Connotations: the colour yellow and orange which is the colour of the main title represents a sunset and they are considered warm colours also it could be tropical and that the animals are exotic. The colour blue represents a peaceful atmosphere or considered magical which in the background represents a show or a magical happening

Signifies: the tabs at the bottom of the page signifies games of video about the main title which is Madagascar 3

Representation: the people who play the characters are from different backgrounds with different races but they all get along which shows that there all equal and no different from each other

Anchors: the title and the main image are linked because the main characters colour is orange and a bit of yellow like the main title

Target audience: it is aimed at kids and family because there is a lot of adventure which families like but there is a little bit of action so it does lean a bit towards boys

• The target audiences gender is male because it has lots of action and adventure which male prefer more than females. The age is 5-10 because it is animated and has action in but is a kids film because of the dialogue as it is childish. The ethnicity is from Madagascar which is near the Caribbean and is a tropical island.

FEATURE OF THE WEBSITE REASON IT WOULD APPEAL?

Games To keep people occupied and entertained on the website

Story To give a sneaky peak to people who want to find out more about Madagascar 3

Video To show people what the film would be like and look like

Downloads So people can share and have a bit of the website them self's

Partner To make nit more popular and attract more people to the website

Characters So people can get to know the main characters and what role they have in the film

Soundtrack So people can get to know the songs that are in the film