ASSIGNMENT MACROENVIRONMENTAL

INFORMATION OF

JAPAN

PRESENTED BY-

TEAM NEXUSIIBM PATNA

Definition of Macro environmental informationFactors Of MEIMEI Of JapanIntroduction ME Factors

Demography Economy Technology Political Natural/Environmental issue Social

Examples Toyota Panasonic References

CONTENT

Macro environment factors are external forces or components that may affect the running of a business or organization.

To control of a business, macro environment factors often require changes and shifts in operating, management, production, and marketing.

There are many different types of macro environment factors – Political, Economic, Social, and Technological concerns — also known as “PEST” — factors. Demography Natural Some firms also include environmental and legal concerns in their

definition.

INTRODUCTION

ECONOMY

POLITICAL SOCIAL/CULTURAL

TECHNOLOGY NATURAL

DAMOGRAPHIC

MACROENVIRONMENTAL

FACTORS

It is an island nation in East Asia. Located in the Pacific Ocean.

Japan is sometimes referred to as the "Land of the Rising Sun".

A major economic power, Japan has the world's third-largest economy by nominal GDP and fourth-largest economy by purchasing power parity.

It is also the world's fourth-largest exporter and fourth-largest importer.

After Singapore, Japan has the lowest homicide rate (including attempted homicide) in the world.

According to the United Nations, Japan also has the third lowest infant mortality rates.

JAPAN(“sun-origin”)

Japan's population is estimated at around 127.3 million, with 80% of the population living on Honshu.

Religion 84–96 percent of the Japanese population subscribe to Buddhism or

Shinto. Fewer than one percent of Japanese are Christian. Other minority religions include Islam, Hinduism Sikhism, and

Judaism. Languages More than 99 percent of the population speaks Japanese as their first

language. Education Primary schools, secondary schools and universities . The two top-

ranking universities in Japan are the University of Tokyo and Kyoto University. The Programme for International Student Assessment coordinated by the OECD currently ranks the overall knowledge and skills of Japanese 15-year-olds as sixth best in the world.

Health In Japan, health care is provided by national and local governments.

DEMOGRAPHY

Japan's economic growth developed in the Edo period, such as - transport routes, by road and water, and the futures contracts, banking and insurance.

Meiji period from 1868- Japan emerged as the most developed nation in Asia(To develop market economy).

1960s to the 1980s has been called the “Japanese post-war economic miracle”.

In 2011, Japan is the third largest national economy in the world(terms of nominal GDP), and the fourth largest national economy in the world (terms of purchasing power parity).

Japan has a large industrial capacity, largest and most technologically advanced producers of -- motor vehicles, electronics, machine tools, steel and nonferrous metals, ships, chemical substances, textiles, and processed foods.

ECONOMY

Agricultural businesses in Japan -13 percent of Japan's land, global fish catch-13 %, low unemployment rate -4%.

In hybrid car manufactured by Toyota, one of the world's largest carmakers. Japan is the second-largest producer of automobiles in the world.

Japan main exports are transportation equipment, motor vehicles, electronics, electrical machinery and chemicals.

Japan's main imports are machinery and equipment, fossil fuels, foodstuffs (in particular beef), chemicals, textiles and raw materials for its industries.

largest enterprises in Japan include - Toyota, Nintendo, NTT DoCoMo, Canon, Honda, Takeda Pharmaceutical, Sony, Panasonic, Toshiba, Sharp, Nippon Steel, Nippon Oil, and Seven & I Holdings Co.

Japan is a leading nation in scientific research( technology, machinery and biomedical research).

Japan leads the world in robotics production and use, possessing more than half (402,200 of 742,500) of the world's industrial robots.

The Japan's space agency JAXA conducts space, planetary, and aviation research, and leads development of rockets and satellites.

On 14 September 2007, it launched lunar explorer “ SELENE " (Selenological and Engineering Explorer) on an H-IIA (Model H2A2022) carrier rocket from Tanegashima Space Center .

SELENE is also known as Kaguya, its purpose is to gather data on the moon's origin and evolution. The probe's mission was ended when it was deliberately crashed by JAXA into the Moon on 11 June 2009.

TECHNOLOGY

Japan is a constitutional monarchy where the power of the Emperor is very limited(constitution as "the symbol of the state and of the unity of the people”).

Power is held by the Prime Minister of Japan and other elected members of the Diet (The Diet consists of a House of Representatives with 480 seats and a House of Councilors of 242 seats).

The Prime Minister of Japan is the head of government and is appointed by the Emperor.

Emperor Akihito formally appointed Kan as the country's 94th Prime Minister on 8 June.

• Akihito is the current Emperor of Japan; Naruhito, Crown Prince of Japan.

POLITICS

After World War II, environmental pollution was widespread in the 1950s and 1960s and the government introduced several environmental protection laws in 1970.

The oil crisis in 1973 also encouraged the efficient use of energy due to Japan's lack of natural resources.

Current environmental issues include urban air pollution, waste management water, nature conservation, climate change, chemical management and international co-operation for conservation.

