Macao Visitor Profile Survey - Fantini Research67%), Hong Kong SAR (18%) and Chinese Taiwan (7%)....

© 2017 All rights reserved | This publication is not for sale. All information correct at time of publication. ITRC | Macao Visitor Profile Survey

Macao Visitor Profile Survey 2016 Q3 Report

Macao Visitor Profile Survey 3rd Quarter Report

Conducted by IFT Tourism Research Centre (ITRC) Institute for Tourism Studies, Macao 13 February 2017

The Macao Visitor Profile Survey (VPS) is published quarterly by ITRC. In addition, ITRC publishes special focus reports on related themes that are of public interest. For inquiries, please contact: Ms. Wendy Tang IFT Tourism Research Centre Colina de Mong-Há Macao (E) [email protected] (T) (853) 2856 1252 (F) (853) 2851 9058 (W) http://itrc.ift.edu.mo

mailto:[email protected]


http://itrc.ift.edu.mo/



Macao Visitor Profile Survey (VPS)

Research team: Leonardo (Don) A.N. Dioko, PhD Patrick Lo Wendy Tang Virginia Hong

Published by: IFT Tourism Research Centre (ITRC)

Institute for Tourism Studies, Macao Colina de Mong-Há, Macao, China

© Copyright IFT Tourism Research Centre, Institute for Tourism Studies, Macao, 2017

All rights reserved. No part of this publication may be reproduced stored in a retrieval system or transmitted in any form or by any means electronic, mechanical, photocopying, recording

or otherwise, without the prior permission of the publisher.




Table of Contents

1. About the VPS ................................................................................................................................ 1 2. Major source markets, travel purpose and characteristics ....................................................... 2 3. Travel characteristics by place of residence .............................................................................. 4

3.1 Trip purpose by place of residence......................................................................................... 4 3.2 Trip characteristics by place of residence .............................................................................. 6

4. Major information sources ............................................................................................................ 8 4.1 Major information sources ....................................................................................................... 8 4.2 Information sources by place of residence ............................................................................. 9 4.3 Information sources by travel purpose .................................................................................. 10

5. Travel arrangement and activity ................................................................................................. 11 5.1 Type of accommodation, overnight visitors ........................................................................... 11 5.2 Means of booking of FIT visitors, by place of residence....................................................... 12 5.3 Gambling behaviour .............................................................................................................. 13

6. Budget, spending and satisfaction ............................................................................................ 14 6.1 Total budget by place of residence ....................................................................................... 14 6.2 Total spending by place of residence ................................................................................... 15 6.3 Recommending Macao as a destination and future visit ...................................................... 17

7. Demographics .............................................................................................................................. 19 8. Summary table ............................................................................................................................. 20


© 2017 All rights reserved | This publication is not for sale. All information correct at time of publication. ITRC | Macao Visitor Profile Survey 1


1. About the VPS

A. Objectives

1) To provide tourism policy and decision makers, planners and members of the tourism and hospitality industry with up-to-date, regular and insightful information regarding the profile of visitors to Macao and how they evolve over time.

2) To supplement general visitor (tourism) data currently provided by the Macao Census and Statistics Department (DSEC), MGTO and the Immigration Service by:

a. Providing greater detail and analysis of behavioral and psychological variables.

b. Providing cross tabulated data analysis and presentation of practical use to managers and decision makers in both government and private organizations.

3) To provide a source of reference and information archive over time of the short- and long-term changes to the mix of visitors to Macao.

4) To provide reference data to help evaluate the impact and effectiveness of destination management and marketing efforts.

B. Methodology

Data for the third quarter of 2016 Macao Visitor Profile comes from field surveys of visitors conducted over a 9-day period between July and September 2016. Each survey date targeted a sample size of 114 visitors who completed at least half of their visit at the time of interview. Interview locations included major sites and terminals including the Border Gate, Ruins of St. Paul’s, Rua do Cunha at Taipa, Senado Square, Hong Kong Macao Ferry Terminal and Macao International Airport. The final sample consisted of 971 visitors. The VPS seeks information from visitors primarily on (1) their purpose and reasons for visiting Macao, (2) their trip and travel characteristics, (3) travel and transportation arrangements, (4) accommodation arrangements, (5) major information source, (6) spending behavior, (7) visitor attractions visited, (8) gaming behavior, and (9) evaluation of their overall travel experience.




