Loreal imp(1)

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L'Oreal India Loading

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Transcript of Loreal imp(1)

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L'OrealIndia

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Head office

Multi national company

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• The diversity of beauty throughout the world

• First steps : the model takes shape

• L'Oreal on the road to greatness

• Becoming number one in the beauty industry

2000-present 1909-1956

1957-19831984-2000

History

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Company Overview

Vision

Value’s

Mission

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Our brand’s

BECAUSE YOU'RE WORTH IT

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Gender Segmentation

Income Segmentation

Psychographic Segmentation

Age Segmentation

Benefits Segmentation

Segmentation of L’Oreal

Segmentation

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Goals of L’Oreal in India

• Capture the market share• Providing higher quality products • Penetrate the lower income market

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Competitors in Indian market

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Product life cycle

Dev

elop

men

t

Gro

wth

Intr

oduc

tion

Mat

urity

Dec

line

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Market share of L’Oreal

Other brand’s59%

L'Oreal41%Hair colour 20%Skincare 6.5%Shampoo 4.6%

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Brand ambassadors

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Games by L'Oreal

• Reveal by L’Oreal• Revolutionary Business Game that will help

you discover what your future could be within a global business.

• L’Oreal Brand storm Recruitment• Business game and gives the unique

opportunity to experience the realities of working in a global marketing environment.

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SWOT Analysis

•Strong and Focused Brand Portfolio •Presence in Emerging Markets •Strong R&D Capability

•Dependence on Western European Markets •Late Entry

•M&A Opportunities •Growth in Adjacent categories

•Competition from Private Labels •Price Competition among Branded Manufacturers

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credits

Credits Ashwini Prabhu Forum Chheda Ninad Lele Yash Dave

Bibliology www.loreal.co.in

Thank you