Article Feedback

Níamh Reilly

Two drafts?

We produced two drafts of our magazine article. We did this in order to be able to ask our target audience which they preferred and would be more likely to read. We found that they like both but preferred the title more on one than the other so we altered the title and went back to ask them what they thought of the improved version.

Draft 1

Draft 2

What our target audience thought about the titles

Our target audience preferredthis title as it was bolder and theuse of ‘and me’ made it feelmore approachable to themmaking them feel included.

Our target audience felt this titlewas too compact and it didn’tappeal to them as much as draftone. The use of only black madeit seem to serious for our targetaudience.

What the target audience thought about the main body of text

Our target audience thought thecolumns were too wide in thisdraft they felt that it would lookmore appealing and less ‘effort toread’ in smaller columns.

Our target audience felt audiencethat these columns were a lotbetter than draft 1’s but theythought the text still looked liketoo much.

What our target audience thought about the layout

Our target audience thought thelayout of this had too many gapsthat it looked spilt up too muchand the photos were tooconcentrated in the corner.

Our target audience thought thelayout of this one was good butthe title wasn’t striking enoughand there was too much text.

What our target audience thought about the house style

Our target audience liked thatthe house style was simple yet tothe point and liked how theMcDonalds box matched the redaccents.

Our target audience liked that all thecolours matched up, and that the housestyle was simple yet elegant. Somehowever felt the colours were too mutedand some things didn’t stand outenough.

What the students thought…

We asked students what we could do to improve our article and they said that draft 1 required the text to be broken up more, so we decided to put more pull quotes and rearrange the pictures in order to make it more approachable. They preferred the title on draft 2 so we decided to change the title on draft one and incorporate it into draft two, however the exact title was too large and we would have had to change to much so we decided to alter the idea and then ask our target audience again.

Final Piece

After changing the title we asked our target audience once again which article they would be more likely to read and they chose Draft 3 with the new title and text broken up more. We found that they felt because there was pictures and pull quotes in the blocks of text they didn’t have to read as much. They also commented on how the use of ‘me’ in the title intrigued them because it involved them.

Final Article

Final Article Analysis

As you can see we changed the title making it more eye catching and added ‘me’ to address the reader. We also mixed the pictures up and added another pull quote to break up the text making it look like less therefore the reader is inclined to read on. We tried to keep the readers eyes on the page by using social media icons in the top right which led their view back onto the main dominating image and back on to the title and text keeping their eyes on the page.