LOCATIONAL ANALYTICS Sundays · 2016-01-05 · 4000 4500 Apple Plaza Rolex Building H&M. t t t E...

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5 EAST 59TH STREET, BETWEEN FIFTH & MADISON AVENUES, NEW YORK 6a 9a 12p 3p 6p 9p 12a 3a L O C A T I O N A L A N A L Y T I C S

Transcript of LOCATIONAL ANALYTICS Sundays · 2016-01-05 · 4000 4500 Apple Plaza Rolex Building H&M. t t t E...

Page 1: LOCATIONAL ANALYTICS Sundays · 2016-01-05 · 4000 4500 Apple Plaza Rolex Building H&M. t t t E 57th St E 56th St E 62nd St E 61st St E 55th St e e E 54th St ... At the apex of Fifth

5 E A S T 5 9 T H S T R E E T, B E T W E E N F I F T H & M A D I S O N A V E N U E S , N E W Y O R K

6a 9a 12p 3p 6p 9p 12a 3a

6a 9a 12p 3p 6p 9p 12a 3a

6a 9a 12p 3p 6p 9p 12a 3a

6a 9a 12p 3p 6p 9p 12a 3a

6a 9a 12p 3p 6p 9p 12a 3a

6a 9a 12p 3p 6p 9p 12a 3a

6a 9a 12p 3p 6p 9p 12a 3a

6a 9a 12p 3p 6p 9p

6a 9a 12p 3p 6p 9p

6a 9a 12p 3p 6p 9p

6a 9a 12p 3p 6p 9p

6a 9a 12p 3p 6p 9p

6a 9a 12p 3p 6p 9p

6a 9a 12p 3p 6p 9p

Mondays

Tuesdays

Wednesdays

Thursdays

Fridays

Saturdays

Sundays

Mondays

Tuesdays

Wednesdays

Thursdays

Fridays

Saturdays

Sundays

R E F R A M E Y O U R F R A M E O F R E T A I L

5 E A S T 5 9 T H S T R E E T , B E T W E E N F I F T H & M A D I S O N A V E N U E S , N E W Y O R K

L O C A T I O N A L A N A L Y T I C S

L O C A T I O N A L A N A L Y T I C S

Page 2: LOCATIONAL ANALYTICS Sundays · 2016-01-05 · 4000 4500 Apple Plaza Rolex Building H&M. t t t E 57th St E 56th St E 62nd St E 61st St E 55th St e e E 54th St ... At the apex of Fifth

E 62nd Street

E 61st Street

E 60th Street

E 59th Street

E 58th Street

E 57th Street

E 56th Street

E 55th Street

E 56th Street

E 57th Street

E 58th Street

E 59th Street

5th

Ave

nue

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of t

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icas

Mad

ison

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Park

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Mad

ison

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View From Bergdorf Women

View From The Plaza

Page 3: LOCATIONAL ANALYTICS Sundays · 2016-01-05 · 4000 4500 Apple Plaza Rolex Building H&M. t t t E 57th St E 56th St E 62nd St E 61st St E 55th St e e E 54th St ... At the apex of Fifth

E 62nd Street

E 61st Street

E 60th Street

E 59th Street

E 58th Street

E 57th Street

E 56th Street

E 55th Street

E 56th Street

E 57th Street

E 58th Street

E 59th Street

5th

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Mad

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Park

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Mad

ison

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nue

View From Bergdorf Men

View From Madison Avenue

Page 4: LOCATIONAL ANALYTICS Sundays · 2016-01-05 · 4000 4500 Apple Plaza Rolex Building H&M. t t t E 57th St E 56th St E 62nd St E 61st St E 55th St e e E 54th St ... At the apex of Fifth

sour

ce: P

edes

tria

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ts: G

rand

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, Tim

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DESTINATION. CONVENIENCE.