2. Major source markets, travel purpose and characteristics

A total of 971 visitors were surveyed in Q3 2016. Majority came from Mainland China (67%), Hong Kong SAR (18%) and Chinese Taiwan (7%). Around 7% of the respondents were from other Asian countries, Western countries, Malaysia and Singapore.

The majority of the interviewed visitors (88%) visited Macao mainly for leisure and vacation. The other main purpose for visiting Macao included visiting friends/ relatives (VFR) (6%), business (3%) and others (3%).

Figure 2.1: Place of residence (n=963)

Figure 2.2: Primary purpose for visiting Macao (n=971)

1

2

2

2

7

18

67

0 10 20 30 40 50 60 70 80

Singapore

Malaysia

Western countries

Other Asian countries

Chinese Taiwan

Hong Kong SAR

Mainland China

(%)

3

3

6

88

0 20 40 60 80 100

Others

Business

VFR

Leisure andVacation

(%)




About 60% of the respondents stayed overnight while 40% were same-day visitors. For overnight-staying visitors, 82% have planned to stay 2-3 days. About 71% visited Macao in a group comprising of 1-3 person(s); 23% came in groups of 4-6 individuals. Among those being interviewed, 62% were repeat visitors of which 61% have visited more than 3 times in the past 5 years.

Figure 2.3: Basic trip characteristics

Same day, 40

2 days, 28

3 days, 21

Over 3 days, 11

(a) Length of stay (n=968)

(%)

71

23

5

(b) No. of people in the immediate travel group (n =970)

1 - 3

4 - 6

≥ 7

25

20 24

15 15

0

10

20

30

40

50

0 time 1 time 2 times 3 times Over 3times

(%)

(c1) In the past 1 year (n=592)

2

10 14 13

61

0

10

20

30

40

50

60

70

0 time 1 time 2 times 3 times Over 3times

(%)

(c2) In the past 5 years (n=584)

(c) Number of times visited Macao before this trip for repeat visitors

(%)




3. Travel characteristics by place of residence

3.1 Trip purpose by place of residence

Visitors from Mainland China (92%), Hong Kong SAR (79%), Chinese Taiwan (90%), other Asian countries (83%) and Western countries (67%) visited Macao mainly for leisure and vacation.

Figure 3.1.1: Main reason for visiting Macao by place of residence

3

5

1

92

0 20 40 60 80 100

Others

Visiting friends andrelatives

Business

Leisure and vacation

(%)

(a) Mainland China (n=644)

1

9

11

79

0 20 40 60 80 100

Others


Business


(b) Hong Kong SAR (n=174)

(%)

7

1

1

90

0 20 40 60 80 100

Others


Business


(c) Chinese Taiwan (n=72)

(%)

4

10

4

83

0 20 40 60 80 100

Others


Business


(%)

(d) Other Asian countries (n=52)

0

29

5

67

0 20 40 60 80

Others


Business


(e) Western countries (n=21)

(%)




Among visitors whose main purpose of visiting Macao is for leisure and vacation, visitors from Mainland China considered shopping (45%) and visitors Western countries (62%) found

visiting world heritage as the most attractive factor. Visitor from Chinese Taiwan found enjoying cuisine (25%) and visiting world heritage (25%) as equally attractive to them the most.

