Lynn Sloman 05 11 13
-
Upload
newcycling -
Category
Education
-
view
225 -
download
2
description
Transcript of Lynn Sloman 05 11 13
Love Cycling – Go Dutch!
Lynn Sloman01654 781358
lynn@transportforqualityoflife.comwww.transportforqualityoflife.com
Aim to increase cycling by 73% in two years - an extra 1.2 million cycling trips
Get Britain Cycling recommendations
• Cycling budget of at least £10 per person per year, rising to £20
• Local and national bodies to allocate funds to cycling that are at least equal to the proportion of journeys by bike
• Funding from government departments including Health, Education, Sport and Business, as well as DfT
Three Questions
• Is it really possible to create a culture of cycling in a city that doesn’t already have it?....the story of how the Spanish city of Seville ‘went Dutch’
• How quickly can you ‘grow’ cycling?....the experience of the Cycling Demonstration Towns
• What are the key ingredients?...what we learnt from the Cycling Demonstration Towns / Cycling City and Towns
Seville4th largest city in Spain (700,000 population)Big roads…but also big traffic congestion ‘Too hot’ to be natural cycling territory
In six years: Cycling increased from 0.2% to 6.6% of all trips
(and from 2,500 to 66,000 cyclists per day)
>2000% increase!
Not just bike lanes…• Bike hire scheme: 2500
bicycles at 250 pick-up points
• Free use of 200 folding bikes for university students / staff
• 250 bikes for free use from city centre bus station
• 5700 cycle parking spaces
Women now make up 50% of cyclists (up from 20%)
How much did it cost?
• €30 million • 140 km network• 4 years• 700,000 population
= €11 per citizen per year
Cycling Demonstration Towns% change in automatic cycle counts (2005 = 100%)
2005 2006 2007 2008 200980
90
100
110
120
130
140
150
160
Darlington
Exeter
Brighton and Hove
Lancaster w Morecambe
Derby
Aylesbury
All
Sloman et al. (2009) Analysis and synthesis of evidence on the effects of investment in six Cycling Demonstration Towns
0 100 200 300 400 500 600
-30
-20
-10
0
10
20
30
CDT CCT
Average count per counter at baseline
Av
era
ge
an
nu
al c
ha
ng
e in
av
era
ge
co
un
t p
er
co
un
ter
6 CDTs and 12 CCTs
Sustrans RMU and Sloman: unpublished analysis
What was the secret ingredient of their success?
For the recipe to work at all, there are several vital ingredients that must act together…
Why is this?
Different ingredients added together can tackle all the different things that stop someone changing to cycling
(Potential) cyclist
Habit: ‘I always drive’
Social norms: ‘All my friends drive’
Knowledge gap: No ‘mental map’ of pleasant cycle routes
Objective reality: Poor quality cycle routes, busy roads, dispersed development
What stops people cycling?
SOLUTION: High quality continuous ‘signature’ routes for all main radial corridors
OBJECTIVE
BARRIER ‘No safe quiet route for the journey I make’
Aylesbury BrightonSeville(!)
SOLUTION: Advanced stop lines and cycle crossings at main roads
Edinburgh. Credit: Tony Russell
OBJECTIVE
BARRIER‘The cycle route gives out and ‘dumps me’ just when I need it most’
The AA Edinburgh: Tony Russell
SOLUTION: Cycle parking at key destinations including employers and shops
Cleary Stevens Consulting
OBJECTIVE
BARRIER‘There’s nowhere secure to park at my destination’
London: TfL
SOLUTION: Bike loan scheme so you can ‘try before you buy’
OBJECTIVE
BARRIER‘I don’t own a bike!’
KNOWLEDGE
BARRIER ‘I don’t know where the cycle routes go!’
SOLUTION: Widely distributed cycle maps + comprehensive cycle route signage
SOCIAL NORM
BARRIERSOLUTION: Cycling Festival – suddenly,
it seems like everyone is on their bike
‘I never see anybody else on a bike!’
SOLUTION: Workplace Cycle Challenge – encourage everyone to give cycling a go
‘I always get to work by car…it’s too much trouble to change’HABIT
BARRIER
New cyclist
Break habit: Give a reason to try something new
Change the social norm: Even if just for a day
Give information: Maps, signs, travel advice
Objective reality: Build good cycle routes
So what have the Cycling Cities and Towns done?
Mayor of Seville Spring 2011
“What we’ve done goes well beyond more cycle tracks and has become a tool to transform the city. There has been an extraordinary change of mindset. We have won a challenge to make our city more human.”