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Dear all,

Firstly, I extend my warmest Ugadi greetings to you

all and hope that the festival brought unbound happi-

ness and prosperity into your life starting this day. It

is my pleasure to introduce you to our March and

April joint Newsletter. March was a very important

month for the Phoenix Group because it was the month when we were cel-

ebrating our anniversary. Looking back, we feel very proud that we have

come a long, long way indeed. This month, this year we have reached our

12th year of working, creating, developing and innovating. Through this is-

sue, we would like to share the opinions of our customers and also take a

look at what’s new at Golf Edge. We will also share an important infor-

mation about the real estate market in India and Hyderabad during these

months of March and April. As you reach the end of this message, I re-

quest all our customers to share their views and opinions. Thank you!

“Golf Edge is going to be the home for our family. We enquired about different plac-

es before taking the final decision, and Golf Edge was most ideally suited to our

needs. It is a great combination of location, amenities, community, services and

comfort. The amenities offered by Golf Edge will make family living happy and easy

every day. The fully serviced and fully furnished home is just perfect for a busy life.

The location is important too: there are good schools, hospitals, and more within a

few kms radius. Yes, we are eager to move in.”

Greetings from Satish Chukkapalli

A word from a proud owner – Housewife Aparna Krovi:

NEWSLETTER

M A R C H / A P R I L 2 0 1 4

C O N T E N T :

Greetings from the Director …………......1

Customer speaks....…..…………………...….1

The Progress of the Buildings .…….... 2,3

Golf Edge News:

21st of March - Phoenix Group’s

12th anniversary ………………………...

….....4,5

Hyderabad Realty News:

Hyderabad property market offers ‘rich

dividends’ ……......................................6

Hyderabad still a good bet for realty:

Ponnala ……….……………………….………….7

India Realty News:

India's realty sector remains favoured

destination: Report ………………………....8

Is Investing In Real Estate Safe In The

Current Scenario? ……………………...…...9

Despite Sluggish Market, Realty Prices Across Major Cities Witness Appreciation … ……………...……………….10

Phoenix projects and developments……..

……………………………………………………11, 12

Golf Edge links ………………..……………....12

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golfedgebyphoenix

P A G E 2

Progress of the Buildings

Tower A.

All 30 slabs are completed. Currently, the parapet wall shuttering and rein-forcement are in progress. 60% of block work is completed from ground floor up to the 23rd floor. The shuttering of the helipad is in progress. What is more, shuttering work of lift machine room and over-head tank is in progress too.

Tower B.

In the tower B all

the slabs are com-

pleted. The para-

pet wall shuttering

and reinforcement

are 100% complet-

ed. 60% of the

block work is com-

pleted from ground

floor up to the 28th

floor. The shutter-

ing of the helipad

is in progress.

Over-head tank

shuttering works are 100% com-

plete. Tower B has two lift machine

rooms, one is 100% done, and oth-

er one is in progress of shuttering

now.

Tower B

Tower A

Tower B

P A G E 3

Club house.

All the floor slabs of the club-

house are completed. Block

work is completed in the

ground floor.

Major Connectivity Road.

Work is currently in progress for the 120 feet road which will connect ORR and Wipro Cir-

cle and greatly reduce the time of traveling.

Commercial building.

Decking works are currently go-

ing on the 6th floor .

120 ft road 120 ft road

Club house

Commercial

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P A G E 4

Golf Edge News

21st of March - Phoenix Group’s 12th anniversary We are glad to share that on the 21st of March Phoenix Group

celebrated its 12th Anniversary. To commemorate this special

event, our respected Chairman Mr. Suresh Chukkapalli along

with his team visited the site office of Golf Edge. After lighten-

ing the lamp, official speeches were delivered and to mark the

end of the celebration, a cake was cut and lunch was offered

for all the members of the team.

N E W S L E T T E R

On this occasion we would like to share some history facts about the Phoenix group:

In the year 1954, Phoenix Started as Pioneer Automobiles which was then founded by Mr. Shankar Rao Chukkapalli. Mr. Suresh Chukkapalli son of Mr. Shankar Rao is the founder chairman of Phoenix who expand-ed Automobiles division later and it led to the birth of the Phoenix group. The group ventured into Real Estate development under the brand name of Phoenix in 2002, by taking up small niche projects of residential, com-mercial and retail developments across Hyderabad, Bangalore, Vishakhapatnam, Guntur and Chennai. In all the years of construction experience that Phoenix has, Phoenix proved that it was one of the first companies to launch and sell the most expensive apartments across the Hyderabad City. It also ranks first as the compa-ny that ventured into providing strategic solutions to retail vendors. The First IT SEZ in the country is also from the house of Phoenix and it was started in the year 2005.

