Investor Day 2012: Cardlytics
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Transcript of Investor Day 2012: Cardlytics
CARDLYTICS
Scott GrimesCEOCardlytics
CARDLYTICS SERVES THREE CONSTITUENCIES
Financial Institutions Customers Marketers
Revenue producing rewards solution
Highly relevant and easy savings
Profitable new media to drive growth
CUSTOMERS LOVE THE PROGRAM
• Highly relevant
• Significant savings
• Easy to use
Strong value prop High engagement
• 20% offer activation rates
• 40%+ of customers engagement
• Opt-out model, all bank’s customers initially in
• Less than 2% opt-out rate
Low opt-out
WHAT IS TRANSACTION MARKETING?
Source and market
to customers through their
banking relationships
Utilize the bank’s
transaction generated by
consumer spending
TRANSACTION-MARKETING IS A NEW MARKETING MEDIA WITH KEY ADVANTAGES
Superior Targeting
Segment customers based on actual spend
• Tailor message and investment precisely
• Doesn’t cannibalize existing business
Precise Measurement
Capture all purchases across all merchants
• Measure ROI of marketing investment exactly
• Understand impact relative to category competitors
High Engagement
Multiple, frequently used channels
• “Moves the needle” for large retailers
• Increases brand strength loyalty
WE LEVERAGE A HOUSEHOLD’S PURCHASE HISTORY TO DRIVE HIGHLY RELEVANT MARKETING
DEBIT CARD
CREDIT CARD
ON-LINE BILL PAY / ACH
Any combination of who, where, when and
how much
11 Billion transactions per year
25% of non-durable goods purchases
OUR BANKING PARTNERS COLLECTIVELY BRING MASSIVE MARKETING SCALE TO RETAILERS
BANKS3 of Top 6
PROCESSORS2 of Top 3
PREPAID3 of Top 5
• 320+ banks
• 75 million households
• 195 million consumers
• National footprint
• Banked households with disposable income
MULTI-CHANNEL MARKETING EXTENDS REACH
TransactionTargeted Offers
Ban
k C
hann
els
Dig
ital M
edia
On-Line Banking Mobile Banking ATMs/IVR/Other
Social Media SMS Email
CONSUMERS PRIVACY AND SECURITY IS PROTECTED WITH CARDLYTICS’ UNIQUE ARCHITECTURE
No PII ever leavesOnly aggregate level sales and performance is returned
Transaction data and security behind the firewall
Merchant campaigns are pushed
nightly
PII never shared with Cardlytics
Aggregatedata for
billing and reporting
1 2
4 3
CARDLYTICS SERVES THE MAJORITY OF NATIONAL RETAILERS AND THOUSAND OF LOCAL
Restaurants
Major Retail
Service & Entertainment
Providers
THE CHANNEL RAPIDLY SHIFTS MARKET SHARE
34.844.7
24.5 20.3 20.6
100 100 100
65.255.3
75.5 79.7 79.4
C - 3 C - 2 C - 1 CampaignMonth 0
CampaignMonth 1
C + 1 C + 2 C + 3
% Retailer Share of Category Spend
Competitors
Retailer
PRECISE MEASURABILITY ENABLES MARKETERS TO INVEST WITH CONFIDENCE
% Incremental Sales Growth
29.7
%
30.8
%
17.2
%
26.1
%
10.7
%
12.3
%
8.5% 10
.7%
Food/Drug SpecialtyRetail
Apparel Restaurants
% Campaign ROI
437%
244%
436%
444%51
9% 559% 61
8%
643%
Food/Drug SpecialtyRetail
Apparel Restaurants
New customers Current customers
AIMIA AND CARDLYTICS ARE PARTNERED TO LEAD TRANSACTION-MARKETING GLOBALLY
• Global leader in loyalty
• Global retailer and FI relationships
Cardlytics
• Leader in transaction-marketing
• Analytics and Technology
Leaders in bringing a
powerful new media to retailers globally
THANK YOU!
¡GRACIAS!