Enjoying cuisine is most attractive to the visitors from Hong Kong SAR (43%) and the other Asian countries (35%)

Figure 3.1.2: Most attractive factor for visiting Macao for leisure and vacation by place of residence (n=844)

1 0 2 2 8

1 1 8

0 0 2 8

3

9 8 4 4

9 7 0 6

9

15

9

23

11 11

3

9

0

11 8

25 23

62

20

43

25

35

0

45

16

11

5 0 0

10

20

30

40

50

60

70

Mainland China(n=587)

Hong Kong SAR(n=136)

Chinese Taiwan(n=65)

Other Asian countries(n=43)

Western countries(n=13)

(%)

Others

Festivals, shows,concerts or non-business eventsStaying in int'l brandedhotels

Art, cultural andhistorical attractions

Travel around int'lbranded hotels

Gambling

World heritage

Cuisine

Shopping




3.2 Trip characteristics by place of residence Figure 3.2.1: Same-day or overnight-staying visitors by place of residence

51

28

10 8 5

49

72

90 92 95

0

20

40

60

80

100

MainlandChina

(n=641)

Hong KongSAR

(n=174)

ChineseTaiwan(n=72)

Other Asiancountries

(n=52)

Westerncountries

(n=21)

(%)

Same-day visitors Overnight-stayed visitors

38

14

58

79 81

62

86

42

21 19

0

20

40

60

80

100

MainlandChina

(n=644)

Hong KongSAR

(n=174)

ChineseTaiwan(n=72)


(n=52)

Westerncountries

(n=21)

(%)

First-visit Repeat visit

95 100

96

85

100

5 0

4

15

0

40

60

80

100

MainlandChina

(n=644)

Hong KongSAR

(n=174)

ChineseTaiwan(n=72)


(n=52)

Westerncountries

(n=21)

(%) Package tour

FIT

Figure 3.2.2: First or repeat visit by place of residence

Figure 3.2.3: Travel arrangement by place of residence




5

8

10

28

51

19

35

11

48

24

33

29

51

18

17

10

25

19

4

5

14

0

7

1

2

0

0

1

1

0

19

4

0

0

0 10 20 30 40 50 60 70 80 90 100






1 2 3 4 5 6 ≥7

(%)

3.09 3.18 3.39 3.92

2.14

0

1

2

3

4

5

MainlandChina (n=644)

Hong KongSAR (n=173)

ChineseTaiwan (n=72)


(n=52)

Westerncountries

(n=21)

No. of people

Figure 3.2.4: Length of stay by place of residence

Figure 3.2.5: Average immediate group travel size by place of residence




4. Major information sources

4.1 Major information sources

For planning their trip to Macao, first-time visitors found internet/ forum/ blogs (45%) and friends/ colleagues (24%) as most informative source for planning their visit.

Figure 4.1: Media or source for information most influential in your decision to visit Macao by first-time visitors (n=351)

45

24

12 10

6

2 1

0

5

10

15

20

25

30

35

40

45

50

Internet/ forum/blogs

Friends/colleagues

Family members/relatives

Travel agencies/operators

Travel books/magazines

Promotionalmaterials/

advertisement

Others

(%)




4.2 Information sources by place of residence

Information from the internet/ forum/ blogs is the most important information source by visitors for all places of residence.

Figure 4.2 Information source by place of residence

9 11

6

12 14

19 19

15 16

24

6

1

8 8 5

37 37

49

41

29

3 2

10 8

10

1 1 0

8 5

0 1 0 0 0

25 28

11

6

14

0 1 0 0 0 0

10

20

30

40

50

60




Other Asian Countries(n=49)

Western Countries(n=21)

Family members/ relatives Friends/ colleaguesTravel agencies/ operators Internet/ forum/ blogsTravel books/ magazines Promotional materials/ advertisementDestination tourist office in your residential region Past experienceOthers

%




4.3 Information sources by travel purpose

Figure 4.3: Information source by travel purpose

0

35

9

0

14

22

19

13

0 0

6

13

29

10

39 42

0

4 4

0 0 2 2

0 0 0 0 0

46

27

22

29

11

0 0

4

0

20

40

60

Business(n=28)

VFR(n=49)

Leisure and vacation(n=828)

Others(n=24)

(%)

Family members/ relatives Friends/ colleagues

Travel agencies/ operators Internet/ forum/ blogs

Travel books/ magazines Promotional materials/ advertisement

Destination tourist office in your residential region Past experience




5. Travel arrangement and activity

5.1 Type of accommodation, overnight visitors

Figure 5.1.1: Type of accommodation (n=566)

Figure 5.1.2: Type of accommodation by place of residence

84

13

1 3

(%)

