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Transcript of LouRosenfeldInterview
![Page 1: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/1.jpg)
A Discussion with Lou Rosenfeld
February 18, 2010
![Page 2: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/2.jpg)
About Lou Rosenfeld
Independent information architect
Publisher of Rosenfeld Mediawww.rosenfeldmedia.com
Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web
twitter.com/louisrosenfeldwww.louisrosenfeld.com
![Page 3: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/3.jpg)
Upcoming seminars
Two seminars with Lou Rosenfeld in Ann Arbor
Enterprise Information ArchitectureTuesday, March 30, 2010
Site Search Analytics for a Better User Experience
Wednesday, March 31, 2010
www.merit.edu/rosenfeld
Attend both and save Early registration discount by February 25
![Page 4: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/4.jpg)
A cameo appearance
Lou appears in A Dinosaur Family Explains Information Architecture
See the video at:bit.ly/dtjgam
An entry in the InformationArchitecture Institute’s “Explain IA” contest:
iainstitute.org/news/001068.php
![Page 5: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/5.jpg)
EIA
Enterprise Information ArchitectureTuesday, March 30, 2010, Ann Arbor
Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today's Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles.
www.merit.edu/rosenfeld
Early registration discount by February 25
![Page 6: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/6.jpg)
New from Rosenfeld Media
Remote Research:Real Users, Real Time, Real Research
By Nate Bolt & Tony Tulathimutte
In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.
rosenfeldmedia.com/books/remote-research/
![Page 7: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/7.jpg)
Site Search Analytics
Site Search Analytics for a Better User ExperienceWednesday, March 31, 2010, Ann Arbor
If your web site has a search engine, you're sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems.
www.merit.edu/rosenfeld
Early registration discount by February 25!
![Page 8: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/8.jpg)
Merit Professional Learning
Merit's Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan's specialists in information technology for research and education.
www.merit.edu/learning
![Page 9: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/9.jpg)
A Discussion with Lou Rosenfeld
February 18, 2010
![Page 10: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/10.jpg)
About Lou Rosenfeld
Independent information architect
Publisher of Rosenfeld Mediawww.rosenfeldmedia.com
Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web
twitter.com/louisrosenfeldwww.louisrosenfeld.com
![Page 11: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/11.jpg)
Upcoming seminars
Two seminars with Lou Rosenfeld in Ann Arbor
Enterprise Information ArchitectureTuesday, March 30, 2010
Site Search Analytics for a Better User Experience
Wednesday, March 31, 2010
www.merit.edu/rosenfeld
Attend both and save Early registration discount by February 25
![Page 12: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/12.jpg)
A cameo appearance
Lou appears in A Dinosaur Family Explains Information Architecture
See the video at:bit.ly/dtjgam
An entry in the InformationArchitecture Institute’s “Explain IA” contest:
iainstitute.org/news/001068.php
![Page 13: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/13.jpg)
EIA
Enterprise Information ArchitectureTuesday, March 30, 2010, Ann Arbor
Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today's Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles.
www.merit.edu/rosenfeld
Early registration discount by February 25
![Page 14: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/14.jpg)
New from Rosenfeld Media
Remote Research:Real Users, Real Time, Real Research
By Nate Bolt & Tony Tulathimutte
In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.
rosenfeldmedia.com/books/remote-research/
![Page 15: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/15.jpg)
Site Search Analytics
Site Search Analytics for a Better User ExperienceWednesday, March 31, 2010, Ann Arbor
If your web site has a search engine, you're sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems.
www.merit.edu/rosenfeld
Early registration discount by February 25!