Golf Edge team:

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P A G E 5

Head Office team:

Hitec City SEZ team:

Phoenix Hero team:

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P A G E 6

Hyderabad property market offers ‘rich dividends’

Source: OPP Connect

Now the final steps are being taken to form the new Indian state of Telangana, there are new opportunities in Hyderabad’s real estate sector, says Trivita Roy, from Jones Lang LaSalle

A leading Indian real estate professional says now the decision about a new state in India has been finalised, there is money to be made from Hyderabad property.

The city’s property market, which has seen investor interest fall during the political uncertainty

over the formation of the new Telangana state and the role of Hyderabad, is now undervalued

and offers new opportunities, says Trivita Roy, Senior Manager of Research and Real Estate

Intelligence Service, for Jones Lang LaSalle in India.

“Real estate is greatly undervalued today, and with many peo-ple realising this, the window of opportunity may not remain open for long! Hyderabad’s realty market will pay rich divi-dends to those who help it out during this so-called crisis and I wish I had loads of money to make a fortune for myself!”

India’s upper house of parliament has approved a bill to create Telangana which will become law when signed by the presi-dent. Telangana will have a population of 35 million and will include the city of Hyderabad and 10 districts currently in the state of Andhra Pradesh.

“As India constitutes its 29th state-Telangana by carving it out

from the southern state of Andhra Pradesh, the city of Hyderabad, the capital and the state ’s

largest city stands at a crossroads,” says Ms Roy, who works in Hyderabad.

“Hyderabad will serve as the joint capital of Telangana and Seema Andhra (the rest of the

current Andhra Pradesh State) for the next ten years. Those with either tangible or intangible

interests in Hyderabad and in Andhra Pradesh are now speculating on the future of the two

and how they will be affected.”

Hyderabad has a population of around seven million people and four times larger than its

nearest competitors, the cities of Vijaywada and Vizag and enjoys a strong multi-faceted

economy; however, the political uncertainty of the last two years has delayed its develop-

ment, she says.

Property investors have been extremely active there, until the last couple of years, when the

plan for the formation of the new state provoked political uncertainty, but now that is at an

end.

“...the window of

opportunity may

not remain open

for long! “

Hyderabad Realty News

7

P A G E 7

Former Minister for Information Technology and Communication Ponnala Lakshmaiah assured the real estate fraternity here that there is no scope for scepticism about development of Hyderabad after the State bifurcation as it is already one of the most happening cities in the world.

Touting GAME Park and the IT In-

vestment Region status for the city

as notable achievements of the

erstwhile government, Mr. Lak-

shmaiah, who spoke as the chief

guest at the inaugural event of the

CREDAI Property Show 2014 here

on Friday, said Hyderabad still re-

tained its charm as the most afford-

able and liveable city.

“Now it is your job to bank on these

developments,” he said nudging the

realtors, while recounting the other

game-changer projects such as

Krishna Phase-III, Jalayagnam, Hy-

derabad Metro Rail, Outer Ring

Road and international airport.

However, he expressed concerns

about the power availability after

bifurcation, and said the need is to

reorient and restructure the State in

power and irrigation sectors.

He urged the developers to have

solar installations in all their pro-

jects so that power consumption

could be kept to minimum.

National president of the CREDAI

(Confederation of Real Estate De-

velopers’ Associations of India) C.

Shekar Reddy expressed the hope

that both the States can expect

many investments after bifurcation

as Seemandhra too has a lot of

potential. He said realty in Hydera-

bad is poised to grow by 50 to 100

per cent in the next six months, as

global investors are looking for af-

fordable destinations.

President of CREDAI’s AP Chapter

S. Ram Reddy said the ITIR is like-

ly to employ almost 15 lakh people

directly in the next two decades

and this will create a huge de-

mand for housing. He urged home

buyers to make the most of the

present low prices, as the prices

are set to increase in future.