Hotel

Staying withfriends / relatives

No lodging

Others (includingguesthouse)

MainlandChina

(n=309)

HongKong SAR

(n=124)

ChineseTaiwan(n=64)

OtherAsian

countries(n=45)

Westerncountries

(n=19)

No lodging 1 1 2 0 0

Others (including guest house) 2 7 0 4 0

Staying w/friends or relatives 13 13 8 9 26

Hotel 84 79 91 87 74

0

20

40

60

80

100

%




5.2 Means of booking of FIT visitors, by place of residence

Respondents from Mainland China (72%) and Hong Kong SAR (53%), Chinese Taiwan (64%), other Asian countries (65%) and Western countries (79%) staying overnight in hotel/ guesthouse booked their accommodation through third party websites. Regarding transportation, the majority of the respondents from Mainland China and Hong Kong SAR booked their transportation directly from the service providers while the most respondents from Chinese Taiwan, other Asian countries and Western countries got their flight tickets from third party websites.

Figure 5.2.1: Means of booking accommodation (FIT visitors)

Figure 5.2.2: Means of booking transportation (FIT visitors)

72

53 64 65

79

10 11 9 6 14 9 9 7

15 7

1 10 14

0 0 8

18 7

15

0 0

20

40

60

80

100




Other AsianCountries

(n=34)

Western Countries(n=14)

(%)

Third party websites Travel agencies/ operators Directly from service provider Package Others

15 8

44 44

60

3 2 3 7 10

67 74

38 41 30

0 7

13

0 0

15 9

1 7

0 0

20

40

60

80

100





(n=41)


(%)

Third party websites Travel agencies/ operators Directly from service provider Package Others




5.3 Gambling behaviour

About 26% of the respondents reported having gambled during their trip. Among these, 41% spent less than MOP1,000.

Figure 5.3.1: Have you gambled in this particular

trip? (n=971)

Figure 5.3.2: Gambling expenditure in MOP, among those who have gambled (n=223)

74

26

0

10

20

30

40

50

60

70

80

Haven't gambled Have gambled

(%)

22

19

16

23

21

≤500

501-1,000

1,001-2,000

2,001-5,000

>5,000

(%)

(MOP)




6. Budget, spending and satisfaction

6.1 Total budget by place of residence

The majority of the respondents from Chinese Taiwan (43%), other Asian countries (32%) and Western countries (40%) had budget of MOP4,001-8,000 while those from Hong

Kong SAR (42%) mostly had budget of MOP2,001-4,000. Almost half of the respondents from Mainland China (48%) had budget between MOP1,001 and MOP4,000.

Figure 6.1: Total budget by place of residence

13 12

6 6

10

19 20

3

9

15

29

42

20

30

5

18

14

43

32

40

21

11

29

23

30

0

5

10

15

20

25

30

35

40

45

50






%

(MOP)

≤1,000

1,001-2,000

2,001-4,000

4,001-8,000

>8,000




6.2 Total spending by place of residence

More than half of the respondents from Western countries (52%) spend over MOP8,000 during the visit. Most of the respondents from Chinese Taiwan (47%) and other Asian countries (44%) spent between MOP4,001-8,000 while the majority of those from Hong Kong SAR (32%) had expenditure ≤MOP1,000.

Figure 6.2.1: Total spending (excluding gambling) by place of residence

24

32

7

12

24 22 21

8

4

0

24

29 29

22

5

16

13

47

44

19

14

5

8

18

52

0

10

20

30

40

50

60





(n=50)


<=1000

1001-2000

2001-4000

4001-8000

>8000

(MOP)

Note: Total trip budget is the amount which respondents have prepared for their estimated expenditure during the visit. Total

expenditure is the amount of money they have spent thus far in this trip at the time of being interviewed.




The average spending of the visitors who travelled to Macao as FIT or by package tour including tour group fee, hotel/ hostel, transportation, shopping, food and beverage, and others (excluding gambling) is MOP4,139 and MOP4,497 respectively.

