Presentation of international cosmetics trade fair conceptand program presentation of international...

presentation of international cosmetics trade fair conceptand program presentation of international cosmetics trade fair concept and program VERSION: JANUARY 2005

index background why Poland? interCHARM Polska 2004 summary report edition 2005 description marketing strategy for edition 2005

why Poland ? [ It is here the West meets the East ] [ POL media expo ] [May 1 st 2004 ] Poland with almost 40 mln population is the biggest cosmetic market in Central Europe central location in Europe (Warsaw Moscow, Warsaw - Milano or Warsaw - Paris destination is the same about 1500 km. - 2 hour flight) May 1 st 2004 Poland joined European Union many new possibilities are now available Poland is a natural bridge between Western and Eastern European countries

interCHARM Russia, Moscow COSMOPROF Bologn a interCHARM Ukraina, Kiev interCHARM Polska, Warszawa Cosmeeting Paris Due to big potentials of the domestic cosmetic industry as well as the internal market itself, Poland influences the whole Central-European region Beauty World Frankfurt why Poland?

Poland in Europe With population of almost 40 milion Poland is the largest market in Central Europe! The number of citizens in 10 new EU members (in thousands) Population - 38,3 million Land area - 312,685 km 2 neighbours: Russia, Lithuania, Belarus, Ukraine, Slovakia, Czech Republic, Germany Poland Source: Eurostat why Poland ?

USD 68 billion (*2003)Import USD 53,6 billion (*2003)Export 550 EUR (*2004)Average salary + 2% (*2004)Inflation USD 5400 (*2003)GDP per capita + 5,5% (*2004)GDP growth USD 209,6 billion (*2003)GDP value Poland in figures why Poland ?

Polands economy is one of the fastest growing in 2004 in comparison to other countries. Source: Polish Official Statistics (GUS); forecast for the years 2005, 2006 by Economist Intelligence Unit Source: The Economist, July 2004 why Poland ? Poland key macroeconomic indicators

Source: Polish official Statistics (GUS) Source: Central Intelligence Agency why Poland ?

cosmetic markets in Central & Eastern Europe Source: Euromonitor Value retail sales of cosmetics & toiletries in Poland shows that Poland is one of the biggest cosmetics market in Eastern and Central Europe. Poland why Poland ? Value retail sales of cosmetics & toiletries by country 2002

cosmetic market in Poland why Poland ? Source: MEMRB POLAND 2002USD% Total Market1 149 917 230100 Face Care216 458 58619% Body Care106 031 0589% Shower Gels30 467 1653% Bath Foams22 284 1182% Shampoos140 013 01612% Hair Colorants81 090 1587% Bar Soaps68 128 1536% Liquid Soaps13 057 8451% Hair Styling84 033 7057% Color Cosmetics144 807 30513% Mass Female EDT40 337 0024% Mass Female Deo83 054 9337% Mass Male EDT22 157 3232% Mass Male Deo57 613 0905% Mass Male After Shave40 383 7734% value of cosmetics in Poland in 2002 sales value of cosmetics in Poland in 2002

concept interCHARM Polska is the only cosmetic industry international trade fair in Poland it is really modern, professionally prepared trade fair event, which gathers in one time and in one place manufacturers trade companies services cosmetics selective, mass and for professionals perfumery hairdressing solariums SPA & Wellness raw materials, packaging, machinery services accessories ALL COSMETICS SECTORS IN POLAND: why interCHARM Polska?

facts & figures [ polmedia EXPO ] 4.127 m 2 net exhibition space 4.127 m 2 net (gross 10.000 m 2 ) 3 number of pavilions 3 21721 exhibitors 217 from 21 countries 600035 business visitors over 6000 from 35 countries Italy, Germany, Turkey, Taiwan national sections Italy, Germany, Turkey, Taiwan dlaczego interCHARM Polska? statistics on 2004 edition

