Lunch & Learn: Foursquare & Other Location-Based Apps

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Lunch and Learn: Foursquare & Other Location-Based Apps Presented by: Diana Silveira, Novare Library Services

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Lunch and Learn:Foursquare & Other Location-Based AppsPresented by: Diana Silveira, Novare Library ServicesGEO_ SOCIAL WEBSITES

1ObjectivesHighlight & demonstrate a variety of location-aware applications.

Offer strategies and practical ideas to help provide more visibility to library resources and services.

Discuss the future of geo-location applications

2Checking in GPS on mobile device finds users location. App scans that area for places. User checks-in.

Why?Earn points, virtual badgesNetwork with friends/potential friends.Earn rewards as loyal or new users.

I dont check-in to my work, my kids school, or my house etc. (More about privacy later)


4FoursquareMayors are people who check-in places the most. Some businesses (and libraries) can provide awards.

Tips can help you decide on lunch or what sales clerk to avoid. ;)

When more people check in to places around an area, more recommendations will be offered.

Adding to a to do list can help you remember a meal or a book to buy, etc. when re-visiting a place.

Integrates with Facebook & TwitterA warning for new users:dont push all your updates to your Twitter or Facebook stream. This can quickly become annoying to your Twitter friends. Choose selective posting to Twitter andalwaysinclude additional comments so it is not just the location information. I also recommend turning off Twitter push for mayor and badge changes you can still do this manually if you like.5

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Apps for Android & iPhone6

The more places you explore the more badges you can unlock. Source:

8Now What?Claim Your VenueBI InstructionPost TipsKNOW THY USERGive a Check-in Reward(s) Something Awesome Competitive and In-Demand at the momentTrain your staff

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Mayor Recommends on a white boardAssignment visit places and check-in.Post TipsGive a Check-in RewardCup of CoffeeExtra hour of computer or study room timeLibrary mug to the mayorKNOW THY USERLearn more through FourSquare Respond to users

So far, the Baylor libraries have offered four deals on Foursquare.The deals include offers for Java City coupons, free Snickers bars, a coffee mug filled with candy and a vintage Baylor poster calendar, Pruett said.

Make sure to get a library card!Use one of our databasesget full-text magazine articles!Play a video game.

Granted, not every new student comes to campus with a smartphone or with an adequate text-messaging plan. Not a problem, Kirchick states. Since getting students to interact with one another is a schools main goal for such activities, students are usually grouped to play in teams, wherein only a single mobile phone user needs access to SCVNGR.

It connects you with your digital evangelists, people who probably have a lot of clout in their circlesIts a way to take the online, offlineCustomers offer you constant exposure and word of mouthOpens the door fornew kinds of promotionsto reward evangelistsCustomer behavior is tracked, allowing habits to be identified and leveraged

Check-in at the Ela Area Public Library on Foursquare 10 times a month and receive a free item off the book sale shelf!

Theres so muchthat brandscould be doing. Here are a few ideas Id love to see implemented:1.Reward someone who checks in at the same time every day. For example, lets say youhavea local bagel shop; go ahead and name a breakfast sandwich after those consistent customers.2.Reward someone who checks in at certain times of the month. If you notice that a customer checks in every third Friday of the month at your sushi place, give that person a free roll or a bowl of edamame.3.Reward someone who checks in along with their friends. If youre a local bar owner and more than five people show off their check-in on their phone, give them free shots.4.Reward someone whos a loyal customer of your chain. If youre a retailer, and they check into multiple locations in multiple cities, give them 10 percentoff their purchases for an entire month.5.Reward someone who checks in at an awful time of day. If theyre checking in at2 a.m. to a local Best Buy to get a hot, new game release, give them that actual game once for free.

BI or if they need to visit a library, class, etc during a time period.