5 East 59 sits at the entrance to Central Park, where 63 million people enter the park every year. Given 5 East 59’s access to these transit nodes, a retailer’s catchment extends well beyond the enormous local market, reaching into the residential neighborhoods of Manhattan, the populous outer boroughs of NYC and into the suburban counties of the greater MSA and beyond.

With superior proximity to transit, 5 East 59 offers the retailer the equal accessibility to capture the attention of commuters, travelers and passersby who have an impulse to purchase as well as those who live and work outside of the trade area and are purposely driven to purchase.

DRIVER:PEDESTRIAN COUNT

10:00 to 10:59 11:00 to 11:59 12:00 to 12:59 1:00 to 1:59 2:00 to 2:59 3:00 to 3:59 4:00 to 4:59 5:00 to 6:00

0

500

1000

1500

2000

2500

3000

3500

4000

4500

Ap

ple

Pla

za

Rol

ex B

uild

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H&

M

Page 5: LOCATIONAL ANALYTICS Sundays · 2016-01-05 · 4000 4500 Apple Plaza Rolex Building H&M. t t t E 57th St E 56th St E 62nd St E 61st St E 55th St e e E 54th St ... At the apex of Fifth

E 58th St

E 60th St

E 59th St

E 57th St

E 56th St

E 62nd St

E 61st St

E 55th St

5th A

ve

Mad

ison A

ve

6th A

ve

E 54th St

E 63rd St

Park

Ave

E 53rd St

E 51st St

E 53rd StE 53rd St

E 52nd St

E 65th St

E 64th St

Lexin

gton

Ave

6th A

ve

5th A

ve

Park

Ave

Mad

ison A

ve

Lexin

gton

Ave

5th A

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Park

Ave

Lexin

gton

Ave

Mad

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ve

40K

25K

18K

11K

12K

13K

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ce: P

edes

tria

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oun

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rand

Cen

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0.97K

to 8.

0K

8.0K to

16.0K

16.0K

to 24

.4K

24.4K

to 32

.3K

32.3K

to 40

.1K

40.1K

to 48

.0K

48.0K

to 55

.8K

55.8K

to 63

.6K

Daily Pedestrian Counts

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Page 7: LOCATIONAL ANALYTICS Sundays · 2016-01-05 · 4000 4500 Apple Plaza Rolex Building H&M. t t t E 57th St E 56th St E 62nd St E 61st St E 55th St e e E 54th St ... At the apex of Fifth

6a 9a 12p 3p 6p 9p 12a 3a

6a 9a 12p 3p 6p 9p 12a 3a

6a 9a 12p 3p 6p 9p 12a 3a

6a 9a 12p 3p 6p 9p 12a 3a

6a 9a 12p 3p 6p 9p 12a 3a

6a 9a 12p 3p 6p 9p 12a 3a

6a 9a 12p 3p 6p 9p 12a 3a

6a 9a 12p 3p 6p 9p

6a 9a 12p 3p 6p 9p

6a 9a 12p 3p 6p 9p

6a 9a 12p 3p 6p 9p

6a 9a 12p 3p 6p 9p

6a 9a 12p 3p 6p 9p

6a 9a 12p 3p 6p 9p

Mondays

Tuesdays

Wednesdays

Thursdays

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Saturdays

Sundays

Mondays

Tuesdays

Wednesdays

Thursdays

Fridays

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Sundays

APPLE STORE

THE LOCATION

At the apex of Fifth Avenue with neighbors

Cartier, Bergdorgf, Goodman, and the iconic

Apple cube [ believed to be the highest

grossing retail store in the world ], 5 East

59th Street resides in the most desirable retail

corridor in Manhattan, and the world. Superbly

connected by nine subway lines, its broad and

welcoming façade will be noticed by thousands

of people every day.

THE RETAIL CLIMATE

Crowning the Fifth Avenue retail corridor and

opposite the Plaza Hotel, 5 East 59th Street

is a unique offering set in the middle of the

“Golden Triangle” that connects Bergdorf

Goodman, Barneys and Bloomingdale’s.