The property show has participa-

tion from over 100 developers and

other stakeholders such as bank-

ers and financial institutions. It will

be on till March 2, at Jalavihar,

Necklace Road.

http://www.thehindu.com/news/cities/

Hyderabad/hyderabad-still-a-good-bet

-for-realty-ponnala/article5737334.ece

Continued from page 6

“The real estate environment in Hyderabad has seemed almost inert with hardly any new companies willing

to consider it for offices, new construction activity has been limited and investor sentiment has been low.

Residential real estate has been in flux with large projects under construction finding few buyers and unsold

stockpiling up, despite the city remaining the most inexpensive of the top seven Indian cities.”

Hyderabad is unlikely to lose any of its strengths. It will be the capital of two states for the next ten years

and will then be the capital of Telangana.

“People and companies are bound to have mixed feelings about the future but at least they are happy that

the uncertainty is over. They now have a clear picture and can plan ahead based on their own judgment of

the future prospects of Hyderabad. Ten years is a reasonable period for Seema Andhra to build its new

capital and reduce its direct dependence on Hyderabad, and for Telangana to develop enough to compen-

sate for any loss of activity.

“Meanwhile, Hyderabad can offer a different kind of opportunity. Its real estate market is struggling and

good options are available for both home buyers and investors alike.”

http://www.opp-connect.com/07/03/2014/hyderabad-property-market-offers-rich-dividends/

Hyderabad still a good bet for realty: Ponnala Source: The Hindu

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India Realty News

P A G E 8

India's realty sector remains favoured destination: Report

Source: Economic Times

The Indian construction and real estate sector continues to be a favoured destination for global inves-

tors and businesses are optimistic about their prospects for this year, says a report.

Increasing migration to cities and urbanisation along with interest from buyers to invest in real estate

market, will continue to be the prime demand drivers, according to assurance, tax and advisory firm

Grant Thornton.

"Despite being burdened with high construction costs and increased cost of borrowing, the Indian con-

struction and real estate sector continues to be a favoured destination for global investors," said the

Grant Thornton International Business Report (IBR).

Steady housing demand, stock market rally and a slew of optimistic RBI rules permitting foreign banks

into the country's banking ecosystem are set to offer further impetus to the projected growth of the sec-

tor, it said.

Moreover, business leaders in the sector expect a strong revival for the housing industry if a stable gov-

ernment is formed May after the general elections.

Across Asia Pacific, growth is being driven by businesses in emerging economies which are more than

twice as confident about raising profits as their peers in advanced economies.

Around 78 per cent of business leaders in southeast Asia are optimistic, followed by Latin America (60

per cent) and North America (56 per cent), while those in the eurozone (19 per cent), and especially in

southern Europe (-9 per cent), are the least optimistic.

About 45 per cent of BRIC economies are optimistic, slightly more than its peers in the G7 (39 per

cent).

The report covered business leaders in 45 economies to understand how the real estate and construc-

tion sector is recovering from the financial crisis, where the opportunities lie and what businesses are

doing to keep their operations running smoothly and free from fraud.

http://economictimes.indiatimes.com/markets/real-estate/news/indias-realty-sector-remains-favoured-destination-

report/articleshow/32427715.cms

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P A G E 9

Is Investing In Real

Estate Safe In The

Current Scenario?

Source: Silicon India

Risk is always, and has al-

ways been, a part of an in-

vestment portfolio. The re-

cent times of recession has

drilled this fact in even deep-

er into the conscious of a low

key investor who doesn’t

have millions to lose. But in

testing times like these,

there is always a debate on

what to invest in while keep-

ing the portfolio diversified

and still maintain a modicum

of stability and occasionally

return a rush of adrenaline in

the form of a handsome divi-

dend? The answer that most

experts will furnish is: Real

Estate.

Though it is true that most

investments in Real Estate

involve hefty sums, the re-

turns are generally much

more stable than those in

other offerings of the finan-

cial market. For one, by in-

vesting in Real Estate, you

own a property that would

most likely appreciate for the

most part of your posses-

sion. Secondly, historically,

Real Estate has outper-

formed every single com-

modity and equity available

in the stock market which

can be used as an invest-

ment. Thirdly, it is a physical

asset that not only provides

stability, but also relative

simplicity and greater re-

turns.

Owning a property benefits

an investor in multiple ways.

