Magazine Adverts

Research images

Key Features

• Image of artist/band OR interesting image relating to the band

• Image of the album

• Release date

• Special features i.e. what is included in the Digipak

• Artist logo

• Slogan

How is it sold to the audience?

• The adverts main target is to attract the audience’s attention, so using an image of the artist acknowledges the reader as to what the advert is selling.

• Information on what is so different about this special edition album – list bonus features.

• The advert needs to be aesthetically pleasing, this way the reader is reeled in and is therefore more interested in the advert.

What language and imagery is used?

• Quips, quotes from the artist – generally getting to the point and exciting the reader so they don’t just ignore the advert.

• A strong interesting image is intended to grab the readers attention, this can be of the artist themselves or an image that represents the band – this is also so that the advert is recognisable to the audience.

How are fans persuaded to buy it?

• Just an image of the artist would do for “die hard” fans as this is easily recognisable to them and they instantly know that their favourite band is releasing a special edition album.

• Adding information about the digipak is the main seller, as this is why the album is different as it has a variety of bonus features that the plain album doesn’t, So the reader is more intrigued to buy it.