Figure 6.2.2: Average spending (excluding gambling) by arrangement type

Figure 6.2.3 shows a comparison of the average spending among respondents from first-time and repeat visitor. The average spending of first-time visitors is higher with MOP4,511 while it is only MOP3,932 with the repeat visitors.

Figure 6.2.3: Average spending (excluding gambling) by first-time and repeat visitors

4,139

4,497

3,900

4,200

4,500

4,800

FIT (n=930) Package tour (n=41)

MOP

4,511

3,932

3,600

3,700

3,800

3,900

4,000

4,100

4,200

4,300

4,400

4,500

4,600

First-time visitor (n=373) Repeat visitor (n=598)

MOP




6.3 Recommending Macao as a destination and future visit

The interviewed visitors rated the propensity of recommending Macao as a destination and of future visit using a 7-point scale with 1 representing “definitely will not”, 2 “will not”, 3 “somehow will not”, 4 “neutral/ no comment”, 5 “somehow will”, 6 “will” and 7 “definitely will”. First-time and repeat visitors of the respondents somehow will recommend Macao as a destination to others with average scales of 5.53 (standard deviation = 1.16) and 5.54 (standard deviation = 1.09) respectively. In terms of intention to visit Macao again, first-time and repeat visitors have rated 5.47 (standard deviation = 1.25) and 5.81 (standard deviation = 1.11) on average respectively.

Figure 6.3.1: Mean scale response of recommending Macao as a destination by first-time and repeat visitors (mean (s.d.))

Figure 6.3.2: Mean scale response of intention to visit Macao again by first-time and repeat visitors (mean (s.d.))

1

2

3

4

5

6

7


Deinitely will

5.53 (1.16) 5.54 (1.09)

Definitely will not

1

2

3

4

5

6

7


Definitely will

5.47 (1.25)

5.81 (1.11)

Definitely will not




Figure 6.3.3: Mean scale response of recommending Macao by place of residence

Figure 6.3.4: Mean scale response of intention to visit again, by place of residence

1

2

3

4

5

6

7




Other Asiancountries (n=52)


5.58 (1.09) 5.41 (1.09) 5.36 (1.27) 5.56 (1.16)

Definitely will

Definitely will not

5.62 (1.40)

1

2

3

4

5

6

7




Other Asiancountries (n=52)

Westerncountries (n=21)

5.80 (1.11) 5.65 (1.11)

5.24 (1.45) 5.17 (1.28)

Definitely will

Definitely will not

4.71 (1.31)




7. Demographics

About 56% of the respondents were female and 44% were male. Around 71% of the respondents were below 35 years old. Most of them are well-educated with 65% having attained tertiary degrees and 36% of respondents with monthly personal income between USD 1,501 and 4,500.

Figure 7.1: Visitors demographics

Male, 44

Female, 56

(a) Gender (n=969)

0

7

58

5

24

4

1

0

0 20 40 60 80

Doctoral

Master

Bachelor

Vacational

High School

Junior High School

Primary/ elementary

No formal education

(%)

(b) Education (n=956)

32

39

21

6 2 1

0

10

20

30

40

50

16-25 26-35 36-45 46-55 56-65 ≥66

(%)

(c) Age (n=966)

59

28

8

2

3

0 10 20 30 40 50 60 70

≤1,500

1,501 - 3,000

3,001 - 4,500

4,501 - 6,000

>6,000

(%)

(USD)

(d) Monthly personal income in USD (n=898)

(%)




8. Summary table

Place of Residence

Mainland China

Hong Kong SAR

Chinese Taiwan Malaysia Singapore


Other Western countries Total

Trip characteristics 2016 Q2

2016 Q3

2016 Q2

2016 Q3

2016 Q2

2016 Q3

2016 Q2

2016 Q3

2016 Q2

2016 Q3

2016 Q2

2016 Q3

2016 Q2

2016 Q3

2016 Q2

2016 Q3

Primary purpose of this trip

Business 2 1 12 11 9 1 0 13 22 0 6 0 0 5 5 3

VFR 9 5 9 9 3 1 6 0 0 8 11 17 18 29 8 6

Leisure and vacation 87 92 79 79 84 90 94 81 78 92 83 79 82 67 85 88

Others 2 3 1 1 3 7 0 6 0 0 0 4 0 0 2 3

Total 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Main Information source of visiting Macao

