LTSE 2016: ASBS1
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Transcript of LTSE 2016: ASBS1
Dr Thomas Boysen Anker
Senior Lecturer
@BoysenAnker
It’s Called a Lecture TheatreReflections on Large Class Student Engagement
• Aim & context
• A change of paradigm
• Using film/media/theatre-thinking to engage large classes
• Results
At a glance
• Teacher enthusiasm key predictor of successful learning (Patrick et al.
2000)
• Creativity often impeded in large organisations (Amabile, 1998) and
universities (Walder, 2015)
• Quality control (non-conducive metrics
• Lack of tech equipment
• Resistance to change
• Productivity
• Uniformity of delivery
The challenge we all face…
What can we do to
facilitate creativity
in Universities?
• How can university lecturers generate student engagement in teacher-
led, large-class teaching (i.e., classical lectures with 100+ students)?
Aim
• Limited scope for group work/exercise
• Lively debate impeded by feelings of intimidation (on both sides)
• Your textbook doesn’t exactly help
• The architecture doesn’t help either
• My journey from a successful philosophy teacher to a boring
marketing lecturer
• My engagement vehicles failed
• Intrinsic/extrinsic motivation
• Interesting content
• Dialogue/discussion
Break down of communication
Change of paradigms
DialogueTeacher Student
Knowledge pushTeacher Student
Teacher Student
Knowledge co-creation
Remembering
Recall
Cognitive
processingCommunicative modus
Discussion
Argumentation
Evaluation
Active reflection
Change of paradigms
DialogueTeacher Student
Knowledge push
Teacher Student
Teacher Student
Knowledge co-creation
Remembering
Recall
Cognitive
processingCommunicative modus
Discussion
Argumentation
Evaluation
Active reflection
Bloom’s taxonomy
Shifting the perspective!
The basic idea
Approaching the lecture
theatre as… a theatre
Applying theatre/media thinking
to business teaching
Narrative models
• Using a narrative model in marketing teaching
• New types of content required
Marketing
thought for
the day
Textbook
Interlude:
Experiment (blind tasting)
Discussion (sex in marketing)
What is creativity (individual exercise)
Textbook
Themed
music
Narrative models
• Using a narrative model in practice
Marketing
thought for
the day
Textbook
Experiment (blind tasting)
Discussion (sex in marketing)
What is creativity (individual exercise)
Textbook
Cognitive modus
- Critical thinking
- Evaluating - Remembering
- Understanding
- Critical thinking
- Debating
- Remembering
- Understanding
Themed
music
?
Narrative models
Critical thinking
Understanding
Active
Passive Time
Marketing
thought for
the day
Textbook
Experiment
Discussion
(non-
textbook)
Textbook
Themed
music
Read more at: http://www.npr.org/templates/story/story.php?storyId=121310977
In behavioural economic terms, this is a nudge.
Also known as choice architecture
Marketing thought for the day
EXAMPLE nudging
Read more at: http://www.npr.org/templates/story/story.php?storyId=121310977
Are you, as a marketer, a choice architect?
Marketing thought for the day
EXAMPLE nudging
Marketing thought for the day
EXAMPLE nudging
Smaller packs of paracetamol have
reduced overdose deaths by 43%
YOU ARE A
CHOICE ARCHITECT
THAT CAN SAVE LIVES
Plain packaging will scare you, but it
won’t make you stop smoking!
Marketing thought for the day
EXAMPLE plain packaging
Props
Your textbook definition
Marketing is the achievement of corporate goals
through meeting and exceeding customer needs
and expectations better than the competition.
But the very essence of marketing is missing…
• Mobile learning offers rich opportunities to enhance research
informed/led teaching if we adopt media-thinking
Thinking like a journalist
• The relationship between appearance and key indicators of effective
communication
• Trust
• Believability
• Expertise
• Sense of urgency
Costumes
“Over 80 million people watched at least one of
the 1960 Kennedy-Nixon television debates.
Those who listened to them on the radio tended
to think Richard Nixon had outdone the youthful,
inexperienced JFK. The Republican's words
carried more weight. Those who watched on
television, however, proclaimed Kennedy the
winner. His words were less important than his
warmth [and] his sincerity. All of these qualities
came across on television.”
Krauss, in Davis & Baran
(1981, pp. 103-104)
• Student Representative Council Nomination for Most Innovative
Teaching (2013)
• High student feedback scores on (i) enthusiasm and (ii) intellectual
stimulation and (iii) general satisfaction
• Some students prefer a more conservative approach
Results
• You can engage students in large class settings by
implementing media/theatre thinking into your
course design and delivery…
Results
General conclusion
Risks and barriers• Some students very much prefer textbook-based approaches
• The Uni-mindset often does not encourage experimentation
• Peer/institutional recognition skewed towards research (and now
impact)
• You risk making a fool of yourself (but is that such a bad thing?)
Success consists of going from failure to
failure without loss of enthusiasmWinston Churchill