MAC Cosmetics Presentation
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Transcript of MAC Cosmetics Presentation
![Page 1: MAC Cosmetics Presentation](https://reader033.fdocuments.in/reader033/viewer/2022061414/55cf8f07550346703b983587/html5/thumbnails/1.jpg)
Dutca Irina, Prescureanu Cristina, Rotari Doina
![Page 2: MAC Cosmetics Presentation](https://reader033.fdocuments.in/reader033/viewer/2022061414/55cf8f07550346703b983587/html5/thumbnails/2.jpg)
Company
• Make-Up Art Cosmetics Ltd.-Founded 1985 in Toronto, Canada.• Mission :“All races, all sexes, all ages”, conceived to embrace all consumers.• Vision: To be the most preferred brand of professional make-Up artists.• Unique image: black clothing, black counters, professional make-up artists.• Fashion models, actors and stage performers were the first consumers of the
products before the public’s interests developed.• Typical M.A.C consumers is a young, fashion-conscious individual who is seeking a
unique look.• ProShops
![Page 3: MAC Cosmetics Presentation](https://reader033.fdocuments.in/reader033/viewer/2022061414/55cf8f07550346703b983587/html5/thumbnails/3.jpg)
Popularity
• The popularity grew rapidly by world- of- mouth. From every magazine credits every special thanks helped the growth of M.A.C Cosmetic.
• Nordstorm was the first department store in the US to sell the product and was significant in helping the company establish a resounding financial success in the US. After 4 years contract was up, M.A.C began expanding industry stores.
![Page 4: MAC Cosmetics Presentation](https://reader033.fdocuments.in/reader033/viewer/2022061414/55cf8f07550346703b983587/html5/thumbnails/4.jpg)
Quality
Having a better quality and a celebrity endorsed product line, M.A.C rose up to the highest top. The glamorous look of M.A.C cosmetics lead the make-up artist to use them a lot and kept using then for the stage make-up.
![Page 5: MAC Cosmetics Presentation](https://reader033.fdocuments.in/reader033/viewer/2022061414/55cf8f07550346703b983587/html5/thumbnails/5.jpg)
Products
• Large selection of colors and textures.
• Withstand bright lights
• Worn for long periods
• Professional quality brushes
• M.A.C-Pro(exclusive)- cream colors, primary colors, mixable lip-creams and professional tools
![Page 6: MAC Cosmetics Presentation](https://reader033.fdocuments.in/reader033/viewer/2022061414/55cf8f07550346703b983587/html5/thumbnails/6.jpg)
M.A.C Cosmetics has the top celebrities representing their line.It is a great example of a company that practice corporate social responsibility.M.A.C has five initiative programs currently in place:1. M.A.C Cruelty-Free Beauty 2. Back to M.A.C Recycling 3. M.A.C Kids Helping Kids4. The M.A.C AIDS Fund5. M.A.C Viva Glam
Advertising
![Page 7: MAC Cosmetics Presentation](https://reader033.fdocuments.in/reader033/viewer/2022061414/55cf8f07550346703b983587/html5/thumbnails/7.jpg)
VIVA GLAM • 1994, M.A.C AIDS Fund supports men,
women and children affected by HIV/AIDS globaly.
• Same year, introducted first VIVA GLAM lipstick.
• Every cent d selling price if VIVA GLAM lipsticks go to the M.A.C AIDS FUND.
• Approximately $100 million proceeds have been collected.
![Page 8: MAC Cosmetics Presentation](https://reader033.fdocuments.in/reader033/viewer/2022061414/55cf8f07550346703b983587/html5/thumbnails/8.jpg)
![Page 9: MAC Cosmetics Presentation](https://reader033.fdocuments.in/reader033/viewer/2022061414/55cf8f07550346703b983587/html5/thumbnails/9.jpg)
Place
• Products are available in over 200 locations in 15 countries with 2500 employees.
• 800 costumer service call center
• Company owned and Operated Stores.
![Page 10: MAC Cosmetics Presentation](https://reader033.fdocuments.in/reader033/viewer/2022061414/55cf8f07550346703b983587/html5/thumbnails/10.jpg)
Company: Pricing & Promotion • Competitive pricing, between mass-
market and competitors – ex) lipstick $4-$20, M.A.C. $12
• Prefered Professional Industry Discount (PPID)
• Social conscious programs to help raise awareness for the envirenment and AIDS
• Back to M.A.C. Pogram
![Page 11: MAC Cosmetics Presentation](https://reader033.fdocuments.in/reader033/viewer/2022061414/55cf8f07550346703b983587/html5/thumbnails/11.jpg)
Competition
![Page 12: MAC Cosmetics Presentation](https://reader033.fdocuments.in/reader033/viewer/2022061414/55cf8f07550346703b983587/html5/thumbnails/12.jpg)
Thank you !!!