Family/relatives 8 9 4 11 7 6 24 0 0 25 3 13 18 14 8 9

Friends/colleagues 24 19 16 19 21 15 6 29 22 8 11 13 27 24 21 18

Travel agencies 3 6 1 1 2 8 0 0 0 0 9 17 0 5 3 6

Internet/forums /blogs 32 37 26 37 48 49 65 50 44 50 57 30 45 29 34 38

Travel books/ magazines 0 3 1 2 6 10 0 14 11 8 6 4 0 10 1 3

Promotional materials /advertisement

1 1 1 1 1 0 6 7 0 0 6 13 0 5 1 2

Destination tourist office in your residential region

- 0 - 1 - 0 - 0 - 0 - 0 - 0 - 0

Past experience 31 25 53 28 14 11 0 0 11 8 9 9 9 14 32 23

Others 0 0 0 1 0 0 0 0 11 0 0 0 0 0 0 0

Total 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100




Place of Residence

Mainland

China Hong Kong

SAR Chinese Taiwan

Malaysia Singapore Other Asian

countries Other Western

countries Total


2016 Q3

2016 Q2

2016 Q3

2016 Q2

2016 Q3

2016 Q2

2016 Q3

2016 Q2

2016 Q3

2016 Q2

2016 Q3

2016 Q2

2016 Q3

2016 Q2

2016 Q3

Accommodation - staying where

Hotel 36 42 46 57 84 83 88 71 78 83 80 83 55 70 45 51

Staying w/friends or relatives

7 7 8 9 1 7 0 0 0 8 9 13 27 25 7 8

Daytrip 57 50 44 28 15 10 12 14 11 8 9 4 18 5 48 40

Others (including guesthouse)

1 1 2 5 0 0 0 14 11 0 3 0 0 0 1 2

Total 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

FIT - means to book accommodation

Third party websites 26 31 23 35 51 54 71 62 44 50 71 50 45 55 30 35

Travel agency 3 4 4 7 17 7 0 0 0 8 3 6 0 10 4 5

Directly from the service providers

3 4 4 6 5 6 12 15 22 17 3 6 9 5 4 5

Package 0 0 9 6 11 12 0 0 0 0 0 0 0 0 3 2

No lodging in hotel /guesthouse

61 57 48 35 15 15 18 15 11 17 19 19 36 30 52 47

Others 6 4 12 12 1 6 0 8 22 8 3 19 9 0 7 6

Total 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

FIT - means to book travelling tickets

Third party websites 17 13 1 8 47 43 59 33 44 33 63 53 55 57 20 17

Travel agency 2 2 3 2 16 3 0 7 0 8 7 6 0 10 4 3

Directly from the service providers

56 59 75 74 25 38 41 47 33 42 30 29 36 29 55 59

Package 1 0 9 7 10 13 0 0 0 0 0 0 0 0 3 2

No travelling ticket 13 12 2 0 0 1 0 7 0 8 0 6 0 5 9 8

Others 11 13 10 9 1 1 0 7 22 8 0 6 9 0 10 11

Total 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100




Place of Residence

Mainland China

Hong Kong SAR

Chinese Taiwan Malaysia Singapore


Other Western countries Total


2016 Q3

2016 Q2

2016 Q3

2016 Q2

2016 Q3

2016 Q2

2016 Q3

2016 Q2

2016 Q3

2016 Q2

2016 Q3

2016 Q2

2016 Q3

2016 Q2

2016 Q3

Budget - total (coded)

≤1,000 17 13 15 12 6 6 0 0 0 8 6 9 9 10 15 12

1,001-2,000 24 19 23 20 5 3 7 8 0 0 3 14 0 15 21 17

2,001-4,000 24 29 36 42 20 20 7 23 0 17 20 41 55 5 25 30

4,001-8,000 17 18 19 14 42 43 29 46 56 50 43 14 0 40 21 21

> 8,000 18 21 6 11 27 29 57 23 44 25 29 23 36 30 18 20

Total 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Spending (excluding gambling)- total (coded)

