Presentation

L’OREAL PARIS

Group’s members Divya Agrawal Pratixa Bhattarai Narbada Shah Parul Agrawal Manita Agrawal

INTRODUCTION The L'Oreal is the world’s largest French cosmetics and

beauty company which has registered office in Paris.

Founded: 1909 A.D

Founder: Eugene Schuller

Headquarter: Clichy, France

It has developed activities in the field of cosmetics, skin

care, sun protection, make-up, perfumes and hair care.

• In 1909, Eugene Schueller developed a hair dye formula.

• On 31st July 1919, Schueller registered his company.

• In 1950, the teams were 100 strong, the number reached 1000 by 1984 and is nearly 2000 today.

• L’Oreal has six worldwide research and development centers.

• On 17 March 2006, L’Oreal purchased cosmetics company “ Body shop euro 562.

• In November 2012, L’Oreal inaugurated the largest factory in the Jababeka Industrial Park, Indonesia with total investment of USD $ 100 million.

• In 2014, L’Oreal purchased major Chinese beauty brand($840), NYX Cosmetics and Brazilian hair care company

HISTORY

L’Oreal Products

Baby and Child-Specific Products Bath and Shower Colours

Cosmetics Deodorants Depilatories Fragrances

Hair Care Men's Grooming Oral Care Skin Care Sun Care Set/Kits

L'Oréal’s key portfolios are skin care, hair care and colour

cosmetics.

Challenge, strategy and slogan

Challenge: To keep the different brands in one basket and yet keeping the differentiation.

Strategy: Good brand management was all about hitting the right target audience with right products.

Slogan: Because you’re worth it. Look Good .. Feel better.

Market share and financial status

Revenue: $22.98 billion Operating income: $ 3.875 million Profit: $2.96 billion Total assets: $28.219 billion Total equity: 20.005 billion.

CORPORATE SOCIAL RESPONSIBILITY

Produces more product with less environmental Intension to reduce green house gas emission, water consumption.

Research alternatives to animal testing for product safety using methods.

Established to improve the position of women.

L'Oreal succes

s Understanding of consumers.

Wide range of products.

Effective positioning regarding competition.

Aggressive marekting advertising

High media spends.

Awards and Recognition In 2014 L’Oreal was recognized the 61st among

1200 of India's most trusted brands. In 2008 L’Oreal was named the Europe's most

top business.UNESCO awards was held by L’Oreal to

encourage women empowerment.L'Oreal received the “ethical Corporation

Award 2011” .L’Oreal is the number 2 most attractive

employer in Europe according to Universal survey.

SPECIAL THANK YOU QM TEACHERMR. NIRAJ OLI

AND FRIENDS.