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This world-famous part of London is undergoing

significant changes to make it even more desirable for

residents both new and old

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The magic

london london

of Mayfair

Picture: Mayfair Park

Residences see page 21

1716

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ayfair is moving

forwards; no longer

lingering in the past, it is

heading for a bright new

future. Hannah Aykroyd, founder and

MD of Mayfair buying agency Aykroyd,

explains, "The new proposed Westminster

City Plan released on 18th of June sets

out planning policies in Mayfair, working

toward more open green spaces and an

environment that encourages business

growth. What this means for the borough

is that the old Mayfair passing away. The

Mayfair residential property that you see

now, will not be repeated. You will not

see new Mayfair mansions with double

basements. What you will see, what you

are already seeing, is an amazing, incredibly

high-end selection of new residential

property available or scheduled to be

available in the next five years.

“Mayfair has always been a highly

sought-after area, but for many it had

lost attractiveness from a residential

perspective. However, this has been

changing recently with an influx of

impressive super prime schemes coming

to the market. Taken all together, this is

the biggest change Mayfair has seen in

more than a century.”

Simon Barnes of the buying agent,

H. Barnes, agrees that Mayfair has

undergone and continues to undergo a

radical transformation. “This is creating a

unique characterful ‘independent village’

backed by the major landlord – the

Grosvenor Estate, which is committed

to creating a bespoke shopping and social

hub with a distinctive character. As you

walk around Mayfair you will often see

the front façade of a listed building being

propped up by scaffolding, yet behind

everything has been knocked down only

to be reconfigured and inside everything

is brand new creating a perfect layout

designed to entice and appeal to the

discerning shopper, the happy ‘moocher’

or the fortunate resident.

M

Greybrook House

Five-bedroom dupex penthouse of

4,599 square feet on the fourth and fifth

floors with two roof terraces featuring

360-degree roof-top views of central

London. Exquisite master bedroom with en

suite bathroom and walk-in dressing room.

There are a further four double bedrooms,

all with en suites.

The apartment also includes a separate

staff flat of 748 square feet and lift access

to all floors. Greybrook House is a Grade II

listed, Art Deco building designed by Sir

John Burnett and Partners. Redeveloped to

an exceptionally high standard, the interior

of Greybrook House reflects the Art Deco

theme found on the exterior of the building

and at Claridge’s opposite.

Balfour Mews

This two-bedroom first and second

floor maisonette is in the heart of

Mayfair village. The first floor is host to

an impressive reception/dining room,

kitchen and study. The second floor

comprises a master bedroom with en

suite and a second double bedroom. The

property also has a loft on the third floor

and a spacious private terrace.

Charles Street

Beautifully presented, Grade II listed,

Georgian townhouse with 276m² of flexible

living and entertaining space. It includes

a drawing room, master bedroom with en

suite, three further en suite bedrooms, a

roof terrace, dining room, lower ground

reception area, separate kitchen, utility

room and patio courtyard. The property

offers considerable scope for further

alteration and adaptation (subject to

planning permission).

There is also separate mews

accommodation located to the rear

which is available for purchase. The mews

house measures approximately 77m² and

comprises an entrance lobby, reception

room, kitchen, master bedroom with en

suite, guest cloakroom and storage vaults.

£3.15m / €3.49m / $3.97m

Carter Jonas www.carterjonas.co.uk

Townhouse £7m / €7.76m / $8.83m

Mews House £2m / €2.22m / $2.52m

Pastor Real Estate www.pastor-realestate.com

£25m / €27.7m / $31.5m

Harrods Estates

www.harrodsestates.com

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“Little do passers-by realise that behind the period

frontages of Mayfair townhouses are generous, long,

secluded private gardens to the rear. Practicality, security and

desirability of having your own private garden in London

are three important factors that will make these properties

in demand and prices will carry a premium. Buyers can wait

a very long time for such properties to be available and often

they are never publicly launched.”

Golden TriangleAs far as the ‘Golden Triangle’ is concerned – the prime

central London enclaves of Knightsbridge, Belgravia and

Mayfair – Patrick Alvarado, director of Nicolas Van Patrick,

reports that Mayfair property has performed the strongest

over the past few years. Paul Pavlides, sales director,

Chestertons (Mayfair), has also noted a 7.2% increase in

the number of new applicant registrations compared to the

same period in 2018.

“This is not currently being matched by increased

transaction levels however and there are a couple of reasons

why,” he explains. “Firstly, there is still a shortage of properties

coming to the market as some vendors wait for values to

recover, and secondly, buyers here are predominately

from overseas and exchange rates play a key part in their

transactional decisions. Brexit has made sterling more volatile

and many foreign purchasers are waiting to see whether the

pound depreciates further before committing. Having said

that, prices have come down circa 15% since 2014 and some

buyers are seeing it as an opportunity to grab a bargain.”

David Johnson, co-founder and managing director of

Inhous property consultancy, believes that Mayfair’s typical

buyer portfolio is changing. “The area is no longer populated

with international residents who live out of London for most

of the year. It is the London commuter who is moving in

and looking for a ‘central London pad’ to reside in from

Monday to Friday.”

A final observation comes from Fred Scarlett, sales and

marketing director at Clivedale London, who says, "London

is London and despite all the recent political upheaval

regarding Brexit, increasing numbers of buyers are keen to

purchase now for the right product. Motivation varies buyer

to buyer but we are at a turning point in the market cycle.

