Masthead: font colour contrasts with background and main image, sharp colour stands out and makes it easy to notice and makes it eye-catching

Main image: low lighting helps masthead and background contrast. The dark lighting and light background makes the audience only able to make out the shape of the head, which is an iconic part of Deadmau5Sell lines: Font

colour same as masthead, stands out and contrasts.

Despite wearing his iconic “mau5head”, Joel can be seen inside, staring back at the camera. This could be a “man behind the mask” type of shot.

Other sell lines coloured to sharply contrast with dark colour of jacket. Sell lines against the light background alternate between black and pink, however here, they are just pink otherwise they would be unreadable

Main sell line is in large font size and in a contrasting colour to the main image to draw readers in. This, along with the lighting and colour used in the main image, catches the eye of the reader.

Masthead: colour stands out against background, partially obscured by main image, effective branding as audience will already know what the magazine is

Including free CDs is a good marketing strategy as this draws in the reader to buy the magazine for the CDs and maybe even the main article. It has been well placed as it is next to the most eye-catching part of the magazine because its colour does not contrast as well as the rest of the cover and does not stand out as well. Since it is next to the masthead, it has a better chance of being one of the first things to be spotted on the cover

Sell lines in a contrasting colour, but are also on top of black blocks to make them stand out and draw the reader in. They are also in a rather small size compared to the other sell lines. This would cause the reader to have a closer look to see what else is included in the magazine, similar to the minor sell lines

Main image of Ben Mount has low brightness and low detail, so he almost becomes a silhouette, which majorly contrasts with the very bright colour of the background and the masthead, so the main image stands out and is eye-catching

Main sell line is in a colour which contrasts with the main image and the background. Text has a shadow effect which contrasts the main sell line further, similar to what is used for the other sell lines.

Mentioning of festivals and the summer appeals to target audience as they tend to enjoy attending festivals and concerts. The opportunity to win free tickets is also a good marketing strategy

This sell line is a very good way to grab the attention of the target audience, as drug abuse is common among those who attend weekend-long festivals. This can be very helpful information for those who may use drugs often

Minor sell lines are in a small size, but still contrast with the background image, this would cause the reader to have a closer look at what else is included in the magazine. If they see something that may appeal to them, on the main section of the cover or on the smaller sell lines, they may buy the magazine

Masthead in bright colour, similar tone to the background, but still contrasts, simple font and is easily readable

Main sell line is well placed below the masthead, so readers instantly know what the main article is about

Marketing strategy stands out from the rest of the colour scheme (red, yellow, orange etc) as it is in a white box which is eye catching. This makes up for it not being close to the masthead or main sell line. This strategy would convince the audience to buy the magazine for the CD or the main article.

These other sell lines appeal in more than one way. This issue was released around Halloween, which is mentioned on this sell line. Also, the mentioning of students appeals to the target audience, so it gains a higher chance of being purchased

The main image especially stands out as sharp and bright colours are used to make it eye-catching. In this image, Calvin Harris has quite a sinister look. He has a hint of evil in his eyes which stare back at the reader, enticing them into reading the cover and buying the magazine. The dark lighting used on him adds to the malevolent look. The fire/explosion behind him can be linked to the detonation device that he is holding, giving the idea that he has caused destruction, which again, adds to the sinister feel of the image.

These minor sell lines are in a colour which contrasts to the dark lighting used on the main image, so that it stands out. The “Plus” above these is used to let the reader know that there is more in the magazine than just what is mentioned in the other sell lines. It is in a larger font and a colour that stands out against the background, so it catches the eye of the reader

These sell lines also appeal to those who enjoy clubbing, festivals and DJs. The top sell point especially stands out as it is in a unique shape and is in a contrasting colour