Machine learning seo for 2013

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January 2013 ANDREAS VONIATIS Machine Learning SEO Statistical driven SEO insights

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Transcript of Machine learning seo for 2013

Page 1: Machine learning seo for 2013

January 2013ANDREAS VONIATIS

Machine Learning SEOStatistical driven SEO insights

Page 2: Machine learning seo for 2013

222www.alchemyviral.com

What is machine learning?

“Machine Learning (ML) uses big data to learn SEO by uncovering statistical patterns”

1. Data collected across from high traffic websites

2. Variables are correlated with search traffic

3. Important algorithm factors are isolated

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333www.alchemyviral.com

Benefits

• Understand search algorithm updates

• Identify high risk and rewarding elements of web design

• Enhance the semantic relevance of web content

• Statistical evidence for SEO recommendations

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THANK YOU

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About Alchemy ViralWhy we can help

We are a key partner to three of the world’s largest advertising agencies specialising in link acquisition and search engine algorithm analysis.

Our team of data scientists, journalists, and PR specialists work together across the major languages and global markets.

The link acquisition methods used result in increased converting natural search traffic, referral traffic and better crawl management for onsite SEO.

To evade competitor link analysis, we ban well-known link research tools, thereby increasing the return on your investment.

Incorporated in the UK, Australia and other countries to ensure we are well placed to deliver successful global SRM campaigns

Andreas Voniatis, Managing Director


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