After a period of slower sales, a weak GBP and the best

quality new build schemes coming to market, is creating a

huge amount of interest which in turn has led to a significant

uplift in sales numbers, further reducing inventory.”

The area is no longer populated with international residents who live out of London

for most of the year

Clarges Mayfair

This super prime landmark development

now has just a few select three-bedroom,

three bathroom apartments remaining.

Designed by award-winning international

architect, Squire & Partners, it complements

the surrounding architecture of prized

Piccadilly landmarks, including The Ritz

Hotel and The Wolseley, through the

use of traditional Portland stone with

contemporary detailing. Internationally

renowned Martin Kemp Design has

spearheaded the interiors throughout the

development, including wellness facilities

that rival the world’s finest five-star hotels.

From £4.25m / €4.7m / $5.4m

Wetherell www.wetherell.co.uk»»

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Mayfair Park Residences

With views over Hyde Park, homes at

Mayfair Park Residences range from

generously proportioned one-bedroom pied-

a-terre, two, three and four-bedroom private

apartments and townhouses to an eight-

bedroom penthouse with a rooftop pool.

Here, developer Clivedale London has

partnered with Dorchester Collection to

deliver the iconic hotelier's first branded

residential scheme. Due to complete in Q4

2019, future residents will have access to

world-class amenities including a 10,000

square feet health club with state-of-the-art

gym, 24/7 Dorchester Collection concierge,

a residents' chauffeur-driven Rolls Royce,

grocery services, in-residence dining, pet care

and dog walking and sommelier expertise.

55 Park Lane

Once two separate properties, a three-

bedroom apartment and a one-bedroom

apartment, this stylish home has been

transformed by the previous owners into a

spacious lateral residence which has been

beautifully interior designed.

The restored apartment is within

a building opposite Hyde Park which

provides a 24-hour on site concierge and

security service as well as the option for

underground parking. An elegant hallway

leads to the four bedrooms, adjoining

bathrooms and kitchen area. The spacious

reception room opens out to an impressive

36-foot living and dining area, also leading

to two private balconies.

4 Queen Street

A development of two adjoining period buildings

providing six spacious three-bedroomed apartments

in the heart of the historic and picturesque Mayfair

conservation area. The apartments, newly created

behind the original façades, provide contemporary

living in an historic setting. £6.95m / €7.7m / $8.77m Chestertons www.chestertons.com

£11.7m / €12.96m / $14.75m

Harrods Estates www.harrodsestates.com

From £4.25m / €4.7m / $5.4m

Mayfair Park Residences

www.mayfairparkresidences.com

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Bruton Place

A beautifully restored and cleverly

designed, Grade II listed freehold house

located just off Berkeley Square. Set over

three floors, the property has a modern,

open-plan living space with a large

reception and kitchen/dining room on the

first floor that leads out to the private roof

terrace via beautiful doors. The stunning

master suite, with vaulted ceilings, is on the

second floor, with bedrooms two and three

situated on the ground floor, both with en

suite shower rooms and access to a patio.

£7.5m / €8.3m / $9.46m

Savills www.savills.com

South Street

Spread over six floors (with a sizable lift servicing all

floors), this five-bedroom, seven bathroom home has been

meticulously refurbished. It includes a dining room, cinema room

and gym as well as a substantial private garage. The property

also features the finest bespoke joinery and technology, including

Lutron lighting, a Control4 system, wet underfloor heating

system (for instant heat) and Gaggenau kitchen appliances.

£17.5m / €19.4m / $22.1m

Nicolas Van Patrick www.nicolasvanpatrick.com

Mayfair has undergone and continues to undergo a radical transformation creating a unique

characterful ‘independent village’

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taying at St James’s Hotel

& Club is almost guaranteed

to be a memorable experience

for all the best reasons. It has

60 sumptuous guest rooms and suites,

many with private balconies and

fabulous views of Mayfair. Balconies

are on request only and can be found

in Superior, Deluxe and Executive

rooms as well as in the Deluxe one-

bedroom suite.

All bedrooms are a harmony

between contemporary chic and

Victorian elegance with fabric

wallpaper, polished stone en suites

and contemporary chic decor

throughout. Whichever option

you choose, the accommodation is

beautifully furnished and extremely

comfortable. And, if you’re looking

24

STAY

Ideally located in a quiet cul-de-sac in the heart of Mayfair, moments

from Buckingham Palace and St James’s Palace, this five-star boutique hotel hosts

film stars, celebrities, authors and diplomats

S

St James’s Hotel & Club

london

for the ultimate in style and elegance,

the hotel’s Penthouse even has a

private rooftop terrace.

Dining at St James’s is an

absolute delight for those who

appreciate excellent food in an

intimate setting. Seven Park Place

by William Drabble was launched

there in September 2009. William

was awarded one Michelin star only

a year after opening the restaurant

as well as four AA Rosettes. He

has created his own inimitable style

menu, influenced by classic French

cuisine, using the best British

ingredients and taking inspiration

from the seasons.

To reflect the style of his menu,

William was heavily involved with

the design and décor of Seven Park

Place, an elegant space, with only 26

covers and nine tables. The restaurant

uses rich colours and natural fabrics

in bright, jewel inspired colours,

resulting in a stunning backdrop for

the perfect dining experience.

www.stjameshotelandclub.com