, and also provides the perfect opportunity to increase basket spend in your store,’ says Dulux.

SUGGEST ‘Homeowners often forget to pick up a colour for their front door, when purchasing paint for the exterior of their home, such as Dulux Weathershield, so why not suggest a Dulux High Gloss paint to those buying masonry products?’

April 2012 | 33

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PROcteR PeSt-StOP ‘DeLIGHteD tO ANNOuNce GROuNDFORce AS IRISH DIStRIButORS’There is no doubt that Procter Pest-Stop is a high quality, com-prehensive range with superb packaging. The range includes advanced and sophisticated electronic products for repel-ling pests.

ORIGINS But, say the people at Procter, we shouldn’t lose sight of the fact that the brand’s origins lie with its legendary Little Nipper Mouse and Rat Traps, which entered the market more than 100 years ago.

The range consists of conven-tional traps, cage traps, humane traps, rodenticides, electronic pest control, garden pest con-trol and insect pest control, many of which are used by pest control professionals.

‘The key element to our suc-cess has been the ability to look forward and specifically for new and innovative products. Combining that with our stance of being “serious about pest control” also helps explain why we’re such a respected brand,’ is the message.

PLEASED Andy Simmons, director at Procter Pest-Stop adds: ‘Procter Pest-Stop are extremely pleased to have Groundforce as their Irish distributors.

‘I believe that with their wealth of knowledge of the Irish market combined with our knowledge of the pest control sector, we can offer retailers and consumers first class prod-ucts and service.’

Procter Pest-Stop products are available through Ground-force.

DS SUPPLIES DS Supplies are proud to announce they are now the UK & Ireland’s distributor of Eureka DIY Solu-tions. ‘We have a total solution that manages the supply of fas-teners to retailers,’ says the com-pany.

ONE-STOP SHOP‘The Eureka range concept is a one-stop shop for general DIY fas-tener needs. It can be quickly and easily installed in any shop, also taking advantage of the growing international trend of homemak-ers and first-time DIY people fix-ing things around the home and doing repairs themselves.

‘Part of this range are the Deck-cut Screws. These are coated in Ruspert coating which is 13 times more rust resistant than zinc plat-ing.

‘For Eureka DIY Solutions, packaged and pre-packed fasteners screws, chipboard screws, drywall screws, self-drilling screws, nails, anchors, nuts, bolts, washers and rivets, contact DS Supplies Ltd.’

The team at DS Supplies

Derek Doyle of DS Supplies

a one-stop shop‘’

34 | March 2012

TRADE COUNTERTHE

TRADE COUNTERTHE

The Irish construction sector remained in contraction at the end of the first quarter of 2012. However, the rate of decline in activity slowed over the month, while new business was broad-ly unchanged, according to the Ulster Bank Construction Purchasing Managers’ Index® (PMI®).

ACCELERATED Cost inflation accelerated mark-edly in March, largely reflecting higher fuel prices. Meanwhile, business optimism was solid, ‘and improved to the strongest since prior to the current down-turn’.

The Purchasing Managers’ Index® (PMI®) – a seasonally adjusted index designed to track changes in total construction activity – rose to 46.7 in March, from 45.8 in the previous month. The latest reading pointed to a further reduction in activity, albeit the slowest in 2012 to date. Respondents linked the fall

in activity to fragile confidence among clients.

Commenting on the survey, Simon Barry, chief economist Republic of Ireland at Ulster Bank, noted that: ‘The March results of the survey show that Irish construction firms continue to experience outright declines in activity levels, as they have done in each month since June 2007.

‘Each of the main sub-sectors continues to witness ongoing contraction, with Civil Engineer-ing again recording the sharpest falls while Housing also showed large-scale declines. Commer-cial activity is holding up in a relative sense, but indications of stabilisation in this area around the turn of the year have given way to renewed weakness as the index of activity fell to its lowest level since October 2011.

PROSPECTS ‘However, some of the forward-looking elements of the survey tentatively offer a bit more

encouragement about prospects for the sector,’ said Barry.

