My mood board is constituted of images composed in the indie genre. Many of the pictures include people wearing typical clothing that is part of the indie ideal. Colours that are usually associated with the genre are light pastel colours such as blues, pinks and purples. A lot of music composed in the indie genre feature instruments such as the acoustic guitar.

Proposal and audience

The chosen genre of my magazine is indie. The reason for the choice is due to the large following of indie music, setting the magazine up as a successful profitable magazine with a large audience. My magazine will parade and feature modern music and current trends including gigs and events that feature the designated music. We are composed of the best writers in the profession which ensures our content is detailed yet not so convoluted.

The aesthetics of the magazine will be composed of the colours scheme red, white and black. This is because the physical appearance and primary colours contrast a simple yet professional piece of media. With specialised fonts and images that pertinent with the genre in order to form an apt magazine.

The chosen audience I will be of the social classes A, B and C1. For this reason, the magazine will be priced at £3.99. The chosen demographic include students who are my primary target audience. The type of person to buy the magazine would fit into the mainstreamer category. This is because indie music is a popular sub culture within society. However the popularity of indie, it is not entirely recognised as the most influential genre and thus appeals to individualists.

The main image is a close up photograph of Beyonce. The picture is composed of her hair done up in a fashion that surrounds her face in a mane-like hairstyle. Her facial expression is promiscuous and attractive and is playfully biting on a necklace in a sensual matter. The colours of both hair and skin are virtually the same- the hue is a golden brown that looks elegant. Overall the image is enticing and eye catching.

The masthead is placed at the top of the magazine in its recognisable font in the colour white. The white stands out and is easily identifiable against the colours of hair and skin. In the letters with holes in, colours have replaced with the colours red, yellow, blue and lime.The masthead stands out bold against the background in its large font.

The main sell line is simply presented three-quarters down the page in a formal font. The font is the second largest on the page, seconded only to the masthead. Like the masthead and other sell lines featuring on the cover, the type is in white which stands out against the hues of the background. The font, as mentioned above is formal – which connotates elegance and finesse.

Space On the magazine front cover, there is no white space seen. The whole of the background is composed of the photograph allowing now space, but a photo canvas in the top right corner.

Main image: The main image on the contents page is Liam Gallagher who is the feature of this issue. The image is large, taking up almost the space on the left side of the spread. In the corner is the number of the page the related article is situated within the magazine.

Banner: At the top of the double page there is a red banner which is the signature colour of Q which features the name of the magazine and also the heading ‘contents’. The banner on the right hand side states the number of the issue accompanied with a smaller image of the front cover askew. The banner is bordered in white and red and is prominent on the white page.

Images: Various images are featured on the contents page with the incentive to accompany the brief descriptions of the articles in the magazine. The photographs include relevant pictures of the bands and singers which the article revolve around and like the main image, a page number is also in the image too.

Headings/description of articles: The article descriptions are written in a format with the heading of the article with the page number. The heading and page number are underlined in red (Q’s colour scheme) and underneath is the synopsis. The descriptions and headings are arranged in a pillar-esque form around the sides of both pages of the spread.

Features: Under the banner is a heading in its own (red) banner that reads ‘features’ and is assisted by a relevant image of the band QUEEN. Underneath is a brief description like that around the page is in red text to further constitute a colour scheme.

‘The Q review’: Featured on the contents page is a brief synopsis of a segment featured in the magazine.

Colour scheme: The colour scheme of the whole magazine consists of red, black and white. This helps establish the genre of the magazine which is alternative. The chosen colours connotates difference rather than a collaboration of multiple colours.

Page numbers: Appearing at the bottom of the page on the far right and left bottom corners are the page numbers. The numbers are represented in triple digits and in a black highlight accompanied with the logo ‘Q’.

Date/issue number: There is no date on the contents page, only a issue number.Space: There is very little blank space on the contents page and thus the spread is filled with relevant information, text and pictures.

Main image: The main image on the contents page is Miles Kane in the middle of the street. It is the largest picture on the contents page and is in the centre with the largest quote.

Heading: The heading of the page is right in the centre of the page and is in a formal font. The size of the text is large and is black against the stark contrasting colour of white.

Images: Various images are featured on the contents page with the incentive to accompany the brief descriptions of the articles in the magazine. The photographs include relevant pictures of the bands and singers which the article revolve around and like the main image, a page number is also in the image too.

Headings/description of articles: The article descriptions are written in a format with the heading of the article with the page number. The heading is in a blocked font and underneath is the synopsis in a different style albeit the same colour. The descriptions and headings are arranged in around the main image in the centre.

At the bottom of the page is a small panel featured ‘plus’. This presents the names of featured articles within the magazine usually of inferior importance to the articles matched with a photograph, quote and synopsis.

Colour scheme: The colour scheme of the whole magazine consists of teal, black and white. This helps establish the genre of the magazine which is alternative. The chosen colours connotates formality and smartness which is aimed at the chosen demographic of c1.

Subscription panel: The panel in the bottom right of the corner is an advertisement for a subscription deal for the magazine. With a teal background and white font, the text is easily visible. Underneath the text is an array of back-issues in the number the subscription deal includes.

Page numbers: Unlike other magazines, on the bottom of the page, no page numbers are present. Overall there is no text on the bottom of the page at all.

Space: There is not a large amount of white space albeit there is still some easily visible. The setting out of the page allows white space to be available, however the page doesn’t subtract from aesthetic purpose.

Heading: The heading of the page is split into 3 lines albeit it is one word. The word ‘contents’ is the largest piece of text on the page and is stark white against a background of multiple red hues. The position of the header is to the right of the page and is not centred.

Main image: The main image on the contents page is a close up shot of a male rapper who is holding up his chains. The picture takes up most of the page and the position of the man is a form of showing off his wealth and accessories. The chains around his neck are being held up in a shape that resembles the V for ‘Vibe’. The necklace and chains consist of gold and silver and the main jewel is a medallion of a head wearing a balaclava with the words ‘GOON’ embossed on the forehead. The rapper is also without a T-Shirt to show off his tattoos which further help constitute a persona related to gangs, crime and wealth.

Bracelets made notably of precious metals are also being worn on both arms and the baring of teeth to reveal golden teeth shows again wealth and prosperity.

Headings/description of articles: The article descriptions are written in a format with the heading of the article with the page number. The heading is in a blocked font and underneath is the synopsis in a different style albeit the same colour. The descriptions and headings are arranged at the side of the main image on the left and is separated by man’s arm.

Colour scheme: The colour scheme of the whole magazine consists of different hues of red, black and white. This helps establish the genre of the magazine which is rap. The red connotates danger but also wealth (from velvet). The demographic is also reflected in the colour scheme of c1.

Page numbers: At the very bottom in a very small font is the page number. The font is white (standing out against the red background). The page number is accompanied by the month and year of the issue’s publication.

Date/issue number: Next to the contents page is where the title of the magazine is accompanied with the publication month and year. The date is situated underneath the title of the magazine which is in a different font and size.

Space: There is a large blank space of the background behind the main image and article descriptions. The background is a deep red with a large ‘V’ for ‘Vibe’ in a deeper hue of red.