STRUCTURE OF EXHIBITORS BY ACTIVITY SECTOR why interCHARM Polska? statistics on 2004 edition facts & figures

STRUCTURE OF EXHIBITORS BY COUNTRY 217 21 217 EXHIBITORS FROM 21 COUNTRIES statistics on 2004 edition why interCHARM Polska? facts & figures

STRUCTURE OF VISITORS BY COUNTRY 6 000 35 OVER 6 000 VISITORS FROM 35 COUNTRIES Belarus Belgium Bosnia & Herzegowina Bulgaria Costarica Czech Republic Egypt Finland France Germany Holland Hungary India Israel Italy Latvia Lithuania Malta Moldovia Poland Romania Russia Saudi Slovakia Slovenia South Africa Spain Sweden Switzerland Taiwan Turkey UAE Ukraine United Kingdom USA why interCHARM Polska? facts & figures statistics on 2004 edition Polish 87% foreign 13%

general strategy the highest standard of service the highest standard of service merit and technical services for participants, international network of professional agents promotional activities exhibitors, visitors (business, professional, public) promotional activities precisely aimed at different targets : exhibitors, visitors (business, professional, public) support of important governmental and business authorities ministry, business and cosmetics organisations attractive parallel program knowledge for managers as well as for cosmeticians and hairdressers: attractive parallel program seminars, lectures, workshops, knowledge for managers as well as for cosmeticians and hairdressers: Cosmetology Congress Business Seminars YOU Professional SHOW the biggest hair fashion event in Poland participation in global alliances GLOBAL BEAUTY NETWORK (alliance with Messe Frankfurt) participation in global alliances to strengthen the competitive position on such challenging market GLOBAL BEAUTY NETWORK (alliance with Messe Frankfurt) why interCHARM Polska?

Italy, Germany, France, Hungary, Russia, Ukraine, Turkey, USA, Taiwan, Korea, South East Asia why interCHARM Polska? international agents network

USA Atlantic Trade Pavilions, Inc. Jay D.W. Brown P.O. Box 447 Cabin John, Maryland USA 20818; express 150 Spa Drive, Annapolis, Maryland, USA 21403 phone: 301-2290065; airbill: ++410 268 7925 Fax: 301-2290089 [email protected] RUSSIA BBP Beauty Business Program office 8, Elektrozavodskaya, 21, build. 41, Moscow 107023, Russia phone: (007 095) 995-2885/88 fax: (007 095) 995-2840 bbp@ bbprogram.com www.bbprogram.com UKRAINE Cosmetic Expo Media Ltd Office 505, 45 Uritskiy Street, Kiev, Ukraine, 03035 phone: (038 044) 238 85 12/5 Fax: (038 044) 238 85 18 [email protected] www.intercharm.net/ukraine GERMANY MCO Elisabethstrasse 14 D-40217 Dusseldorf, Germany phone: (49 211) 38 60 00 Fax: (49 211) 386 00 60 [email protected] www.mco-online.com TURKEY Ipekyolu Perpa Ticaret Merkezi A Blok Kat: 9 1123 80270 Okmeydani Istanbul, Turkey phone: 90 (212) 222 90 60-2 Fax: 90 (212) 210 61 76 [email protected] www.ipekyolu.info FRANCE, BELGIUM, HOLLAND Promeeting 73 Rue Sainte Anne 75002 Paris, France Tel : 33 1 53 04 09 09 Fax : 33 1 53 04 99 69 [email protected] www.promeeting.com KOREA Sun Internation Suite 402, Soo-chaang Bldg.340-54, Sinn-daang 4 Dong, Choong Gu Seoul 100-826, Korea phone: 82-2-2236-5067 Fax: 82-2-2236-5069 [email protected] SOUTH EAST ASIA (CHINA, HK, THAILAND, MALAYSIA, VIETNAM, SINGAPORE, INDONESIA ) System Techniques (HK) Ltd. [email protected] [email protected] ITALY COREXPO ITALIA VICOLO DEI MOLINI 9 31046 ODERZO (TREVISO) phone: +39 0422 71 80 19 Fax: +39 0422 81 03 34 [email protected] www.corexpoitalia.it TAIWAN Excedo Int'l Co., Ltd. 8F., No. 6-4, Kung Fu North Road, Taipei, Taiwan phone: 886-2-27781402 Fax: 886-2-27781403 [email protected] international agents network HUNGARY, SLOVAKIA, CZECH REPUBLIC VITAM International Ilka u. 18.IV/5 1143 Budapest, Hungary phone: +36 1 222 0978 Fax: +36 1 273 1147 [email protected] why interCHARM Polska?

