Ludlow Thompson Sales Guide

Estate agency services for busy people

SOLD for a good price: Marketing for best results

Valuation Update Club Join for free

Our Story

Mobile Internet marketing –reach home buyers on the move

My AccountSales progress at your fingertips

Expert Selling Advice

The Customer is King –How we make a difference

MAKE US WORK

FOR YOU

LT SellingGuide2012.indd 1 17/07/2012 15:18

Our experience means we are regularly quoted in the national press

From major websites to national press, high street offices and our nippy VW Beetles, we’ve got London covered.

Established

Almost 20 years exp.

Credentials

We invest in the best staff

120,000+

Customer moves to date

Experts

Managers have an av. 5 yrs exp

Pioneers

Market Leaders


18

7INSIDE4

7

8

6

9

10

12

14

16

18

19

20

What’s Important to You ludlowthompson understands today’s

property seller. A premium service without the extra charge.

Maximum Exposure = Maximised Price

How and where we promote your property First class promotion & expertise.

Great HeightsWith proactive IT we reach places others don’t. Systems for easier &

quicker transactions.

Activity & MarketingWe will not stop activity and marketing

until we sell your property.

Location, Location, LocationWe market more than just your property:

Schools, transport, local cinemas and more nearby.

Selling Process at a Glance A flowchart view from valuation

to Sale completion.

Property Tracker My Account Sales progress at your fingertipsYou’re always in the know with

your My Account.

Buy-to-let Club Join free today. Designed for professional investment landlords. Special BTL finance.

The Customer Is KingMaking your life easier is what we do best –

but don’t take our word for it, see what our customers say.

Property News & Expert Advice How we keep you up-to-date with

the property market.

Our Story How it all started, our ethos,

what we stand for. ludlowthompson supports Centrepoint charity.

Sales Area Offices across London Contact details and addresses for our 10

Offices in London.

19

Design & Print: www.prestigeprint.biz Copywriting by: www.keymarcoms.co.uk

Excellent (40%)Good (30%)Average (25%)Below Average (5%)





5% 10% 5%20%

60%

20% 15%10%

40%

50%

40%50%

30%40%

30%

50%25%

Location Exterior Interior Size Price

Viewing Feedback (based on 10 feedbacks received) - View all feedback

16

6

9

12

10

8


4 | Make Us Work For You

What’s important to you?Through your online personal account you will be able to review all your web marketing stats and property visit ‘viewings’. And you will receive handy hints throughout the Sale including feedback from potential buyers who have visited your property. With us, selling your property in London will feel surprisingly easy from start to finish.

ludlowthompson understands today’s property seller

100% free marketing

No hidden costs

No long tie-ins

Competitive flexible fees to suit you

When you sell with us, you will receive a premium service without the extra charge. You will always be kept up to date with progress on your sale by your own dedicated Property Consultant and online Property Tracker.

SIGN UP FOR FREE

Valuation Update Club

Keep track of your property’s price every 6 months

KEEP UP-TO-DATE

“...kept us informed and always maintained constant contact doing whatever he could to keep things on track”MR V, FINSBURY PARK

WATCH THE VIDEOwww.ludlowthompson.com/selling


5

First class promotion and expertise

Zoom map with amenities and transport route planner

Enhanced listings and slick slide shows with professional photography

3D Floorplans

Marketing to maximise interest & price inc. 30+ web property portals.

Evening Standard Ads & Open House days

Your own Property Consultant & online Account to track progress

Expert Managers – NFOPP qualified and an av. of 5 years experience

Almost 20 years experience with over 120,000 customer moves

Readership:

1.5m Source: NRS March 2012



Mobile phone internet marketing: ludlow.mobiFully interactive website property details via mobile phone.

Full details of your property are easily accessible for buyers who are ‘out and about.’

Major property portals and search enginesYour property is included in key UK property listings across the World Wide Web.

Ten high-street based Offices – open late We’re open 6 days a week, until late Monday – Thursday and Saturdays for more time to sell your property.

Property Alerts! By Email We match and send full details for your property details by email to any potential buyers. The email is fully interactive for booking a viewing, emailing a friend or requesting a call.

Text/SMS to mobile Property UpdatesBuyers signed up for SMS will receive details of your property if it matches their requirements. Your ‘My Account’ for sales progress will even tell you how many SMS/Text we have sent.

