Look at this advertisement and answer questions on your paper.

Look at this advertisement and answer questions on your paper.

The ApprenticeThe Apprentice

Use advertisement techniques Make your project engaging Get a wonderful grade … or … get F-I-R-E-D

Use advertisement techniques Make your project engaging Get a wonderful grade … or … get F-I-R-E-D

Your Goal:

S-E-L-LYour Goal:

S-E-L-L

Apprentice TrainingApprentice Training

Have you seen these techniques used in advertisements?

Have you seen these techniques used in advertisements?

Word MagicWord Magic

Selling the product through catchy phrasing and slogans that stick in the consumer’s mind.

Selling the product through catchy phrasing and slogans that stick in the consumer’s mind.

Avante GardeAvante Garde

Avante Garde is the suggestion that getting this product puts the user ahead of the times.

Example: A toy manufacturer encourages kids to be the first on their block to have a new toy.

Avante Garde is the suggestion that getting this product puts the user ahead of the times.

Example: A toy manufacturer encourages kids to be the first on their block to have a new toy.

Appeal to AuthorityAppeal to Authority This selling device depends on a television star, an athlete

or other public personality to endorse an item. Use of the product will make the consumer as wealthy as

famous, as talented, as unique, or as beautiful as the superstar.

This selling device depends on a television star, an athlete or other public personality to endorse an item.

Use of the product will make the consumer as wealthy as famous, as talented, as unique, or as beautiful as the superstar.

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• The consumer will join the ranks of the elite by using the product.

• The ad reads, “Extraordinary food for extraordinary dogs.” A dog will join the ranks of the elite by eating this dog food.”

Plain Folks AppealPlain Folks Appeal Reverse “Snob

Appeal” applies here. The intent is to appeal to the average person.

Example: Wal-Mart using real photos of employees and their children in sales flyers.

Reverse “Snob Appeal” applies here. The intent is to appeal to the average person.

Example: Wal-Mart using real photos of employees and their children in sales flyers.

BandwagonBandwagon

Bandwagon is the suggestion that everybody is using the product and that you should too in order to be part of the group.

Example: “Millions of Americans use Bayer aspirin.”

Bandwagon is the suggestion that everybody is using the product and that you should too in order to be part of the group.

Example: “Millions of Americans use Bayer aspirin.”

• This claim butters up the consumer with some sort of flattery.

• The ad reads, “We specialise [European spelling] in the creation of individual cars built to individual requirements, each as individual as it’s owner.” It’s trying to compliment the consumer for being an individual.

This technique poses a question that is worded in such a way that the consumer’s answer affirms the product’s goodness or desirability.

The ad reads, “Are you in?” It suggests that being “in” the car is what we should want.

This technique poses a question that is worded in such a way that the consumer’s answer affirms the product’s goodness or desirability.

The ad reads, “Are you in?” It suggests that being “in” the car is what we should want.

Rhetorical QuestionRhetorical Question

Can You ID These Advertisement Techniques?

LOOK: Advertisement cards DISCUSS: Technique(s) IDENTIFY: Move to a sign