![Page 16: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/16.jpg)
Merit Professional Learning
Merit's Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan's specialists in information technology for research and education.
www.merit.edu/learning
![Page 17: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/17.jpg)
A Discussion with Lou Rosenfeld
February 18, 2010
![Page 18: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/18.jpg)
About Lou Rosenfeld
Independent information architect
Publisher of Rosenfeld Mediawww.rosenfeldmedia.com
Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web
twitter.com/louisrosenfeldwww.louisrosenfeld.com
![Page 19: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/19.jpg)
Upcoming seminars
Two seminars with Lou Rosenfeld in Ann Arbor
Enterprise Information ArchitectureTuesday, March 30, 2010
Site Search Analytics for a Better User Experience
Wednesday, March 31, 2010
www.merit.edu/rosenfeld
Attend both and save Early registration discount by February 25
![Page 20: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/20.jpg)
A cameo appearance
Lou appears in A Dinosaur Family Explains Information Architecture
See the video at:bit.ly/dtjgam
An entry in the InformationArchitecture Institute’s “Explain IA” contest:
iainstitute.org/news/001068.php
![Page 21: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/21.jpg)
EIA
Enterprise Information ArchitectureTuesday, March 30, 2010, Ann Arbor
Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today's Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles.
www.merit.edu/rosenfeld
Early registration discount by February 25
![Page 22: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/22.jpg)
New from Rosenfeld Media
Remote Research:Real Users, Real Time, Real Research
By Nate Bolt & Tony Tulathimutte
In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.
rosenfeldmedia.com/books/remote-research/
![Page 23: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/23.jpg)
Site Search Analytics
Site Search Analytics for a Better User ExperienceWednesday, March 31, 2010, Ann Arbor
If your web site has a search engine, you're sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems.
www.merit.edu/rosenfeld
Early registration discount by February 25!
![Page 24: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/24.jpg)
Merit Professional Learning
Merit's Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan's specialists in information technology for research and education.
www.merit.edu/learning
![Page 25: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/25.jpg)
A Discussion with Lou Rosenfeld
February 18, 2010
![Page 26: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/26.jpg)
About Lou Rosenfeld
Independent information architect
Publisher of Rosenfeld Mediawww.rosenfeldmedia.com
Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web
twitter.com/louisrosenfeldwww.louisrosenfeld.com
![Page 27: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/27.jpg)
Upcoming seminars
Two seminars with Lou Rosenfeld in Ann Arbor
Enterprise Information ArchitectureTuesday, March 30, 2010
Site Search Analytics for a Better User Experience
Wednesday, March 31, 2010
www.merit.edu/rosenfeld
Attend both and save Early registration discount by February 25
![Page 28: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/28.jpg)
A cameo appearance
Lou appears in A Dinosaur Family Explains Information Architecture
See the video at:bit.ly/dtjgam
An entry in the InformationArchitecture Institute’s “Explain IA” contest:
iainstitute.org/news/001068.php
![Page 29: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/29.jpg)
EIA
Enterprise Information ArchitectureTuesday, March 30, 2010, Ann Arbor
Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today's Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles.
www.merit.edu/rosenfeld
Early registration discount by February 25
![Page 30: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/30.jpg)
New from Rosenfeld Media
Remote Research:Real Users, Real Time, Real Research
By Nate Bolt & Tony Tulathimutte
In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.
rosenfeldmedia.com/books/remote-research/
![Page 31: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/31.jpg)
Site Search Analytics
Site Search Analytics for a Better User ExperienceWednesday, March 31, 2010, Ann Arbor
If your web site has a search engine, you're sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems.
www.merit.edu/rosenfeld
Early registration discount by February 25!
![Page 32: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/32.jpg)
Merit Professional Learning
Merit's Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan's specialists in information technology for research and education.
www.merit.edu/learning
![Page 33: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/33.jpg)
A Discussion with Lou Rosenfeld
February 18, 2010
![Page 34: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/34.jpg)
About Lou Rosenfeld
Independent information architect
Publisher of Rosenfeld Mediawww.rosenfeldmedia.com
Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web
twitter.com/louisrosenfeldwww.louisrosenfeld.com
![Page 35: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/35.jpg)
Upcoming seminars
Two seminars with Lou Rosenfeld in Ann Arbor
Enterprise Information ArchitectureTuesday, March 30, 2010
Site Search Analytics for a Better User Experience
Wednesday, March 31, 2010
www.merit.edu/rosenfeld
Attend both and save Early registration discount by February 25
![Page 36: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/36.jpg)
A cameo appearance
Lou appears in A Dinosaur Family Explains Information Architecture
See the video at:bit.ly/dtjgam
An entry in the InformationArchitecture Institute’s “Explain IA” contest:
iainstitute.org/news/001068.php
![Page 37: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/37.jpg)
EIA
Enterprise Information ArchitectureTuesday, March 30, 2010, Ann Arbor
Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today's Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles.