Cartier is rumored to be grossing over $100

Million per annum out of 7,500 SF. 50% of

the stores income comes from walk-ins.

Page 8: LOCATIONAL ANALYTICS Sundays · 2016-01-05 · 4000 4500 Apple Plaza Rolex Building H&M. t t t E 57th St E 56th St E 62nd St E 61st St E 55th St e e E 54th St ... At the apex of Fifth

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THE GOLDEN TRIANGLE

The New York MSA contributes more to the nation’s GDP than any other MSA in the nation. New York City alone, according to a recent study cited in Crain’s, creates more GDP than the entire nation of Spain.

Within walking distance of 5 East 59 is an estimated 70,000,000 people who enter and exit the marketplace each year from all over the world via train, foot, airplane or car. All with billions and billions of dollars of buying power at their immediate disposal.

And because it is surrounded by, and convenient to, the wealthiest and most populous commercial office districts, the most used transit portals, the most visited tourist attractions and the densest and wealthiest residential neighborhoods, 5 East 59’s market catchment extends to the likes of the Upper West Side, Westchester, the Midwest, Europe and Asia. That is an enormous amount of accessible wealth, more so than most states and most countries, and in turn, an enormous amount of disposable income available to be spent.

With 5 East 59, a retailer is in a primary position to capture a portion of these tens of billions of dollars that are ready, willing and able to spent on retail goods and services, 24/7/365.

DRIVER:BUYING POWER

Page 9: LOCATIONAL ANALYTICS Sundays · 2016-01-05 · 4000 4500 Apple Plaza Rolex Building H&M. t t t E 57th St E 56th St E 62nd St E 61st St E 55th St e e E 54th St ... At the apex of Fifth

CROSSROADSB A R N E Y S + B E R G D O R F + B L O O M I N G D A L E ’ S

#1 T O P P H O T O G R A P H E D R E T A I L L O C A T I O N W O R L D W I D E

40 MILLIONC E N T R A L P A R K P R O X I M I T Y , Y E A R L Y V I S I T O R S

$1.5 BILLIONA N N U A L R E T A I L S A L E S W I T H I N O N E B L O C K

4.6 MILLIONA P P L E S T O R E Y E A R L Y F O O T T R A F F I C

26 MILLION

N E A R B Y A N N U A L S U B W A Y R I D E R S H I P

T H E B U I L D I N G

5 East 59th Street sits in the heart of the Plaza District, NYC’s preeminent shopping and commercial neighborhood, and is located directly across from the iconic Apple cube, believed to be the highest grossing retail store in the world.

This unique offering dedicates eight newly reconstructed and highly configurable stories to the tenant who values the unrivaled co-tenancy and exposure of this world-class location.

With 50 feet of frontage across 100 vertical feet, offering unlimited branding potential, this is an unprecedented “blank canvas” opportunity and available immediately.

CROSSROADSB A R N E Y S + B E R G D O R F + B L O O M I N G D A L E ’ S

#1 T O P P H O T O G R A P H E D R E T A I L L O C A T I O N W O R L D W I D E

40 MILLIONC E N T R A L P A R K P R O X I M I T Y , Y E A R L Y V I S I T O R S

$1.5 BILLIONA N N U A L R E T A I L S A L E S W I T H I N O N E B L O C K

4.6 MILLIONA P P L E S T O R E Y E A R L Y F O O T T R A F F I C

26 MILLION

N E A R B Y A N N U A L S U B W A Y R I D E R S H I P

T H E B U I L D I N G

5 East 59th Street sits in the heart of the Plaza District, NYC’s preeminent shopping and commercial neighborhood, and is located directly across from the iconic Apple cube, believed to be the highest grossing retail store in the world.

This unique offering dedicates eight newly reconstructed and highly configurable stories to the tenant who values the unrivaled co-tenancy and exposure of this world-class location.

With 50 feet of frontage across 100 vertical feet, offering unlimited branding potential, this is an unprecedented “blank canvas” opportunity and available immediately.

