Magazine Adverts

Analysis Danny Laws

A2 Media

As a part of our coursework along with making a music video and Digipak we also have To make a magazine advert to help promote the artist’s music video and album, in the PowerPoint I will be looking at different example of existing artist magazine adverts and looking at what's good and what's bad in order to help me with making a magazine advert.

Example 1

This is one example I decided to look at, this is Jessie J who is promoting her new album “Who You Are” as you can see its her new debut album, so for a first time releasing the album, people wont be aware of her and her albums but I still think this is effective because it has all the key aspects you need to promote when advertising, they are:• Close up image of the artist• The albums name• The Artist name stands out• What key song features in the album• The website• The record labelThe background she uses is plain white and black but I think this is really affect still because it makes the writing and the image used stand out more so therefore it will attract attention.

Example 2This is the second example I looked at, the reason for the being its different to the other example of Jessie J, the reason why is because it has much more information on it, this again I like because he has a clear image here that is used all over the advert with the paint sliding down. It uses the same image as the digipak, this is effective because people can relate between the two.

Also unlike Jessie J’s magazine advert it has a release date when the album comes out, it also includes other artist that is appearing in the album, this can bring in other audiences because they may like the artist that is appearing in the album.Lastly, the advert tells the audiences looking at this where they can go and get the album from.

Key Features:• Artist name clear and bold• Clear and large image of artist• Album Cover image• Release Date• Guest appearance from other artistes• Places where you can go and buy the album

Example 3After looking at her digipak, I thought this magazine advert was

again good because the theme matches her digipak and album

cover with the use of colour ‘red’ so people looking at this advert

will know again straight away who it is and what album it is.

Another thing she does well is keeping the same font for the right

as its very spaced out like the album cover.

However, I think its too plain, there isn't enough information for

the audience, for an example there's no information about what

song is featuring in the album. Also another problem is that

theres no record label.

Key Features:

• Theme and Font stay the same

• Release date

• Good use of colour(red/pink)

• Album cover image

• Albums name is big and bold.