T H E M G R O U P L O G O M A N U A L

Branding and logo guidelines

The M Group Graphics sTandards

Brand eLeMenTs

2

A logo is a flag, a signature, an escutcheon that identifies a business or product but rarely describes it. A logo derives its meaning from the quality of the thing it symbolizes, not vis versa.A logo is less important then the product it signifies; what it means is more important the what it looks like. The simpler the better. A good logo is an easy, memorable, unique and enduring way to identify a company or product. Classic examples of logos include those used by Coca-Cola, McDonald’s and Nike.

The M Group’s logo is a key part of our identity. Only logos produced from the original files provided by The M Group should be used. There should be no transposing, redrawing or typesetting the elements of The M Group logo. See following pages for full logo guidelines.

MarK coLor paLaTTe

TYpoGraphY

Pantone 201C-0, M-100, Y-63, K-29 C-0, M-0, Y-0, K-60

R-179, G-8, B-56 R-128, G-130, B-133

Web #b30838

Black Gray

Brand overview

Bodoni Book

Bodoni SvtyTwo ITC TT: Bookita

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvXxYyZz!@#$%^&*()_+=-1234567890

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvXxYyZz!@#$%^&*()_+=-1234567890

The M Group Graphics sTandards

Brand eLeMenTs

3

positve usage – perferred

posiTVe usaGe – perFerred

neGaTiVe usaGe – accepTaBLe

reverse usage – acceptable

The two color brand signature identifies the logo on all studio communication materials. (i.e. studio stationary, transmitals, plans, renderings, brochures, collateral and advertising) and should be displayed in the following manner.

MARK ONLY “Square M” Pantone 201 CLOGOTYPE “The” black. “M” Pantone 201 C, “Group” Black

MARK ONLY “Square M” Pantone 201 CLOGOTYPE “The” black. “M” Pantone 201 C, “Group” Black

Brand Mark and signature

The M Group

The M Group The M Group

The M Group

The M Group Graphics sTandards

Brand eLeMenTs

4

siGnaTure

siGnaTure – perFerred

The M GroupArchitects &

ArchitectsInterior

The M GroupArchitects &

ArchitectsInterior

The M Group Graphics sTandards

Brand eLeMenTs

5

The M GroupThe M Group

16x16x2x2x 2x2x 2x

2x 2x

2x2x

xx

3x3x2x

2.5x

16x16x

Architects &

ArchitectsInterior

x

x

2.5x

2x

2x

2x

The M Group Graphics sTandards

Brand eLeMenTs

6

BELVOIR BUSINESS CENTERThree Story Elevation

Fairfax County, Virginia Date; 02.13.09The GroupM

B E L V O I R B U S I N E S S C E N T E R

Fairfax County, Virginia

One/Two Story Elevations

Date: 02.05.09

Plan View

cadd drawinG appLicaTioncoLor eLeVaTion – 11 X 17

1 1/2”1/2”

7/8”

1/2”Edge of paper

Edge of paper

Client Logo

The M GroupArchitects &

Architectswww.mgrouparchitects.com

Interior

The M Group Graphics sTandards

Brand eLeMenTs

7

coLor space pLan – 24 x 36 title block

Pro

ject

Na

me

Bu

ildin

g N

am

eA

dd

ress 1

Ad

dre

ss 2

City,

Sta

te Z

ip C

ode

Scale:

Proj. No.:

Date: V1 xx.xx.09

xxxxxx

Sp

ac

e P

lan

As Noted

The M Group Graphics sTandards

Brand eLeMenTs

8

coLor space pLan – 11 x 17 title block

Project Name

Preliminary Space Plan for

(Careful: Scale only valid when printed at 11x17)

Scale:

Building Name, Address, Floor

JOB NO:

DATE:

070000

1/8" = 1'-0"

V1 03.04.09

The M Group Graphics sTandards

Brand eLeMenTs

9

coLor space pLan – 8.5 x 11 landscape title block

Project Name

Preliminary Space Plan for

(Careful: Scale only valid when printed at 8.5x11)

Scale:

Building Name, Address, Floor

JOB NO:

DATE:

070000

1/8" = 1'-0"

V1 03.04.09

The M Group Graphics sTandards

Brand eLeMenTs

10

coLor space pLan – 8.5 x 11 portrait title block

Project Name

Preliminary Space Plan for

(Careful: Scale only valid when printed at 8.5x11)

Scale:

Building Name, Address, Floor

JOB NO:

DATE:

070000

1/8" = 1'-0"

V1 03.04.09

The M Group Graphics sTandards

Brand eLeMenTs

11

Finish Board – 42 x 30 title block

Pro

ject

Nam

eB

uild

ing

Nam

eA

dd

ress 1

Ad

dre

ss 2

City,

Sta

te Z

ip C

ode

Sp

ac

e P

lan

Scale:

Proj. No.:

Date: V1 xx.xx.09

xxxxxx

As Noted

The M Group Graphics sTandards

Brand eLeMenTs

12

KIDDIE ACADEMY

Finish Scheme

Leesburg, Virginia

Place client logo heredelete box and text

Finish Board – 24 x 36 title block

The M Group Graphics sTandards

Brand eLeMenTs

13

KIDDIE ACADEMY

Finish Scheme

Leesburg, Virginia

Place client logo heredelete box and text

Finish Board – 18 x 24 title block