Page 10: LOCATIONAL ANALYTICS Sundays · 2016-01-05 · 4000 4500 Apple Plaza Rolex Building H&M. t t t E 57th St E 56th St E 62nd St E 61st St E 55th St e e E 54th St ... At the apex of Fifth

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ce:

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(201

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GLOBAL REACH

Parsing Flicker metadata, we have plotted the concentrations of tourists on a given day of the year. Not surprisingly, they are concentrated more in Plaza District than anywhere else in Manhattan.

The demographic profile of the tourist is changing. More than ever, they are the consumers from the emerging middle class of China, Brazil and Russia, joining the historical bases of Canada, Great Britain, Europe, the US and the greater metropolitan area. They are wealthy and more sophisticated than in the past, voraciously consuming goods of well-known brands that have prestige and cache.

5 East 59 sits near that concentration, affording the retailer the opportunity to capture those tourist dollars before they leak to other parts of the city.

DRIVER:TOURISM

Page 11: LOCATIONAL ANALYTICS Sundays · 2016-01-05 · 4000 4500 Apple Plaza Rolex Building H&M. t t t E 57th St E 56th St E 62nd St E 61st St E 55th St e e E 54th St ... At the apex of Fifth

E 58th St

E 60th St

E 59th St

E 57th St

E 56th St

E 62nd St

E 61st St

E 55th St

5th A

ve

Mad

ison A

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ve

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E 63rd St

Park

Ave

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E 51st St

E 53rd StE 53rd St

E 52nd St

E 65th St

E 64th St

Lexin

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Ave

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5th A

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Park

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1,932

177

77

100

239 238

368

200

229

282

628

134

379

208

259

426

74

Hotel RoomsROOMS

Tourist ConcentrationLess More

Page 12: LOCATIONAL ANALYTICS Sundays · 2016-01-05 · 4000 4500 Apple Plaza Rolex Building H&M. t t t E 57th St E 56th St E 62nd St E 61st St E 55th St e e E 54th St ... At the apex of Fifth

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WELL-EDUCATED, VERY WELL-COMPENSATED

Within a few minutes’ walk of 5 East 59 are the densest and wealthiest commercial & Residential districts in the United States: Billionaires Row, the Gold Coast & Madison Avenue. Together, their population is greater than the office population of Los Angeles.

Over 68% of the area’s workforce is employed in the TAMI (technology, advertising, marketing, internet), FIRE (finance, insurance, real estate) and Business Services sectors, representing the highest concentration of well-compensated, well-educated workers in the nation.

Anecdotal evidence suggests that more is paid in wages and compensation to the trade area’s workforce alone than what is paid in total wages and compensation to the workforce of most of the nation’s states.

DRIVER:OFFICE WORKERS

Page 13: LOCATIONAL ANALYTICS Sundays · 2016-01-05 · 4000 4500 Apple Plaza Rolex Building H&M. t t t E 57th St E 56th St E 62nd St E 61st St E 55th St e e E 54th St ... At the apex of Fifth

E 58th St

E 60th St

E 59th St

E 57th St

E 56th St

E 62nd St

E 61st St

E 55th St

5th A

ve

Mad

ison A

ve

6th A

ve

E 54th St

E 63rd St

Park

Ave

E 53rd St

E 51st St

E 53rd StE 53rd St

E 52nd St

E 65th St

E 64th St

Lexin

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Ave

6th A

ve

5th A

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Park

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Mad

ison A

ve

Lexin

gton

Ave

5th A

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Park

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Lexin

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Ave

Mad

ison A

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Office Square Footage

1-18,750

18,750 - 57,150

57,150 - 115,380

115,380 - 200,760

200,760 - 338,760

338,760 - 553,560

553,560 - 850,730

850,730 - 1,323,150

1,323,150 - 2,175,060

2,175,060+

Page 14: LOCATIONAL ANALYTICS Sundays · 2016-01-05 · 4000 4500 Apple Plaza Rolex Building H&M. t t t E 57th St E 56th St E 62nd St E 61st St E 55th St e e E 54th St ... At the apex of Fifth

sour

ce: I

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(201

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THE MOST PHOTOGRAPHED LOCATION IN THE WORLD

According to Instagram, about 90% of its users are teens, in their 20s and 30s. Parsing through Instagram metadata, we have plotted where the highest concentration of this most coveted cohort congregate en masse. Our research indicates they are concentrated more in Plaza District than anywhere else in New York.

