Madison Communications Agency (en)

communications agency

Welcome to Ukraine

0

25

50

75

100

TV INTERNET RADIO NEWSPAPERS MAGAZINES

41%

59%

43%42%

96%

Who’s there?

“Every day media in our lives broadens and deepens”.Captain Obvious

Source: InMind, 2012, 3 quarter (internet users 15+)

TV INTERNET RADIO NEWSPAPERS MAGAZINES

4,3 h.5 h.

16,8 h.

20 h.21,7 h.

Where does the time go?

On average, one person spends from 5 to 10 hours a day using his favorite media source.

Source: InMind, 2012, 3 quarter (internet users 15+)

When having his breakfast, on his way to work,

when shopping or brushing his teeth, a person

is exposed to as many as 5000 advertising

messages. Every day.

TODAY

Those he might use and the totally useless

ones, personalized and random, funny and

boring. Mostly – boring.

TODAY

People look away from the

annoying ones; they don’t trust

the showy ones and ignore the

dull ones.

TODAY

This is why it is absolutely

crucial who you choose

to trust with announcing

your product.

For most people “brand” means – a logo and

a product’s name.

For us it is a person’s

experience, the feeling

he gains looking at the

shelf, the chemical

reaction in his head.

Branding emotion.

We brand emotions

while others brand messages



What we do


What we do

Strategy

Plans can change, but the planning process is vital.


What we do

Strategy


Innovations

If something new appears today – tomorrow people can’t live without it.


What we do

Strategy


Innovations


Creative

Wow!


What we do

Strategy


Innovations


Creative

Wow!

Brandedcontent

What was that you said? Speak interestingly, otherwise you won’t be heard.


What we do

Strategy


Innovations


Creative

Wow!

Brandedcontent


Socialmedia

Even kittens and puppies have their profiles on social networks.


What we do

Strategy


Innovations


Creative

Wow!

Brandedcontent


Production PromotionProject’s muscles. Rational and

reasonable promotion.

Socialmedia

Even kittens and puppies have their profiles on social networks.


For example


Insight:The 90s’ Golden Age of advertisement is over. There are no more bold agencies.Bates, Darcy and Sahar had their blaze of glory… and then from being creative agencies turned into agencies of gratifying clients' whims.


Idea:

www.whatever.com.ua

The world’s first client-service agency: «Whatever»

http://www.whatever.com.ua

http://www.whatever.com.ua


Whatever Agency

In 2010 we created a virtual Facebook agencyWhatever Agency.

Just for fun.

But the truth is...


The truth about the market :


fans of the community

The joke went right

55 000unique visitors of the web-site

>9 000


#1 $10 %30

The joke went right

in fans number among the advertising agencies’ Facebook-communities.

a project’s annual budget. It’s enough to pay for a domain. And you don’t need more than that.

return to the web-site even if it has had no updates for 3 years. Just to get an eyeful.


#1

among the agencies that clients want to work with.according to the poll of ADME.UA

Seriously!


WhateverAgency – is an ironic reflection of a modern market of both agencies and clients, built on the market-players’ insights. The participation level and the number of responses prove that insights – is something that really hits a nerve.

Many a true word is spoken in jest..

We will change what we can – the agencies’ part.

In other words


One more example


Task:To attract public attention to the discussion about the Ukrainian draft law #8711 that limits and violates the freedoms of homosexuals and to collect electronic votes against its approval.


Social advertising

What it was before?Was only connected to the problems of homosexuals


What it was before?Was only connected to the problems of homosexuals

Social advertising

Solution:Concerns everyone


Campaign Idea

In order to gain the broadest audience coverage the agency developed an idea to demonstrate the potential risks the draft law carries for every citizen of Ukraine:

introduction of the censorship in music, literature, and television.


What it turned into

The client expected

1000 votesfor 1-month campaign


What it turned into

The client expected


Client collected

500 votesт


What it turned into

The client expected


Client collected

500 votesfor 2 days


And more...

The posters were placed at

3 stations only


The posters were placed at

3 stations only

And more...

in the most respectable ukrainian online media and blogs

> 100 placements

Earned media


Our team

There’s no secret at all that an

agency is not just a roof over four

walls and a sign at the entrance,

but people working within these

walls: discussing, planning,

creating, talking, eating

and even sleeping sometimes.


Kateryna Magon

Business Development Director

Where could we have met?

Kyiv Post, “1+1”, NashKiev.ua, ADME.ua, Studio7, Peppermint interactive

Clients:

M1, Farmak, Snow Panda, New Products (REVO), Molfix, TV channel “Inter” (Maydan’s, Red or Black), Pernod Ricard (Havana Club, Martell), PepsiCo (Sadochok), L’Oreal Ukraine (Kerastase), Cointreau


Den Кeleberdenko

Creative Director


Redworks, Ogilvy, OgilvyOne, McCann Worldgroup, Sahar, Peppermint interactive

Clients:

OTPbank, BAT (Vogue, Pall Mall), Life:), PEOPLEnet, PepsiCO, Снежная Панда, L’Oreal, MasterCard, Nestle (Nescafe), SABMiller (Miller, Amsterdam), Pernod Ricard, SUN InBev Ukraine (Chernigivske, Bacardi-Martini, New Products (REVO), Platinum Bank (Platinum Click)


Kseniya Zagray

Client Service Director


FCB Media Arts, Ogilvy, OgilvyOne, L’Oreal, Peppermint interactive

Clients: SUN InBev Ukraine (Chernigivske), SUBMiller (Miller, Amsterdam), Bacardi-Martini, Pernod-Ricard (Havana, Martell, Ballantine’s), New Products (REVO), PepsiCo (Sadochok), L’Oreal (L’Oreal Paris, Maybelline NY, Vichy, L’Oreal Professionnel), Unilever (Axe, Rexona), Procter&Gamble, GlaxoSmithKleine, Snow panda, Placen Formula, Platinum Bank (Platinum Click); “Inter” (Maydans), VEGA Telecom, PEOPLEnet, Tiger Asset Management, Concorde Capital, British American Tobacco (Pall Mall), Online.ua and others...


Production Team

Structure

Kseniya Zagray

Client Service DirectorKateryna Magon

Business Development Director

Den Keleberdenko

Creative Director

Business development/ Strategy

Client Service Team

Creative Team

SMM Team



We’ll be happy to meet with you!

2013, Kiev, Ukraine

+380 (44) 209 53 93

[email protected]

www.madisonagency.com.ua

mailto:[email protected]




Madison Communications Agency (en)

Documents

Transcript of Madison Communications Agency (en)