RSS feedsReaching people who prefer not to receive email or Text Property Alerts, we capture this growing market of web users.

Our website features the latest technology to promote all the best features of your property: Professional photos, slideshows & 3D floorplans.

All nearest public transport types (cycle routes, tube, DLR, train, tram, bus stops & river taxis) & integrated London Journey Planner from TFL to plot and time routes.

Interactive ZoomMap plotting nearest amenities e.g. supermarkets, convenience stores, bars, restaurants, cinemas, public parks and gyms.

Area guides for your area.

High resolution Satellite and Aerial Photography.

Schools in the area (public and private) – including results and performance tables.

Online Book a Viewing request.

Call Me Request.

Email A Friend.

Printable PDF brochure.

Marketing on major and wide reaching property websites

RSS

Maximum Exposure = Maximised Price

High street offices across London


7

ludlowthompson Property Market Newsletter – average readership:15,000 page views per monthSource Google analytics 2012

SOLD for a good price“Every year, ludlowthompson invest hundreds of thousands of pounds in marketing and Information Technology. Our systems make it quicker and easier for buyers to find and move-in to property; our marketing raises awareness of this superior service: a winning combination for our sellers who want to sell quickly, for a good price.”

We’re pro-active in keeping and regenerating business from our buyer database, growing it day by day. From attractive prize draws to targeted property lists, we send thousands of emails and RSS feeds every week. The resulting figures speak volumes

– we make ourselves stand out. In doing so we attract more buyers for our sellers property which equals better prices.

With proactive web, email, SMS and telemarketing we’re reaching places others don’t.

HEI

GH

TSGreat “Ludlow Thompson

achieved £30,000 more than the highest estimates from two rival estate agents”MR JH, DULWICH



Value for moneyNo extra or hidden charges 100% free marketing No compromise on service

ConfidenceProfessional credentials accredited qualifications trusted sales process

Best priceMarketing and viewings management to maximise interest and maximise price

Communication Expert property consultants + 24/7 online My Account

Activity and Marketing does not stop until

we sell your property

“A 6 star service. Kept me well informed and answered all my questions in a frank and honest way”MS S, CITY DOCKLANDS

Location, Location, Location


We market more than just your property. Schools, transport, local cinemas & restaurants nearby

Buyers can see and plan journey times – even cycling and walking – from all our property details.

ZoomMap with map and satellite images

9

SIGN UP FOR FREE



KEEP UP-TO-DATE

Location, Location, Location



At a glanceselling with ludlowthompson.com

Here’s how we sell your property from valuation and marketing to completion.

You will receive regular updates and can monitor progress via your online ‘My Account’ at any time.

How do we show property 24/7, 365 days a year?

Extended open hours to 8pm most days – open Saturdays

Full website property details with photo tours, 3D floorplans + ZoomMap

Property is automatically emailed/text messaged/RSS

Mobile website with photos for 3G phones

A dedicated property consultant

How do we attract thousands of buyers?

Email and text marketing to 100’s of enquiries every day

Professional PR + adverts raise our profile in the national press

Well-located offices in prime locations across London

Proactive database marketing + leaflet drops

Powerful website and portal marketing

Area guides; where to live in London

PROPERTYMARKETING

BUYEROFFERS

IF NO OFFERS:REVIEW AT6-8 WEEKS

REVIEWOFFERS

OFFER ACCEPTED

VISIT PROPERTYVALUATION

TELEPHONEVALUATION

YOURENQUIRY

FOR SALEBOARD

REMARKETING

PROPERTYVIEWINGS

BUYERENQUIRIES

24/7

IF NO VIEWINGREQUESTS:

REVIEW AFTER2/4 WEEKS

LT GIVESFEEDBACKTO SELLER

REVIEWOFFERS

SELLERCOMPLETESPROPERTY

INFO FORMS

SELLERINSTRUCTSSOLICITOR

WEEKLYUPDATE FROM

SOLICITORS

WEEKLYUPDATE TO SELLER

AND BUYER

SEEK EXCHANGE/COMPLETION DATES:ADVISE SOLICITORS

SOLICITOR STARTSCONVEYANCING

WE SEEKYOUR

FEEDBACK

CHASESURVEYS

LTFOLLOW UPS:

