Mad men
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Transcript of Mad men
3 martini lunchesto 140 charactersHow marketing has movedforward since the Mad Men era
1960 1970 1980 1990 2000 2010 2020
1960sThe 'PepsiGeneration'campaign brokenew ground inadvertising, bymarketing theexperience beforethe product
1964Xerox introducedthe modern dayfax machine
1970sMcDonalds unveiled the award-winning ‘You deserve a break today’campaign
1970sMiller's ‘Great taste, less filling’ TV commercials put a masculine spin on a diet-oriented product
1970sTelemarketing, with its ability to generate sales and spreada message, becamepopular
1984Apple paid $500,000 to run its ‘1984’ commercial during the Super Bowl. Today, it would have cost$4 million
1996Hotmail launched, making free, Web-based email services and HTML emails prevalent
2005YouTube launched.In 2011,YouTube had more than1 trillion viewsor around 140 views for every person on Earth
2006Twitter launched and Facebook opened to the public
1991The World Wide Web became publiclyavailable
2010Old Spice’s wildly successful ‘Smell Like a Man, Man’ social media campaign generated a 107% increase in sales
1990sThe ‘Got milk?’ campaign launched, becoming one of the most famous and influential ad campaigns
2000U.S. Internet advertising revenue was $8.2 billion.In 2011, that figure jumped to $31 billion
1971The firstelectronicmessage was sent, paving the way for modern day email
1984The first mobile phone was introduced. It weighed 2 pounds, offered 30 minutes of talk time and sold for $3,995
2013On average, 25% ofmarketing budgets are spent on digital, with this expected to rise 9% in 2013
2013Oreo was praised for taking advantage of the Super Bowl blackout by creating a timely ‘You can still dunk in the dark’ ad for its social networks
201370% of companieshave a Chief Marketing Technologist, underscoring marketing’s dependenceon technology today
1988Nike introduced its ‘Just do it’ campaign, later named one of the best slogans of the century
2007Appleintroduced the iPhone, which revolutionized mobilecommunications
NEW SCHOOL MARKETINGSources: Wikipedia, Advertising Age and Gartner I responsys.com