Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

M Grill Street, Online, Social Media and Print Ad Campaign

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign

This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Online Editorial Postings and Dedicated

Emailing were all utilized for the film. •  Social Media Campus Circle utilized its own Social Media channels to promote the film. We

disseminated content through our Facebook and Twitter channels. •  Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote

the film through print advertising. •  Street Marketing An on campus promotion for M Grill took place at USC and event marketing at

Tarfest were implemented by the Campus Circle marketing team.

M Grill Ongoing Marketing Campaign

Banner Advertising - 147K impressions, 509 clicks to date Sweepstakes – Page Views – 2,015, Entries – 753

Dedicated Email – 27K sent, Total Opens – 2,508 to date, Clicks – 197 Newsletter Banner Ad – Weekly, 27K emails, 330 clicks to date

Social Media - CC related channels: Facebook – 6,208; Twitter - 2,775 Article – 1,602 Page Views • Stree Marketing – USC/Tarfest

Print Ad (12X) - 30k circ./issue, 90k readership, 500 retail/40 schools

Total Related Page Views – 6,125 to date Total Clicks – 1,036 to date

USC Back To School Promotion Select pictures from our on campus campaign

USC Back To School Promotion Select pictures from our on campus campaign

Tarfest Promotion at LACMA Select pictures from our retail campaign

Tarfest Promotion at LACMA Select pictures from our retail campaign

Print ads in Campus Circle Circulation – 30K Readership – 90K

Distribution – 500 retail outlets and schools in L.A.

Dedicated Email

Delivered – 26,725 Opened – 2,508

Clicks – 197

Restaurant Review

Page Views – 1,602 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The

banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 1.6 mill. Clicks – 509 to date.

Campus Circle

Newsletter M Grill banner advertising

appears in our weekly email newsletter during the course of our marketing campaign. Below is a one week sample

of the campaign.

Week 3 Emails – 26,725 Opens – 3,400

Rest Clicks – 33 Total Clicks to date 330

Sweepstakes Entries – 753

Page Views – 2,015

Demographics of Entrants

Age – 41% 18 to 34, 41% 35 to 59

Gender – 54% Female Ethnicity – 45%

Caucasian Status – 30% Working,

28% in College

Sweepstakes Demo. – Age

Sweepstakes Demo. – Ethnicity

Sweepstakes Demo. – Gender

Sweepstakes Demo. – Status

Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach.

Campus Circle Facebook Likes: 6,208 Twitter followers: 2,775

Social Media #2