MY ACCOUNTPROPERTYTRACKER

REVIEW PROGRESSAT ANYTIME

DATABASE OFTHOUSANDS OF

POTENTIALBUYERS

PROPERTY MARKETINGCUTTING EDGE WEBSITE LISTINGS

LISTING ON MAJOR PORTALS

AUTO EMAIL TO BUYER MATCHES

AUTO SMS TO BUYER MOBILES

MARKETING ACROSS LONDON OFFICES

MOBILE INTERNET WEBSITE

FOR SALE BOARD

SIGN UP FOR FREE



KEEP UP-TO-DATE


11

What are our professional credentials?

Membership to Ombudsman for Estate Agents

Investors in People: accreditation award for excellence in training

Successfully trading for nearly 20 years

Our customer feedback: read what they say about us at our website

PROPERTYMARKETING

BUYEROFFERS

IF NO OFFERS:REVIEW AT6-8 WEEKS

REVIEWOFFERS

OFFER ACCEPTED

VISIT PROPERTYVALUATION

TELEPHONEVALUATION

YOURENQUIRY

FOR SALEBOARD

REMARKETING

PROPERTYVIEWINGS

BUYERENQUIRIES

24/7

IF NO VIEWINGREQUESTS:

REVIEW AFTER2/4 WEEKS

LT GIVESFEEDBACKTO SELLER

REVIEWOFFERS

SELLERCOMPLETESPROPERTY

INFO FORMS

SELLERINSTRUCTSSOLICITOR

WEEKLYUPDATE FROM

SOLICITORS

WEEKLYUPDATE TO SELLER

AND BUYER

SEEK EXCHANGE/COMPLETION DATES:ADVISE SOLICITORS

SOLICITOR STARTSCONVEYANCING

WE SEEKYOUR

FEEDBACK

CHASESURVEYS

LTFOLLOW UPS:

MY ACCOUNTPROPERTYTRACKER

REVIEW PROGRESSAT ANYTIME

DATABASE OFTHOUSANDS OF

POTENTIALBUYERS

PROPERTY MARKETINGCUTTING EDGE WEBSITE LISTINGS

LISTING ON MAJOR PORTALS

AUTO EMAIL TO BUYER MATCHES

AUTO SMS TO BUYER MOBILES

MARKETING ACROSS LONDON OFFICES

MOBILE INTERNET WEBSITE

FOR SALE BOARD

SIGN UP FOR FREE



KEEP UP-TO-DATE

For more details about selling with us visit:

www.ludlowthompson.com/selling

Terms & Conditions available on request.



You’re always in the know with ‘My Account’It’s the answer you’re looking for...

Your ‘My Account’ features a real-time property tracker which is connected to our live system. You will have everything you need at your fingertips whenever you need it.

Current status of your property transaction.

Full marketing breakdown figures – website views, email alerts, text alerts. See how many people look at your website property details minute by minute.

Monitor property viewings, appointments, buyer feedback and ‘offers’.

Feedback and viewing figures – times and dates of future & past viewings.

Easy access to documents and contact details for all parties.

?S

R

S

E

E

F

R

F

G

O

OR

Y

P

M

VIEW DEMOwww.ludlowthompson.com/selling

Monitor marketing activity and progress, anywhere, anytime with your Property Tracker

“I liked being able to login to My Account and follow marketing and viewing progress”MR C, LONDON


13






5% 10% 5%20%

60%

20% 15%10%

40%

50%

40%50%

30%40%

30%

50%25%

Location Exterior Interior Size Price

Viewing Feedback (based on 10 feedbacks received) - View all feedback

We are always available

to speak to you in

person; your online

Account is the icing on

the cake offering you

the best of both worlds.



Join free today

Free annual bespoke BTL health check

Specialist BLT finance

BTL Finders Club

Valuation Club 6 monthly price updates

Buy-to-let Club

Available to buy-to-let: A variety of properties and yields across London, including flats above shops

We believe that buy-to-let Landlords should receive the same level of expert professional advice as other commercial investors.

As early adopters in the buy-to-let arena with years of experience we are geared to the needs of investors. Our buy-to-let specialists will appreciate and support your yield and property portfolio targets.