ONLINE REGISTRATION internet professionally prepared website with ONLINE REGISTRATION direct mail campaigns marketing, selling, research and development divisions employees and core management Public Relations campaigns in branch and business, local and international press media patronage press (specialist and women magazines) and radio advertising campaign in press business and women magazines both domestic and international promotional materials highest possible standard ! personal contact with clients - (professional, experienced and friendly staff) promotion strategy why interCHARM Polska?

www.intercharm.pl and also: how to get to the fair ( special offers available), where to stay - hotels where to eat well, what to see around and much more useful information why interCHARM Polska? All there is to know about the fair, the exhibitors, and our partners, events, plans, exhibitors lists, interesting information, forms to download, electronic newsletter to subscribe, press corner for journalists, etc. ! New design (from February 2005) ! AND ONLINE REGISTRATION FOR VISITORS

to reachtarget groups ongoing direct mail 5 different campaigns throughout the year to reach 4 different target groups : business business exhibitors exhibitors manufacturers of end products, manufacturers of raw materials and packaging, marketing, selling, research and development divisions employees and core management visitors visitors with focus on visitors from Eastern and Central Europe importers, distributors, wholesalers, retailers, key accounts decision makers and opinion leaders (governmental authorities, branch organizations) hairdressers hairdressers beauticians public public promotion strategy why interCHARM Polska?

media cooperation cosmetic press (Polish and international) Kosmetyki & Biznes Kosmetyki Cabines Solarium Packaging Polska business press Trade Press ( Detal Dzisiaj, Supermarket News, infoMakro ) Business Week Polska radio / TV - business and news programmes, women channels internet portals Serwis Biotechnologiczny.pl, polki.pl, wiza.pl, tradepress.pl gazeta.pl, najpiekniejsza.pl, kobiety.pl, businesspolska.pl, kosmetyczki.net general media one of the biggest women magazine publishing houses in Poland Salon i Elegancja Kosmetyka I Kosmetologia Make Up Estetyka European Spa Magazine Export Magazine Soap, Perfumery & Cosmetics Cosmetics in Russia Novosti w Mire Kosmetiki Kosmetichesky Rynok Segodnya other titles to be confirmed promotion strategy why interCHARM Polska?

introduction of by Polmedia Expo team! promotional tool addressed to prospect visitors introduction of two new own media titles by Polmedia Expo team! the best possible promotional tool addressed to prospect visitors cosmetic business newsletter professional magazine for hairdressers [ pol MEDIA expo ] promotion strategy why interCHARM Polska?

cosmetic business newsletter cosmetic business newsletter monthly newsletter containing up-to-date information on cosmetic industry in Poland and around the world with the focus on Polish and Central European cosmetic markets addressed to producers of ultimate products, packaging and raw materials, distributors, exporters, importers, contract manufacturers, marketing specialists, trade organisations, wholesale and retail companies. the easiest and quickest way to access news, market research, laws and regulations, companies profile, statistics, events, trade press, associations, and everything about the infrastructure of perfumery and cosmetics market of Poland and Central Europe launch date Spring 2004 promotion strategy why interCHARM Polska?