Despite this concentration of this most coveted, amped-up cohort, they are sorely underserved. 5 East 59’s location and characteristics offer the retailer the unique ability to create a big, highly impactful store that these cohorts will walk to, buy product in, and brag about to their friends, acquaintances and followers. It’s an impact that cannot be recreated anywhere - not SoHo, not Flatiron, not Times Square.

DRIVER:GEN XERS/YERS, MILLENIALS

Page 15: LOCATIONAL ANALYTICS Sundays · 2016-01-05 · 4000 4500 Apple Plaza Rolex Building H&M. t t t E 57th St E 56th St E 62nd St E 61st St E 55th St e e E 54th St ... At the apex of Fifth

E 58th St

E 60th St

E 59th St

E 57th St

E 56th St

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E 61st St

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5th A

ve

Mad

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E 63rd St

Park

Ave

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E 53rd StE 53rd St

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E 64th St

Lexin

gton

Ave

6th A

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5th A

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Lexin

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5th A

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LESS MORE

Concentration

Page 16: LOCATIONAL ANALYTICS Sundays · 2016-01-05 · 4000 4500 Apple Plaza Rolex Building H&M. t t t E 57th St E 56th St E 62nd St E 61st St E 55th St e e E 54th St ... At the apex of Fifth

sour

ce: R

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: Met

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(201

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DESTINATION. CONVENIENCE.

5 East 59 sits at the entrance to Central Park, where 63 million people enter the park every year. There are 9 subway lines surrounding the building. Given 5 East 59’s access to these transit nodes, a retailer’s catchment extends well beyond the enormous local market, reaching into the residential neighborhoods of Manhattan, the populous outer boroughs of NYC and into the suburban counties of the greater MSA and beyond.

With superior proximity to transit, 5 East 59 offers the retailer the equal accessibility to capture the attention of commuters, travelers and passersby who have an impulse to purchase as well as those who live and work outside of the trade area and are purposely driven to purchase.

DRIVER:TRANSIT

Page 17: LOCATIONAL ANALYTICS Sundays · 2016-01-05 · 4000 4500 Apple Plaza Rolex Building H&M. t t t E 57th St E 56th St E 62nd St E 61st St E 55th St e e E 54th St ... At the apex of Fifth

E 58th St

E 60th St

E 59th St

E 57th St

E 56th St

E 62nd St

E 61st St

E 55th St

5th A

ve

Mad

ison A

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6th A

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E 54th St

E 63rd St

Park

Ave

E 53rd St

E 51st St

E 53rd StE 53rd St

E 52nd St

E 65th St

E 64th St

Lexin

gton

Ave

6th A

ve

5th A

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Park

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Mad

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Lexin

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Ave

5th A

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Park

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Lexin

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40M

25M

4.48M

sour

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: Met

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(201

4)

0.97M

to 8.

0M

8.0M

to 16

.0M

16.0M

to 24

.4M

24.4M

to 32

.3M

32.3M

to 40

.1M

40.1M

to 48

.0M

48.0M

to 55

.8M

55.8M

to 63

.6M

Daily Pedestrian Counts

Page 18: LOCATIONAL ANALYTICS Sundays · 2016-01-05 · 4000 4500 Apple Plaza Rolex Building H&M. t t t E 57th St E 56th St E 62nd St E 61st St E 55th St e e E 54th St ... At the apex of Fifth

DESTINATION. CONVENIENCE.

Plotting taxi drop off points, pedestrian counts and regional draws and attractions, it is no surprise that the area has the highest concentration of morning, noon, night and late night activity in New York, if not the nation.