It prevents cash outflow if

you reside in a house of your

own. It also arranges for

cash inflow through rent and

leasing. In addition to the

appreciation in your capital

outlay, it also offsets the

growing inflation since rents

are revised on a periodic

basis. Further, the finance

and EMI options available

make the process considera-

bly less time & effort con-

suming. If planned in an im-

maculate manner, investing

in a property can be as

handsome an investment as

any other. The only thing to

be kept in mind is the

groundwork that needs to be

in order well in advance as

otherwise; it would lead to

your outlay being at a great-

er risk than ever before.

http://www.siliconindia.com/

realestate/news/Is-Investing-In-

Real-Estate-Safe-In-The-

Current-Scenario-nid-

163893.html

10

P A G E 1 0

Despite Sluggish Market,

Realty Prices Across Major

Cities Witness

Appreciation

Source: Silicon India

In the hazy roller coaster ride for all the existing and

emerging things in the business world, the real es-

tate is on fluctuation too. The various set bars for

the prices of the property, many cities are witness-

ing ups and downs. Though there has been a de-

clining trend in the sales market, the real estate

prices are rising high. According to National Hous-

ing Bank data, 12 Indian cities are observing the

rise in the properties price since April 2011.

Delhi along with Mumbai has the property price ap-

preciation of 33.3 percent and 22.65 percent re-

spectively, according to the data available since

two and a half years. Jaipur becomes the topper

with 64 percent rise of the property price. Among

the 15 cities covered by the NHB Residex, three

cities namely Kochi, Bhopal and Faridabad have

falling rate of property price rise. The least record-

ed was Kolkata with only 1.3 percent.

Industry experts said that appreciation would have been higher if the economy was not hit by a slow-down. They added that many factors such as, cost of construction, inflation, and land costs contribute to the rise and fall of the property prices. With a healthy growth in the market, the slowdown rarely intervenes in the rise of the property prices. The returns are fruitful. 50 to 150 percent rise in the prices has been seen since 2008-09. NHB Chairman, RV Verma said, apart from Delhi-NCR and Mumbai, the market is working quiet effi-ciently. The growth is well credited to the fact that people are expecting a rise in the prices of the real estates and the interest rates as well. The rising demand to acquire a property well in time is also raising the prices. The tier I and tier II cities are boasting of housing loans going up and thus giving an opportunity for the people to buy new properties. The reasons behind the high prices of the property in Delhi-NCR and Mumbai are mainly because of the hard fact that investors hold on to the properties and thus gradually increasing the price for it; and the customers are not able to but it smoothly. Though with the price rise in India is still average with 22-23 percent, the past year; it has seen healthy appreciation in prices and decline in specu-lative investments. This is the sign of growing ma-turity.

http://www.siliconindia.com/realestate/news/Despite-

Sluggish-Market-Realty-Prices-Across-Major-Cities-

Witness-Appreciation-nid-162248.html

11

Mixed Use Develop-ment - Hafeezpet, Hy-erabad Residential living and shopping experience in Hafeezpet, Hyderabad? Yes!

Mixed development mall and residential apartments come together to give you so-phisticated, comfortable, secured and healthy environment with playful and serene atmos-phere.

DE SHAW Corp. - Jubi-lee Hills, Hyderabad

Located in the heart of Jubilee Hills, Phoenix is developing a state-of-the art office space for DE Shaw (USD 32 Billion) a global invest-ment and technology development firm.

Phoenix Projects and Developments

12

P A G E 1 2

aVance Business Hub is an IT SEZ located in the heart of Hitec City, Hyderabad. The project has 6 million stf of usable space with state-of-the-art infrastructure and world-class ameni-ties. Avance Business Hub is the outcome of an excellent design by some of the leading names in engineering and consulting industry. It is home to globally reputed IT companies.

http://www.avancebusinesshub.com/

Golf Edge Links:

Website: http://golfedge.in/

Brochure: http://www.golfedge.in/images/golfedge_BROCHURE.rar

Floor Plans: http://www.golfedge.in/images/floorplans.rar

Site Plan: http://www.golfedge.in/images/siteplan.rar

Application: http://www.golfedge.in/images/e-applicationform.rar

Walk-Through: http://www.youtube.com/watch?v=B_ukZTSGTg8

Facebook: www.facebook.com/golfedgebyphoenix

aVance business Hub - Gachibowli, Hyderabad

CONTACT DETAILS: Director Satish Chukkapalli +91 9885601111 +1 4088002921 satish@phoenixindia.net

Sales team 040 651 33333 040 651 55555 sales@golfedge.in