Logo & Identity · Project Type: Identity for upscale Italian food brand which was then applied to...

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Transcript of Logo & Identity · Project Type: Identity for upscale Italian food brand which was then applied to...

Page 1: Logo & Identity · Project Type: Identity for upscale Italian food brand which was then applied to product packaging and production of a branded recipe book. azukacreative.com | 604.612.0069
Page 2: Logo & Identity · Project Type: Identity for upscale Italian food brand which was then applied to product packaging and production of a branded recipe book. azukacreative.com | 604.612.0069

azukacreative.com | 604.612.0069 | [email protected]

Logo & Identity

Client: Cooks on CookProject Type: Identity & Branding

Client: MoscataProject Type: Identity & Branding

Page 3: Logo & Identity · Project Type: Identity for upscale Italian food brand which was then applied to product packaging and production of a branded recipe book. azukacreative.com | 604.612.0069

azukacreative.com | 604.612.0069 | [email protected]

RizenApartment Complex

Basium WineryWinery

Swift AquaticoSwimsuits & Swimming Accessories

Solomon & SonLawyer

Lover’s TempoModern Accessories

Relish Bar & GrillRestaurant

Industrias JLLConstruction Consultants

Figure EightRock Climbing Supplies

Del Sur Restaurant GroupRestaurant Management Company

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Page 4: Logo & Identity · Project Type: Identity for upscale Italian food brand which was then applied to product packaging and production of a branded recipe book. azukacreative.com | 604.612.0069

azukacreative.com | 604.612.0069 | [email protected]

Print Design

Client: Urban Taco - Modern Mexican KitchenProject Type: Lead designer and marketing partner. Ongoing branding,

consulting and designing material for three Urban Taco locations. Fully responsible for the brand’s identity, branding & collateral material.

Page 5: Logo & Identity · Project Type: Identity for upscale Italian food brand which was then applied to product packaging and production of a branded recipe book. azukacreative.com | 604.612.0069

azukacreative.com | 604.612.0069 | [email protected]

Page 6: Logo & Identity · Project Type: Identity for upscale Italian food brand which was then applied to product packaging and production of a branded recipe book. azukacreative.com | 604.612.0069

azukacreative.com | 604.612.0069 | [email protected]

Page 7: Logo & Identity · Project Type: Identity for upscale Italian food brand which was then applied to product packaging and production of a branded recipe book. azukacreative.com | 604.612.0069

azukacreative.com | 604.612.0069 | [email protected]

Client: Boteco Brasil Restaurant Project Type: Posters and signage design for catering event.

Page 8: Logo & Identity · Project Type: Identity for upscale Italian food brand which was then applied to product packaging and production of a branded recipe book. azukacreative.com | 604.612.0069

azukacreative.com | 604.612.0069 | [email protected]

Client: Chen TaekwondoProject Type: Responsible for revamping the branding for a

Taekwondo fitness centre. Produced stationary & marketing collateral.

Page 9: Logo & Identity · Project Type: Identity for upscale Italian food brand which was then applied to product packaging and production of a branded recipe book. azukacreative.com | 604.612.0069

azukacreative.com | 604.612.0069 | [email protected]

Packaging

Client: Moscata - Gourmet Italian FoodProject Type: Identity for upscale Italian food brand which

was then applied to product packaging and production of a branded recipe book.

Page 10: Logo & Identity · Project Type: Identity for upscale Italian food brand which was then applied to product packaging and production of a branded recipe book. azukacreative.com | 604.612.0069

azukacreative.com | 604.612.0069 | [email protected]

Client: Cooks On CookProject Type: Full branding development for start-up

kitchen store. Project involved identity design and product packaging.

