Building a company

August 2010

Proprietary and Confidential

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What do we do?

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Product Demo Linkhttp://www.cardlytics.com/bankdemos/favbankdemo/MerchantAD_New/#nogo

Company History

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•June 2008 – Company founded

•September 2008 – Series A

•February 2009 – Signed first bank

•May 2009 – Series B

•August 2009 – Launched first bank

•November 2009 – Launched 2nd bank

•July 2010 – Series C

•August 2010 – 10 million customers

We all “know” what it takes to build a company

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But there is more to it……

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All money spends the same

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But, all money does not create the same value

Choose Investors Wisely

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Don’t partner because you can

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Sell your vision

What you’ve built

What you sell

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Use your small company advantages

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Near death experiences will happen

Your company

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You need to fire people to hire people

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Planning your exit will make you think small

To think big is to love the universe, to embrace our passion. To love is to fight for what we love. What a waste not to, when we have only this one life to live.” - Michael Port The Think Big Manifesto

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Use PR to make yourself look big

Take advantage of all PR opportunities

Proprietary and Confidential 15

Speaking of PR opportunity

Business Analysts

Data Analysts

Technical Project Managers

Developers

Media Sales