L'Oréal HISTORY

Founded in : 1909(registered)

Founder : Eugene Schueller

1909-1956 1957-1983 1984-2000 2001-2011

First steps: L'Oréal on the road Becoming no.1 Diversity of

The models takes to greatness in the beauty beauty

Shape industry throughout the world

L'Oréal OVERVIEW• Headquartered in the Paris suburb of Clichy,

France• Worldwide leader in cosmetics• 27 Global brands• 5 Key expertises• 68900 Employees worldwide• € 203 billion sales in 2011• Products distributed in 130 countries• 629 patents filed in 2011• 18 research centers & 15 evaluation centers• 17% market share

PRODUCTS

LUXURY PRODUCTS Lancôme Giorgio Armani

Ralph Lauren Diesel

kiehls

CONSUMER PRODUCTS L'Oreal Paris

Garnier

Maybelline New York

PROFESSIONAL PRODUCTS L'Oréal Professionnel

Kérastase

Kéraskin

Matrix

ACTIVE COSMETICS

Vichy

La Roche Posay

Product Stand Graph

54.5 % consumer products

26.1%Luxury products

13.6%Professionnel products

5.0% Active cosmetics

L'Oréal SWOT ANALYSISINTERNAL ANALYSIS

STRENGTHS

•Continuous research•Dedication to research•Developed activities•Quality•Advertising strategy

WEAKNESSES

•Decentralized Organization•Profits•Co-ordination & control•Image

External analysis

OPPORTUNITIES

•Growing demands•Leading brand•Greater market shares

THREATS

•Growing competition•Economic downturn•Out of reach of underdeveloped areas•Economic crunch

VISION STATEMENT

• Research • Development • Continuous expansion.• Accepting the constraints• Preparing for the future.

MISSION STATEMENT

• To offer consumers all over the world the highest possible quality in each product category , each distribution channel and each price level , to meet beauty needs and aspiration in their infinite diversity.

STRATEGIES ADOPTED

• Globally

• In Indian subcontinent

WORLD REACH

CONCLUSION

• Excellence in more than 130 countries

• Innovative , safe , and high quality

• People – Most precious asset

• Embrace responsibility

• Scholarship programs

RECOMMENDATIONS

• Expert opinion

• Student opinion