‘The New Orders index rose in March, and has returned very close to the breakeven mark of 50 – a level at which it has been bobbing around for most of the past six months – hinting that the multi-year slump may finally be giving way to a less negative

pattern. ‘Moreover, sentiment rose last

month to its highest level in over five years as more firms report-ed a belief that activity would be higher in 12 months’ time, though the uptick in confidence is probably more a reflection of how far activity has fallen than expectations of a sharp recovery

‘DECLINE IN ACTIvITY SLOwS IN MARCH AS NEw ORDERS SHOw SIGNS OF STABILISATION’

HOUSING ExTENSIONS NOw MAkE UP THE MAJORITY OF ACTIvE PROJECTSA new National Housing Con-struction Index has shown huge variations nationally in housing con-struction activity and indicates that housing extensions now make up the majority of active projects.

COMPARISON Produced by a team of research-ers at www.link2plans.com the new National Housing Construc-tion Index ‘relates to all Planning Applications and Planning Com-mencements throughout the months of January and February 2012 and gives a direct comparison with the same period in 2011’.

Link2Plans will produce this index bi-monthly, we are told, ‘and will give a real time barometer to senti-ment (Planning Applications) and to activity (Housing Commencements) in housing construction including residential developments (multiple units), one-off housing (self-build) and one-off housing extensions’.

The detailed index shows the overall national trend, and high-

lights the counties that have seen a significant rise or significant fall. The index shows huge variations in activity from county to county.

USEFULNESS Speaking about the new Index, the managing director of Link2Plans, Danny O’Shea, said: ‘Construction related statistics tend to be up to six months out of date which limits their usefulness to those working in the sector.

‘Our new National Housing Con-struction Index shows clear and current patterns and indications of activity in every county in Ireland.

‘Link2Plans will issue this index on a bi-monthly basis and it will provide a solid and reliable resource for people in the industry, economic commentators and professionals who service the sector.

AS ExPECTED ‘As might be expected, the national figure for Planning Applications

is down from last year, by 23%,’ continued O’Shea. ‘Yet there are some counties, Longford, Sligo and Leitrim, which have experienced a slight increase.

‘The largest fall in Applications is in Kilkenny which experienced a 58% drop and Kildare, Mayo and Clare which were all down 43%.

‘Commencement Notices, which are a real time barometer of con-struction activity, are down 14% on the same period last year. The largest fall is in Monaghan where figures are down 73%, followed by Tipper-ary which is down 48% and Lim-erick which is down 47%. Those counties with the largest percentage increase in Commencement Notices are Cavan, Longford, Meath and Waterford.

‘Interestingly both Dublin and Cork are showing increases in Com-mencements.

FIRST TIME ‘For the first time House Exten-

sions now make up the majority of projects commencing, which is very probably a reflection on the housing market where peo-ple are staying in their homes and modifying them rather than seeking to move to a bigger house.

‘While some of the percentage figures may seem high, it is worth noting that the actual number of Applications or Commencements may be low. What is important in the index is the trend. The national variations in housing construction activity are significant.

‘While the figures in Dublin and Cork are most likely indications of a larger population, other variations are not so easily explained.

REFLECTIvE ‘The fact that housing extensions for the first time now make up the majority of Planning Applica-tions and Commencement Notices is reflective of the collapse of multi-unit residential developments.’

TRADE COUNTERTHE

MArch 2012 | 3�

TRADE COUNTERTHE

Output in the Irish construction industry is expected to fall to 6% of gross national product (GNP) in the current year and falls fur-ther to just 5.6% of GNP next year according to a new report on the sector.

OUTPUT Having peaked at close to €39 billion or almost 25% of GNP in 2006, output for the industry fell to €8.7 billion in 2011 or 7% of GNP, well below what would be considered ‘normal’ levels of construction output.

The report, which was pre-pared by DKM Economic Con-sultants on behalf of the Society

of Chartered Surveyors Ireland in conjunction with its Quantity and Building surveying profes-sional groups, predicts the crisis in construction will see the value of output decline to an esti-mated €7.5 billion this year, or by 14.5% in volume terms.

The report states that it will be 2014 before output begins to recover.

Andrew Nugent, chair of the Quantity Surveying Professional Group of the SCSI, said it is vital for the industry and the country as a whole that the sector is put on a sustainable footing for the future.

‘Our report on the construc-

tion industry in 2012 does not make for pleasant reading, but we believe that it is in every-body’s interests to understand the full extent of the downturn in the construction sector and its impact on the wider economy.

