Future of Location - Street Fight Summit 2012
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Ambient Location and the Future of the Interface Street Fight Summit ‘12 Amber Case, CEO, Geoloqi.com Powering the next generation of location.
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Amber Case is the founder of Geoloqi, Inc., a company bringing the future of location to the world. She’s spoken at TED and around the world, and has been featured in Forbes, Fast Company, WIRED and more. http://stories.dlvr.it/story/98564-streetfight
Transcript of Future of Location - Street Fight Summit 2012
Ambient Location and the Future of the Interface
Street Fight Summit ‘12Amber Case, CEO, Geoloqi.com
Powering the next generation of location.
your phone is a remote control for reality.
Calm technology
• Actions as buttons• Invisible interfaces• Trigger-based
interactions
An Invisible Button
GeoTriggers:Many Invisible Buttons
Layer: a collection of Geotriggers
Types of Geofences
• Entering• Exiting• Dwelling at a place
Send messages to regions
• Area with radius• Users who have been in a certain area in the
last 7 days • Users in a given city or neighborhood
Accu
racy >
Battery Life >
Government real-time tracking
Mobile Workforce Management (Fleets)
Cab/ride finder
Mobile tour guides
CouponsAdvertisingLocal OffersMobile Marketing
Geo-Pattern Mapping/Alerting
GamesAccu
racy >
Battery Life >
Government real-time tracking
Mobile Workforce Management (Fleets)
Mobile IT Security/Conditional Access
Cab/ride finder
Mobile tour guides
Home Automation
Order management (pharmacy, food)
CouponsAdvertisingLocal OffersMobile Marketing
Hotel Check-inCustomer service
Loyalty Rewards
Social Discovery
Geo-Pattern Mapping/Alerting
Use Case: Personalized AdvertisingThe next generation advertising is local, personalized, and opted into
Premium for local targeted mobile CPM is 3.8X (Nexage).
Location combined with history (weather alerts, etc).
Use Case: SecurityA doctor’s car is broken into. 1000 patient's records are compromised. Millions of dollars in liability.
• Once the doctor walks 100 feet from the hospital, he can no longer access those patient records.
• Geofences define conditional access rights.
Gaming
Use Case: GamingGamebuilding• Scavenger hunts• Social, location-based
games using real-life as the gameboard
New revenue models• Unlock levels based
on venue access• Retail location
sponsorships
Use Case: Hospitality & Customer Service
• Customer’s prescription refill is ready when they get there.
• CRM Integration: based on their purchase history, a favorite item is on sale.
The Automatic Check-in
Use Case: Home
Automation
Energy management and notifications • Enter the house,
the lights turn on• Leave, and the
lights turn off
Real-Time Hyperlocal Weather
Bringing Wikipedia
to Life
Credit: Reid Beels
The Analytics of Real Life • Actions are Reduced
• Queries are Eliminated
Track Conversion of Push Notifications
Associate geofences with campaigns.
How many people who got this push notification visited the store?
Customize campaign tracking
Analyze time spent at locationsR
oad
map
: Sp
ring
2
01
2
0 20 40 60 80 100 120 140
Visit Duration
Num
ber o
f Vis
its
Analyze time spent at locations
11pm10pm
9pm8pm7pm6pm5pm4pm3pm2pm1pm
12pm11am10am
9am8am7am6am5am4am3am2am1am
12am
In-Store
Outside
Confidential
Confidential
Dwell-time analytics
Data collected by one person in battery-safe mode
Personal location
analytics
Monitor significant events, not all events
Friction disappears
Data becomes relevant when filtered by location
• Actions are Reduced• Queries are Eliminated
The future of interaction is location
The best technologyis invisible
It should get out of the way and connect people.
Thank you!Amber Case, [email protected]@geoloqi.com
