Loyalty for publishers
32
Loyalty for publishers Helping to reduce churn
-
Upload
dovetail-services -
Category
Marketing
-
view
149 -
download
0
Transcript of Loyalty for publishers
Loyalty for publishersHelping to reduce churn
Paul Serby@serby
CTO @clock
Product owner of Kado
“Most companies can increase revenues by 50% by increasing customer loyalty by only 5%”
Frederick Reichheld
The challengeEveryone wants to
attract and retain
Market competition
is fierce
How to keep
customers loyal?
REWARDLOYALTY
● The right rewards
● Customers see the value
● Tiering
● Accessible rewards
● Rewards have unique value
● Public - Shareable
Successful loyalty programme
… for the business
● Simple operations
● ROI for the business
● Full brand and marketing support
● Data capture and analysis
● Protect your suppliers
Customers
Potential Customers
Customers
Subscribers
Life LongCustomers
Loyalty programmes can be expensive to….
build run
Times+
A highly bespoke loyalty platform for subscribers of the The Times and The Sunday Times that has become integral to their subscription marketing strategies for both acquisition and retention.
Times+ has been iterated on a number of times throughout the years, with many bespoke features added.
Times+ Results
92%Retention rate
amongst active members
400kMembers
65%Engagement rate
20kMembers attending events every year
WSJ+
Following the success of the loyalty platforms for The Times and The Sun, Clock was commissioned by Dow Jones to design and build the world’s first global loyalty platform for a news organisation.
Launched in the US in October 2014, the results from customer engagement and interaction have exceeded expectations. The Global site was then launched in April 2015 and the number of active users has now reached over 300,000.
WSJ+ Results
300k+Members globally
25k+Highest number of competition entries
15kVIP experiences
10kFIlm screenings
enjoyed by members
Time Inc.
One of the world's largest media companies, TIme Inc. engaged Clock to help them build a platform to reward subscribers of their huge stable of magazines.
Built using Clock’s new loyalty platform, Kado, the site is fully integrated with Time Inc.’s subscriber database and allows any subscriber of any magazine to activate and redeem rewards. Launched in March 2015, we are eagerly awaiting results.
Time Inc. Results
28kActive members
74kOffer redemptions in
2015-2016
51Number of titles
using the platform
Local World Plus
With a portfolio of over 100 print titles and over 70 websites, what was Local World was looking for a platform to house their rewards programme.
They chose Kado and asked for it to be customised to deliver single sign-on and validation, unique voucher codes, animated digital membership card, mapping and business partner self-service facilities.
Acquired by Trinity Mirror in November 2015
Local World PlusData capture, usage and profiling
An offer exclusive for subscribers (tier 1)
Paid-for subscriberInstant redeem
Non subscriberNo access
Directed (in print and online)To self-service subscriptions website
or to contact by telephone
An offer for everyone (Tier 2)
Paid-for subscriberInstant redeem
Non subscriberAccess by one-off registration
Online or via coupon
New subscribers
Data profiling via avqs
Self-service subscription
websiteInbound
Call centreOutbound
Passive marketing incentive Active hot lead canvassing4x usual conversion rates
Local World Plus Results
91%
Results for two titles, Leicester Mercury and Nottingham Post in first 6 months
Retention rate versus 28% in
previous year before launch
10kRegistered members
876Self served new
subscriber orders taken since launch
4xBetter conversion
rate for non-subscribers who have prior interaction
with rewards platform
What does it look like?
www.kadoloyalty.com
Includes
CMSWebsite
Support Training
Emails
Branding
Rewards
Integration
Increase customer lifetime value
Help profile your
customers
Improve customer
satisfaction
Reduce churn
Kado can help your business to achieve goals
Positive brand
experience
Increase customer
acquisition
Theme
Setup
Branding Install Kado
Integrations Offers Go Live
Team
Comms
8 weeks
BehaviourAnalytics
Kado
EDM
CRM
Standard integration
CRM / Data Warehouse
Pub / SSO
SubscriberEntitlement
Welcome Email and Newsletter
Kado to Dovetail
Kado DovetailSubscribers
from £999 a month
Thank you
Get in touch with:
Jason Treloar, Business Development
[email protected] 998 183
Paul Serby, CTO and Product Owner
