Logo planning

Logo Planning

Friday, 8 November 13

Name Of The ArtistThe first step for me was to actually decide on a name for the artist so that I could represent an effective and fitting brand. I experimented with many different names of bands but decided it’d be more effective and striking if I had one, singular name of the artist.I also decided to utilise our actor’s real first name as it would bring a sense of personality to my brand as a whole.


Dan Tee

Name Of The Artist

Dan Noir

Daniel Tee Daniel Noir

These are some of the basic names I experimented and

played around with in order to achieve my desired effect of a simple and striking name which

actually still links back to the actor in our video, therefore possessing more

of a personal touch.

I decided to go with the name ‘Daniel Noir’ as I felt some of the other

names were too short and didn’t have as much of a

professional feel.


Inspiration For FontsAs I searched for

inspiration from existing artists with a similar font and house style I selected

some of my most inspirational images and based my designs on them.

Birdy’s logo is probably my favourite because of the

simplicity and boldness of the font.I also looked at her website and looked at

how she continued an original theme through the

font on the homepage.

Lady Gaga’s logo is quite different in the way that

it is handwritten. This was also a style that I

explored. I chose Mumford & Son’s logo not because of the font but because of the

graphics that surround it. I will explore

incorporating this idea into my brand.


Potential Fonts


Selecting The Final Font

This is one of my four final selected fonts because I like the

originality of the font and the way that it stands out.

This was another option because it drew strong

inspiration from Birdy’s logo.

I selected this font as another possibility because although it retained the simplicity I was looking

for, it has the extra added details of patterns within

the letters.

This is probably the most diverse font but I love the

handwriting inspiration behind it.


Experimenting With Colour

Daniel Noir Daniel Noir

Daniel Noir Daniel Noir

I decided to experiment with colour and see what kind of different effects I could produce by simply switching

the colour palette around.


Reaching the final stages The toughest decision I

faced was choosing between two fonts. This decision

took me a long time to come to a conclusion with and

took so much consideration towards what would work best and the message it would portray to the

audience.

The two fonts I narrowed down to become my favourite

were:

(Colors Of Autumn)

(Brain Flower)


Final Decisions

This will be my final design and font for my

logo. The white background isn’t part of the logo but is just there to show the

font in the clearest way.In the end, I opted for a more hand written style of font as I think it ties in more strongly with the fact that

I have used the actor’s real first name because the hand writing style give it much more of a personal

touch.

Daniel Noir I have also come to the

conclusion that this font will be used as a subtext.

I think that this particular font works well in white against a black

background as it stands out more and makes a striking

statement.


Logo planning

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