With our extensive database of tenants across London we can rent your new investment from day one. And our pre-emptive re-let strategy will ensure we minimise any void rental periods to maximise your returns.

“LT has been a fantastic source of information over the last few years and has been a major driving force in allowing me to run 2 successful BTL properties securing the best possible yields and tenants.

Be it phone calls, texts or emails, LT has always responded to my every query and question with both enthusiasm and speed second to none.

As a result, Ludlow Thompson will always be my first point of reference when buying/selling/letting all of my properties going forward as I look to expand my portfolio.”MR G, LEWISHAM?Did you know?

We search the London market and not just property For Sale with us...


Find out more at www.ludlowthompson.com/buytolet/buy_to_let_club.htm

15

We have an industry

leading track record

LOW ARREARS

LOW VOIDS

6 good reasonsto evaluate your buy-to-let property portfolio today

Rents may have risen since your last tenancy renewal

If your rental voids are high or if you suffer rental arrears

To check your buy-to-let mortgage is the best value at www.ludlowthompsonmortgages.com

Underperforming buy-to-lets can be sold or relet

To plan and support your buy-to-let portfolio expansion

To check you have the right tenants and bring current rental income up to its maximum potential

3

2

1

6

5

4



The Customer is

KING

Putting customers first is what we do best – but don’t take our word for it: read what our customers say

ludlowthompson is accredited with the Investors In People award.Investors In People provide straightforward, proven frameworks for delivering business improvement through people.

All our staff undergo professional training courses and we regularly reward evidence of ‘excellent’ customer service.

We ask every single one of our customers to provide feedback and rate our service performance.

Customers reviews published weekly at our website www.ludlowthompson.com/vendor/reviews.htm

“... was very friendly and efficient in dealing with the sale, getting the house on the market quickly. Succeeded in finding a buyer quickly”MISS E, OVAL

“My Account: I could

monitor and plan

around viewings. It’s an

all-in-one stop for any

correspondence”

MR F, LONDON


17

Source: ludlowthompson website 2012

“I received excellent service in the space of two weeks. They had a fantastic offer for me. Thumbs up to Ludlow Thompson!”MS M, OVAL

“This agent was faultless. Well managed and caring staff. Extremely hard working easy to deal with all staff. Very focused and always having a drive to achieve a Sale. I have dealt with lots of agents... this Agent floors them all”MISS S, DULWICH

“...did a great job even with a difficult sale. Always entirely professional and accommodating. Should the situation arise, I would definitely use Ludlow Thompson in the future. I would recommend without hesitation. These guys should be ranked No.1 for sure”MR R, CITY DOCKLANDS

“...my house sold quicker than I’d ever

imagined. They are very professional

to deal with, and have been friendly

but efficient and business-like in

all my dealings with them. I would

recommend talking to them first if

you’re looking to sell a property”

MISS S, OVAL

“...highly professional throughout the process and provided an excellent service. Very good at keeping you informed – whether by phone, email or text – provide regular updates and is quick to respond to any messages. Of particular note is the effort that went to matters when problems arose (so often the case in conveyancing). Highly recommended”MR I, TOOTING

“I liked being able to

login to My Account

and follow marketing

and viewing progress”

MR C, LONDON

“Very quick identification

of a potential buyer and

followed up with him

promptly to obtain an

acceptable offer”

MRS P, CITY DOCKLANDS



Property News & AdviceNeed an answer to a question about selling?Ask away using our free online Property Advice facility, and see our news at:

www.ludlowthompson.com/news

Sign up for free at www.ludlowthompson.com/news

Property News & Views Available for free by RSS feed or Email Weekly updates featuring:

Regular updates about London’s housing market

Buy-to-let Top 20 Property List with gross rental yield

Property Tips

Our News

Expert Property Advice

Crazy But True property stories

House price and lending report

“Always insightful about the London property market”MR G, LONDON


19

ludlowthompson supports Centrepoint charity helping London’s young homeless since 2004

To date over £55,000 has been donated

Stephen Ludlow, Chairman of ludlowthompson, says:

“Centrepoint is such a valuable charity and it’s great to support their work. We spend our days helping Londoners find their ideal home, but it’s important to remember those who are not as fortunate.”

