Location Based Services - Basics
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This presentation was shown as part of a session by Philip Hubertus at BarCamp Rhein-Main 2012. It covers the following topics: Why Location? The basics: What are Location Based Services? Building a digital map: 4 min video Positioning: GPS, Wi-Fi, cell triangulation, indoor Geocoding: geo-coordinates and addresses Map Display: What you want to show Directions vs. Navigation Building Location Based Services
Transcript of Location Based Services - Basics
What you‘re hearing today
•Why Location?•The basics: What are Location Based Services?•Building a digital map: 4 min video• Positioning: GPS, Wi-Fi, cell triangulation, indoor•Geocoding: geo-coordinates and addresses•Map Display: What you want to show•Directions vs. Navigation
•Building Location Based Services•Your Questions
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Cities are possibly our greatest achievement,
constantly evolving as we discover new
technologies60%
World’s population in cities in 2030
RICHnetwork
of sensors
of mobile devices
HUNDREDS OF MILLIONS
MILLIONSof mobile
users
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More and more, our connected devices sense the real world with us, taking personal to new levels
In 2012 mobile connected devices
exceeded the world’s population
NFC, Compass, GPS,
Vibration, Acceleration, Ambient Noise, Transport, Imaging, Speed, Light, Heart Rate
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Social and Local are converging in the mobile
world, creating even
more opportunities for personalization
2BPhotos posted to Facebook
weekly
20M Users 37%
2B total check-ins
on Foursquar
e
Social Media users
access on mobile
$1B
Sale of Instagram
7
Our apps and lives are increasingly
mobile.Desktops and laptops will no longer be king.
2015Mobile usage will exceed web
usage
59%YOY increase in
smartphone usage 2011
$20.6BMobile AdRevenueby 2015
87%World’s pop are mobile subscribers
What you‘re hearing today
•Why Location?•The basics: What are Location Based Services?•Building a digital map: 4 min video• Positioning: GPS, Wi-Fi, cell triangulation, indoor•Geocoding: geo-coordinates and addresses•Map Display: What you want to show•Directions vs. Navigation
•Building Location Based Services•Your Questions
Building a digital map
Watch the video at: http://conversations.nokia.com/2012/10/25/fueling-the-future-of-digital-maps/
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Where am I?
Positioning
• GPS• Cell ID / Cell Tower• WiFi• Indoor location
GPS Positioning
Cell ID Positioning
Cell Tower Positioning
WiFi Positioning
y
Indoor Positioning
Positioning
You’re at:latitude: 50.0969276longitude: 8.2199011
Where am I?
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Enable users tofind an addressorresolve a geo-location into an address.
Geocoding
Reverse Geocoding
Where am I?
latitude: 50.0969276longitude: 8.2199011
=label: Unter den Eichen 5, 65195 Wiesbaden, Germanycountry: DEUstate: Hessecounty: Wiesbadencity: Wiesbadenstreet: Unter den EichenhouseNumber: 5postalCode: 65195
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Reverse Geocoding
You’re at:Unter den Eichen 5, 65195 Wiesbaden, Germany
Where am I?
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Reverse Geocoding
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Geocoding
It’s at:latitude:52.5304108longitude:13.3852701
Where is Invalidenstraße 117, Berlin?
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Point Precise Addressingresults: [0: {
relevance: 0.94distance: 25.5matchLevel: houseNumbermatchQuality: {
city: 1street: [
0: 0.87]houseNumber: 1
}matchType: pointAddresslocation: {
displayPosition: {longitude: 13.3852701latitude: 52.5304108altitude: null
}navigationPositions: [
0: {longitude: 13.3848latitude: 52.5310402altitude: null
}][…]locationId: NT_pGG6WPyfHp7qHpfGvoeV4A_117locationType: pointaddress: {
label: Invalidenstraße 117, 10115 Berlin, Germany[…]
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Geocoding – Enterprise Use Cases
How can we best provide customers with assistance while they are on the road?
Where are my most valuable customers?Where is my
truck?
• Asset Management / Fleet Tracking• Call Center• Telematics• Geomarketing
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Map Display
HERE Maps Day Mode
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HERE Maps Day-Grey Mode with Live Traffic Overlay
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HERE Maps Day-Grey Mode with Public Transit
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HERE Maps Satellite View
HERE Maps Hybrid View
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HERE Maps 3D View
HERE Maps Street Level View
Destination Maps in Bing
Different Maps on iPhone
Nokia Drive Maps – Day vs. Night View
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Directions & Navigation
Directions vs. Navigation
Directions & Traffic
Directions & Traffic
Directions: Economic and Public Transit
Directions: Isoline Routing
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Building Location Based Services
HERE APIs
Get going, start coding. Build with the world's strongest map platform.
• Javascript API
• REST API
• Mobile HTML5 Framework
Web APIs
• Windows Phone SDK
• Android SDKcoming soon – Amazon Kindle SDK already available
• Java & Qt SDK
Native APIs
developer.here.net
SPECIAL
OFFER
Free use of
Web APIs
for 3
months.
HERE API Pricing Plans
Base• Free
• For free use web and apps
• unlimited use of map tiles
• 2,500 transactions daily limit for everything else
Core• $1,500 monthly
• For paid for web and apps
• 100,000 transactions daily limit & 1 million cumulative transactions per month
• SLA
Premium• Custom package for your needs
FREE
developer.here.net
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What you‘re hearing today
•Why Location?•The basics: What are Location Based Services?•Building a digital map: 4 min video• Positioning: GPS, Wi-Fi, cell triangulation, indoor•Geocoding: geo-coordinates and addresses•Map Display: What you want to show•Directions vs. Navigation
•Building Location Based Services•Your Questions
?????????
