Your go-to guide to getting the best campaign results

Briefing your communications agency

Introduction• Briefing an agency is one of the most

important things to do.

• How you brief determines what you get back!

• It is about working out what you want and communicating this in a way that gets the right result.

• This powerpoint outlines the key points and tips for creating a perfect brief for your communications agency.

Why tell us anything?

• We don’t know your company as well as you do, so tell us the basics at least.

• An effective brief will help us deliver results faster and more efficiently.

• A good brief means less time going back and forth as we try to gather the information we need to help you.

Writing a brief

• Electronic brief – verbal agreements can be disputed or forgotten.

• Update the brief after meetings and redistribute, or ask the agency to do this.

• 3 clear sections:

1. Background2. Aims and Objectives3. Execution

1. Background

• The kind of business you are – what is important to you and what kind of image you wish to present.

• Problems – what are your current communication issues?

• What you are already doing and why is it not working (if you know)?

2. Aims and Objectives• Where do you want to be?

• Bigger following on social networking sites?• Better image in the media?• Selling more of a product?

• How aggressive do you want to be in:• Social Media• National press• Regional press• Local press

• Audience – are you looking at a new audience or expanding your reach to existing audiences?

3. Execution

• Times and dates of when you want to meet your objectives by.

• What budget do you have to work with?

• How much time do you have to give to the campaign/venture/project?

Remember…

• We know you’re hiring us for a reason, we don’t want you to do all the work.

• However, an accurate brief enables a better partnership for both of us.

Inspire…

• Inspire us to believe in your campaign as much as you do.

• Have a vague idea of what you want and what direction you want to move in.

In summary

BackgroundAims and objectives

Execution

Inspire us!

Provide an effective brief including:

Remarkablecontent.co.uk

Remarkable Content is a new breed of communications agency that creatively connects brands with their audiences. Our unique fusion of skills across branding, creative, PR, social media, video, content marketing, SEO and digital, and a wealth of industry experience allows us to be bold, agile and imaginative. With over 70 expert communications professionals across our London, Winchester, Manchester and Bristol offices, we use strategic planning, analysis and insight to create remarkable content that reaches your audiences in the right place, at the right time, to drive your business objectives. Listed in the PRWeek Top 150, we are an award winning team that, as part of the Remarkable Group, can also offer engagement, stakeholder and public affairs consultancy.