Graduates of Royal College of Estate Management

40 years of combined industry experience

Respected industry commentators

Our Story

Stephen LudlowChairman

David ThompsonChief Executive

Drive

PassionNFOPP

Professional Industry

Qualification

Managers with av.

of 5 years experience

We subscribe to the highest

industry standards

Accredited with Investors in People For over 10 years

Sign up for free at www.ludlowthompson.com/news


Sales Area Offices across London

Acton Area & Surrounds172 High Street, London W3 9NNT. 020 8752 9999F. 020 8752 9977E. [email protected] includes:Acton, South Acton, East Acton, Ealing, West Acton, North Acton, Gunnersbury, South Ealing, Chiswick, Ravenscourt Park, Ealing Common, West Ealing, Shepherds Bush, White City, Hammersmith

City Docklands Area & Surrounds3-5 Dock Street, London E1 8JNT: 020 7480 0170F: 020 7480 0106E: [email protected] includes:Tower Hill, City of London, Wapping, Isle of Dogs, Bow, Bethnal Green, Aldgate, Stepney, Brick Lane, Mile End

Dulwich Area & Surrounds81-83 Lordship Lane, London SE22 8EPT. 020 8299 8300F. 020 8299 8787E. [email protected] includes:Dulwich, Herne Hill, Forest Hill, Brockley, Peckham, Sydenham, Crystal Palace, West Norwood, New Cross, Nunhead, Tulse Hill, Herne Hill

Finsbury Park Area & Surrounds8 Blackstock Road, London N4 2DLT. 020 7704 5788F. 020 7704 5787E. [email protected] includes:Finsbury Park, Stoke Newington, Islington, Highbury, Crouch End, Tufnell Park, Holloway, Hampstead, Camden Town, Highgate, Hornsey, Muswell Hill

Kennington Oval Area & Surrounds12 Clapham Road, London SW9 0JGT: 020 7820 4100F: 020 7820 4111E: [email protected] includes:Kennington/Oval, Stockwell, Clapham, Battersea, Brixton, Camberwell, London Bridge, Pimlico, Waterloo, Walworth

Kilburn Area & Surrounds381 Kilburn High Road, London NW6 7QET. 020 7604 5111F. 020 7604 5140E. [email protected] Coverage includes:Kilburn, Queens Park, Brondesbury, Maida Vale, St Johns Wood, Marylebone, Cricklewood, Hendon/Harlesdon, Kensal Green, Kensal Rise, Bayswater, Notting Hill

Lewisham/Greenwich & Surrounds258 Lewisham High Street, London SE13 6JXT. 020 8613 9677F. 020 8613 9699E. [email protected] includes:Lewisham, Greenwich, Blackheath, New Cross, Hither Green, Lee, Deptford, Kidbrooke, Eltham, Ladywell, St. John’s, Catford, Woolwich, Thames Mead, Plumstead

Walthamstow Area & Surrounds159 Hoe Street, London E17 3ALT. 020 8509 6677F. 020 8509 6688E. [email protected] Coverage includes:Walthamstow, Wanstead, Leyton, Clapton, Chingford, Dalston, Hackney, Stratford, West Ham

Wandsworth/Tooting & Surrounds62 Tooting High Street, London SW17 0RNT. 020 8772 7200F. 020 8682 2222E. [email protected] includes:Wandsworth, Balham, Tooting Broadway, Tooting Bec, Colliers Wood, Streatham, Earlsfield

Wimbledon Area & Surrounds43-45 Wimbledon Hill Rd, London SW19 7NAT. 020 8405 5454F. 020 8405 5455E. [email protected] includes:Wimbledon Village/Town, Southfields, South Wimbledon, Raynes Park, Merton Park, Earlsfield, Putney, Fulham, West Kensington, Chelsea

See Area Office location maps at: www.ludlowthompson.com/contactusludlowthompson.com Limited is registered in England at Ground Floor, 3 Apex Park, Wainwright Road, Worcester WR4 9FN.Registered Number: 6959011, VAT Number: 100106501.

Open late most weekdays until 8pm and Saturdays until 5pm

“Very efficient, painless to deal with. Responded quickly with any queries, and found a buyer very quickly”MS S, OVAL

SIGN UP FOR FREE



KEEP UP-TO-DATE


Ludlow Thompson Sales Guide

Documents

Transcript of Ludlow Thompson Sales Guide