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‘AUTOCAR’, ‘CAR AND DRIVER’ & ‘ROAD

TRACK’ MAGAZINE ANALYSIS

BY: MOHAMMAD DAWOOD (A-1)

AUTOCARAutocar is one of the oldest magazines that is still being published. This magazine’s publishing started in 1895 when there used to be only 6-7 cars in the UK and is still published in the UK. The magazines keep the reader updated on the latest cars and their new releases, as well as future car concepts. In other words, it is one of the best magazines available for readers who love car magazines.

The Issue in the picture is from September of 2014 and features Jaguar’s new release, ‘The 3 Series’.

Date

PuffMasthead

Main Cover Line

Main Cover Photo

Strip Barcode

The Masthead of the magazine is written in written in Bold red font and in capital letters on a yellow background. This is so the Magazine Title stands out on the background and to add more emphasis on it. It is written in a larger font as compared to the tagline. The red masthead is also the identity of this magazine as the masthead color doesn't vary from issue to issue.The tagline is written below the masthead in black. It is present to explain what the magazine is all about in a few words and to accompany the masthead as the identity of the Magazine.

Masthead

The Main cover line or the anchoring is written in a simple and white font in capital letters with a strapline as well, that further describes the content of the main cover line. The main cover line is set on part of the main image which shows the clear blue sky and gives the main cover line a calm and peaceful look.

Main Cover Line

This magazine has a quite unique and distinctive feature which include ‘puffs’ or snapshots of images along with a 'buzzword’ that describes the image, as shown in the image at the rightThe color scheme and background is variable from photo to photo, some are on their original background with the text or car name in a white color, while one is on a yellow background with the text in a black color, so this article item comprises of a unique color scheme and a distinctive puff and buzzword feature.

Other articles/Puff/buzzword

STRIP

The strip of a car and the text alongside in a red and black color on a yellow background. This gives the magazine an attractive look and a suitable ending outline.

DATE/WEB ADDRESS/PRICE

The date of issue, the price tag and web address are also mentioned on the top in a quite smaller font. The way these are written follow the same pattern of a black and red font on a yellow background.

CAR AND DRIVER MAGAZINE

Car and Driver is the voice and resource for automotive enthusiasts and industry dealers.With a journalistic focus on performance and technology, Car and Driver is dedicated to delivering leading-edge journalism on all things related to cars. Starting out as ‘Sports Cars Illustrated’ in 1955, this magazine has 1.23 million copies in circulation. Its cover is shown opposite. The Magazine shown in the image is from November, 2012.

Tagline

Masthead

Dateline

Main Cover Line

Central Image

Selling Line

Puff

This masthead is black, is in capital letters, and is in a bold font to help draw the reader in. The font used is Helvetica Extra Compressed. The color red is also used to help appeal to the reader.

Masthead

The Main cover line or the anchoring is written in a serif and black font in capital letters. it further describes the content of the main cover line. The main cover line is set on part of the main image which shows the Background which is blurred and gives the main cover line a fast-paced and action-packed look.

Main Cover Line

This magazine includes 'buzzwords’ that describes the image, as shown in the image at the rightThe color scheme and background is variable from photo to photo, the image is on its original background with the text or car name in a white color. So this article item comprises of a Conventional color scheme and a distinctive puff and buzzword feature.

puffs

The date of issue is mentioned on the top in a quite smaller font. The way these are written follow the same pattern of a black bold font on a white background.

Date/Web Address/Price

ROAD AND TRACK MAGAZINERoad and Track Magazine was founded in 1947 and was only published only six times from 1947 to 1949. Because of this, the magazine had struggled in its early years, but now, as of June , 2012, it has 608,266 copies in circulation. This magazine usually focuses on production and race cars. This magazine translates across every platform they explore: Personalities & locations, motorsports and performance driving as well as vintage autos. The image opposite is of the magazine in November, 2011

Masthead

Cover lines

Main Cover Lines

Anchorage Text

Dateline

Puff

Central Image

This masthead is white, is in capital letters, and is in a bold font to help draw the reader in. Road & Track uses the powerfully engineered fonts of FB Agency and Stainless. The color red is also used to help appeal to the reader.

Masthead

The Main cover line is written in a serif and yellow font in normal letters and the anchorage text is written in a bold black font , that has been italicized. it further describes the content of the main cover line. The main cover line is set on part of the main image which shows a natural background and gives the main cover line a realistic and natural look.

Main Cover Line

The color scheme and background is variable from photo to photo on the puff of this magazine. The puff, as it can be seen in the image opposite, is divided into two Halves. One half has yellow text with a black background with an image of a car, while the other half has white text on a red background.

Puff

The Dateline in this magazine is in a sans-serif font with part of the central image as the background.

Date/web Address/Price

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THE END!