Polish edition of international hair fashion magazine Polish edition of international hair fashion magazine quarterly, luxury magazine for hairdressers and hairstylists one of the most respected magazines in Europe dedicated to hairdressing as one of the essential parts of fashion indispensable tool for professionals the latest information and worldwide trends in hairdressing ideas and secrets of hairdressing work the magazine makes the audience acquainted with fashion tendencies, presenting works of top stylists with coloured pictures of the world famous international and national shows and master classes with articles on peculiarities of hairdressing, different haircuts, new ideas and recommendations launch date -Spring 2005 the magazine is the organizer of a professional Hair Fashion SHOW held in the framework of interCHARM Polska exhibition promotion strategy why interCHARM Polska?

information campaign during major international and local cosmetics trade events perfectly targeting companies interested in cooperation, new markets etc.: SALON JESIE - Warsaw IX 04 TAROPAK - Pozna IX 04 ESTETYKA Professionalissimus - Warsaw X 04 COSMO EUROPE - Warsaw XI 04 GLOBE HAIR SALON - Warsaw XI 04 CHI Warsaw XI 04 ESTETYKA MANUS - Warsaw XII 04 European SPA Exhibition - Monte Carlo I 05 BEAUTY WORLD - Frankfurt I 05 LES SPA Roma I 05 EXPOBEAUTY Moscow II 05 BEAUTY ZAGREB - Croatia II 05 BEAUTY Forum - Slovenia II 05 INTERCHARM UKRAINA - Kiev II 05 CINDIRELLA Vilnius II 05 BEAUTY International - Dsseldorf III 05 HAIR OPEN 12-13.03, Helsinki COSMOBELLEZA International Barcelona III 05 BEAUTY ASIA/SPA 6-8.03, Singapore International Exhibition Hair & Beauty - Plovdiv III 05 Guangzhou International Beauty Fair China III 05 COSMOPROF - Bologna IV 05 IN-COSMETICS - Berlin IV 05 PCI Europe Paris IV 05 interCHARM professional - Moscow IV 05 INTERBEAUTY - Bratislava V 05 BEAUTYWORLD - Dubai V 05 IDEAL BEAUTY - Petersburg V 05 BEAUTYWORLD Tokyo V 05 BEAUTY PRAGUE - IX 04 BEAUTY Slovakia - IX 04 COSMEETING - Paris IX 04 InterCHARM Russia - Moscow X-XI 04 SARMS 2004 - Riga XI 04 BEAUTY WORLD - Tallinn X 04 EMBALLAGE - Paris XI 04 SALON WIOSNA Warsaw II 05 BEAUTY FORUM Warsaw IV 05 LOOK - Pozna IV 05 AQUABUD (& Wellness) - Gdask IV 05 promotion strategy why interCHARM Polska?

information campaign for organizations and institutions Economic and Commercial Departments of Polish Embassies abroad foreign diplomatic Agencies in Poland Trade Commissioners Industrial and Trading Chambers in Poland and abroad, Cosmetics and Trading Associations information campaign carried out by our network of agents in the represented countries ( Italy, Germany, France, Hungary, Turkey, Russia, Ukraine, Turkey, Taiwan, USA ) promotion strategy why interCHARM Polska?

patronate Vice Prime Minister, Minister of Economy & Labour of Poland support of Economic and Trading Divisions of Polish Embassies all around the world (information about interCHARM Polska on their web sites, published in their publications) organisation of trade missions from various countries in cooperation with the Ministry of Economy and Labour (Department of Foreign Investments and Export Promotion) support and co-financing trade missions from several central and eastern European countries prestigerecognition adds prestige and helps receive better recognition by business and cosmetic press, various business organizations and public bodies why interCHARM Polska?

direct mailing campaign PR campaign in specialist press informational activities worldwide by agents network special offer to attract international visitors (additional reason why to come) : special hotel rates (discounts from 15% to 50%) all hotel categories from to Polish Airlines PLL LOT official airlines of interCHARM Polska 2005, special offer for flights to and from Warsaw during the event special tourist events (with co-operation with Mazurkas Travel) visitor promotion strategy why interCHARM Polska?

