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LSC Digital Marketingfor Retailers

Acquisitions?

Retention?

Both?

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Are Your Customers Fully Engaged?LSC Digital provides online retailers with one-to-one solutions with customized content making every offer relevant, valuable and trackable. LSC Digital provides online marketing and technology services that enable you to better connect with their customers and prospects, maximizing revenues opportunities and justifying ROI for each and every campaign. Our services includes: • Email deployment, hygiene and append• Acquisition and conversion• Website re-engagement• Program management

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Acquisition and ConversionProbably the biggest challenge marketers face today is to identify tactics that can be effectively executed to scale their acquisition strategy, and without harming their online reputation. While there are many and abundance of online prospecting sources list (rentals, co-registration, banners, search, social, F2F, more…), conversion remains to be a challenge. LSC Digital can control the lead generation process, identify lead sources that deliver the highest value – and those that pose the greatest threat to their company’s online reputation - and transition these prospects into buyers profitably.

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Website Re-EngagementWebsite re-engagement technology provides the ability to identify email subscribers (both customers and prospects who have already provided their email address) each time they visit the company website. It allows for an automated digital message to be delivered from the website, twenty minutes after they leave. Sending an email in this fashion generates results that can be as high as 10 times those of regular deployments

. Website Visitor Re-Engagement

Email Sent

2-3%

Subscription

Rate(targeted)

Automati

c Offer Email

Sent

Visitor

Abandons

Website

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Email AppendingEmail Append is the most effective means of increasing the email address coverage in your house file database. The process matches your customer postal record with an email address record. LSC Digital provides a most favorable number of matches while remaining 100% Can-Spam compliant.  Key Benefits:

• Add an average of 20% new email

address to your existing customer database

• Fast turn around – the entire process is completed in 2 weeks or less

• Pay only for verified deliverable email addresses – not on file input

Match on

Postal

Match on

Postal

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Approach

Deploy an Online Newsletter, that Includes Highly Targeted OffersLSC Digital will build the entire program for your eNewsletter. We will provide the designs and templates that are consistent with the physical product. LSC digital will build the offers and landing pages (or use existing fulfillment transaction pages). LSC Digital will manage the circulation for the eNewsletter, offers and any other email communications (blogs, social network updates, etc).

Subscriptions

Books, Music, DVDs & More

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Getting Started…LSC Digital will provide a comprehensive marketing plan covering all aspects of the launch / re-launch. The plan will include details for growing the database, deploying offers, optimizing usage, re-engaging customers and Fully Engaging Your Customers

• America’s Test Kitchen• Arthritis Self-Management• Bender Ball• Cooks Country• Cooks Illustrated• Diabetes Self-Management• Earth Sun & Moon• Keepsake Quilter • Love of Quilting

• Philly Magazine• MG-Golf• Needle Arts• Pattern Works• Quilter’s Club of America• Scientific American• Slap Chop• Sky & Telescope• USA Today

Online Success Stories…