‘We do not wish to get back to the situation in 2007 when construction accounted for 25% of national economic output but, currently, the industry is half the size it should be. Ireland can sustain an industry whose output is 12% of the economy, and it is important we put measures in place to put the industry and the economy back on track.

‘It is important that we have a healthy and diverse construction sector that is capable of deliver-ing education, health and enter-prise and logistics projects that can help restore our competi-tiveness internationally,’ Nugent said.

PRONOUNCED The downturn in the construc-tion industry has been most pronounced in private sector residential and non-residential construction sectors. These sec-tors have been particularly hit by a combination of factors.

In terms of residential output the number of new dwellings built is expected to plunge to an all-time low of just 5,000 units this year.

But, despite the collapse in construction output, construc-tion costs are down only margin-ally even though tender prices have plummeted, the report notes.

This is attributed to contin-ued upward pressure on building material wholesale prices almost outweighing downward pres-

sure on hourly earnings and the number of hours worked.

The prices being bid for work are now back to where they were 13 years ago, the report states, adding that: ‘this is part of the necessary adjustment back to a more sustainable level of con-struction inflation and a more competitive economy’.

Employment in the construc-tion and allied industries, which reached 380,000 at the height of the boom, is now back to around 150,000, the same level of employment which existed 15 years ago.

CHALLENGE ‘The job losses in construction pose a real challenge for the economy in terms of the retrain-ing and up-skilling of unem-ployed construction workers to those sectors that are expected to expand in Ireland’s next phase of economic recovery,’ the report states.

‘NO INCREASE IN CONSTRUCTION OUTPUT BEFORE 2014’- sAYs REPoRT FoR THE soCIETY oF CHARTERED suRvEYoRs IRELAnD

tHe Key FINDINGS FOR tHe IRISH cON-StRuctION INDuStRy IN 2012:•value of construction output €7 .5 billion this year – from €8 .7 billion lastyear and from €39 billion at the peak of the boom•value of construction to fall to 6% of GNP this year and falls further to5 .6% of GNP next year – less than half the ‘normal’ level for economythe size of Ireland•employment in construction and allied industries is 150,000 – down from380,000 at peak•construction of new dwellings plunges to all time low of 5,000 units thisyear from around 88,000 at peak•Future growth opportunities in Green sector and Foreign DirectInvestment (FDI)

ON A POSItIve NOteOn a positive note, the ScSI report highlights some growth opportunities in the energy sector – where semi-state companies have significant capi-tal investment plans, the emerging green economy and the associated retrofitting of homes .

‘the FDI (foreign direct investment) sector is also a key growth area as a number of companies are proceed-ing with expansion plans . NAMA is also likely to create development opportunities as it releases finance and working capital to developers for the completion of unfinished estates or for the development of land,’ the report states .

3� | April 2012

Bedding plants can represent up to 30% of consumer spend-ing on garden plants therefore maximizing on the return from this category is an important factor.

DEFINITION In order to maximize on sales from this category it is prob-ably important to really con-sider the definition of the term and, consequently, the scope we are given in marketing it to our customers.

All too often bedding plants are thought of as being annual plants which only live for a limited period of one season. However, the term ‘bedding plant’ actually refers to a way of growing plants rather than a specific type of plant.

The true definition of a bed-ding plant is a plant that is moved during its leafy stage to a place in the garden where it will provide a display for a limited period only, after which it will be removed.

Therefore this group can include not only annual plants but bien-nials and perennials too.

DISPLAYS Traditionally they have been used in lavish, formal displays and as such may well be per-ceived to be old-fashioned in certain circles.

However with the introduc-tion of a vast array of new vari-eties and their increasingly ver-satile use in baskets, containers and among other plants in the garden, they have in recent years enjoyed an upturn in popularity and have an important role to play in the modern garden.

Because most bedding plants are in colour from a very early stage they are perfect for block merchandising and attracting attention from a considerable distance.

The best effect can be obtained by using complemen-tary or contrasting colours next to each other to increase the effect.

INSPIRATION A great source of inspira-tion can be found in your local supermarket where fruit and vegetables are

used next to each other to great effect (plus there are often mirrors in place to increase the effect).

Colour can also be used effec-tively to change moods and per-ceptions.

The warm colours such as red, orange and yellow can create an exciting and vibrant mood and will also create a cosy feel in large areas by making the sur-roundings feel closer.