www.merit.edu/rosenfeld
Early registration discount by February 25
![Page 38: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/38.jpg)
New from Rosenfeld Media
Remote Research:Real Users, Real Time, Real Research
By Nate Bolt & Tony Tulathimutte
In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.
rosenfeldmedia.com/books/remote-research/
![Page 39: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/39.jpg)
Site Search Analytics
Site Search Analytics for a Better User ExperienceWednesday, March 31, 2010, Ann Arbor
If your web site has a search engine, you're sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems.
www.merit.edu/rosenfeld
Early registration discount by February 25!
![Page 40: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/40.jpg)
Merit Professional Learning
Merit's Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan's specialists in information technology for research and education.
www.merit.edu/learning
![Page 41: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/41.jpg)
A Discussion with Lou Rosenfeld
February 18, 2010
![Page 42: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/42.jpg)
About Lou Rosenfeld
Independent information architect
Publisher of Rosenfeld Mediawww.rosenfeldmedia.com
Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web
twitter.com/louisrosenfeldwww.louisrosenfeld.com
![Page 43: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/43.jpg)
Upcoming seminars
Two seminars with Lou Rosenfeld in Ann Arbor
Enterprise Information ArchitectureTuesday, March 30, 2010
Site Search Analytics for a Better User Experience
Wednesday, March 31, 2010
www.merit.edu/rosenfeld
Attend both and save Early registration discount by February 25
![Page 44: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/44.jpg)
A cameo appearance
Lou appears in A Dinosaur Family Explains Information Architecture
See the video at:bit.ly/dtjgam
An entry in the InformationArchitecture Institute’s “Explain IA” contest:
iainstitute.org/news/001068.php
![Page 45: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/45.jpg)
EIA
Enterprise Information ArchitectureTuesday, March 30, 2010, Ann Arbor
Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today's Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles.
www.merit.edu/rosenfeld
Early registration discount by February 25
![Page 46: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/46.jpg)
New from Rosenfeld Media
Remote Research:Real Users, Real Time, Real Research
By Nate Bolt & Tony Tulathimutte
In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.
rosenfeldmedia.com/books/remote-research/
![Page 47: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/47.jpg)
Site Search Analytics
Site Search Analytics for a Better User ExperienceWednesday, March 31, 2010, Ann Arbor
If your web site has a search engine, you're sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems.
www.merit.edu/rosenfeld
Early registration discount by February 25!
![Page 48: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/48.jpg)
Merit Professional Learning
Merit's Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan's specialists in information technology for research and education.
www.merit.edu/learning
![Page 49: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/49.jpg)
A Discussion with Lou Rosenfeld
February 18, 2010
![Page 50: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/50.jpg)
About Lou Rosenfeld
Independent information architect
Publisher of Rosenfeld Mediawww.rosenfeldmedia.com
Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web
twitter.com/louisrosenfeldwww.louisrosenfeld.com
![Page 51: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/51.jpg)
Upcoming seminars
Two seminars with Lou Rosenfeld in Ann Arbor
Enterprise Information ArchitectureTuesday, March 30, 2010
Site Search Analytics for a Better User Experience
Wednesday, March 31, 2010
www.merit.edu/rosenfeld
Attend both and save Early registration discount by February 25
![Page 52: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/52.jpg)
A cameo appearance
Lou appears in A Dinosaur Family Explains Information Architecture
See the video at:bit.ly/dtjgam
An entry in the InformationArchitecture Institute’s “Explain IA” contest:
iainstitute.org/news/001068.php
![Page 53: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/53.jpg)
EIA
Enterprise Information ArchitectureTuesday, March 30, 2010, Ann Arbor
Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today's Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles.
www.merit.edu/rosenfeld
Early registration discount by February 25
![Page 54: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/54.jpg)
New from Rosenfeld Media
Remote Research:Real Users, Real Time, Real Research
By Nate Bolt & Tony Tulathimutte
In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.
rosenfeldmedia.com/books/remote-research/
![Page 55: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/55.jpg)
Site Search Analytics
Site Search Analytics for a Better User ExperienceWednesday, March 31, 2010, Ann Arbor
If your web site has a search engine, you're sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems.
www.merit.edu/rosenfeld
Early registration discount by February 25!