location PRDZYSKEGO St. 12/14 why interCHARM Polska? WARSAW INTERNATIONAL EXPO XXI CENTRE suitable for all kinds of exhibitions, conferences, seminars, meetings and banquets. covers 10,000 sq.m. of air conditioned, flexible exhibition space, with minimum height and weight restrictions. the halls are fitted with underground channels for all water, electricity and internet supplies, making almost any type of space arrangement possible. comfortable localization in Warsaw (5 min from the city center, 25 min from the international airport) 3 conference rooms can easily host up to 800 delegates. the most prestigious and innovative multifunctional centre in Poland

trade fair map sponsors, patrons, press, Ministry of Economy stand reception hall information, registration and service point END PRODUCTS hall 1a END PRODUCTS hall 2 cosmetics perfumery salon products B2B hall 1b B2B packaging raw materials machinery Professional hair fashion Show hall 3b Professional hair fashion Show hall 3a - B2B hairdressing solariums NEW! SPA & Wellness zone NEW! national pavilions national pavilions Italy, Germany, France, Turkey, Taiwan NEW! why interCHARM Polska?

participants - forecast exhibitors approx. exhibitors approx. 250 business visitors business visitors 5.000 professional visitors professional visitors 5.000 (cosmeticians, cosmetologists, hairdressers, manicurists ) public visitors ~ public visitors ONLY SATURDAY AFTERNOON AND SUNDAY ~ 10-15.000 exhibit space exhibit space gross 10.000 sq.m. why interCHARM Polska?

parallel program amazing year's event for hairdressers in Central Poland one-day stunning spectacle for professionals celebration of hairdressing art top-stylists work show date May 22, 2005 (Sunday) why interCHARM Polska? hair fashion show

the most important cosmetology event of the year in Poland interCHARM Polska is the only organizer of educational events for beauticians that gathers more than 50% international lecturers international well known lecturers the best lecturers of Polish cosmetology no entry fees for pre-registered participants excellent technical conditions Congress Centre of EXPO XXI dates May 21-22, 2005 (Sat, Sun) Cosmetology Congress why interCHARM Polska?

Can you afford not to be there? the only business orientedPoland Central European the only business oriented event for the whole beauty industry of Poland and whole Central European region. visited by buyers the only event in Poland visited by buyers (including key accounts) from Poland and neighbouring countries importers and distributors the only event in Poland visited by importers and distributors from Central and Eastern Europe global brand qualityguarantee of effective trade event a global brand well known all over the world already interCHARM (Russia, Ukraine, Poland) is a synonym of quality and the guarantee of effective trade event Cosmetology Congress and business seminars Cosmetology Congress and business seminars highest educational standards, international speakers and most famous polish speakers You Professional Showhair fashion You Professional Show the great hair fashion show with top stylists, master classes, happenings EXPO XXICentre perfect location EXPO XXI Centre the most modern exhibition centre in Poland summary interCHARM Polska is: why interCHARM Polska?

let us welcome you at EXPO XXI Centre on May 20-22, 2005 the only business trade fair for the cosmetic industry of Central Europe

Polmedia Expo Sp.zo.o. Jubilerska St. 10 / 116 04-190 Warszawa www.intercharm.pl [email protected] phone: +48 22 611 62 05-07 Fax: +48 22 673 18 50 Anna Dabkowska Sales Manager [email protected]: for more information sales: visitor promotion: promotion/public relations: Dominika Pawelec Marketing Communication Director [email protected] Agnieszka Kotowicz Project Manager Marketing Communication Department [email protected] Magdalena Wasilewska Sales Asistant [email protected] Ewa Laszkowska PR Manager Marketing Communication Department [email protected] Anna Godek Commercial Director [email protected]

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