On the other hand, colours on the cooler side of the colour wheel such as blues and violets will make spaces feel larger and further away whilst also creat-ing calm, restful atmospheres.

INTEREST Where possible, tiered benches can be used to add interest to the displays, in which case, always use vertical merchandising tech-niques to create m o r e impact

AS MAy APPROAcHeS AND tHe BeDDING PLANt SeASON BeGINS tO tAKe ON A LIFe OF ItS OWN, We ARe OFteN ReDuceD tO MeReLy SHeLF FILLING IN ORDeR tO KeeP uP WItH DeMAND RAtHeR tHAN PAyING A

GReAteR LeveL OF AtteNtION AS tO HOW We cAN BeSt Meet OuR cuStOMeRS’ NeeDS AND MAXIMIze ON tHIS ALL tOO SHORt But IMPORtANt SeASON IN OuR cALeNDAR, WRIteS KevIN WAteRS .

boosting bEDDing sAlEs

April 2012 | 3�

rather than merchandis-

ing a different variety on each

shelf. These fixtures should be well

maintained, well-stocked and faced up at all time to maximize

the effect. It is also important to

keep any point of sale mate-rials in the right place, facing

in the same direction and in good condition.

When merchandising in blocks it is tempting to cram as many trays in as possible however this can make selection awkward for the customer and, there is evidence to suggest that leaving a small gap around each tray can actually increase the sales and reduce customer frustration (and on occasions, damage to the stock).

CONDITION Stock control can be tricky as sales are so dependent upon the weather therefore make sure any plants which have been in stock a little longer than anticipated are picked over and preferably given a liquid feed to keep them in prime selling condition.

Customers will appreciate a good level of product knowl-edge therefore it is well worth electing a bedding plant cham-pion who can concentrate on having a great in-depth knowl-edge which he/she can pass on to both customers and other team members alike.

This can include simple infor-mation such as plants suitable for sunny situations, shade, con-

tainers, fragrance etc.

THREE-POINT PLANIt is estimated that 25% of bed-ding plant sales are pure impulse sales so remember the three-point plan we have suggested before when demonstrating products etc:

1)Create the desire to make a purchase

2)Make it easy to select and purchase the plants and prod-ucts

3)Ensure the customer suc-ceeds back at home.

With continuing economic challenges our customers are still likely to spend more time

at home this year and will be willing to spend a little more in order to indulge themselves.

It will be well worthwhile promoting the entertaining at home aspect along with the bed-ding plant offer.

Also promoting any sustain-ability issues such as locally grown produce, bio-degradable pots and recycling services will be beneficial.

LINkED SALESAlways remember to promote a properly and professionally curated set of link sales that will enable your customers to achieve the results they are

expecting without overwhelm-ing them with choice.

Dr Pat McDonnell, Springfield Nurseries, has sent us some information on the apple tree in the garden with spe-cial emphasis on the coronet miniature tree, which is grown at Springfield .

‘APPLe tReeS FOR SMALL SPAceS’Apple trees have always been popular items in gardens . they grow well in our climate . the apple is more at home in our environment than the pear, cherry or the more exotic peach and nectarine .

An apple tree provides interest throughout the year with flowers in spring, developing fruit in sum-mer and the maturing apples in autumn .

the tree is also an educational item for growing children . It demonstrates clearly that the apples you see on supermarket shelves come directly from natural trees and are not manufactured products .

cORONetcommon apple trees are unsuitable for today’s small gardens . they grow too large, require a number of years to begin fruiting and need annual pruning .

coronet was developed to fill this void . It is a unique miniature apple tree developed specially for small spaces .

It remains miniature permanently, crops immedi-ately and needs almost no pruning . It may be grown in the garden soil or in a container .

coronets therefore are ideal for the small garden, patio or balcony . the product was launched in 1998 and has since been a popular item in garden centres .

coronet is the result of 20 years’ dedicated research and development . they are grown by

Springfield Nurseries on the fertile fruit soils of co . Waterford .

the trees are grown on the rootstock M27, the

most dwarfing available . this produces a small early cropping tree .