![Page 56: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/56.jpg)
Merit Professional Learning
Merit's Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan's specialists in information technology for research and education.
www.merit.edu/learning
![Page 57: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/57.jpg)
A Discussion with Lou Rosenfeld
February 18, 2010
![Page 58: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/58.jpg)
About Lou Rosenfeld
Independent information architect
Publisher of Rosenfeld Mediawww.rosenfeldmedia.com
Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web
twitter.com/louisrosenfeldwww.louisrosenfeld.com
![Page 59: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/59.jpg)
Upcoming seminars
Two seminars with Lou Rosenfeld in Ann Arbor
Enterprise Information ArchitectureTuesday, March 30, 2010
Site Search Analytics for a Better User Experience
Wednesday, March 31, 2010
www.merit.edu/rosenfeld
Attend both and save Early registration discount by February 25
![Page 60: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/60.jpg)
A cameo appearance
Lou appears in A Dinosaur Family Explains Information Architecture
See the video at:bit.ly/dtjgam
An entry in the InformationArchitecture Institute’s “Explain IA” contest:
iainstitute.org/news/001068.php
![Page 61: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/61.jpg)
EIA
Enterprise Information ArchitectureTuesday, March 30, 2010, Ann Arbor
Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today's Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles.
www.merit.edu/rosenfeld
Early registration discount by February 25
![Page 62: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/62.jpg)
New from Rosenfeld Media
Remote Research:Real Users, Real Time, Real Research
By Nate Bolt & Tony Tulathimutte
In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.
rosenfeldmedia.com/books/remote-research/
![Page 63: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/63.jpg)
Site Search Analytics
Site Search Analytics for a Better User ExperienceWednesday, March 31, 2010, Ann Arbor
If your web site has a search engine, you're sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems.
www.merit.edu/rosenfeld
Early registration discount by February 25!
![Page 64: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/64.jpg)
Merit Professional Learning
Merit's Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan's specialists in information technology for research and education.
www.merit.edu/learning
![Page 65: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/65.jpg)
A Discussion with Lou Rosenfeld
February 18, 2010
![Page 66: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/66.jpg)
About Lou Rosenfeld
Independent information architect
Publisher of Rosenfeld Mediawww.rosenfeldmedia.com
Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web
twitter.com/louisrosenfeldwww.louisrosenfeld.com
![Page 67: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/67.jpg)
Upcoming seminars
Two seminars with Lou Rosenfeld in Ann Arbor
Enterprise Information ArchitectureTuesday, March 30, 2010
Site Search Analytics for a Better User Experience
Wednesday, March 31, 2010
www.merit.edu/rosenfeld
Attend both and save Early registration discount by February 25
![Page 68: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/68.jpg)
A cameo appearance
Lou appears in A Dinosaur Family Explains Information Architecture
See the video at:bit.ly/dtjgam
An entry in the InformationArchitecture Institute’s “Explain IA” contest:
iainstitute.org/news/001068.php
![Page 69: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/69.jpg)
EIA
Enterprise Information ArchitectureTuesday, March 30, 2010, Ann Arbor
Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today's Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles.
www.merit.edu/rosenfeld
Early registration discount by February 25
![Page 70: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/70.jpg)
New from Rosenfeld Media
Remote Research:Real Users, Real Time, Real Research
By Nate Bolt & Tony Tulathimutte
In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.
rosenfeldmedia.com/books/remote-research/
![Page 71: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/71.jpg)
Site Search Analytics
Site Search Analytics for a Better User ExperienceWednesday, March 31, 2010, Ann Arbor
If your web site has a search engine, you're sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems.
www.merit.edu/rosenfeld
Early registration discount by February 25!