Area retailers take advantage of this round-the-clock activity by opening earlier and staying open later so as to fully capture the buying power of the office worker, tourist, student, theater-goer, concert-goer, night owl and commuter. All those extra hours of business can add up to one additional day of sales, which is a day more than 5th Avenue, SoHo, Flatiron, Meatpacking or any other retail district or mall in the U.S.

5 East 59th Street sits central to this activity and to the consumer who is in the marketplace ready, willing and able to spend, 24/7/365.

DRIVER:ACTIVITY

W 56th St

W 44th St

W 48th St

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W 46th St

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E 54th St

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E 46th St

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E 42nd St

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E 45th St

W 58th St

W 55th St

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W 48th St

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9th A

ve

5th A

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Mad

ison A

veBroadway Park

Ave

6th A

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8th A

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Broadway8th A

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Mad

ison A

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Park

Ave7th Ave 5t

h Ave

9th A

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6th A

ve6t

h Ave

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Broa

dway

W 38th St

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W 38th St

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E 38th St

E 39th St

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W 56th St

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E 55th St

E 54th St

E 57th St

E 59th St

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W 58th St

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W 48th St

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W 40th St

9th A

ve

5th A

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Mad

ison A

veBroadway Park

Ave

6th A

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7th A

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8th A

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Broadway8th A

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Mad

ison A

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Park

Ave7th Ave 5t

h Ave

9th A

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6th A

ve6t

h Ave

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Broa

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W 38th St

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W 38th St

W 39th St

E 38th St

E 39th St

Page 20: LOCATIONAL ANALYTICS Sundays · 2016-01-05 · 4000 4500 Apple Plaza Rolex Building H&M. t t t E 57th St E 56th St E 62nd St E 61st St E 55th St e e E 54th St ... At the apex of Fifth

RETAIL OPPORTUNITY- High traffic location in the apex of Madison, 5th Avenue and Billionaire’s Row- Standalone building allows flexibility to change layout at any time without Landlord approval- Build-to-suit retail space for efficient operations given high customer volumes

MARKETING OPPORTUNITY- Showcase your brand in the world’s most visited tourist location- Dramatically increase awareness of new menu items and promotions

DRIVER:MARKETING

Page 21: LOCATIONAL ANALYTICS Sundays · 2016-01-05 · 4000 4500 Apple Plaza Rolex Building H&M. t t t E 57th St E 56th St E 62nd St E 61st St E 55th St e e E 54th St ... At the apex of Fifth
Page 22: LOCATIONAL ANALYTICS Sundays · 2016-01-05 · 4000 4500 Apple Plaza Rolex Building H&M. t t t E 57th St E 56th St E 62nd St E 61st St E 55th St e e E 54th St ... At the apex of Fifth

DARRELLRUBENST 2 1 2 . 7 9 2 . 2 6 [email protected]

KELLYGEDINSKYT 2 1 2 . 7 9 2 . 2 6 [email protected]

LEEBLOCKT 2 1 2 . 7 9 2 . 2 6 [email protected]

JEFFWINICKT 2 1 2 . 7 9 2 . 2 6 0 [email protected]

DAVID FALKT 2 1 2 . 372 . [email protected]

DANIEL LEVINET 2 1 2 . 372 . [email protected]

JASON GREENSTEINT 2 1 2 . 372 . 2 [email protected]

W I N I C K R E A L T Y G R O U P N E W M A R K G R U B B K N I G H T F R A N K

www.winick.com

5 E A S T 5 9 T H S T R E E TN E W Y O R K , N Y , 1 0 0 2 2

5 E 5 9 . C O M

Although all information regarding property for sale, rental or financing is from sources deemed reliable such information has not been verified, and no express representation is made nor is any to be implied as to the accuracy thereof, and it is submitted subject to errors, omissions, change of price, rental or other conditions, prior sale, lease or financing, or withdrawal without notice.