"The more generous you are with specials, the more you get repaid by appreciative customers. (says the guy who gives a free beer at his restaurant on FourSqaure)

For Scott Wise, adopting FourSquare was a no-brainer. The president and CEO of A Pots & Pans Production, which manages seven restaurants in Indiana, participates in more than 20 social-networking sites. Wise offers a standard 10% discount during the week for people who "check in" to his restaurants. The mayor -- that is, the person who checks in at any one place the most over a certain period -- gets a 10% discount on the weekends, too. But his most creative use of Foursquare is in the events he hosts where users vie for badges. Last June, for instance, Wise brought a plastic kayak in to his Fishers, Ind.-based restaurant Scotty's Lakehouse for the day so users could earn an"I'm On A Boat" badge, simply by getting into the boat and shouting: "I'm on a boat." Wise says sales for that day nearly doubled, and he even picked up some local media attention. Despite the sales boost Foursquare helped deliver, the tool isn't foolproof, Wise says. To "check in" consumers don't necessarily need to come inside. Just their location coordinates must match up, says Wise who has noticed that the number of check-ins on Foursquare wouldn't always equal the traffic at the restaurant. "People were checking in without actually visiting the restaurant and then just showing up on the 'freebie' visit," he says. That's made offering rewards to customers based on the frequency of their visits problematic, adds Wise. 9Success Have a Goal Have a Plan Promotion

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Claim your location. Offer incentives for users to check-in to your library and make it worthwhile for them!


Venue Statistics12

13Cool what can I do with it? Create an Account Claim Your Library Create a challenge

Open ResponseQR CodePhoto ChallengeClaim and tag your library. Add other social media links especially Twitter. Most SCVNGR people are also twitter users.

Add Library as Non-Profit VenueDont use to the mobile version of the nonprofits website

David Lee King tagged his library: library, books, music, movies, and wifiAdd Tips and To-Do Lists to your libraryAdd Big Events (and reward first check-ins, etc14Some Challenge IdeasCity ToursLibrary ToursTrivia ContestCan use: SMS, Pictures, QR Codes, Open Resources or Specific Responses

Pic from from the field: SCVNGR is not Foursquare. Good treks take time to build. Best for event or specific purpose Only successful if PROMOTED Audience will determine the delivery. Email them they are helpful

Source: SCVNGR is not Foursquare.SCVNGR and Foursquare are both location-based services, but its unfair to say theyre the same. Think of it this way: Foursquare is like walking into a record store, bouncing around from aisle to aisle and checking out records as you go. Its easy and fun but without great direction. SCVNGR is picking up one album and listening to it with purpose. Its a much richer experience.2. Good treks take time to build.The SCVNGR interface couldnt be easier and treks are a breeze to build. The struggle comes in creating a good trek. A good trek takes planning and plenty of time to develop. New Student Orientation leader Emily Bahr spent hours on trek design and developing 42 challenges that were both appropriate and fun all before she logged into the system to build them into the system.3. The game is only as good as the people promoting it.Build the best trek in the world and it does you no good if no one knows about it. Promotion of the game is paramount on Facebook, in e-mail, on fliers and in person. One of the best things we did was create a training trek for New Student Orientation leaders. Their experience allowed them to become SCVNGR ambassadors and speak about the game with authority.4. The audience will determine the delivery.SCVNGR offers both a mobile app and text-based game. And since less than one third of teenage cell phone owners go online with their devices according to the Pew Research Centers Internet and American Life Project this means you can forget about the app version. The text-based version isnt as cool, but still provides great structure to allow for the greatest number of participants.5. SCVNGR works best when its not working alone.The game, by itself, is not an orientation engagement savior. It does provide a great platform to gamify the experience but it works best when it works in tandem with other platforms. Tout the game on Facebook, tweet out the leader board and blog rules and results. The more social the game becomes, the richer the experience.





20Can add location to tweets.

21Other Location-aware Apps Loopt Untappd GetGlue Jo (aggregates check-ins)

22Measurable Value? Improved access to information Provides more visibility Easier to find a claimed venue Instant & inexpensive communication with users Interaction/engagement Enhances learning

23Whats in it for me? Mobile Couponing Reward Programs Socialization Use Apps to help you create your story

The Cons One more social media to manage Privacy Concerns Excludes those without smart phones

The Future Placeme Find my Friends on Apple

Potentials (Short Term): Analyze routine traffic routes in advanceCost comparison on your routeCoupons based upon route/habitsTrack kids/friends in a passive mannerEcommerceGeofencing couponing

The Future (long term) Inherent Prediction/Decision Engine Integration into: search mapping More integration w/ mobile [email protected]/ Silveira

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