![Page 72: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/72.jpg)
Merit Professional Learning
Merit's Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan's specialists in information technology for research and education.
www.merit.edu/learning
![Page 73: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/73.jpg)
A Discussion with Lou Rosenfeld
February 18, 2010
![Page 74: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/74.jpg)
About Lou Rosenfeld
Independent information architect
Publisher of Rosenfeld Mediawww.rosenfeldmedia.com
Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web
twitter.com/louisrosenfeldwww.louisrosenfeld.com
![Page 75: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/75.jpg)
Upcoming seminars
Two seminars with Lou Rosenfeld in Ann Arbor
Enterprise Information ArchitectureTuesday, March 30, 2010
Site Search Analytics for a Better User Experience
Wednesday, March 31, 2010
www.merit.edu/rosenfeld
Attend both and save Early registration discount by February 25
![Page 76: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/76.jpg)
A cameo appearance
Lou appears in A Dinosaur Family Explains Information Architecture
See the video at:bit.ly/dtjgam
An entry in the InformationArchitecture Institute’s “Explain IA” contest:
iainstitute.org/news/001068.php
![Page 77: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/77.jpg)
EIA
Enterprise Information ArchitectureTuesday, March 30, 2010, Ann Arbor
Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today's Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles.
www.merit.edu/rosenfeld
Early registration discount by February 25
![Page 78: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/78.jpg)
New from Rosenfeld Media
Remote Research:Real Users, Real Time, Real Research
By Nate Bolt & Tony Tulathimutte
In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.
rosenfeldmedia.com/books/remote-research/
![Page 79: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/79.jpg)
Site Search Analytics
Site Search Analytics for a Better User ExperienceWednesday, March 31, 2010, Ann Arbor
If your web site has a search engine, you're sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems.
www.merit.edu/rosenfeld
Early registration discount by February 25!
![Page 80: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/80.jpg)
Merit Professional Learning
Merit's Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan's specialists in information technology for research and education.
www.merit.edu/learning
![Page 81: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/81.jpg)
A Discussion with Lou Rosenfeld
February 18, 2010
![Page 82: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/82.jpg)
About Lou Rosenfeld
Independent information architect
Publisher of Rosenfeld Mediawww.rosenfeldmedia.com
Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web
twitter.com/louisrosenfeldwww.louisrosenfeld.com
![Page 83: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/83.jpg)
Upcoming seminars
Two seminars with Lou Rosenfeld in Ann Arbor
Enterprise Information ArchitectureTuesday, March 30, 2010
Site Search Analytics for a Better User Experience
Wednesday, March 31, 2010
www.merit.edu/rosenfeld
Attend both and save Early registration discount by February 25
![Page 84: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/84.jpg)
A cameo appearance
Lou appears in A Dinosaur Family Explains Information Architecture
See the video at:bit.ly/dtjgam
An entry in the InformationArchitecture Institute’s “Explain IA” contest:
iainstitute.org/news/001068.php
![Page 85: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/85.jpg)
EIA
Enterprise Information ArchitectureTuesday, March 30, 2010, Ann Arbor
Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today's Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles.
www.merit.edu/rosenfeld
Early registration discount by February 25
![Page 86: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/86.jpg)
New from Rosenfeld Media
Remote Research:Real Users, Real Time, Real Research
By Nate Bolt & Tony Tulathimutte
In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.
rosenfeldmedia.com/books/remote-research/
![Page 87: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/87.jpg)
Site Search Analytics
Site Search Analytics for a Better User ExperienceWednesday, March 31, 2010, Ann Arbor
If your web site has a search engine, you're sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems.
www.merit.edu/rosenfeld
Early registration discount by February 25!
![Page 88: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/88.jpg)
Merit Professional Learning
Merit's Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan's specialists in information technology for research and education.
www.merit.edu/learning
![Page 89: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/89.jpg)
A Discussion with Lou Rosenfeld
February 18, 2010
![Page 90: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/90.jpg)
About Lou Rosenfeld
Independent information architect
Publisher of Rosenfeld Mediawww.rosenfeldmedia.com
Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web
twitter.com/louisrosenfeldwww.louisrosenfeld.com
![Page 91: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/91.jpg)
Upcoming seminars
Two seminars with Lou Rosenfeld in Ann Arbor
Enterprise Information ArchitectureTuesday, March 30, 2010
Site Search Analytics for a Better User Experience
Wednesday, March 31, 2010
www.merit.edu/rosenfeld
Attend both and save Early registration discount by February 25
![Page 92: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/92.jpg)
A cameo appearance
Lou appears in A Dinosaur Family Explains Information Architecture
See the video at:bit.ly/dtjgam
An entry in the InformationArchitecture Institute’s “Explain IA” contest:
iainstitute.org/news/001068.php
![Page 93: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/93.jpg)
EIA
Enterprise Information ArchitectureTuesday, March 30, 2010, Ann Arbor
Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today's Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles.