≤1,000 32 24 37 32 10 7 7 14 11 8 6 13 18 24 29 23

1,001-2,000 23 22 31 21 7 8 13 7 0 0 9 4 18 0 22 19

2,001-4,000 19 24 22 29 23 29 13 29 33 33 11 13 0 5 20 25

4,001-8,000 16 16 6 13 45 47 40 43 22 33 49 50 45 19 19 19

> 8,000 10 14 4 5 15 8 27 7 33 25 26 21 18 52 10 13

Total 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100




Primary Purpose

Business VFR Leisure and vacation Others Total


2016 Q3

2016 Q2

2016 Q3

2016 Q2

2016 Q3

2016 Q2

2016 Q3

2016 Q2

2016 Q3

Times of Visit in 1 Year

First time visit 15 15 28 28 29 29 31 31 28 28

Repeated visit

1 time 18 18 18 18 21 21 8 8 20 20

2 times 18 18 35 35 22 22 31 31 23 23

3 times 21 21 6 6 12 12 15 15 12 12

Over 3 times 28 28 13 13 16 16 15 15 16 16

Total 100 100 100 100 100 100 100 100 100 100

Times of Visit in 5 Years

First time visit 0 0 0 3 2 2 0 0 2 2

Repeated visit

1 time 10 4 12 5 13 11 8 8 13 10

2 times 13 4 10 16 15 14 23 17 15 14

3 times 13 13 9 8 12 14 0 25 12 13

Over 3 times 64 79 69 68 57 60 69 50 59 61

Total 100 100 100 100 100 100 100 100 100 100

Trip Type

FIT 82 97 100 98 98 96 100 84 97 96

Group Tour 18 3 0 2 2 4 0 16 3 4

Total 100 100 100 100 100 100 100 100 100 100

Length of Stay

Same day 33 38 25 15 50 41 100 88 48 40

2 days 24 24 36 27 28 29 0 4 28 28

3 days 18 17 26 25 16 21 0 4 16 21

Over 3 days 24 21 13 32 6 10 0 4 8 11

Total 100 100 100 99 100 101 100 100 100 100




Gender Age

Male Female 16 -25 26 - 35 36 - 45 46 - 55 56 - 65 >65 Trip characteristics

2016 Q2

2016 Q3

2016 Q2

2016 Q3

2016 Q2

2016 Q3

2016 Q2

2016 Q3

2016 Q2

2016 Q3

2016 Q2

2016 Q3

2016 Q2

2016 Q3

2016 Q2

2016 Q3

Visiting type

Same-day 44 36 51 44 61 51 46 39 28 33 34 18 64 47 14 17

Overnight 56 64 49 56 39 49 54 61 72 67 66 82 36 53 86 83

First visit 31 36 34 40 38 44 35 40 23 27 25 36 23 27 0 67

Repeat visit 69 64 66 60 62 56 65 60 77 73 75 64 77 73 100 33

Travel arrangement

FIT 99 97 96 95 99 96 97 96 95 95 92 96 100 100 100 100

Group Tour 1 3 4 5 1 4 3 4 5 6 8 4 0 0 0 0

Primary purpose of this trip

Business 7 6 3 1 2 1 4 3 13 6 6 4 5 0 0 0

VFR 10 9 7 4 8 4 7 5 8 7 15 15 23 27 43 50

Leisure and heritage

80 82 89 93 89 93 87 89 78 85 77 82 73 67 57 50

Others 2 4 1 2 2 3 2 2 1 4 2 0 0 7 0 0




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The information provided in this report is accurate at the time of its publication. While ITRC endeavors to ensure the accuracy of the information in this report, no representations or warranties of any kind is made, express or implied, about the completeness, accuracy, reliability, suitability or availability of the information provided. ITRC is not responsible for any outcome arising from the use of any material contained in this report. © Copyright IFT Tourism Research Centre, Institute for Tourism Studies, Macao, 2017 All rights reserved. No part of this publication may be reproduced stored in a retrieval system or transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher.


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