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A presentation for APTLD Meeting New Delhi, India, 23 February 2012

.РФ update.РФ update

Contents

General statistics1

Customer survey2

3

4

2

4

Current Statistics

priority registration (from 25-Nov-2009 to 16-Sep-2010)

open registration (from 11-Nov-2010)

As of 20 February 2012, the number of domains in .РФ is

781,793

Sep

.10

Oct.10

Nov.10

Dec.10

Jan.11

Feb

.11

Mar.11

Apr.11

May.11

Jun.11

Jul.11

Aug.11

Sep

.11

Oct.11

Nov.11

Dec.11

Jan.12

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

18,3

50

18,3

91

614,

685

700,

427

736,

299

768,

123

796,

809

820,

952

839,

393

855,

749

870,

868

886,

378

900,

525

917,

093

937,

211

937,

913

844,

153

Total number of domain names in .РФ (September 2010 - January 2012)

Sep.10

Oct.10

Nov.10

Dec.10

Jan.11

Feb.11

Mar.11

Apr.11

May.11

Jun.11

Jul.11

Aug.11

Sep.11

Oct.11

Nov.11

Dec.11

Jan.12-100,000

0

100,000

200,000

300,000

400,000

500,000

600,000

1,1

40

41

596,2

94

85,7

42

35,8

72

31,8

24

28,6

86

24,1

43

18,4

41

16,3

56

15,1

19

15,5

10

14,1

47

16,5

68

20,1

18

702

-93,7

60

Net growth of .РФ per month (September 2010 - January 2012)

New Terms & Conditions

Unified terms & conditions in .RU & .РФ were introduced on 11th of November, 2011

Domain name lifecycle: Registration period - 1 year Redemption period – 30 days Deletion by registry Available for registration

4

New registrations & deletions

5

Current Statistics

6

Renewed73%

Not renewed27%

Renewal rate for .RU domain names in 2011

Renewed66%

Not renewed34%

Renewal rate for .РФ domain names regis-tered from 11-11-2010 to 11-12-2010

Current Statistics

7

2003 2004 2005 2006 2007 2008 2009 2010 20110

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

+%

+10%

+20%

+30%

+40%

+50%

+60%

+70%

57,92391,416

141,391

271,506

439,499

702,042687,679

581,204

484,352

+37%

+43%+46%

+61% +61% +61%

+37%

+23%

+15%

Growth in .RU by years (2003-2011)

2009 2010 20110

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

0%

2000%

4000%

6000%

8000%

10000%

12000%

6,184

694,243

237,486

+11226%

+34%

Growth in .РФ by years (2009-2011)

Current Statistics

8

Distribution of .РФ domains between individuals and organizations tends to be the same as in .RU

70% of .РФ domains are delegated

Nov.10

Dec.10

Jan.11

Feb.11

Mar.11

Apr.11

May.11

Jun.11

Jul.11

Aug.11

Sep.11

Oct.11

Nov.11

Dec.11

Jan.12

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

45%51% 53% 55% 57% 58% 59% 60% 61% 62% 63%

68% 70% 70% 70%

Delegated Non-delegated

.РФ .RU

23% 28%

77% 72%

.RU & .РФ domains registered by

Individuals

Organizations

Domain Names Usage

9

Aug.11 Jan.12

22.2%29.8%

8.9%9.6%11.1%

12.5%19.6%

17.1%0.0%1.1%

38.2%29.8%

.РФ domain names usage

Not delegated

(Undefined)

Not specified

Error

Redirect

Website

Aug.11 Jan.12

53.7% 55.8%

3.8% 4.3%17.7% 16.8%

12.0% 12.6%0.2% 1.4%12.6% 9.1%

.RU domain names usage

Not delegated

(Undefined)

Not specified

Error

Redirect

Website

Not identified - delegated, IP-address not identifiedWeb-site: delegated, IP-address identified, http request OKError - delegated, IP-address identified, http request error or connection error

Customers’ Attitude Survey

The survey was conducted by Reg.ru registrar ( 22.8% of 2nd level domain registrations in .РФ TLD)

Respondents: customers and resellers (professionals of the domain and hosting market, web-site owners, domain name holders, web designers, web-site developers, SEO).

Format: question + answer options (check-box), only 1 answer allowed

10

21%

23%

8%10%

12%

4%

3%

19%To tackle the company's business problems

For personal use only

For the purpose of sale

To protect it from being seized by competitors cybersquatters

For the future use (not going to use it right now);

It's quite the thing

To make a present

Am not going to register

11

For what purpose did you register (are going to register) a domain .РФ?

13%

24%

12%10%3

%

38%

Сonvenienсe and easiness to key in the site address

Addresses are easy to memorize

The language is more pleasant to use than Latin

Unlike transliteration, just the only spelling option

Beauty and euphony

Do not see any difference between ways of typing addresses in Cyrillic and Latin alphabets

12

The main advantage of the .РФ domain is:

54%

11%

35%Using the Latin alphabet onlyIn Cyrillics onlySometimes in the Latin or in the Cyril-lic alphabet

13

If the web-site you frequent has address domain names in the Latin as well as in the Cyrillic alphabets, you key in an address in the browser:

36%

35%

29%Draws my attention, easy-to-memorize

The use of the domain .РФ appears unusual

Does not evoke any emo-tions

14

What is your impression when you notice Cyrillic domains used in advertising?

13%

45%

36%

6%

emerge as the main domain of the Russian Internetco-exist and expand along with the domain RU not be broadly used Find it difficult to respond

15

In your opinion, in the future .РФ TLD will:

10%

27%

3%

16%3%

6%

35%

Efficiency for advertising and marketing campaigns

Retention – the customer will not forget the site address

Fuelling the growth of the audience of my site

A full match to the corporate address/brand

Variety and wide choice of domain names

Exact match of the domain name to a key search inquiry

The domain.Рф does not have any advan-tages in comparison with other national zones

16

Given the record of practical usage of a Cyrillic name to promote your business on-line, the key plus of the domain .РФ is:

LOGO

Irina Daneliahttp://ccTLD.RU orhttp://кц.рф

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