www.merit.edu/rosenfeld
Early registration discount by February 25
![Page 94: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/94.jpg)
New from Rosenfeld Media
Remote Research:Real Users, Real Time, Real Research
By Nate Bolt & Tony Tulathimutte
In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.
rosenfeldmedia.com/books/remote-research/
![Page 95: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/95.jpg)
Site Search Analytics
Site Search Analytics for a Better User ExperienceWednesday, March 31, 2010, Ann Arbor
If your web site has a search engine, you're sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems.
www.merit.edu/rosenfeld
Early registration discount by February 25!
![Page 96: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/96.jpg)
Merit Professional Learning
Merit's Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan's specialists in information technology for research and education.
www.merit.edu/learning
![Page 97: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/97.jpg)
A Discussion with Lou Rosenfeld
February 18, 2010
![Page 98: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/98.jpg)
About Lou Rosenfeld
Independent information architect
Publisher of Rosenfeld Mediawww.rosenfeldmedia.com
Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web
twitter.com/louisrosenfeldwww.louisrosenfeld.com
![Page 99: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/99.jpg)
Upcoming seminars
Two seminars with Lou Rosenfeld in Ann Arbor
Enterprise Information ArchitectureTuesday, March 30, 2010
Site Search Analytics for a Better User Experience
Wednesday, March 31, 2010
www.merit.edu/rosenfeld
Attend both and save Early registration discount by February 25
![Page 100: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/100.jpg)
A cameo appearance
Lou appears in A Dinosaur Family Explains Information Architecture
See the video at:bit.ly/dtjgam
An entry in the InformationArchitecture Institute’s “Explain IA” contest:
iainstitute.org/news/001068.php
![Page 101: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/101.jpg)
EIA
Enterprise Information ArchitectureTuesday, March 30, 2010, Ann Arbor
Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today's Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles.
www.merit.edu/rosenfeld
Early registration discount by February 25
![Page 102: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/102.jpg)
New from Rosenfeld Media
Remote Research:Real Users, Real Time, Real Research
By Nate Bolt & Tony Tulathimutte
In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.
rosenfeldmedia.com/books/remote-research/
![Page 103: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/103.jpg)
Site Search Analytics
Site Search Analytics for a Better User ExperienceWednesday, March 31, 2010, Ann Arbor
If your web site has a search engine, you're sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems.
www.merit.edu/rosenfeld
Early registration discount by February 25!
![Page 104: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/104.jpg)
Merit Professional Learning
Merit's Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan's specialists in information technology for research and education.
www.merit.edu/learning
![Page 105: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/105.jpg)
A Discussion with Lou Rosenfeld
February 18, 2010
![Page 106: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/106.jpg)
About Lou Rosenfeld
Independent information architect
Publisher of Rosenfeld Mediawww.rosenfeldmedia.com
Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web
twitter.com/louisrosenfeldwww.louisrosenfeld.com
![Page 107: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/107.jpg)
Upcoming seminars
Two seminars with Lou Rosenfeld in Ann Arbor
Enterprise Information ArchitectureTuesday, March 30, 2010
Site Search Analytics for a Better User Experience
Wednesday, March 31, 2010
www.merit.edu/rosenfeld
Attend both and save Early registration discount by February 25
![Page 108: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/108.jpg)
A cameo appearance
Lou appears in A Dinosaur Family Explains Information Architecture
See the video at:bit.ly/dtjgam
An entry in the InformationArchitecture Institute’s “Explain IA” contest:
iainstitute.org/news/001068.php
![Page 109: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/109.jpg)
EIA
Enterprise Information ArchitectureTuesday, March 30, 2010, Ann Arbor
Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today's Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles.
www.merit.edu/rosenfeld
Early registration discount by February 25
![Page 110: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/110.jpg)
New from Rosenfeld Media
Remote Research:Real Users, Real Time, Real Research
By Nate Bolt & Tony Tulathimutte
In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.
rosenfeldmedia.com/books/remote-research/
![Page 111: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/111.jpg)
Site Search Analytics
Site Search Analytics for a Better User ExperienceWednesday, March 31, 2010, Ann Arbor
If your web site has a search engine, you're sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems.
www.merit.edu/rosenfeld
Early registration discount by February 25!
