LTE: When Worlds Collide Scott A. Snyder, PhD Decision Strategies International [email protected]...
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Transcript of LTE: When Worlds Collide Scott A. Snyder, PhD Decision Strategies International [email protected]...
LTE: When Worlds Collide
Scott A. Snyder, PhDDecision Strategies International
(610) 256-0662
Topics
• Defining 4G• How we got here?
– Evolution, Lessons Learned• What will shape the future?
– Drivers and Scenarios• What are the implications for different players?
– Carriers, Devices, Apps, Content, Other• What will be the keys to success?
Defining 4G…• 100 Mbps Mobile/1 Gbps Fixed• Global Roaming with other active Wireless Standards (2G, 3G,
WLAN, etc.)• IP Interoperability with other Wireless and Wireline Networks• End-to-end QoS and AAA Management• Open APIs for Service Creation• Dynamic Spectrum Use• Supports Different Network Topologies (Star, Mesh,
AdHoc/P2P)• Supports Traffic from Humans, Machines, Sensors, and Agents• User-centric Services Model
LTE is only part of 4G
©Scott A. Snyder 2009
Enabling 4G Technologies
• Broadband Networks (LTE, WiMax, etc.)• Software-defined Radio (SDR)• Smart Antennas (Adaptive, MIMO, others)• Mobile AdHoc Networking (MANET)• Wireless Sensor Networks (WSN)• Location-based Services• Network Interoperability (FMC, IP, etc.)• End-to-end QoS• Information Assurance
“Technology giveth and technology taketh away. No business model, art form, or practice has an inherent right to exist: it has to fit in with the social, technological, and market realities of its day.”
– Paul Miller, Web Evangelist
The Danger in Predicting Technology…
Like many emerging technologies, wireless looked unattractive and uneconomical at the outset until consumers understood the true value of mobility.
The Convoluted Path to 4G
RadioTechnology
MicroElectronics
DigitalComms/CDMA
DistributedComputing
UnlicensedBand
CellularAcrhitectures
Globalization
ConsumerBroadband
MultimediaContent
Voice/VideoCompression
AdHocNetworks
Internet/IP
CognitiveRadio
1G Wireless
GPS
SmartAntennas
ArtificialIntelligence
2G Wireless
3G Wireless
WiFi
Standards
Spectrum
4G
SocialNetworks
“Predicting the future of the mobile market is like going to PetSmart and trying to select a goldfish that won’t die in the 20 min it takes you to drive it home and put it in a fish bowl.”
– Chris Wilson, Planting in the Mobile Market
©Scott A. Snyder 2009
Many Factors will Shape the 4G Future
4GFuture
Privacy/Security
IP RegimesGeneration Z
Low-endDisruption
Smart Mob
SeamlessMobility
CognitiveDevices
BioConvergence DistributedAuthority
Very SmallObjects
Possible Future Scenarios for 4G
Technology Disruption
Soc
ial T
rust
in N
etw
orks
Low
Hig
h
Incremental Cognitive/Ubiquitous
Today
NatureAligns
KillerBees
What happens to Market Power?
Wireless Operators
Device Vendors
Operating System Vendors
Content/Application Vendors
Internet Portals/Social Nets
Killer Bees(Carrier-centric)
Nature Aligns(User-centric)
“When you piece together these different technological, economic, and social components, the result is an infrastructure that makes certain kinds of human actions possible that were never possible before.”
- Howard Rheingold, Smart Mobs
4G = Digital Swarm
Create Your Own Social Network for Anything
Ning
Other Networks(GSM, PSTN, ISDN, etc.)
IP NetworkMobile Switching
Center
Cellular User
CellularBase Station
Subscriber Directory
Mesh WirelessBase Stations
4G
“If you're looking for a role model in a world of
complexity, you could do worse than to imitate a
bee.” – Thomas Seely, Bee Expert
Potential 4G Killer Apps?• Interactive Multi-player gaming• Video Entertainment• Concierge Services• Distributed Decision-Support• Immersive Touring• Interactive education and training• Pervasive Healthcare• Remote Sensing, Monitoring, and Control• Polling and Prediction Markets• Distributed Supply Chain• Personal security• Content Management from multiple devices and sources • Context-aware Retail• Emergency Service Coordination• Organization/People Tracking
Retail/Financial
Entertainment/
Media
Healthcare
Security/Defense
Transportation
SmartHome
BioSensorsBiometrics
PortableHealth Records
Remote Diagnostics
HealthMonitoring
Location-basedAdvertising
PervasiveRetail
Remote HealthcarePersonal DiagnosticsTelemedicinePatient Compliance
Energy/Environment
Demand ManagementGrid MonitoringBuilding ControlGeneration Monitoring
4GWireless
eWallet
FitnessMonitoring
PervasiveEntertainment
4G Innovation will Occur at the Intersections
Nav/TrafficManagement
Surveillance
TacticalSensors
DistributedGaming
Adaptive Strategy for 4G Services
Wireless Ecosystem
(LTE, WiMax, 3G, WiFi, etc.)
Scanning (sensing networks)
Innovations (apps, services, products, etc.)
Feedback/Learning(wireless surveys, etc) Customer roll-out
(app downloads, devices, etc)