Location Based service : Foursquare and Tom Tom
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Transcript of Location Based service : Foursquare and Tom Tom
Course : Mobile business strategy
Professor : Ludovico Ciferri
Location Based service
Prerpared by : - Dauda Bulama - Nouredine Saidi
What is LBS … ?
Features and functionalities / value chain …. ?
TOM-TOM Business Model canvas -1-
TomTom LBS Platform is cloud-based environment that
allows developers easy access to TomTom’s map
content and software services.
Value features
Customer segments
TOM-TOM Business Model canvas -2-
Revenue streams
47%
18%9%7%20%
(value in € in thousands)Cost of sales Research and
development ex-penses
Amortisation of technology and databases
Marketing expenses
Selling, general and administrative expenses
Cost structure
Net profit for 2014
$20M
Total =
$937M
Total =
$950M
Business Unit Consumer Automativer Licensing Telematics
Principal Business
B2C Devices B2B Connected systems
B2B System Components
B2B Fleet Telematics
Core products Navigation Devices/Sports
Watches
In-car Navigation Maps/Traffic Worksmart Fleet Management
Customers Consumers Automotive OEMS, tier1
Headunit vendors
Mobile Device Vendors web
service providers, GIS Owners
Fleet Owners
Core Market Europe & North America
Europe & North America
Europe & North America
Europe
Value proposition
Gamification
Check-inMayorship
Klout
Recommendation and friends
near by
campaigns
Value features
FREE
FREE
FREE
CUSTOMER SEGMENTS
Business Channels
Foursquare Business Model canvas -1-
Foursquare Business Model canvas -2-
—
DFJ G
rowt
h
Union
Squ
are
Vent
ures
Andr
eess
en H
orow
itz
Andr
eess
en H
orow
itz
—
Series D Series D Debt Financ-
ing
Series C Series B Angel
15 35 41 50 20 1.35Feb, 2014 Dec, 2013 Apr, 2013 Jun, 2011 Jun, 2010 Sep, 2009
0204060
Funds Raising
https://www.crunchbase.com/organization/foursquare#/entity
Revenue streams
Audience Network
Place-Based Ads
Promoted Places
Data Deals
Merchant Claims
Ads for Small
Business
$26M
2012 : $2M
2013 : $14M
2014 ≈ $80m
+ 500,000 business
es
+ 50Million
user
+ 3M check-in / day
+ 10,000 developers/brand
s
+ 170 employe
es
+ 50 million venues