Love Boutique Franchise Concept
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Transcript of Love Boutique Franchise Concept
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“Love Boutique” is represented by Basic’s Sense, an active company in the fashion field since 1984 with retail shops, emphasizing on accessories such as bags, shoes, clothes, jewels, hats, scarves and many more.
In 1999 Basic’s Sense enters wholesale business offering complete product lines. Today, we have:
200 active customers 20 suppliers from all over the
world, 15 sales points
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We have created a diversified portfolio of brands. We carefully select companies from all around the world in order to find those that will be included in “Love Boutique” shops so as to best cover the needs of our customers and market.
For a company to be considered by Basic’s Sense, quality and innovativeness are the essential prerequisites.
Female accessories like bags, shoes, belts, wallets, clothes, scarves, hats, gloves, shawls, umbrellas, jewels -everything for the woman today- are carefully picked and offered to the Greek public.
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Our brands reflect our
philosophy:
We are obsessed with diversity, quality and uniqueness of the
products we represent
Products with unique
character, especially concerning the design, that
dare to experiment with new
materials, colors and the ideas that fashion suggests.
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Every line has its own marketing
philosophy and therefore “Love Boutique” shops highlight it and
approach the prospective
customers accordingly.
The products are presented on the appropriate furniture following
each brands’ unique concept.
For customers, the name “Love
Boutique” has become a synonym for a stylish, unique, diverse and
contemporary product
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Feminine lines, subversive combinations with pieces of excellent quality and
accessible prices for the modern, demanding, active woman, who still
remains a little girl!
After all, what would our life look like without spicy details?
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Our collections, always in fashion and
fresh, inspire today's women to create
and reinvent their personal style.
Be familiar with the marvelous British
Paul’s Boutique collection! Spicy bags
and always in fashion clothes.
Eccentric cocktail and modern
clutches Olga Berg.
In the world of accessories, the fantasy
focus is, obviously, Lollipops! Bags, small
leather items, shoes, belts, hats,
jewellery, key-rings, I-pod covers, the
brand suggests a perfect girlie range.
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Woolen scarves and silk foulards for all
day long occasions by the German
company Codello.
Glamorous and extrovert designs of
Zandra Rhodes and Red or Dead
handbags will highlight your
personality.
Dress up in girly dresses and match
them with vintage Siren cardigans .
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Paris based brand with fashion
accessories, shoes, bags , jewels, belts
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London based brand with in fashion
women bags, garments, accessories
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German company designing and
manufacturing, scarves , etoles,
pashminas
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Australian brand with evening
bags, clutches
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UK brand with bags from designer
Zandra Rhodes
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UK brand with embellished cardigans
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Location: central
Size: 50 sq.m.
Storage Room: 10 sq.m.
Colors: black, fuchsia, turquoise, golden
Materials: wood, velvet, plexiglas, inox, textile
“Love Boutique” stores combine minimal, baroc, industrial, rock
and romantic elements in order to underline each brand’s characteristics.
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Decoration
Baroc…
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Merchandising
rock…
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Shop
Concept
Luxury…
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Shop
Concept
lavishness…
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Shop
Concept
minimal…
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Term of Cooperation: 9 years
Average Store Size: 50 sq. m.
Est. Decoration Cost: € / per sqm
Projected Products: € / per
season
Est. Total Investment: €
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Using sophisticated procedures
and high-end technology, enables
our qualified support team to be
“Your Partner” lending you a hand
whenever needed.
Store Evaluation: provided
Architectural Design: provided
Initial Training: provided
Personnel Training: provided
ERP: …
Manuals: provided
Area Exclusiveness: provided
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A business relationship
directly with the mother
company. Our new partner
has the right to operate one
“Love Boutique” store inside
the territory.
The majority of franchisees
start out by owning one
“Love Boutique” store.
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Term of franchise agreement is
normally 9 years (with an option of
renewal). The term may vary from
country to country depending mainly
on the real estate lease terms and
conditions as well as on other factors
of the local market.
Territory: Normally a city, but this
varies depending on the size as well
as on other factors that may
characterize the city.
Exclusivity: exclusivity is guaranteed
from the beginning.
In general, the following direct franchise key terms apply:
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The pilot shop is normally
positioned inside a shopping mall
in the capital city or on a central
shopping or pedestrian road,
which means that our partner has
to secure a strategic location-
placement in shopping malls, on
high-end streets and in close
proximity to other international
fashion brands.
The size of a typical “Love
Boutique” store should be approx. 50 sq.m. with a storage area of
about 10sq.m
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Experience in a similar business
field is preferable.
Our new partner has to convince
us with a structured and well
thought-out plan to penetrate the
new market, setting up his store.
We do not need to stress that we
do value personal qualities,
managerial capabilities in addition
to a reasonable liquidity, which is
needed to finance the “Love
Boutique” Franchise project.
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1. Get to know the “Love Boutique” concept, philosophy, products.
2. If you believe, you are the right franchisee for “Love Boutique” come and
visit us at our head offices and discuss with all of our key managers.
3. Find the right location for the “Love Boutique” pilot shop in your market.
4. If we like the shop you propose we visit your territory and approve the
proposed location.
5. The franchise agreement is signed.
6. We issue the detailed architectural plans for usage by you
7. Construction of the first pilot store begins.
8. Grand opening of “Love Boutique” store
9. “Love Boutique” store starts to operate!
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Contact Details: easyfranchise Themida Drivala,
108 Kountouriotou Str, Piraeus
Tel: 0030 210 4225424, Fax: 0030 210 4128382
E-Mail: [email protected]