MaaS general presentation Jan 2017
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Transcript of MaaS general presentation Jan 2017
Mobility as a (personalised) Service
future-ready service philosophy to transport
Krista Huhtala-Jenks@KristaHJwork
Building blocks
TRANSPORT MODES, (NEW) SERVICES
MAAS OPERATORSBACK OFFICE
COMPONENTS
APIs, OPEN DATA
AGGREGATORSCOMPREHENSIVE ”TRAVEL AGENT”
INTEGRATES AVAILABLE OPTIONS & PAYMENT
TRANSPORT
ENABLING ACCESS
What we want to see
TRANSPORT MODES, (NEW) SERVICES
MAAS OPERATORSBACK OFFICE
COMPONENTS
APIs, OPEN DATA
AGGREGATORSCOMPREHENSIVE ”TRAVEL AGENT”
INTEGRATES AVAILABLE OPTIONS & PAYMENT
TRANSPORT
ENABLING ACCESS
New modes & services, higher efficiency,
automation
Full service+beyond, many payment
models, guarantee
Open access, incl. ticketing &payment
Big & small players, Full stack & components
All options, ease of use, transparency
Challenges
TRANSPORT MODES, (NEW) SERVICES
MAAS OPERATORSBACK OFFICE
COMPONENTS
APIs, OPEN DATA
AGGREGATORSCOMPREHENSIVE ”TRAVEL AGENT”
INTEGRATES AVAILABLE OPTIONS & PAYMENT
TRANSPORT
ENABLING ACCESS
Regulation, modal silos, monopolies, service gaps
Liability, contracts, value & customer
retention
Data gaps, no APIsfight for the UI
Monoliths, no incentives for all
parties to develop, cost, complex
Very competitive, apps on apps
TRANSPORT MODES, (NEW) SERVICES
MAAS OPERATORSBACK OFFICE
COMPONENTS
APIs, OPEN DATA
AGGREGATORSCOMPREHENSIVE ”TRAVEL AGENT”
INTEGRATES AVAILABLE OPTIONS & PAYMENT
TRANSPORT
ENABLING ACCESS
Behavioural Change
Technological advancements
Streamlined (de+re) -
Regulation
Open competition,
smart incentives
Multiple business models,
integration, tools to react
Public sector role