Page 11: Logo & Identity · Project Type: Identity for upscale Italian food brand which was then applied to product packaging and production of a branded recipe book. azukacreative.com | 604.612.0069

azukacreative.com | 604.612.0069 | [email protected]

Web DesignClient: Dianes LingerieProject Type: Website re-design

Page 12: Logo & Identity · Project Type: Identity for upscale Italian food brand which was then applied to product packaging and production of a branded recipe book. azukacreative.com | 604.612.0069

azukacreative.com | 604.612.0069 | [email protected]

Client: Kinetix Media CommunicationProject Type: Website re-design

Page 13: Logo & Identity · Project Type: Identity for upscale Italian food brand which was then applied to product packaging and production of a branded recipe book. azukacreative.com | 604.612.0069

azukacreative.com | 604.612.0069 | [email protected]

Page 14: Logo & Identity · Project Type: Identity for upscale Italian food brand which was then applied to product packaging and production of a branded recipe book. azukacreative.com | 604.612.0069

azukacreative.com | 604.612.0069 | [email protected]

Pacific National Exhibition (PNE)100 Year Anniversary Campaign

2010

Result: Strong social media uptake reinforces brand with youth market.

Goal: Celebrate 100 Year Anniversary. Position Fair of the Fu-ture.

The Pacific National Exhibition was looking for a way to celebrate

their 100th Anniversary that reinforced the relevancy of the brand

amongst communities of youth and young families. Every aspect

of 2010 communications took on the 100 Years of Fun message,

logo and colour scheme.

Kinetix integrated the PNE’s online social media and email cam-

paigns into the 100 Years of Fun theme, while maintaining the

distinctive elements of community required for each channel.

Each channel was branded to reinforce the celebratory theme

and content plans were customized to reinforce the underlying

communication that the PNE is a modern and relevant event.

The Pacific National Exhibition social media channels reached a

new milestone of engaged users with more than 7,000 Likes on

Facebook, 700 Followers on Twitter and a total of 111,955 video

upload views on YouTube. The 100 Years of Fun message was

consistent across all channels and helped the Pacific National

Exhibition maintain a strong campaign for the year that projected

the Fair as the place to be now and in the future.

Pacific National Exhibition (PNE)100 Year Anniversary Campaign

2010

Result: Strong social media uptake reinforces brand with youth market.

Goal: Celebrate 100 Year Anniversary. Position Fair of the Fu-ture.

The Pacific National Exhibition was looking for a way to celebrate

their 100th Anniversary that reinforced the relevancy of the brand

amongst communities of youth and young families. Every aspect

of 2010 communications took on the 100 Years of Fun message,

logo and colour scheme.

Kinetix integrated the PNE’s online social media and email cam-

paigns into the 100 Years of Fun theme, while maintaining the

distinctive elements of community required for each channel.

Each channel was branded to reinforce the celebratory theme

and content plans were customized to reinforce the underlying

communication that the PNE is a modern and relevant event.

The Pacific National Exhibition social media channels reached a

new milestone of engaged users with more than 7,000 Likes on

Facebook, 700 Followers on Twitter and a total of 111,955 video

upload views on YouTube. The 100 Years of Fun message was

consistent across all channels and helped the Pacific National

Exhibition maintain a strong campaign for the year that projected

the Fair as the place to be now and in the future.

Client: Pacific National ExhibitionProject Type: Website maintenance, Social Media Design & Strategy Email Newsletter

Page 15: Logo & Identity · Project Type: Identity for upscale Italian food brand which was then applied to product packaging and production of a branded recipe book. azukacreative.com | 604.612.0069

azukacreative.com | 604.612.0069 | [email protected]

Client: The Future of Health NowProject Type: Website launch & design

Page 16: Logo & Identity · Project Type: Identity for upscale Italian food brand which was then applied to product packaging and production of a branded recipe book. azukacreative.com | 604.612.0069

azukacreative.com | 604.612.0069 | [email protected]

Email Newsletters

Client: Photolab.ca (Loblaws)Project Type: Email Newsletter Design

Page 17: Logo & Identity · Project Type: Identity for upscale Italian food brand which was then applied to product packaging and production of a branded recipe book. azukacreative.com | 604.612.0069

azukacreative.com | 604.612.0069 | [email protected]

Thank You