In addition, the unique properties of miniature size and immediate fruiting are further encouraged through specialised cultural methods rather like producing bonsai plants .

they include periodic branch and root pruning and detailed attention to nutrition . coronets are held in the nursery for five years . they are supplied as semi-mature trees with their quota of fruit buds for next year’s crop .

SIzeOnce planted in the garden coronets grow very little . When mature the height will not exceed 1 .5m (5ft) and the width 1m (3ft) . they may therefore be planted in the smallest garden . Dr Pat McDonnell, springfield nurseries

www .coronet .ie

KEVIN WATERS IS AN INDEPENDENT GARDEN CENTRE CONSuLTANT AND CAN BE CONTACTED AT KEVIN@THEGARDEN-WORKS.CO.uK OR ON 0044 7768 278163

News

3� | April 2012

LAsT POsTs

INITIATIvE AIMS TO INCREASE INTERNET USAGEA new initiative to increase the use of the internet among consumers who are new to the net, has been launched by UPC and the Minister for Commu-nications, Energy and Natural Resources, Pat Rabbitte.

EASY-TO-USEDesigned by behaviour change company We Are What We Do, Internet Buttons is a free web tool that allows those confident on the net to create an easy-to-use customised web browser for family members, friends or neighbours who are new to the internet or find it confusing.

At internetbuttons.ie people can set up a page of Buttons, or pick from ready-made buttons, which link to sites and services that might be useful or enjoyable. Internet Buttons makes it easy to keep going back to the websites that users like.

ENCOURAGING While designed to assist all new internet users, this is particularly aimed at encouraging internet use among older people. CSO and Eurostat studies have shown that usage of the internet in Ire-land among the age group 65-74 is below the EU average – 74% of older people in Ireland never use the internet compared to 67% across the EU.

Experience in the UK shows that Internet Buttons is an extremely useful way of increas-ing web usage among this age group. And from what we have seen in our own research here at Irish Hardware, members of this group are often those with the most cash to spend in our stores.

Pat Rabbitte said: ‘If we are to create a truly inclusive digital future for Ireland, it is crucial that internet usage increases among those currently not online.’

ABOut ‘We ARe WHAt We DO’‘We Are What We Do is a not-for-profit behaviour change company that creates ways for millions of people to do more small, good things. We make stuff that people want to buy or use and which have positive behaviours built in, aiming to reach massive audiences and help address major social and environmental issues. At the heart of our work is the understanding that telling people what to do doesn’t work. So our creations are things people simply like, which incidentally help them to do more.’

21% of people never use the internet (compared to the eu average of 24%)71% of people regularly use the inter-net (compared to the eu average of 68%)

Age divide74% of people aged 65-74 never use the internet (compared to the eu average of 67%)17% of people aged 65-74 regularly (once a week or more) use the inter-net (compared to the eu average of 25%)8% of people aged 16-24 never use the internet (compared to the eu aver-age of 4%)

92% of people aged 16-24 regularly use the internet (compared to the eu average of 91%)

Rural Divide 54% of people living in rural areas (less than 100 inhabitants/km2) regu-larly use the internet (compared to the eu average of 71%)73% of people living in densely-popu-lated areas (at least 500 inhabitants/km2) regularly use the internet (com-pared to the eu average of 55%)

Education Divide 44% of people with no or low formal education regularly use the internet

(compared to the eu average of 45%)93% of people with high formal educa-tion regularly use the internet (com-pared to the eu average of 92%)69% of people who are unemployed regularly use the internet (compared to the eu average of 62%)

Gender Divide70% of males 16-74 regularly use the internet (compared to the eu average of 70%)73% of females 16-74 regularly use the internet (compared to the eu average of 65%)estonia and Ireland alone in the eu have more women online than men .

tHe GeNeRAL PIctuRe

cOLLARING tHe MARKet?We know that pet products can be a good addition in garden centres. With this in mind we noted a report in DIY Week in the UK which told of how a ‘unique new iced treat made especially for dogs’ had been launched across 27 Dobbies Garden Centres, ‘making it the first and only garden centre to currently stock the new iced treat in its pets department’.

‘Healthier’Billy + Margot contains Aloe Vera and flax oil. It was developed by dog-lover and nutritionist Marie Sawle as ‘the ultimate reward for dogs on hot days’, we note. It comes in two flavours – strawberry and apple, and apple, banana and carrot – ‘and contains no milk, which can be harmful to dogs’.

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