![Page 112: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/112.jpg)
Merit Professional Learning
Merit's Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan's specialists in information technology for research and education.
www.merit.edu/learning
![Page 113: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/113.jpg)
A Discussion with Lou Rosenfeld
February 18, 2010
![Page 114: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/114.jpg)
About Lou Rosenfeld
Independent information architect
Publisher of Rosenfeld Mediawww.rosenfeldmedia.com
Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web
twitter.com/louisrosenfeldwww.louisrosenfeld.com
![Page 115: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/115.jpg)
Upcoming seminars
Two seminars with Lou Rosenfeld in Ann Arbor
Enterprise Information ArchitectureTuesday, March 30, 2010
Site Search Analytics for a Better User Experience
Wednesday, March 31, 2010
www.merit.edu/rosenfeld
Attend both and save Early registration discount by February 25
![Page 116: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/116.jpg)
A cameo appearance
Lou appears in A Dinosaur Family Explains Information Architecture
See the video at:bit.ly/dtjgam
An entry in the InformationArchitecture Institute’s “Explain IA” contest:
iainstitute.org/news/001068.php
![Page 117: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/117.jpg)
EIA
Enterprise Information ArchitectureTuesday, March 30, 2010, Ann Arbor
Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today's Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles.
www.merit.edu/rosenfeld
Early registration discount by February 25
![Page 118: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/118.jpg)
New from Rosenfeld Media
Remote Research:Real Users, Real Time, Real Research
By Nate Bolt & Tony Tulathimutte
In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.
rosenfeldmedia.com/books/remote-research/
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Site Search Analytics
Site Search Analytics for a Better User ExperienceWednesday, March 31, 2010, Ann Arbor
If your web site has a search engine, you're sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems.
www.merit.edu/rosenfeld
Early registration discount by February 25!
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Merit Professional Learning
Merit's Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan's specialists in information technology for research and education.
www.merit.edu/learning
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A Discussion with Lou Rosenfeld
February 18, 2010
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About Lou Rosenfeld
Independent information architect
Publisher of Rosenfeld Mediawww.rosenfeldmedia.com
Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web
twitter.com/louisrosenfeldwww.louisrosenfeld.com
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Upcoming seminars
Two seminars with Lou Rosenfeld in Ann Arbor
Enterprise Information ArchitectureTuesday, March 30, 2010
Site Search Analytics for a Better User Experience
Wednesday, March 31, 2010
www.merit.edu/rosenfeld
Attend both and save Early registration discount by February 25
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A cameo appearance
Lou appears in A Dinosaur Family Explains Information Architecture
See the video at:bit.ly/dtjgam
An entry in the InformationArchitecture Institute’s “Explain IA” contest:
iainstitute.org/news/001068.php
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EIA
Enterprise Information ArchitectureTuesday, March 30, 2010, Ann Arbor
Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today's Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles.
www.merit.edu/rosenfeld
Early registration discount by February 25
![Page 126: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/126.jpg)
New from Rosenfeld Media
Remote Research:Real Users, Real Time, Real Research
By Nate Bolt & Tony Tulathimutte
In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.
rosenfeldmedia.com/books/remote-research/
![Page 127: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/127.jpg)
Site Search Analytics
Site Search Analytics for a Better User ExperienceWednesday, March 31, 2010, Ann Arbor
If your web site has a search engine, you're sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems.
www.merit.edu/rosenfeld
Early registration discount by February 25!
![Page 128: LouRosenfeldInterview](https://reader036.fdocuments.in/reader036/viewer/2022070303/54b72a754a79591b2d8b45b4/html5/thumbnails/128.jpg)
Merit Professional Learning
Merit's Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan's specialists in information technology for research and education.
www.merit.edu/learning