Japan is one of the world's leaders in the development of new environment-friendly technologies, and is ranked 20th best in the world in the 2010 Environmental Performance Index

Kyoto Protocol (1997 ) conference which created it, Japan is under treaty obligation to reduce its carbon dioxide emissions and to take other steps to curb climate change.

NATURAL / ENVIRONMENTAL ISSUE

Art- Japanese architecture includes wood, traditional housing and many temple buildings

Japanese sculpture, largely of wood, and Japanese painting are among the oldest of the Japanese arts.

Music - J-pop

Literature – Japanese literature include the Kojiki and Nihon Shoki. Japan has two Nobel Prize-winning authors—Yasunari Kawabata (1968) and Kenzaburō Ōe (1994).

Cuisine-Japanese cuisine is based on combining staple foods typically Japanese rice or noodles, with a soup and okazu.

Sports- sumo is considered Japan's national sport, Golf is also popular in Japan. Japan has one of the most successful football teams in Asia, winning the Asian Cup four times. Also, Japan recently won the FIFA Women's World Cup in 2011.

SOCIAL

EXAMPLES EXAMPLES

Toyota is a multinational automaker headquartered in Toyota, Aichi Japan.

It was the second largest automobile manufacture, in 2010 by production.

Toyota is the ninth largest company in the world by revenue. In July 2012, it had manufactured its 200 millionth vehicle.

Company Profile Type- Public Industry Automotive, Robotics, Financial services Founded August 28, 1937 Founder(s) Kiichiro Toyoda Headquarters Toyota, Aichi, Japan Area served Worldwide Key people Fujio Cho (Chairman) Akio Toyoda ( President and Ceo) Production output 7,308,039 units (FY2011) Revenue 18.583 billion (2012)

EXAMPLESTOYOTA

Parent Toyota Group Divisions Lexus, ScionSubsidiaries 522 (Toyota Group) Toyota India, Hino Motors, Ltd. Toyota Financial Services , DENSO ,Toyota Industries Fuji Heavy Industries (16.5%)MEF affecting ToyotaDemographic factor As population is growing rapidly, Toyota concentrate first both the

techies and the early adopter who are willing to take risks and are attracted by the advanced technology of the Prius. Due to the swift growing in concerning about the environment, Toyota focused their targets on the environmentally conscious customers plus the customers who were desired for more fuel efficiency when the Prius-second generation-was introduced in 2004 (Vasilash 2000).

Technology factor Hybrid cars are more powerful than they used to be and consume less

resource than “regular cars”.

Economic factor According to Beauchamp (2006), disregard of the weak economic growth

and high oil prices, the sales figures for automobile have remained constant lately in Europe, North America and Asia. This had resulted to the emergence of new customers and growth. The fierce competition among the manufacturers had urged Toyota to conduct more research and development on Prius . Therefore, Toyota launched a second generation Prius where they continue making amendment according to the latest technology and preferences of their buyers.

Natural factor Due to rise in gasoline prices consumers have started shifting towards

smaller SUVs, cars and hybrids which are more fuel efficient and less depend on oil. Some substitutes such as ethanol fuel mixes and hybrid technology had emerged as a replacement for petrol.

Political factor Many states are rewarding the car owners with tax breaks amounting to

thousands of dollars. Furthermore, some states government gave further tax breaks, in some circumstances complementing the federal tax break. There were also some eco-friendly organizations involved in this incentive game such as Google, Timberland and Hyperion Solutions providing employees as much as $5,000 toward the purchase of hybrids. Many states even gave permission for the hybrids to use car pooling lanes which allow people to travel more quickly to work. Lastly, lots of insurance companies offer discounts to hybrid cars.

is a Japanese multinational electronics corporation headquartered in Kadoma , Osaka , Japan.

Employees 366,937 Its main business is in electronics manufacturing. Panasonic is the world's fifth-largest television manufacturer

and is among the world's 20 largest semiconductor. The company recorded revenues of approximately $101,704.3

million in the financial year ended March 2011 (FY2011), an increase of 17.2% over FY2010.

The company organizes its business operations under six segments:

digital AVC networks, Panasonic Electric Works (PEW) and Pana Home, SANYO, home appliances, components and devices

MEF OF PANASONIC Technological innovations and product

development capabilities Panasonic is one of the leading technology-driven

companies in the world. The company has consistently innovated technologies and products through strong research and developments (R&D) functions.

The R&D activities have helped the company to extend its technological leadership globally.

One of its models, 3D HDTV TC-PVT25 was awarded the ‘Best of Show’ and ‘Best in Television’ category at the fifth annual Consumer Electronics Show 2011.

The company is the industry and technology leader in High Definition Plasma (HDTV Plasmas) televisions and further introduced seven new models in early 2011. Also, the company introduced Full HD 3D televisions.

Focus on eco-line products to drive future growth Panasonic is one of the few consumer electronics

companies with increasing focus on eco-friendly products. The company aspires to become ‘No. 1 Green Innovation Company’ in the electronic industry by 2018.

The company’s consistent focus on energy-saving eco products positions it strongly in this segment.

Considering the fact that many developed countries have policies to promote green products, the company could capitalize the opportunity on a large scale.

www.marketline.com search.ebscohost.com Wikipedia

REFERENCES